African Americans, Hispanics Lead Mobile Internet Growth

African Americans, Hispanics Lead Mobile Internet Growth

African Americans, Hispanics Lead Mobile Internet Growth

English-speaking Hispanics have made impressive gains in their use of mobile Internet, according to a study by the Pew Internet & American Life Project.

Between 2007 and 2009, the percentage of English-speaking Hispanics who reported going online via handheld device on a typical day climbed from 18% to 29%. African Americans registered an even bigger increase, from 12% to 29%. Both groups outpaced the growth in white users’ reported use of a handheld device to access the Internet on a typical day, which only grew from 9% to 17%.

The Hispanics surveyed reported the highest penetration of cell phone ownership, at 89%. On a typical day, 14% of English-speaking Hispanics reported playing music and 5% reported watching video on a cell phone or PDA. In terms of overall digital activities, English-speaking Hispanics who are online or are cell phone users outscored the other two groups.

The study was conducted in English, so the Hispanic population surveyed was skewed to a higher socioeconomic group, the study notes. When Spanish speakers were factored in to Pew’s Dec. 2008 study, the rate of broadband penetration in Hispanic homes was counted at 37%, while in the most recent study of English-speaking Hispanics, the rate was 68%.
Source: Billboard.biz – By Ayala Ben-Yehuda, L.A.

Profile of Hispanics Online

Profile of Hispanics Online

Profile of Hispanics Online

Hispanics are entering cyberspace more quickly than other ethnic groups – Internet use jumped 7.4 percent in 2004 after an 8 percent spurt in 2003.  The typical Hispanic-American Internet user is age 28, slightly more likely to be male and unmarried, according to a study by the Association of Hispanic Advertising Agencies.  Half of all Hispanic-American Internet users are Spanish-language dominant, meaning that they speak Spanish at home more than English (Preparer’s Note: this could be attributed to their family-oriented lifestyle and may not necessarily affect the way younger Hispanics use the Internet).

This particular study found that the profile of Hispanics Online is:
• Hispanics spend almost 5-1/2 hours online weekly

• 71 percent of their usage is from a home computer

• 75% use the Internet for email

• 60% to get news

• 54% to listen to music

• 43% to chat

A March 2004 study by AOL/Roper ASW shows that 14 million Hispanics in the US are online. While this is already an impressive number, the growth rate is even more impressive. About 20% of online Hispanics had connected their households to the Internet less than six months earlier. More than half who were not yet online expected to connect within the next two years.  The more Latinos connect online, the less time they spend with other Spanish media, such as print or TV. Marketers will increasingly want to reflect this shift in media consumption in their advertising budgets.

Uncovered Facts About Online Hispanic Women and their Media Usage
Elianne Ramos is the principal and CEO of Speak Hispanic Communications and vice-chair of Communications and PR for LATISM.
never lose your sense of wonder
Social sites eclipse e-mail use
Hispanics social media marketing strategy - a must

Source: TIA

First Hispanic Website for New Moms on Natural Family Care

New Site to Serve Community of Latina Mothers across the U.S. and First Hispanic Website for New Moms on Natural Family Care

Hyland’s, Inc., a leading provider of natural over-the-counter medicines, announced today that it has launched ComienzosSaludables.com (Comienzos Saludables), a unique social networking, education-based website for Latina mothers. Comienzos Saludables continues Hyland’s strategy to improve the availability of, and accessibility to, important healthcare resources for this growing population. The new site offers Hispanic mothers a fully bilingual Spanish/English community to assist with information on pregnancy, infant care, raising a family, healthy lifestyle, and treating your family’s health issues with natural medicines.

Hispanic Website for New Moms: New Site to Serve Community of Latina Mothers across the U.S.

Hispanic Website for New Moms: New Site to Serve Community of Latina Mothers across the U.S.

