As a market segment, Millennials are shaking the foundations of advertising and media. Enabled by technology, their lifestyle is characterized by instant text messaging, mobile media, and virtual social networking. Millennials Hispanics are 211% more likely to download content from the Internet than the general population. Over 60% of Hispanic Millennials are online.
National Campaign Focuses on Family and Financial Security Aflac today unveiled its eighth new television commercial of 2009, titled “Soccer.” This commercial showcases the Aflac Duck as the web-footed star of the team, who helps provide a solid defense against unexpected medical bills. “Soccer” will debut on August 24, running nationally on CBS, ABC, FOX, […]
Pepsi Optimism Project releases new data stating Americans are optimistic about the future. (PRNewsFoto/PepsiCo) Pepsi Optimism Project (POP) Finds Most Americans See the Glass as Half Full Pepsi’s Second National Survey Reveals Americans Are Even More Optimistic than in 2008 Despite mixed economic signals and other tough issues facing the country, most Americans are optimistic. […]
Young Adults Unaware of Threat of Infectious Disease and the Availability of Preventive Vaccines Experts Call for Increased Awareness and Vaccination Rates Among All Adults CDC Unveils New Vaccination Data Showing Continuing Need to Improve Rates Young adults may have grown up in an era of information overload, but they have alarmingly little awareness of […]
The U.S. Census Bureau today published 2006 estimates of health insurance coverage for each of the nation’s counties. Small Area Health Insurance Estimates (SAHIE) are based on models combining data from a variety of sources, including the Annual Social and Economic Supplement of the Current Population Survey, Census 2000, the Census Bureau’s Population Estimates Program, […]