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Meet the Colombians!!!

A total of 882,000 Hispanics of Colombian origin resided in the United States in 2008, according to the Census Bureau’s American Community Survey.

A total of 882,000 Hispanics of Colombian origin resided in the United States in 2008, according to the Census Bureau’s American Community Survey.

A total of 882,000 Hispanics of Colombian origin resided in the United States in 2008, according to the Census Bureau’s American Community Survey.

Colombians in this statistical profile are people who self-identified as Hispanics of Colombian origin; this means either they themselves are Colombian immigrants or they trace their family ancestry to Colombia. Colombians are the seventh-largest population of Hispanic origin living in the United States, accounting for 1.9% of the U.S. Hispanic population in 2008. Mexicans constituted 30.7 million, or 65.7%, of the Hispanic population.1

This statistical profile compares the demographic, income and economic characteristics of the Colombian population with the characteristics of all Hispanics and the U.S. population overall. It is based on Pew Hispanic Center tabulations of the 2008 American Community Survey. Key facts include:

Immigration status. Two-thirds of Colombians (66.5%) in the United States are foreign born compared with 38.1% of Hispanics and 12.5% of the U.S. population overall. Most immigrants from Colombia (58.7%) arrived in the U.S. in 1990 or later. Less than half of Colombian immigrants (48.8%) are U.S. citizens.

Language. A majority of Colombians (57.5%) speak English proficiently.2 Some 42.5% of Colombians ages 5 and older report speaking English less than very well, compared with 37.3% of all Hispanics

Age. Colombians are older than Hispanics overall. The median age of  Colombians is 36, which is the same as the median ages of the U.S. population; the median age of all Hispanics is 27.

Marital status. Colombians are more likely than Hispanics overall to be married—50.4% versus 46.5%.

Fertility. One-in-five (21.6%) Colombian women ages 15 to 44 who gave birth in the 12 months prior to the survey were unmarried. That was less than the rate for all Hispanic women—38.8%—and the rate for U.S. women—34.5%.

Regional dispersion. Colombians are concentrated in the South (46.8%), mostly in Florida (31.9%), and in the Northeast (37.3%), mostly in New York (16.1%) and New Jersey (12.9%).

Educational attainment. Colombians have higher levels of education than the Hispanic population overall. Some 30.3% of Colombians ages 25 and older—compared with 12.9% of all U.S. Hispanics—have obtained at least a bachelor’s degree.

Income. The median annual personal earnings for Colombians ages 16 and older were $25,460 in 2008; the median earnings for all U.S. Hispanics were $21,488.

Poverty status. The share of Colombians who live in poverty, 11.0%, is similar to the rate for the general U.S. population (12.7%) and lower than the rate for Hispanics overall (20.7%).

Health Insurance. One-quarter of Colombians (26.4%) do not have health insurance compared with 31.7% of all Hispanics and 15.4% of the general U.S. population. Additionally, 16.6% of Colombians younger than 18 are uninsured.

Homeownership. The rate of Colombian homeownership (53.0%) is higher than the rate for all Hispanics (49.1%) but lower than the 66.6% rate for the U.S. population as a whole.
Percentages are computed before numbers are rounded. 2 Colombians ages 5 and older who report speaking only English at home or speaking English very well. Source: Pew Hispanic

Corona ‘Can Do’ With New 24-Ounce Cans

Demand for single-serve business drives Corona Extra and Corona Light brand offerings

Crown Imports today announced the launch of new Corona Extra and Corona Light 24-ounce can packages aimed at the $3.2 billion single-serve segment of the beer business.

Demand for single-serve business drives Corona Extra and Corona Light brand offerings

Demand for single-serve business drives Corona Extra and Corona Light brand offerings

“This occasion based business already represents nearly 13 percent of dollar share in the off-premise channel. Based on the growing demand from consumers and retailers for single-serve options, we see a great opportunity for Corona in this space,” said Jim Sabia, Executive Vice President of Marketing for Crown Imports, Corona’s exclusive U.S. importer.
According to IRI data, over the past four years import brands in the 24-ounce single-serve segment have averaged 13.3 percent case sales growth versus 4.7 percent for domestics, accelerating faster than the category case trend by nearly seven fold.

The Corona Extra 24-oz can will arrive at retail in 26 initial markets* this month with the Corona Light can to follow shortly thereafter. The Corona Extra and Corona Light 24-ounce cans are targeted to 21-44 year-old General Market and Hispanic drinkers from the service and manufacturing trades. “Our consumer research indicates these consumers see Corona as a reward. Our 24-ounce cans offer a new trade-up option for drinkers looking for a premium beer experience,” Sabia said. The previously introduced Corona Extra 24-ounce single-serve bottle is currently a top ten package amongst all 24-ounce packages according to IRI.

Primary channels of distribution for the new Corona Extra and Corona Light 24-ounce cans are convenience, drug, liquor and grocery stores. “Convenience stores especially may benefit from the incremental purchase occasions and additional traffic the Corona Extra and Corona Light 24-ounce cans would deliver,” reports Bruce Jacobson, Executive Vice President of Sales for Crown Imports. IRI reports indicate that single-serve 24-ounce packages represents close to 11 percent of the case volume sold in the convenience store channel, making it a key package in a channel designed around convenience and immediate consumption.

Crown continues to invest in new packages and options suitable for the off-premise channel and at-home consumption opportunities. According to the Beer Institute, the off-premise channel currently delivers 82 percent of beer industry volume and may lead category resurgence in the year ahead.

*Editor’s note: 26 initial markets include AZ, CA, CO, CT, D.C., FL, GA, IL, IN, LA, MA, MD, MI, MO, NC, NJ, NM, NV, NY, OH, OR, SC, TN, TX, VA, WA.

Source: IRI InfoScan, Total US Fs/Dg/Cv, 52 weeks ending 9/2/09

About Crown Imports

Crown Imports LLC is a joint venture that imports, distributes and markets the Modelo portfolio and other fine beer brands across the entire U.S. The Modelo portfolio includes Corona Extra, the #1 imported beer in the U.S. and #6 beer overall, Corona Light, Modelo Especial, Negra Modelo and Pacifico beer brands. For more information, visit www.crownimportsllc.com. Crown Imports is a 50-50 joint venture between Grupo Modelo, S.A. de C.V. (MX: GMODELOC), Mexico’s leading company in the brewing, distribution and sale of beer, and Constellation Brands, Inc. (NYSE: STZ, ASX: CBR), a leading international beverage alcohol producer, importer and marketer.

SOURCE Crown Imports LLC