Hispanic Travel Market
Hispanic Travel Market
Hispanic travel increased by 20 percent from 2000-2002, outpacing other minorities and growing 10 times the overall rate for the traveling population as a whole. As the Hispanic population grows, so does their amount of travel. They are taking more trips, spending more money. Airlines, hotels, convention and visitor bureaus have all caught on and are starting to work to attract Hispanic consumers. Hispanics are interested in learning more about other cultures and have money to spend. While before, they may have traveled closer home and taken more low-key vacations, today they seem to be traveling more and farther to explore and broaden their horizons.
• Hispanic travel volume was up 20 percent from 2000 to 2002 (increasing from 64.1 million to 77.1 million person-trips), much higher than the two percent growth of travelers overall
• A majority of Hispanic person-trips are for leisure (77%), of which visiting friends or relatives is the ultimate goal for many (43%)
• Entertainment trips (16%) and outdoor recreation (8%) make up smaller shares of Hispanic person-trips
Hispanic Travel Market Research
• The states that attract the greatest number of Hispanic travelers include California, Texas and Florida. Nevada, Arizona, and New Mexico are also popular destinations
• Hispanic households spend an average of $480 on a trip, excluding spending on transportation to their destination
• One third (33%) of trips by Hispanic households include children under 18 years old, significantly higher than for overall traveling households in the U.S. (24%)
Source: TIA