Comienzo Saludables marks Hyland’s latest initiative to reach out to the Hispanic consumer. Already, the company has made packaging on 22 products Spanish/English bilingual, developed a baby development calendar in Spanish and sponsored a community health worker, Promotoras, program called Salud con Hyland’s. Now, with usage of social networking sites by Hispanics up 200% in 2006 (Forrester’s Hispanic Technographics Series Research), Hyland’s delivers this new resource for Latina mothers.

“Hyland’s has a longstanding commitment to providing accessible healthcare,” said J.P. Borneman, PhD, chairman and CEO of Hyland’s, Inc. “With 25% of U.S. moms of Hispanic origin, that access, in this case, comes in the form of a website full of culturally relevant, in-language educational material for Hispanic families. Our goal is to empower pre- and post-natal Hispanic mothers with information and a community of support as they strive to give their babies the very healthiest start in life.”

Studies show that a growing number of Hispanics are online and seeking information in their own language. Specifically, according to eMarketer, 23 million U.S. Hispanics were online in 2008 and that number is expected to surpass 29 million by 2012. Also, according to AOL/Roper Public Affairs Hispanic Cyberstudy 2005, Spanish language content is important to 75% of Hispanic web users.

Comienzos Saludables brings health information and social media, in a fully bilingual format, together to address this growing demographic. With 70% of Latina mothers under the age of 30, and with an increasing number of Hispanics shown to have a natural affinity for online social networking, Hyland’s expects tremendous response from Latina mothers to its new site. Free membership to Comienzos Saludables, or Healthy Beginnings, provides access to interactive community tools, including community forums, photo galleries, blogs, personal profile pages, over 400 articles on family health and lifestyle topics, and monthly newsletters. The site is divided into the following sections: Healthy Pregnancy; Your Baby; Parent’s Corner; Home Remedies and Homeopathy; Healthy and Natural Lifestyle; and Community.

Comienzos Saludables features the latest in web 2.0 technologies and provides a secure, friendly online environment for Latinas to stay in touch with their friends and family, as well as make new connections by sharing tips, advice and experiences of motherhood with others.

When it comes to a kid's television-viewing habits, the mom's language can matter.
New Site to Serve Community of Latina Mothers across the U.S.
Kids with Cancer
Hispanic Children In U.S. At Greater Risk For Obesity Than Other Ethnic/Racial Groups

Visit www.comienzossaludables.com or www.hylandshealthybeginnings.com to join the new online community.

Source: Yahoo

Sprint Lets Soccer Fans Enjoy the Game Now

CONCACAF Gold Cup(TM) series kicks off on July 3 with live streaming and exclusive tournament mobile content available only on the Sprint Now Network(TM)

Mexican Soccer Legend Luis Roberto Alves ‘Zague’ joins Sprint at select games nationally

OVERLAND PARK, Kan., June 22 /PRNewswire-FirstCall/ — Sprint (NYSE: S) — As an official sponsor of the popular 2009 CONCACAF Gold Cup(TM) tournament, Sprint brings soccer fans closer to their favorite sport than ever before with exclusive mobile content, available only on the Sprint Now Network(TM). For the first time, fans can be a part of the action by experiencing full-length live streaming of the games directly on their Sprint TV-capable phones. Through their phones, subscribers will also have front row seats to follow CONCACAF Gold Cup(TM) from the opening game kickoff in Los Angeles to the finals in New York with real-time game updates about their teams playing in the tournament, related news and tournament statistics, among other fun features.

Sprint Lets Soccer Fans Enjoy the Game Now

Sprint Lets Soccer Fans Enjoy the Game Now

Additionally, Sprint has teamed up with one of the most popular Mexican soccer legends, Luis Roberto Alves “Zague”, to provide a one-of-a-kind pre-game experience at select matches in some U.S. cities.

“Soccer is a way of life, not only for me but for all fans. It’s so exciting to see how Sprint has created the perfect synergy between sports and technology,” Zague said. “As a former soccer player, I am thankful to join a partnership where soccer fans are able to stay connected to the game by receiving up-to-the-minute information.”

