ATL WEBFEST 2013 Speaker

ATL WEBFEST is an interactive festival designed to connect the film, business, and technology communities to spark new ideas and showcase the talent and innovation that the southeast has to offer.

The 2013 ATL WEBFEST was co-hosted by the Georgia Tech School of Literature, Media and Communication.

Board of Advisors

Chidi Afleuzi, Technology Product

Michael Ajakwe, JR., Founder, LA Webfest

Asante Bradford, Georgia Department of Economic Development

Havi Goffan, Target Latino

John Thornton, Georgia Tech

ATL WebFest -2013 Speaker on How to attract big dollar brands to your online property

Atlanta, GA – November 4, 2013

ATL WebFest -2013 Speaker on How to attract big dollar brands to your online property

Highlights of the ATL WEBFEST presentation

Exercise in understanding the conversation from the other party’s perspective. There were two goals to be achieved via this exercise. First, realizing that other people have different needs and priorities. Second, to be able to engage the other person in one’s endeavor, one must understand what the other’s needs and priorities are. Elaborate a compelling case that speaks to those needs and priorities. If there is no alignment between the offer and the need, it is extremely difficult to sell the idea or project to that particular target.

What do most content creators believe brands want?

Their content, their philosophy, their site or video traffic and that they rank on search engines for relevant keywords.

What are brands interested in?

• Target / demographics
• Traffic figures for the video
• On-page content
• Other advertisers
• Click-through rates
• Video/web series content

How do you prepare?

How to research the brand

Learning to read the brand’s values and strategy from its advertising. Understanding values, message, attitude, and target market.

How to obtain data information: a visit to YouTube and Google analytics and an overview of the reports that contain key information brands are interested in.

Highlights of the ATL WEBFEST presentation – Burberry’s Brand analysis