Marketing Message Horribly Gone Awry

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The English is clear enough to lorry drivers - but the Welsh reads "I am not in the office at the moment. Send any work to be translated."

The English is clear enough to lorry drivers – but the Welsh reads “I am not in the office at the moment. Send any work to be translated.”

When officials asked for the Welsh translation of a road sign, they thought the reply was what they needed.
Unfortunately, the e-mail response to Swansea council said in Welsh: “I am not in the office at the moment. Send any work to be translated”.
So that was what went up under the English version which barred lorries from a road near a supermarket.
“When they’re proofing signs, they should really use someone who speaks Welsh,” said journalist Dylan Iorwerth.
Swansea Council became lost in translation when it was looking to halt heavy goods vehicles using a road near an Asda store in the Morriston area.
All official road signs in Wales are bilingual, so the local authority e-mailed its in-house translation service for the Welsh version of: “No entry for heavy goods vehicles. Residential site only”.
The reply duly came back and officials set the wheels in motion to create the large sign in both languages.

The notice went up and all seemed well – until Welsh speakers began pointing out the embarrassing error.
Welsh-language magazine Golwg was promptly sent photographs of the offending sign by a number of its readers.
Managing editor Mr Iorwerth said: “We’ve been running a series of these pictures over the past months.
“They’re circulating among Welsh speakers because, unfortunately, it’s all too common that things are not just badly translated, but are put together by people who have no idea about the language.
“It’s good to see people trying to translate, but they should really ask for expert help.
“Everything these days seems to be written first in English and then translated.
“Ideally, they should be written separately in both languages.”

A council spokeswoman said: “Our attention was drawn to the mistranslation of a sign at the junction of Clase Road and Pant-y-Blawd Road.

Other confusing signs

“We took it down as soon as we were made aware of it and a correct sign will be re-instated as soon as possible.”
The blunder is not the only time Welsh has been translated incorrectly or put in the wrong place:

  • Cyclists between Cardiff and Penarth in 2006 were left confused by a bilingual road sign telling them they had problems with an “inflamed bladder”.
  • In the same year, a sign for pedestrians in Cardiff reading ‘Look Right’ in English read ‘Look Left’ in Welsh.
  • In 2006, a shared-faith school in Wrexham removed a sign which translated Welsh for staff as “wooden stave”.
  • Football fans at a FA Cup tie between Oldham and Chasetown – two English teams – in 2005 were left scratching their heads after a Welsh-language hoarding was put up along the pitch. It should have gone to a match in Merthyr Tydfil.
  • People living near an Aberdeenshire building site in 2006 were mystified when a sign apologising for the inconvenience was written in Welsh as well as English.

It’s good to see people trying to translate but they should really ask for expert help

There's still time to change the road you're on - Led Zep

There’s still time to change the road you’re on – Led Zep

Source:BBC

Hispanic girls face many obstacles to playing sports

Rosa Mendez and her mother share the same first name. In Spanish, it means “pink,” which also happens to be Rosa’s favorite color. She certainly plays it up. She pierced both ears with pink diamonds, she drives around with a pink Rosary hanging from her rearview mirror and she color-coordinates pink Nikes with her school clothes.

Hispanic women and Sports - Soccer or football

Hispanic women and Sports – Soccer or football

But hidden underneath all that girly-ness, her favorite sport — soccer — often leaves her body black and blue with bruises.

She would get so lost in playing the game she loves during her spring season at East High School in Kansas City that sometimes she had no idea how she got so beat up.

Soccer is Rosa’s passion. Or futbol, as it is called in the Mendez living room. In her home, as is the case in many traditional Latino families, futbol isn’t a sport played by girls named after delicate flowers.

“It was my idea to go play,” Rosa says, “but (my parents) would say, ‘Stay here with the kids.’ Because girls shouldn’t be playing aggressive things.”

Rosa is the daughter of a Mexican father who works 12 hours a day and a Nicaraguan mother who works on an assembly line packing boxes with bottles of salad dressing and seasoning salt. She recently completed her junior season — her first high school soccer season — as a goalkeeper for the East Bears varsity team. Largely made up of Latinas (girls of Latin-American or Spanish-speaking descent), East’s roster is similar to those at several other inner-city schools, including Renaissance Academy, Alta Vista Charter High School, Northeast and Harmon, a Kansas City, Kan., high school with a Latino student population of 54 percent.

These are daughters of northern Mexican immigrants, the first or second generation that has come here to build new lives. But while adapting to old-age American traditions, like playing for the home team, these teenage girls sometimes struggle to navigate between their own desire to compete and their family’s cultural customs.

