Target Latino’s note: What I would like to know is if the growth of the U.S. aging population has an impact on the growth in life insurance searches.
Increased Consumer Searches for Life Insurance
“As more Americans utilize the Internet to research life insurance policies for themselves or family members, it is increasingly important for insurers to have a strong brand presence online,” said comScore director Susan Engleson. “Now more than ever, the Internet is playing an important role in this complex financial planning decision and insurers are experiencing varying degrees of success at meeting online consumers’ needs.”
Consumer Searches on Life Insurance Climb
In 2009, searches containing the term ‘life insurance’ grew 15 percent from the previous year to reach 16.6 million searches. During the same time period, consumers requested 2 million online quotes for life insurance, demonstrating Americans’ increased comfort and reliance on the Internet when shopping for complex financial services.
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Total Searches on Phrases Containing the Term ‘Life Insurance’*
2009 vs. 2008
Total U.S. – Home/Work/University Locations
Source: comScore Marketer
Searches (MM)
2008 2009 Percent Change
Life Insurance Searches 14.4 16.6 15%
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*Based on broad match of the search term “life insurance”
An analysis of the top insurance sites visited following searches including the term “life insurance” revealed that … [more]
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