WASHINGTON — When U.S. Rep. Charlie Gonzalez sits down to share his experiences for Historias, an initiative unveiled Thursday to record the stories of Latinos in America, the San Antonio Democrat is going to compare how he, his father — the legendary late Rep. Henry B. Gonzalez — and his grandparents assimilated in America.
When the younger Gonzalez’s grandparents emigrated from Mexico around 1910, they initially planned on returning, he said at the debut of Historias, a project of StoryCorps, a nonprofit oral history group that records stories of everyday Americans.
“I want to talk about how my father sought that more complete assimilation and the obstacles he had to face and his generation’s contribution to allowing me to do what I do today,” Gonzalez said.
StoryCorps officially launched Historias, which will be archived at the Library of Congress, at a ceremony that featured talks by, among others, House members of Latino descent.
Speakers praised the project and StoryCorps’ past efforts, saying that the stories of everyday people preserve the American experience and that the new initiative offers the often-ignored Latino community a chance to participate.
“We believe that much of what we have contributed and what we continue to contribute — if it is found in whatever history, oral or otherwise — is a footnote,” Gonzalez said. “I think this goes a long way to remedy that situation.”
Rep. Xavier Becerra, D-Calif., spoke about how two recent projects on World War II — Ken Burns’ documentary “The War” and Tom Brokaw’s book “The Greatest Generation” — did not include much about Latinos, a trend that Becerra has noticed since he was young.
“I think Historias does something very important for us: It tells us who we are,” Becerra said.
Rep. Jose Serrano, D-N.Y., spoke of how his immigrant father responded to a friend’s comment that he was lucky to have successful children.
“My father, in the most wonderful broken English, said, ‘I busted my back to get lucky,’” Serrano said.
It is necessary to gather the stories of as many everyday Latinos as possible, Gonzalez said.
“An untold history makes for an incomplete history and thus an incomplete lesson,” he said.
“It’s a lesson for all of us, for those who have been here for many years to appreciate the contribution made by others, but also for the new arrivals because there will always be new arrivals in this country,” Gonzalez said after the event. “I think it’s going to be a source of inspiration, and lessons will be learned that will benefit all Americans.”
Recordings for Historias will take place in more than 20 cities across America during the next year.
The project will record oral histories in Texas, starting with Austin and Houston in November, Brownsville in May and San Antonio in June.
Those interested in participating in the project can call StoryCorps at (800) 850-4406.
By Drew Joseph – Hearst Newspapers
https://hispanic-marketing.com/wp-content/uploads/2014/09/targetlatino-enfold-logo1.png00Target Latinohttps://hispanic-marketing.com/wp-content/uploads/2014/09/targetlatino-enfold-logo1.pngTarget Latino2009-10-01 10:42:002016-09-30 21:13:06Historias records the stories of Latinos in America
Pizza Patron announced that it has teamed with Pepsi in a national, co-branded promotion in all of its stores to honor National Hispanic Heritage Month.
The promotion began September 1 and was specifically designed to celebrate and honor the Latin culture and lifestyle during Hispanic Heritage Month. It is a bilingual promotion, but Spanish-language dominant. Advertisements for the promotion read, “!Viva Latino! Pizza Patron y Pepsi Festejan el Mes Patrio,” which means, “Pizza Patron and Pepsi celebrate this historic, patriotic month for all Latinos of diverse roots.”
With any 2-liter purchase of Pepsi products through September 30, customers will receive a free phone egrip Non-Slip Strip. The egrip is a protective, silicone material that can be applied to the back of a cell phone to make it easier to handle and prevent it from sliding on any surface.
The free egrip features the Pizza Patron and Pepsi logos, as well as Pizza Patron’s slogan, “Latin Life, Enjoy,” which reinforces the company’s focus while broadening its current customer base by inviting every demographic to enjoy and experience the diversity found within the Latin lifestyle.
Cobranded Campaign for Hispanic Heritage Month between Pizza Patron and Pepsi
“Celebrating the rich history and traditions found within the Latin life and culture is what makes our brand strong,” says Andrew Gamm, brand director for Pizza Patron. “National Hispanic Heritage Month is a chance for us to honor the Latin culture which goes to the core of our company’s values.”
Target Latino thanks the Latino Nutrition Coalition and Oldways for allowing us to publish this important information for dissemination within our community. Let’s hope that we all work together for the betterment of our nutrition and that of our children.
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BOSTON, September 15, 2009 – In celebration of Latino Nutrition Month from September 15 through October 15, Oldways and the Latino Nutrition Coalition (LNC) have released Latino Living – A Guide to Better Health Through Traditional Food and Active Lifestyles – for both consumers and health professionals.
“Latino Living was originally designed for health professionals and dietitians, but it is so user friendly and simple that it’s perfect for consumers from coast to coast,” said Sara Baer-Sinnott, Executive Vice President of Oldways.
A 7-day Healthy Latino Meal Plan, with recipes and grocery list.