“In the Hispanic community, girls are more likely to do something that we call ‘girly’ or art stuff,” says Antonia Saenz, whose daughter Vanessa played soccer for the Alta Vista Lady Aztecs. “Sports are mostly seen for guys. It’s aggressive. Girls are not looked upon to be strong physically. They’re actually not encouraged to.”

This isn’t simply machismo. Many community leaders suggest there are practical reasons why Latina girls are expected to stay home. Their parents may often work long hours for little pay and live in some of the poorest communities in the city. When a daughter becomes old enough, she is asked to help with the younger siblings in the house or take on a part-time job. So who really has time to play soccer when the family needs the help?

“A couple of girls miss practices because they need to baby-sit,” East co-head coach Mike Somodi says. “It’s unbelievable the things that have priorities. It’s hard to get them in the mode of thinking that (soccer) is important. They want to play…but a lot of them work.”

•••

Rosa gets more than her name from her mother. Her flowing brown hair and a smile that radiates her otherwise sad eyes, she believes, she gets from her mother as well.

“We really get along,” Rosa says. “She knows everything about me.”

But Mrs. Mendez doesn’t always understand this daughter of hers.

She’s perplexed about why Rosa is so faithful to soccer practice and to a team that didn’t win many games. She wonders why Rosa can’t stay home with her three younger siblings.

Hispanic women and Sports - Soccer or football

Hispanic women and Sports – Soccer or football

Instead of coming home after school this spring, Rosa spent five days out of the week with her East Bears. At practice, Rosa would split time barking commands and encouragements, then sacrificing her thin, 5-foot-6 1/2 -inch frame in front of a net while teammates practiced shots.

Midway through the spring season, the Bears’ starting goalkeeper — Zenadia Mendez, Rosa’s older sister — quit the team. East tried to fill the position with another player, and then Rosa got her opportunity during one game when the Bears fell behind 7-0.

“That was my first time ever, and that’s how we finished, trailing 7-0. I didn’t let anything by,” Rosa says proudly. “Nobody wanted to be goalie, so I didn’t want to pressure them to be in it. But then I got to liking it . . . I felt like I was making a difference.”

Yes, Rosa’s a tough one — and everyone on that soccer field knows it.

“During a tournament at Camdenton, she took three shots to her face,” Somodi says. “Knocked her down, but she got back up.”

Mama Mendez doesn’t exactly like her daughter getting slugged in the chops, especially in a losing effort. East lost that tournament game 2-1, by the way.

As she sits in her living room, Rosa’s mother expresses her opinions about her daughter in clear but unconfident English. “I think,” Mendez says slowly, then turns to Rosa for help in finding the right phrase. Rosa listens to her mother, who never sugarcoats her words, and interprets: “I give a lot, but I receive less.”

Rosa’s mother continues, and she needs no help to say…

“She tries very hard, she asks for shoes, she asks for permission to go to practice,” Rosa’s mother says. “And all she gets is bruises. She gets hurt sometimes. She gets frustrated. I’ve been to a couple of games and she lost, so I said, ‘It’s not worth it.’ You get hurt and you lose. Her dad, he feels the same way. But she says: ‘I like it.’ ”

•••

Rosa loves soccer because the game is her escape.

She loves her No. 4 jersey, washing it after every game and delicately hang-drying it for fear that the machine won’t get the wrinkles out just right. She loves being around her teammates, in the back of the bus, cracking jokes on the way to a game. She’d do anything for those girls and one day hopes to get matching soccer tattoos with teammate Brandi Roos.

She caught the soccer passion at a young age. When she wasn’t watching Mexican League games on the living room television, she was tagging along to Sheffield Park to watch her father, Arturo, play goalie on a team made up of friends and family. She remembers watching her father and thinking: I want to play, too.

Now that she’s playing again for the first time in three years, Rosa can’t decide whether it’s the game she loves so much or just the freedom it gives her.

She used to play all the time, in the streets and for a James Elementary school team.

“When in elementary school,” Rosa’s mother says, “she wanted to play and I let her play. I did.”

But as Rosa got older, she took on more responsibilities at home. It is this very role — burgeoning homemaker — that community member Raquel Daldalian has found common among young Latinas. Daldalian points out that not all Latino families can be lumped together, but in her talks with a group of Hispanic girls from Northeast High School, their stories are all too common.

“Generally, the girls in a Latino family are expected to know how to cook and clean; that’s their main objectives,” says Daldalian, a Project Safe Prevention specialist at the Rose Brooks Center. “They are told if they don’t do these things, they won’t find a man. They’re not expected to go to school, and sports are at the bottom of the barrel.”

