Cable hones its pitch to Hispanic audiences

Source: CTAM SmartBrief | 04/28/2009

Cable providers such as Comcast, Time Warner Cable, Cox and Mediacom, according to this article, have discovered the importance of the Hispanic marketplace in a major way, including putting systems in place to effectively communicate with potential subscribers who speak Spanish. “If you try to attract certain people there you also have to make sure your staff can communicate with those audiences,” said Glenn Goldsmith, vice president of programming at Mediacom. “The Hispanic market is going to be very important to our future growth.” Multichannel News (04/27)