Entries by Havi Goffan

Hispanic Viewers Consume More Content Via Interactive Outlets

Rentrak Signs Cinelatino – The Leading Spanish Language Movie Channel — As Hispanic Viewers Consume More Content Via Interactive Outlets, Networks are Turning to Rentrak to Understand the Video-On-Demand Market — Rentrak Corporation (Nasdaq: RENT), a multi-screen media measurement and research company serving the advertising and entertainment industry, today announced a multi-year deal with Cinelatino, the […]

Día de la Raza or Columbus Day?

What do you really know about Día de la Raza? Where was it first celebrated? Why Raza and Columbus Day? How do they celebrate it in Spain? Read on and find out. The date of Columbus’ arrival in the Americas is celebrated in many countries in Latin America, although not in Brazil, (and in some Latino […]

Social Media Success Story Flawlessly Executed

A brilliant example of an Advertising campaign and Social Media success story with flawless  execution and of how to measure social media results: Social Media Success Story: media exposure equaled $6.67 million in ad spend The campaign “One Thousand Casmurros,” made for the biggest TV network in Brazil, Rede Globo. It was the agency’s first […]

How Attached Are Latino Immigrants to Their Native Country?

Most Latino immigrants maintain some kind of connection to their native country by sending remittances, traveling back or telephoning relatives, but the extent of their attachment varies considerably. Only one-in-ten (9%) do all three of these so-called transnational activities; these immigrants can be considered highly attached to their home country. A much larger minority (28%) […]

New Unified Digital Audience Measurement Service

New, Unified Audience Measurement Capabilities to Provide Publishers a Deeper Understanding of Audience Reach and Advertisers the Intelligence Needed for More Effective Media Planning Omniture and comScore to Deliver Unified Digital Audience Measurement Service Omniture, Inc., a leading provider of online business optimization software, and comScore, Inc., a leader in measuring the digital world, today […]