In Nicaragua, Mendez did not play organized sports, but she enjoyed active days as a little girl. Mendez grew up playing made-up games around her neighborhood that constituted a lot of running and chasing. She smiles when recalling those days, when she was just a girl and the focus of her life was games the neighborhood kids would dream up.

But when her mother moved the family to America, Mendez had to put away her childhood.

Rosa will be 17 soon and, like most typical teenage girls, she cherishes her cell phone and boyfriend. At 17, her mother was working eight-hour days packing tomatoes in Kansas City, Kan.

These days, Rosa is looking forward to her senior year. But at that same age, Rosa’s mother already was a high school dropout. There was no escape with soccer, as there is now for her daughter.

“It wasn’t a sacrifice,” Rosa’s mother says of her five-day-a-week work schedule. “I just had to help my mom.”

She met Arturo Mendez in 1989, and the couple married six months later. They’re raising their six children in the same three-bedroom house on Wheeling Avenue that they’ve lived in since starting a family. Both Mom and Dad want to see their children leave this place and surpass them.

Mrs. Mendez has a simple goal for Rosa — stay in school.

“My husband and I never got to finish school,” Mendez says. “We know how hard it is. …Our jobs depend on how strong we are. Not how smart we are.”

Although Mendez wants the best for her daughter, she is hesitant to follow Rosa’s passion for soccer.

“Sometimes,” Mendez sighs. “I don’t understand.

“If she likes playing soccer and (can) handle school and sports, it’s all right. (But) in my country, I’ve never seen girls in sports. To be honest, I’ve never seen girls with a medal.”

•••

The lack of importance associated with organized sports is evident in the Latinas who do play. Their families often cannot afford to send their children to youth leagues that would develop their skills. As a result, varsity soccer at schools like East and Alta Vista can be a rough sketch of what the game is actually supposed to look like.

Alta Vista coach Greg Brenner, a Mexican American, took over the varsity squad this spring and inherited 17 Latinas. Many of them did not know how to properly kick a soccer ball.

“I saw them play, and they looked like they were playing in slow motion,” Brenner says. “I kind of expected that, ‘Hey, you’re Hispanic. Aren’t you born with a soccer ball attached to you?’ But I worked with a boys team and saw the same thing. Socioeconomics come in … they don’t have time or money to play soccer.”

The reality for Rosa Mendez is that she has better things to be doing right now. She could use the money from her part-time job at Wendy’s to offset some of the expenses of her upcoming senior year. And on her off days, she could find herself watching her three younger siblings run around the house during summer vacation. But she wants to keep playing soccer.

She’s found a street team named Hidalgo and minds the net this summer. When Rosa recently asked her mother whether she could play, this time ¿Por que? (Why?) was not the response.

Her parents have come to understand why Rosa wants to play this game. Even as she struggles to explain the love herself.

“I’m not sure if it’s because of my dad or just the feeling of the game — when you make a goal or when you have the ball and you’re taking it up the field. I don’t know if it’s just being out or, ya know, it’s soccer,” Rosa says. “Everything about soccer. Working as a team. Even in goal, just slapping the ball…it’s probably the adrenaline. Everything.”

Source: Candace Buckner – The Kansas City Star

Georgia Law Enforcement Restrictions on Vehicle Searches

The public is rightfully grateful for strict enforcement of traffic and safety laws, but sometimes cops in Georgia go too far in searching the vehicles they stop.

June 21, 2009 /Hispanic PR News/ — Georgia Law Enforcement: Constitutional Restrictions on Vehicle Searches

Georgia is a beautiful place for a road trip. From piney forests to coastal islands and from rural farms to urban Atlanta, millions of vehicles traverse the state clocking billions of trip miles every year. In this time of a depressed economy and the resulting pressure on public funding, the Georgia State Patrol (GSP), sheriffs and local police departments have their hands full keeping everyone safe. The public is rightfully grateful for strict enforcement of traffic and safety laws, but sometimes cops in Georgia go too far in searching the vehicles they stop.

Vehicle Privacy Rights

The United States Constitution’s Fourth Amendment protects people from unreasonable searches and seizures unless the authorities obtain valid judicial warrants based on probable cause. Federal and Georgia courts recognize that the constitutional right to privacy extends to your vehicle, although the privacy protection in your car is weaker than the right to privacy in your home.

Because cars are mobile and could drive away with important criminal evidence, and because they are highly regulated by the government, courts have held that in certain carefully defined circumstances police are not required to obtain warrants before searching motor vehicles. However, in Georgia police officers have abused these limited exceptions in order to conduct illegal searches of vehicles.

