An Ad that connects with the U.S. Hispanic Consumer
by Claudia Havi Goffan
Hispanic Advertising is about connecting with the U.S. Hispanic Consumer and their real-life experiences and, sometimes, it is simpler than imagined. Learn how Oreo reached the Hispanic Consumer with this outstanding campaign.
In my everyday life, I pay attention to advertisements—I simply love them. No matter where they are—TV, magazines, newspapers and even billboards—I can’t get enough of them. The one exception is Internet ads. They have to be extraordinary to capture my attention as a marketer. Companies are just simply not investing enough creativity on them yet. As a Hispanic marketer and a Latino woman, my heart melts when I realize a company has made “the” total connection with the Hispanic consumer. A great example is this magazine ad that Nabisco produced for its Oreo brand.
It features a dad, a child, an Oreo cookie with the caption: “Dad learns to eat Oreos from me.”
This Oreo Print Ad speaks to the Hispanic market acculturation experience
Hispanic children, either born in the U.S. or abroad, are exposed to many experiences that their non- or semi-acculturated parents may never experience, unless it’s through them. So, how do you think a Hispanic dad will learn to eat an Oreo the American way?
That’s why this ad works. There are no stereotypes. There is only a human truth.
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Apple Ad great words
I love it. I guess I didn’t realized oreo eating was an american method. You are right, this ad touches a truth way down deep in all of us. Our childhood. Our memories. It’s perfect. Drew
Thank you, Drew. You know, these things go even farther, they cross borders. I have already started acculturating my nephews, a few years ago, by teaching them how to eat Oreos when I visited my home country.
🙂 genuinely interested by this forum
It’s difficult to find well-informed people in this particular topic,
however, you sound like you know what you’re talking about!
Thanks
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