At the games, fans can visit Sprint Mobile Experience to try firsthand how easy it is to enjoy real-time matches on the go on a wide range of Sprint phones.

Exclusive Sprint CONCACAF Gold Cup(TM) content

Developed in partnership with Univision Movil, only Sprint subscribers will have exclusive access to CONCACAF Gold Cup(TM) on their phones. Subscribers can visit sprint.com/copa on their mobile phones to enjoy:

— Live streaming of full-length games available for the first time ever on mobile devices

    -- Video highlights of goals, top plays and commentary! (1)
    -- Text alerts for results, game reminders and the latest team news
    -- Breaking news, photo galleries and TV schedules
    -- Ringers, screensavers and fight songs

“With the CONCACAF Gold Cup(TM), Sprint continues its commitment in solidifying partnerships that ignite our Hispanic subscribers’ passions, like soccer,” explained Kymber Umana, Hispanic marketing manager for Sprint. “Our ability to give our customers exclusive tournament content directly on their Sprint mobile phone is a sure bet that they will never miss a part of the CONCACAF Gold Cup(TM) action this summer.”

Finally, Sprint’s sponsorship includes a national television spot during Spanish-language soccer broadcasts, as well as multiple US Hispanic-targeted online creative banners on soccer and social networking sites and a website,www.sprint.com/copa. Sprint pays tribute to soccer fans with an exciting and humorous commercial titled, “‘Life or Futbol’, with Sprint you can have both,” that can be seen via a 30-second TV spot featuring the Sprint exclusive Samsung Instinct(R) s30(TM)(2). Existing customers will also receive informative newsletters and emails detailing exclusive content available on the most popular Sprint phones.

For more information about the CONCACAF Gold Cup(TM) tournament and to get a list of all the upcoming games, visit http://concacaf.com/competitions/goldcup/2009/history.aspx. Visit www.sprint.com/copa to learn about Sprint exclusive content available to subscribers.
Source: Sprint

Legal Marketing Site Targets US Hispanics in Spanish

English-Only Legal Marketing Sites Fail to Reach a Growing Segment of US Population in Spanish. Article marketing on legal topics in a target market’s own language, such as Spanish for Hispanics, provides an unrivaled opportunity to increase a legal firm’s online exposure and web traffic.

Miami, FL, June 28, 2009 –(PR.com)– A new website seeks to tap directly into the US Hispanic market for legal services by offering an outlet to market legal services in Spanish. TusDerechosLegales.Com targets Hispanics by delivering general information online exclusively in Spanish through short articles on a legal topic.

US-Based Web Site Targets Legal Marketing at US Hispanics in Their Native Language

US-Based Web Site Targets Legal Marketing at US Hispanics in Their Native Language

Some legal topics, such as immigration and divorce, naturally provide an opportunity for lawyers to extend their marketing reach in Spanish. Short articles in their native language allow Hispanics in the US to find relevant information quickly and in an understandable format that online translators do not provide. This, in turn, leads to an easier process in locating attorneys who can provide the services needed.

Marketing legal services in Spanish is an example of niche marketing. Because the internet lends itself to this type of marketing, TusDerechosLegales.Com expects to gain significant traffic throughout the US within a reasonable time by catering only to legal marketing in the Spanish language. The site uses an article directory format with over twenty-five legal categories, including not only the two already mentioned but also real estate (including foreclosure), wills, probate, personal injury, etc.

As attorneys learn to make the most of their online presence, and learn to use marketing strategies that take advantage of their online presence, a marketing niche such as legal articles in Spanish provides a no-cost avenue to increase their web traffic. TusDerechosLegales.Com is actively seeking attorneys to write short articles on various topics with which attorneys can include their contact and website information. For attorneys who cannot write in Spanish, the site provides an additional service of translating their first five articles on a first-come, first-served basis for key categories, and will be expand its offerings to low-cost translation services of articles. Article submission is free to the attorneys as is, of course, access to the articles.

