What is Social Media?

One of the key factors in Social Media Marketing is the measurement of its success or impact. In order to measure, you have to monitor engagement and sentiment.

Make sure your online media monitoring solutions are able to bring relevant results and analyze sentiment with a machine learning algorithm platform or you will find yourself immersed in a sea of non-relevant results.

Remember that in Social Media, people comment on your brand in the language of their choice and that over 53% of the U.S. population growth between January 2010 and December 2015 will be driven by Hispanics.

Therefore, try to include these comments not with a mere translating tool but a platform that comprehends idioms and cultural expression of the countries of origin and even Spanglish!

Video Source: Marta Kagan.

Stella Artois Facebook campaign for Cannes
Surropa.com adds Chilean-inspired tee to benefit disaster relief
8 replies

Trackbacks & Pingbacks

  1. Twitter Comment


    RT @meningioma: RT @TargetLatino What is Social Media? [link to post] < -- muchas gracias, amiguita!! :) – Posted using Chat Catcher

  2. Twitter Comment


    RT @CambioLatino: What is Social Media? [link to post] (don’t miss this!!) (via @TargetLatino) < -- thank you!! :) Did u like it? – Posted using Chat Catcher

  3. Twitter Comment


    RT @TargetLatino: What is Social Media? [link to post] (don’t miss this!!)

    Posted using Chat Catcher

  4. Twitter Comment


    What is Social Media? [link to post] (don’t miss this!!) (via @TargetLatino)

    Posted using Chat Catcher

  5. Twitter Comment


    What is Social Media? [link to post] (don’t miss this!!)

    Posted using Chat Catcher

  6. Twitter Comment


    RT @TargetLatino What is Social Media? [link to post]

    Posted using Chat Catcher

  7. Social comments and analytics for this post…

    This post was mentioned on Twitter by TargetLatino: What is Social Media? http://ow.ly/1pkny

  8. Twitter Comment


    One of the key factors in Social Media Marketing is the measurement of its success or impact. [link to post]

    Posted using Chat Catcher

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published.