Search Incident to Arrest

The Supreme Court recognizes an exception to the warrant requirement in a search incident to a proper arrest. Basically the search-incident-to-arrest exception as articulated in Chimel v. California allows an officer to search the space within reach of the arrestee — the area within his or her immediate control — for either of two important reasons:

• To prevent the suspect from obtaining a weapon that could harm the arresting officer
• To prevent the arrestee from destroying or concealing evidence

In the 1981 case of New York v. Belton, the Supreme Court analyzed the search-incident-to-arrest exception to the warrant requirement when the person arrested is a driver or passenger of a motor vehicle. The Court looked at whether the lawful search in this circumstance extends to the passenger compartment of the car. The Court reasoned that because things –weapons or evidence — in the passenger compartment could be grabbed by an arrestee and removed from the car, an officer making such an arrest could legally search the inside of the car, including the interior of a container found in the vehicle, without a warrant.

Arizona v. Gant

In April 2009, the US Supreme Court in Arizona v. Gant looked squarely at the Belton rule again, narrowing its reach and giving specific guidance to police about warrantless passenger compartment searches incident to arrest. Gant revisited the Chimel reasoning that an arresting officer could search the area within the immediate control of the arrestee to ensure that he or she could not reach a weapon or interfere with important evidence.

In Gant, the arrested person had been detained for driving with a suspended license, and was safely handcuffed and locked in the back of the squad car while the police searched his automobile without a warrant, finding an illegal drug in a coat in the backseat. Because an arrestee cuffed and locked in another car could not possibly reach into his own passenger compartment, the original reason for the exception to the warrant requirement – the safety of the officer and the preservation of evidence – had evaporated. The court also held that the only legitimate warrantless search in these circumstances is when there is reasonable suspicion of the existence of evidence of the crime for which the person is being arrested.

New Guidance for Police

Gant sends a clear message to Georgia cops and law enforcement across the US: no more “unbridled discretion to rummage at will among a person’s private effects.” If you arrest someone for a traffic offense, you cannot search the car hoping to find drugs or other illegal contraband (unless another exception to the Fourth Amendment’s warrant requirement exists). You may only reasonably look for evidence related to the traffic offense for which you are arresting the car’s occupant.

The decision also gives pointed guidance to Georgia judges. When a defendant has been arrested on a traffic stop, did the cops search the car even after the defendant was removed from physical proximity to the car and could no longer have reached inside the passenger compartment? Was it reasonable for the police to believe the inside of the car could have contained evidence of that traffic offense?

Protect Your Rights

If you were stopped by Georgia law enforcement for a traffic violation and the officer either searched your car after cuffing and removing you from reach of the passenger compartment, or searched the inside of the automobile when there was no reasonable chance of evidence relevant to the traffic violation, that search may have been an unconstitutional violation of your Fourth Amendment rights as interpreted in Gant. Any evidence seized illegally should not be used against you at trial for a drug charge or any other criminal charge.

Be sure to consult with a knowledgeable Georgia criminal defense attorney as soon as possible if you believe you were the victim of an illegal vehicle search. To protect your rights and your liberty, time may be of the essence.
Source: Ross & Pines, LLC

Sprint Lets Soccer Fans Enjoy the Game Now

CONCACAF Gold Cup(TM) series kicks off on July 3 with live streaming and exclusive tournament mobile content available only on the Sprint Now Network(TM)

Mexican Soccer Legend Luis Roberto Alves ‘Zague’ joins Sprint at select games nationally

OVERLAND PARK, Kan., June 22 /PRNewswire-FirstCall/ — Sprint (NYSE: S) — As an official sponsor of the popular 2009 CONCACAF Gold Cup(TM) tournament, Sprint brings soccer fans closer to their favorite sport than ever before with exclusive mobile content, available only on the Sprint Now Network(TM). For the first time, fans can be a part of the action by experiencing full-length live streaming of the games directly on their Sprint TV-capable phones. Through their phones, subscribers will also have front row seats to follow CONCACAF Gold Cup(TM) from the opening game kickoff in Los Angeles to the finals in New York with real-time game updates about their teams playing in the tournament, related news and tournament statistics, among other fun features.

Sprint Lets Soccer Fans Enjoy the Game Now

Sprint Lets Soccer Fans Enjoy the Game Now

Additionally, Sprint has teamed up with one of the most popular Mexican soccer legends, Luis Roberto Alves “Zague”, to provide a one-of-a-kind pre-game experience at select matches in some U.S. cities.