Additionally, TusDerechosLegales.Com also makes use of other online tools, such as RSS feeds for the articles. In addition, legal professionals who are using Twittr can take advantage of another marketing opportunity by announcing their latest article submissions in a “twitt.”
Source: PR.com

Allstate Celebrates the Passion of Mexican National Team Fans With a Unique Sweepstakes for the Ultimate Tricolor Fan

Multichannel promotion allows fans to participate online, on-site or by texting

NORTHBROOK, Ill., June 24 /PRNewswire/ –It’s Game Time…Allstate Insurance company, the nation’s largest publicly held personal lines insurer and exclusive auto, home and life insurance sponsor of the Mexican National Team, today launched this year’s sweepstakes, an exclusive promotion to celebrate the beauty of the game and its legions of fans.

Created to bring fans closer to a legend of “the beautiful game,” Allstate will reward one winner and a guest with an all-expenses-paid trip to Dallas, Texas on September 30 to watch a Tricolor game with one of the most exciting soccer players in history – former MNT captain Luis Roberto Alves, also known as “Zague.”

The sweepstakes is part of the activities surrounding Allstate’s third consecutive year as a sponsor of the Mexican National Team and is being announced as players prepare for the highly-anticipated June 24 exhibition match against Venezuela at the Georgia Dome in Atlanta.

“Allstate is a very proud sponsor of the Mexican National Team and we are excited to be able to offer this exclusive experience to two fans to be able to watch their team with one of its legends,” said Georgina Flores, senior marketing manager at Allstate.

Mexican soccer legend, former MNT player and ex-captain of the team, Luis Roberto Alves “Zague,” has teamed up with Allstate over the past three years to add to the excitement and passion for the sport and to convey to fans that on and off-the field, protection is the right move. Sharing the team’s last game in the United States with him will be a once in a lifetime experience for a lucky winner and guest.

“This year has been full of excitement surrounding the performance and results for the qualifying games for both the Gold Cup and the World Cup. I’m thrilled to once again team up with my friends at Allstate, a company that’s always been committed to the Hispanic community,” commented ‘Zague’. “I look forward to joining the thousands of fans during the upcoming matches of the U.S. tour and I can’t wait to meet the winners of this year’s sweepstakes in Dallas.”

The promotion officially ‘kicks off’ on June 24, 2009, and is open until September 1, 2009. There are three ways for participants to enter and consumers can enter in English or Spanish:

  • Enter online at www.proteccioneslajugada.com – the official Web site of Allstate’s MNT sponsorship
  • Text “ZAGUE” to 49737 (standard rates apply)
  • Visit the Allstate booth at Futbol Fiesta in Atlanta on June 24 and/or San Diego on June 28

There is one entry permitted per person. For rules and the official entry form, visit www.proteccioneslajugada.com

About Allstate

The Allstate Corporation (NYSE: ALL) is the nation’s largest publicly held personal lines insurer. Widely known through the “You’re In Good Hands With Allstate(R)” slogan, Allstate is reinventing protection and retirement to help individuals in approximately 17 million households protect what they have today and better prepare for tomorrow. Customers can access Allstate products and services such as auto insurance and homeowners insurance through approximately 14,700 exclusive Allstate agencies and financial representatives in the U.S. and Canada, or in select states at allstate.com and 1-800 Allstate(R). Encompass(R) and Deerbrook(R) Insurance brand property and casualty products are sold exclusively through independent agents. The Allstate Financial Group provides life insurance, supplemental accident and health insurance, annuity, banking and retirement products designed for individual, institutional and worksite customers that are distributed through Allstate agencies, independent agencies, financial institutions and broker-dealers. Customers can also access information about Allstate Financial Group products and services at myallstatefinancial.com.
Source: Allstate Insurance

seek to be worth knowing rather than be wee known - deep truth

seek to be worth knowing rather than be wee known – deep truth

Cinelatino Unveils New Broadband Web Site

Cinelatino.com is the Entertainment Destination for Latino Film

MIAMI, June 23 /PRNewswire/ — The leading Spanish-language movie channel in the United States, Cinelatino, has launched a broadband Web site that offers film lovers a one-stop news and entertainment destination covering the world of Spanish-language film.

