No. 3 Import Launches First-Ever Online Ad Campaign With New :15 Spots and New Hispanic Ad Campaign Creative After posting double-digit growth rates last year, Modelo Especial, the rich, full-flavored pilsner-style beer and No. 3 imported beer in the U.S., will debut new creative as part of a two-pronged advertising campaign in 2009. The beer […]
Advertising agencies have long complained about companies that reap the benefit of a growing Latino population, even as marketing campaigns and ad dollars aimed at that market were left wanting. In 2008, according to TNS Media Intelligence. “marketers increased their spending on Hispanic media a modest 2.5 percent in 2008, but cut spending 5.7 percent […]
and the paranoia begins…. The Douglas County Health Department says about forty percent of the population in Arcola is Hispanic. And the phones have been ringing with concerns. But it’s not all about symptoms and how to handle them. Some say they were sent home from the job because they had traveled to Mexico. So […]
Source: CTAM SmartBrief | 04/28/2009 Cable providers such as Comcast, Time Warner Cable, Cox and Mediacom, according to this article, have discovered the importance of the Hispanic marketplace in a major way, including putting systems in place to effectively communicate with potential subscribers who speak Spanish. “If you try to attract certain people there you […]
Quinceañera is one of the most important milestones in the life of Latinas. It denotes transitioning into womanhood. And here’s what’s happening in Utah. April 28th, 2009 @ 4:11pm By Candice Madsen In the Hispanic community, when a girl turns 15 the celebration is almost as big, sometimes even bigger, than a wedding. The Multicultural […]