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Latinos Online 2012 Study

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A Latinos Online 2012 study was presented by comScore, world leader in measuring of the digital world. The Latinos Online 2012 study shows a mexican online population reaching 27.9 million unique visitors in June 2012 and consumed an average of 20.5 hours per month per visitor.

Latinos Online Study | PhotoOther important discoveries included in the report are:

  • Mexicans consumed 7.8 hours/month per visitor on social networks
  • Politics sites saw a 384% growth in the a month of visitors since last year
  • 81.7% of the Mexican internet audience watched online videos
  • The biggest amount of visitors to retail sites were made in Hardware and Computer Software
  • 3 of 5 internet visitors in Latin America are 35 or younger
  • Venezuela, Colombia and Mexico have the youngest users online
  • Google sites are the most visited destination in Mexico, Facebook has the most activity
  • Mexicans access instant messaging, blogs and photography sites more than the global average
  • Facebook leads and will continue to grow; LinkedIn and Tumblr have an impressive growth in Mexico
  • 8.7 hours consumed on Facebook on average per visitor in Mexico. 90% penetration in Mexico
  • Youtube is the most popular entertainment site in Mexico, reaching 76% of the audience
  • Mexican users see 157 videos on average per user
  • Mexican visitors of business/finance sites is still the lowest in the region.
  • Windows Live Messenger is overwhelmingly the favorite of Mexico.
  • Sites for lifestyle, in particular those focusing on women and family visits lead the community.
  • Education sites attract 42% of Web population in Mexico.
  • The UNAM is the most visited site in Mexico in the Education category.
  • Mexico leads together with Chile in traffic of mobile devices connected in the region.
  • Brazil and Mexico are the most used tablets.
sometimes people with the worst past end up creating the best futures | #inspirational #quote

sometimes people with the worst past end up creating the best futures

Source: comScore

Image: Shutterstock

Hulu Generates Most Ad Views

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Hulu generated more US ad views than any other online video property in June 2010, according to comScore VideoMetrix data.

Hulu Narrowly Beats Tremor

Americans viewed more than 4.3 billion video ads in June 2010, with Hulu generating the highest number of ad views at 566 million.

Americans viewed more than 4.3 billion video ads in June 2010, with Hulu generating the highest number of ad views at 566 million.

Americans viewed more than 4.3 billion video ads in June 2010, with Hulu generating the highest number of ad views at 566 million. Tremor Media Video Network ranked second overall (and highest among video ad networks) with 524 million ad views, followed by BrightRoll Video Network (333 million) and Microsoft Sites (222 million).

Video ads reached 46.1% of the total US population an average of 31.5 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 24.2 during the course of the month, and reached 7.8% of the total US population.

Meanwhile, Tremor only averaged a monthly frequency of 8.2 ads per viewer per month, but reached a much higher percentage of the US population (21.4%, the highest among the top 10 online video properties by ad view).

YouTube Propels Google Success

More than 177 million US internet users watched video content in June, totaling 5.1 billion sessions and an average of 870 minutes per month per user.

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top video content property with 144.5 million unique viewers, followed by Yahoo! Sites (44.9 million viewers) and Vevo (43.7 million viewers).

Google Sites had the highest number of overall viewing sessions with 1.8 billion and average time spent per viewer at 261 minutes, or 4.3 hours. Hulu also had high viewer engagement with an average of 135 minutes (or 2.2 hours) per viewer.

Other Findings

  • The top video ad networks in terms of their potential reach were: ScanScout Network with 43.7% reach of the total US population, BrightRoll Video Network with 40.6%, and Break Media Network with 36.8%.
  • 84.6% of the total US internet audience viewed online video.
  • The duration of the average online content video was 4.9 minutes, while the average online video ad was 0.4 minutes.
  • Video ads accounted for 12.2% of all videos viewed but only 1.2% of all minutes spent viewing video online.

Google Monthly Viewership Sharply Drops

Using different metrics, The Nielsen Company determined that after increasing 50.7% in May 2010, monthly viewership for Google dropped 30.9% in June 2010. Google slipped from fourth to fifth place in the monthly ranking of online video brands by unique viewer, with about 13.02 million unique viewers.

Conversely, ESPN Digital Network saw its monthly viewership grow 50.5%, putting it in ninth place with about 8.5 million unique viewers. YouTube retained its clear dominance with 101.1 million unique viewers, a slight 0.2% decline from the previous month. The number two brand Yahoo, trailed with about 26.7 million unique viewers, representing 10.3% month-over-month growth.

quotes to think about

quotes to think about

Top 10 Social Networking Websites and Forums

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Top 10 Social Networking Websites & Forums - June 2010

Top 10 Social Networking Websites & Forums – June 2010

 

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage does not include traffic for all sub-domains of certain websites that could be reported on separately.

There is no greater fraud than a promise not kept - Gaelic Proverb

There is no greater fraud than a promise not kept – Gaelic Proverb