Features of the new Web site include a complete interactive programming schedule, an alphabetized movie index, exclusive audiovisual content and the latest entertainment news and event information related to Spanish-language film. The Web site encourages users to rate their favorite films, participate in various opinion polls and offer their comments and suggestions.

CineLatino

Cinelatino.com features a special section, “Cinenoticias” (“Film news,” in English), dedicated to keeping Spanish-language movie lovers up to date on the most current entertainment news related to the biggest films and stars. This section will feature special audiovisual content, including upcoming movie trailers, behind-the-scenes content, and exclusive interviews with celebrities, directors and producers from the biggest red carpet movie events around the world.

“Cinelatino.com is the most current and comprehensive online destination devoted to the exciting world of Spanish-language film,” said Jim McNamara, President of Cinelatino. “We are proud to offer viewers a strong online counterpart to our channel and we look forward to supporting the growth of the community of Spanish-language film lovers through our new Web site.”

The new site reinforces the channel’s leading status and follows Cinelatino’s comprehensive on- and off-air rebrand initiative launched in January in support of its new positioning and U.S.-based programming strategy.

Led by Sandra Austin and Carolina Bilbao, Chief Financial Officer and Creative Director of Cinelatino respectively, the channel tapped MEDIA 8, the leading Digital Marketing agency focused on the U.S. Hispanic and Latin American Markets, to design the new Web site.

For more information, visit www.Cinelatino.com.

About Cinelatino:

Cinelatino is the leading Spanish-language premium film channel in the United States, with more than 3.6 million cable and satellite subscribers on major cable, satellite and telephony providers throughout North America. Cinelatino offers the most current Spanish-language blockbusters and critically-acclaimed titles from Mexico, Latin America,Spain and the U.S. Cinelatino is jointly-owned by Grupo MVS, InterMedia Partners and Panamax Films.
Source: CineLatino

Don't look back

Don’t look back

GolTV, ESPN Team Up for Unprecedented Coverage of La Liga

Each Network Will Offer Exclusive Spanish and English-language Multiplatform Coverage of Spain’s La Liga

NEW YORK, June 22 /PRNewswire/ — GolTV, the only live bilingual channel delivering 24/7 international soccer, which holds exclusive TV rights to Spain’s La Liga and ESPN have reached an agreement for Spanish and English-language multimedia rights to Spain’s La Liga in the U.S. through 2012. The two multimedia companies will now share coverage of one of the world’s most popular and most watched football leagues — Spain’s La Liga.

With this deal, GolTV and ESPN will give La Liga fans in the U.S. the ability to see an unprecedented number of games. Under the terms of the agreement, in addition to the 120 live games in English and Spanish that will be televised on GolTV, ESPN Deportes will provide exclusive Spanish-language coverage of more than 95 La Liga regular-season matches live. ESPN360.com – ESPN’s live sports broadband network – will stream at least 114 matches, including simulcast of all 95 ESPN Deportes matches live in English. ESPN2 will televise select matches and ESPN Mobile TV (on FLO TV and MobiTV) will also stream select games live to mobile devices. Additional coverage will include a highlights show on match days on ESPN Deportes, as well as re-air rights across ESPN Deportes and ESPN360.com.

ESPN Deportes and ESPN360.com will also have rights to Copa del Rey, Spain’s domestic cup tournament.

ESPNdeportes.com – the company’s Spanish-language Web site, and ESPNSoccernet – the leading soccer news and information site, will deliver complete coverage including highlights and news video, original reporting, columns, match previews, player profiles and real-time scores and data.