“Soccer is a way of life, not only for me but for all fans. It’s so exciting to see how Sprint has created the perfect synergy between sports and technology,” Zague said. “As a former soccer player, I am thankful to join a partnership where soccer fans are able to stay connected to the game by receiving up-to-the-minute information.”

At the games, fans can visit Sprint Mobile Experience to try firsthand how easy it is to enjoy real-time matches on the go on a wide range of Sprint phones.

Exclusive Sprint CONCACAF Gold Cup(TM) content

Developed in partnership with Univision Movil, only Sprint subscribers will have exclusive access to CONCACAF Gold Cup(TM) on their phones. Subscribers can visit sprint.com/copa on their mobile phones to enjoy:

— Live streaming of full-length games available for the first time ever on mobile devices

    -- Video highlights of goals, top plays and commentary! (1)
    -- Text alerts for results, game reminders and the latest team news
    -- Breaking news, photo galleries and TV schedules
    -- Ringers, screensavers and fight songs

“With the CONCACAF Gold Cup(TM), Sprint continues its commitment in solidifying partnerships that ignite our Hispanic subscribers’ passions, like soccer,” explained Kymber Umana, Hispanic marketing manager for Sprint. “Our ability to give our customers exclusive tournament content directly on their Sprint mobile phone is a sure bet that they will never miss a part of the CONCACAF Gold Cup(TM) action this summer.”

Finally, Sprint’s sponsorship includes a national television spot during Spanish-language soccer broadcasts, as well as multiple US Hispanic-targeted online creative banners on soccer and social networking sites and a website,www.sprint.com/copa. Sprint pays tribute to soccer fans with an exciting and humorous commercial titled, “‘Life or Futbol’, with Sprint you can have both,” that can be seen via a 30-second TV spot featuring the Sprint exclusive Samsung Instinct(R) s30(TM)(2). Existing customers will also receive informative newsletters and emails detailing exclusive content available on the most popular Sprint phones.

For more information about the CONCACAF Gold Cup(TM) tournament and to get a list of all the upcoming games, visit http://concacaf.com/competitions/goldcup/2009/history.aspx. Visit www.sprint.com/copa to learn about Sprint exclusive content available to subscribers.
Source: Sprint

Hispanic Business Magazine Announces 500 Largest U.S. Hispanic-owned Companies

SANTA BARBARA, Calif., June 29 /PRNewswire/ — The June 2009 issue of Hispanic Business magazine features the 27th annual Hispanic Business 500, the benchmark directory of the 500 largest Hispanic-owned companies in the United States.

The annual Hispanic Business 500 directory is widely recognized as the barometer of the U.S. Hispanic economy. Cumulative revenues for the directory totaled $36.15 billion, a slight increase from 2008, which totaled $36.10 billion. A searchable directory of the 2009 Hispanic Business 500 is available now on the magazine’s companion web site, HispanicBusiness.com.

For the third straight year, the HB 500’s top-ranked company was the aptly named Brightstar, a global telecom wholesaler. Though the company posted a dip in revenue of 2.35 percent, it still managed to bring in $3.6 billion.

The surprising bright spot of this year’s list was the financial sector, which posted an impressive 17.2 percent boost in revenues. Pan-American Life Insurance Co. of New Orleans was among the successful businesses in this category, showing an 11 percent gain in revenue over the previous year, as well as a healthy 6 percent profit.

Companies included in the 500 must show at least 51 percent ownership by Hispanic U.S. citizens and must maintain headquarters in one of the 50 states or Washington, D.C. Principals must be U.S. citizens.

For more information, go to http://www.hispanicbusiness.com/rankings/hispanic_companies/

About Hispanic Business Media

For 30 years Hispanic Business Media has been the authoritative source for the latest trends, research and reporting on the growth of the U.S. Hispanic consumer market and the Hispanic enterprise and professional sectors.

Hispanic Business Media properties provide innovative branding and targeted marketing solutions across multiple platforms:

— Award-winning print editorial via Hispanic Business Magazine, which provides readers in the United States and around the world with the most relevant and data-driven news on the U.S. Hispanic economy. — Fresh, real-time online content and interaction via HispanicBusiness.com. The site specializes in b2b daily news, branded content from Hispanic Business magazine, original postings by hb.com writers and some user-generated content. — Hispanic Business Events, which feature and draw the nation’s most affluent and influential Hispanic leaders. Examples include the Hispanic Business magazine EOY Awards for entrepreneurial excellence; the CEO Capital Markets Roundtable; and the Woman of the Year (WOY) Awards. — Unique data reports on the U.S. Hispanic sector developed by HispanTelligence, the research arm of Hispanic Business Media. — Diversity recruiting and development services from HireDiversity.com.

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