A bilingual Latino Lifestyle Calendar, featuring a tip-a-day for following the healthy Latin American diet.
New, illustrated, bilingual Latin American Diet Pyramid, with basic guidelines to help plan daily meals.
The following in both English and Spanish:
A list of Latin American super foods
Kitchen Strategies: time savers and smart swaps
Tip for Kids: cooking, lunches and snacks
Tips on how to exercise with your family
For Health Professionals and RDs, the kit offers:
All of the above, PLUS
Statistics concerning obesity, nutrition, diabetes, cardiovascular diseases, and cancer rates occurring in the Latino American population.
A detailed explanation of the Latin American Diet Pyramid, along with basic guidelines that help plan daily meals.
Weekly Goal Tracking and 24-Hour Recall Sheets.
Consumers, health professionals and RDs can request this free resource (on CD-Rom or online) by emailing or calling Adriene Worthington (aworthington@oldwayspt.org, 617-896-4876.
Coinciding with National Hispanic Heritage Month, Latino Nutrition Month will introduce consumers to a variety of ways to cook, eat and enjoy the Latino diet pattern. The introduction of an updated Latin American Diet Pyramid will stress the importance of putting plant foods such as fruits, veggies, grains (mostly whole), nuts and peanuts, beans and spices at the core of one’s diet. Additionally, consumers can enter Oldways/LNC’s Latin American Diet Recipe Contest (see below) to win a variety of prizes.
See what else is happening during Latino Nutrition Month on the Oldways and LNC websites. These programs include:
1. An updated Camino Mágico, a downloadable, bi-lingual supermarket shopping guide to help Latino shoppers make healthy choices among the endless food options available at supermarkets today.
2. Latin American Diet Recipe Contest featured on the Oldways and LNC websites and on the Official Oldways Table Blog. Consumers should submit a recipe that uses at least two Latin American Diet products (list is featured on the Oldways Table Blog). Winners will be drawn at the end of the month, and announced on our websites. Prizes include wonderful Latino food products, autographed copies of our widely-praised book, The Oldways Table, chock-full of wonderful recipes and short essays about food and wine experiences, and the new poster of the Latin American Diet Pyramid.
3. A 2′ X 3′ poster with an updated illustration of the Latin American Diet Pyramid will be available at The Oldways Store on September 21, 2009.
Oldways is an internationally-respected non-profit, changing the way people eat through practical and positive programs grounded in science, traditions, and delicious foods and drinks. The Latino Nutrition Coalition is an Oldways program inspiring Latinos to improve and maintain their health through traditional foods and active lifestyles. LNC members include: General Mills; Herdez; Splenda; La Moderna; Mission Foods; National Watermelon Promotion Board; The Peanut Institute; Soyfoods Association of North America; Splenda Sweetener Products; United States Potato Board; and Wisconsin Milk Marketing Board. You can learn more at www.oldwayspt.org and www.latinonutrition.org.
Introduces new bilingual social networking site for students and parents
HOFFMAN ESTATES, Ill., Sept. 15 /PRNewswire/ — Inspired by the many Hispanic families who help their children become the first to attend college, Sears Holdings has launched the PRIMERO Hispanic Heritage Scholarship(SM) and bilingual, social networking education website in celebration of Hispanic Heritage Month (September 15 – October 15).
In Spanish, “primero” means “first”. The PRIMERO scholarship awards up to $10,000 toward college costs for those who are “first” in their family to attend college, as well as those continuing the family’s tradition of attaining a higher education. In addition to applying for the scholarship, students and their parents can also learn about the college planning process via the PRIMERO Hispanic Heritage Scholarship(SM) site — www.shcprimerobeca.com. SHC also offers a scholarship to associates of Sears, Kmart, Lands’ End and Orchard Supply Hardware.
With more than 46 million Hispanics now living in the U.S. and more than 132 million expected by 2050*, the PRIMERO Hispanic Heritage Scholarship(SM) education initiative is one of the ways Sears Holdings is reaching out to the Hispanic community. Sears recently launched a fully Spanish-translated website, espanol.sears.com, giving Spanish-speaking customers full access to its wide range of home appliances, electronics and computers, outdoor living, lawn and garden, and tools. Product names and navigation are also translated in other categories, allowing our customers to browse our websites in whichever language best meets their needs.
“We are excited to launch the SHC PRIMERO Hispanic Heritage Scholarship(SM) and education website in honor of Hispanic Heritage Month,” said Nydia J. Sahagun, director, multicultural marketing, Sears Holdings Corporation. “This new initiative is a great way to support education, while providing information and resources for college-bound students and their parents in an engaging and interactive way.”