La Liga, the highest rated European soccer league on Spanish-language television in 2008 (based on Nielsen measurements) will debut on both networks in August 2009. Together the two multimedia companies will televise at least 234 regular season matches (120 on GolTV; 95 on ESPN Deportes; and 114 on ESPN360.com;). The networks will also televise the Copa del Rey. Together they will offer nearly 400 hours of La Liga programming.

La Liga’s 20 teams have made it the top UEFA competitions more than any other European league. Real Madrid and Barcelona are the club’s top two teams, winning 31 and 19 titles, respectively. Each week’s telecast on both networks are to be anchored by a news and information highlights show completely dedicated to covering all the news around La Liga.

“There is so much La Liga, and so much demand, we felt that for our fans and video distribution partners, the right answer was not to launch yet another exclusive channel, but to extend our programming rights across multiple networks – and there is no better partner for this endeavor than ESPN,” said Rodrigo Lombello, COO, GolTV. “No other European football league can match La Liga in attracting large audiences on Spanish-language television.”

“La Liga is arguably the most prestigious European soccer league in the world,” said Lino Garcia, general manager, ESPN Deportes. “We’re thrilled to work with GolTV to showcase La Liga on ESPN for the first time to soccer fans in the U.S. With the pending addition of Cristiano Ronaldo and Kaka, the timing is great to include this great property to the ESPN Deportes line-up, as it is the most exciting soccer league in the world today.”

“La Liga features the biggest soccer stars in the world and its non-stop action is unmatched. These teams, including Real Madrid and Barcelona, deliver GolTV’s highest-rated games, and now by partnering with ESPN we will now serve all La Liga fans wherever they are, and on whatever channel they prefer to watch the game,” said Enzo Francescoli, founder and CEO of GolTV. “Because fans come first, we knew that making more of La Liga available across ESPN’s premiere multimedia platforms makes everyone a winner in this game. We couldn’t be more pleased to have this new relationship with ESPN.”

“At a time when Spanish teams are investing in the best soccer talent in the world, we are thrilled that through GolTV and ESPN La Liga will have the exposure and reach of such a large and significant audience,” said Roger Huguet CEO of Imagina US who represents La Liga’s broadcasting rights in the United States.

GolTV currently offers live and premiere coverage of the 2009 La Liga season, as well as the weekly program Ole! La Liga, which showcases top highlights from the Spanish league and airs on Mondays at 7:30 p.m. ET. For a complete programming schedule, please visit www.goltv.tv.

With this agreement, ESPN Deportes will now have a consistent block of live soccer on weekends – Mexican First Division, MLS, Dutch First Division and South American World Cup Qualifying. Each week ESPN Deportes will televise more than 16 hours of live soccer and 7 hours of news and information.

In the past year, ESPN360.com has delivered more than 800 live soccer matches online. La Liga joins a lineup of other top global soccer on ESPN360.com including World Cup events and qualifiers, Football League (UK), Carling Cup (UK), Italian Serie A, Portuguese Liga Sagres, MLS, US National team, Confederations Cup and more.
Source: ESPN Deportes

An Aloe Vera Juice Site for the Hispanic Market?

Aloe Vera is a Hispanic folk remedy that has found its way into other cultures and into many skin creams. It has a strong soothing effect when applied directly from cut leaves. A bit gooey at first but oh so refreshing.

Aloe Vera is used to treat cuts and burns on the skin, it is believed to have skin rejuvenation powers and when in liquid form, it helps boost the immune system.

I still remember the words of one american surgeon that advised me to drink Aloe Vera juice during the 10 days before a surgery. How’s that for culture penetration?

Now US Farms, Inc., announced the launch of its new Hispanic focused web site  http://www.jugodealoevera.com, which will operate as a division of US Farms Inc.

Aloe Vera Plant

US Farms Aloe Vera Juice retails for $14.95 per bottle or wholesales for $89.95 per case (12 bottles). US Farms Aloe Vera Juice can be ordered online with Visa, Master Card, Discover, or American Express or by calling their customer service.

US Farms Aloe Vera Juice is an exclusive proprietary formulation which includes: Aloe Vera Juice (Barbadensis Miller), White Grape, Cranberry, Concord Grape and Black Cherry juice concentrate which are potent anti-oxidants and phyto-nutrients.

If you are interested in sampling their new and exciting Aloe Vera Juice will be offered for a limited time, a free 32 oz. bottle of US Farms Aloe Vera juice. Visit their website at http://jugodealoevera.com/sample.html

About US Farms Aloe Vera Juice

What sets US Farms Aloe Vera Juice apart from others is our farm fresh crop. Our Aloe Vera is hand harvested and cultivated using the best farming practices to ensure the highest quality. We blend our high-grade Aloe Vera with just the right amount of all-natural fruit juices to give it a great taste.

Aloe Vera has been known for centuries and used by people thought out the world. Aloe Barbadensis Miller (leaf inner gel) contains a wide variety of nutrients, including vitamins, minerals, and amino acids. These nutrients, along with the phyto-nutrients in the fruit juices, as well as the anti-oxidants they contain, they say makes their Aloe Vera juice the perfect complement to an active lifestyle.

We know all of us can enjoy the rewards of adding Aloe Vera Juice to our diets. Will we?

Source: US Farms, Inc.

Clear your mind here

Clear your mind here

A beetle on a mobile marketing soccer tour

Volkswagen and Major League Soccer Kick Fun into High Gear with Nationwide Youth Soccer Mobile Tour

The Footballers’ Clubhaus presented by Volkswagen and MLS Hits the Road to Visit Over 46 Youth Soccer Tournaments

Soccer Mobile Marketing Campaign - A beetle on a mobile marketing soccer tour

Soccer Mobile Marketing Campaign – A beetle on a mobile marketing soccer tour

HERNDON, Va., June 15 /PRNewswire/ — Volkswagen of America, the official automotive partner of Major League Soccer, today kicked off The Footballers’ Clubhaus presented by Volkswagen and MLS, a 19-city mobile marketing soccer tour that will showcase Volkswagen’s product family at local youth soccer tournaments across the U.S. The Footballers’ Clubhaus presented by Volkswagen and MLS Mobile Tour, which will also feature a host of games and activities for the entire family, builds upon the company’s global commitment to the sport. The Footballers’ Clubhaus presented by Volkswagen and MLS hits the road today and will run through November when the brand joins the MLS Cup championship in Seattle.

“Globally, Volkswagen has been a long-time supporter of soccer. In the U.S. we’ve been increasing our commitment to the sport and are delighted to expand our presence at a grass-roots level throughout local communities,” said Tim Ellis, Vice President of Marketing for Volkswagen of America, Inc. “The youth soccer tour is testament to Volkswagen’s strategy of engaging families and multicultural audiences with our brand in a fun, authentic way.”

Volkswagen and Major League Soccer’s The Footballers’ Clubhaus presented by Volkswagen and MLS tour aims to reach families of the more than 3.2 million participants currently registered in youth soccer nationwide. As part of the tour, Volkswagen will take its fleet of cars on the road to approximately 46 youth soccer tournaments over 74 days that will include several fun-filled ride-and-drive opportunities for consumers. Thirteen of these markets are part of the largest Hispanic Soccer Tournament, titled Futbolito, a four-on-four traveling tournament for amateur players.

Volkswagen’s lineup of Routans, Jetta Sportwagens, Tiguans, Passat Wagons and CCs will prominently be showcased at the youth soccer events, with Volkswagen dealers on hand to answer questions and provide additional information on Volkswagen’s product family. As part of the events, families can participate in a host of fun and interactive activities including soccer-tennis, autograph sessions with MLS players and the chance to receive a $25 gift card incentive for test driving a VW at their favorite local dealership. Kids will even enjoy a day of “Carefree Maintenance” where they can get their shoes and shoelaces repaired in between soccer matches, courtesy of Volkswagen.
Source: Volkswagen of America, Inc.

soccer quotes

soccer quotes