*2009 U.S. Census Bureau
The PRIMERO Hispanic Heritage Scholarship(SM) website is Sears Holdings’ first corporate social networking site focused on education. The website is a one-stop online destination for college planning, featuring special sections to demystify the process:
— Why College – Outlines the benefits of going to college while busting myths versus facts about college
— The Plan – Tells you what to do first to start planning for college, no matter where you are in the process
— The Search – Details the types of colleges you can choose from while helping you find a match with the type of college that best fits you
— The Process – Gives you a monthly “to-do” list, checklist and information on college application requirements and on how to apply
— The Money – Provides information on typical tuition costs and how to navigate through financial aid
— At College – Offers tips for success once in college
— Blogs – Give first-hand tips from real college students on what to expect when applying for or attending college
According to Diverseeducation.com, although 98% of Hispanic high school students want to attend college, only 25% of college-aged Hispanics (18-24) are enrolled. This low attendance rate is attributed to many factors including lack of experience, resources and available/understandable information in many Hispanic communities. The PRIMERO Hispanic Heritage Scholarship(SM) and website aims to close the informational gap for Hispanics.
“We commend Sears Holdings for providing scholarship opportunities, especially during a time when a large emerging population is primarily Hispanic,” said Antonio Flores, president and CEO of the Hispanic Association of Colleges and Universities (HACU). “The reality is that without programs like PRIMERO Hispanic Heritage Scholarship(SM), attaining a higher education would not be possible for many Hispanics.
No purchase is necessary. Void in Maine and where prohibited. High school and college students from all ethnic backgrounds who are residents of the 50 United States (except ME), plus the District of Columbia, and are between the ages of 16 and 22, inclusive with a cumulative grade point average of 3.0 or higher on a 4.0 scale (or the equivalent) are encouraged to apply for the PRIMERO Hispanic Heritage Scholarship(SM). Awards include a scholarship for college worth up to $10,000 (1 winner), up to $5,000 (1 winner) or up to $2,500 (2 winners), or one of 10 Sears-Kmart ‘Back to Campus” kits, valued at $250 each. Entries must be received or postmarked by October 15, 2009, at 11:59 p.m. EST. For Official Rules, go to www.shcprimerobeca.com/es/apply-now/rules (Spanish) or www.shcprimerobeca.com/en/apply-now/rules (English). For more information on the PRIMERO Hispanic Heritage Scholarship(SM) or college preparation, visit www.shcprimerobeca.com. For more information on Sears and Kmart, visit www.sears.com or www.kmart.com. Sponsor: Sears Holdings Corporation, 3333 Beverly Road, Hoffman Estates, IL 60179.
About Sears Holdings Corporation
Sears Holdings Corporation is the nation’s fourth largest broadline retailer with approximately 3,900 full-line and specialty retail stores in the United States and Canada. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, home electronics and automotive repair and maintenance. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands’ End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands. It also has Martha Stewart Everyday products, which are offered exclusively in the U.S. by Kmart. We are the nation’s largest provider of home services, with more than 12 million service calls made annually. Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation. For more information, visit Sears Holdings’ website at www.searsholdings.com.
It is inevitable that in a nation such as the United States — which has the third largest Hispanic population in the world — many Latino writers and artists whose Spanish-language works have been successful would sooner or later make the crossover into the English-speaking market. Artists such as Shakira and Enrique Iglesias, and writers like Isabel Allende and Don Miguel Ruiz, are proof that the books and music that have captivated millions of Spanish speakers can just as easily attract an English-speaking audience.
This is what led Dr. Camilo Cruz to translate his most famous work La Vaca into English. “Many of those who have read my books in Spanish want their spouse or children who do not read Spanish to enjoy the teachings of this fantastic story,” said Dr. Cruz.
Coinciding with the celebration of Hispanic Heritage month, the book has been released this September with the title ONCE UPON A COW: Eliminating Excuses and Settling for Nothing but Success. The publisher Penguin Books is one of the largest in the world, with a list of authors that includes personalities such Al Gore, the Dalai Lama, Lance Armstrong, and Eckhart Tolle.
The success of Camilo Cruz’ books is unquestionable. His readers can be found in more than 115 countries, evidence of the far-reaching message of the Colombian author. Twenty publishers from all over the world have translated the book into more than a dozen languages, with close to two million copies sold.
A nation built by immigrants will undoubtedly welcome this Latin writer who came to the United States without knowing a word of English and with no other credentials other than a high-school diploma, 200 dollars, and a bag full of dreams; an entrepreneur who came in search of his American Dream, found it, and now shares with others how we can free ourselves of the excuses and self-imposed limitations that prevent us from succeeding, even in hard economic times such as the ones we now face.
However, these times, which have also witnessed the first African American president in the history of the nation and the first Hispanic member of the Supreme Court, are certainly the best opportunity for the introduction of this Latino author to the English-speaking market.
Source: Taller de Exito
https://hispanic-marketing.com/wp-content/uploads/2009/09/newcow1.jpg324500Havi Goffanhttps://hispanic-marketing.com/wp-content/uploads/2014/09/targetlatino-enfold-logo1.pngHavi Goffan2009-09-04 11:06:062018-03-27 03:15:58Latino: the New Guru of Success and Personal Achievement in the US
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