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Trending Now! Adoptable Trends with Dieste

Find out more about Dieste and “Adoptable Trends,” their latest campaign for Dallas Pets Alive! Are you in?

DPA Adoptable Trends Campaign info graphic by Dieste

DPA Adoptable Trends Campaign info graphic by Dieste

To provide marketing solutions for multicultural markets is a challenge for most, especially when targeting people’s good will, but not for Dieste. Last year this award-winning multicultural marketing agency, together with Dallas Pets Alive! (DPA!) were able to help save dog’s lives through their campaign “muttbombing!” The response was so massive that got media coverage in every continent, except Antarctica.

Using the power of Instagram, selfies and Photoshop, they were able to help shelter dogs find loving homes. The campaign has been a success, with a $0 investment they helped increase the number of adoptions by 55% giving some well-deserving dogs a second chance in life.

This year Dieste has launched “Adoptable trends” – turning shelter dogs into trending topics – their brand-new campaign for Dallas Pets Alive that leverages social media and search to give new and unique names to rescued dogs and, therefore, improve their chances of being adopted. Of course, as we always admired their work and we have a huge soft spot for shelter pups, we decided to contact Dieste to find out more about their “Adoptable Trends” campaign.

The Adoptable Trends Campaign Unveiled

Q. We have been hearing a lot about your new campaign “Adoptable trends”. Could you share more about how the concept was created?

A. Shelter dogs face a harsh reality. They lack attention and online exposure for them to find a permanent home. This gave us the idea of naming the adoptable dogs after the hottest trending topics. Then, “Lemmon” became “Interrupting Kanye,” “Sadie” became the famous social media debate “What color is this dress” and by sharing about them on social media, they were able to trend and get their much needed exposure.

Q. The idea of redirecting the attention trends get towards the dogs is brilliant. But you did more than just help these dogs, didn’t you?

A. Well, yes, we wanted to give trending topics a social purpose and make shelter pups “trendy.”

Q. Tell us a bit more about your client’s cause.

A. There are 6-8 million dogs and cats entering U.S. shelters every year and only about half are adopted. The other half is not as lucky. On top of that some shelters euthanize animals after a few weeks. Our clients’ mission is to promote and provide the resources, education and programs needed to eliminate the killing of companion animals.

Q. And now that they are trending what have the results been so far?

A. These are partial results as the campaign is still “live.” The average Twitter engagement performance for the “Adoptable Trends” campaign has almost doubled (from 2% before the campaign to 3.7% during the campaign, as of now.) The average engagement on campaign related posts is of 6.2%. From February 14th to March 23rd, the #AdoptableTrends has reached 751,725 Impressions. Traffic to the site has almost doubled and we had four times more adoptions than with last year’s campaign.

Q. Truly impressive. Now, let’s talk about Dieste. What do you consider to be your core strengths?

A. Our core strength is as simple as a twitter post: Dieste develops creative solutions and services to grow our clients’ businesses.

Q. What differentiates you from other Hispanic Marketing agencies in the market?

A. Two things mark the difference. Our very talented people and the fresh approach we take to Multicultural Marketing. We call it Multicultural Marketing Re-imagined. We have a data-driven process that uses quantitative storytelling and genuine cultural insights to deliver results. No anecdotes. No stereotypes. Data.

Thank you, Dieste, for these extraordinary, powerful, and engaging campaigns. We look forward to seeing more of your fantastic work!!!

We thought these adorable pups deserved even more exposure, so we are featuring them on our site as well.

Adoptable trends campaign by Dieste

Adoptable trends campaign by Dieste

If you’d like to know more about turning shelter dogs into trending topics, visit Adoptabletrends.com or search in social media for the #adoptabletrends hashtag.

Latinas, Social Media and Buzz influence

How much do you know about Latinas online habits? This Social Media and Buzz study unveils key purchase + influence patterns to marketing success.

One does not simply ignore Latino women - Aragorn

One does not simply ignore Latino women – Aragorn

63% of the women interviewed use Orkut, Facebook, Twitter and other social media networks to search for information before purchasing a product or service. Books, magazines and electronics are the categories consulted the most.

Latinas consult with their social network before they make a purchase

Women now represent the majority of users of social networks in the world, a trend that continues to grow. And they do not use these networks just to communicate with friends and family, read on subjects of interest or for academic or professional purposes. Every day more women search for information on products and services on their social networks.

A survey of 3,274 women from 18 to 60 years old, residents of Brazil, Argentina, Mexico, and U.S. Latinas, conducted by Sophia Mind, a market intelligence company, indicates that 63% of these women use social media to gather information before making a purchase, and for 70% of them the probability of purchasing a major product or service increases if it is recommended by a social media friend.

Electronics are the products most consulted by them – 66% consider important to exchange information on them on the web before committing to their purchase. Forty eight per center do the same with magazines and books; 47 %, with songs; 45 %, with movies and products related to tourism; and 42 % with cosmetics.

Jewelry is an exception, the great majority of Latinas (89 %) believes this is a personal choice.

Social Media and Buzz Influence

Social Media and Buzz Influence

Brazilians (66 %) and latin americans (56 %) are the greatest contributors and generators of buzz influence as they share most to their experiences in social media recommending or not a product or service. In all of the countries surveyed the rate of positive comments was greater than the negative. Another similarity amongst the women in these countries is that 50% of them may give up a purchase if a product or service is not well rated in social media networks.

Social Media and Buzz influence regarding Latina purchasing decisions

In Argentina, the United States and Mexico, 87% of women cite Facebook as the most influential. And 25% of them say they have already made purchases based on comments or indications of friends of that social network. Twitter appears in second place, with a 17% buzz influence. Advertising also has greater influence on Facebook: 18% of the respondents have already purchased products based on messages or announcements viewed on this channel. Also, on Facebook, one in five women have already withdrawn from making a purchase due to negative buzz about a product or service.

In Brazil, Orkut remains as the social network with greater penetration amongst women: 85 %. Sonic, Twitter and Facebook are tied in second place, with approximately 21 %. Twenty-nine percent of brazilians have made purchases in Orkut based on announcements or messages of companies and 21% are no longer using some products because of negative comments.

Cry as hard as you want to, but just make sure that when you stop crying, you never cry for the same reason again

Cry as hard as you want to, but just make sure that when you stop crying, you never cry for the same reason again

Next Quote? funny inspirational quotes on every post!

Top 10 Social Networking Websites and Forums

Top 10 Social Networking Websites & Forums - June 2010

Top 10 Social Networking Websites & Forums – June 2010

 

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage does not include traffic for all sub-domains of certain websites that could be reported on separately.

There is no greater fraud than a promise not kept - Gaelic Proverb

There is no greater fraud than a promise not kept – Gaelic Proverb

Women Seek Online Communities To Validate Purchases

If a new study is to be believed, you should be building direct relationships through search, online and mobile Web sites with women who show interest. It will become one of the most valuable marketing tools a company can have.

The joint study from iVillage and SheSpeaks highlights that interaction between women through online community Web sites, forums and message boards have a “dramatic” influence on driving product preference, loyalty, and purchase.

Facebook and Twitter fall to the bottom of the list. Only 19% believe that posts from friends influence them to make a purchase, and 11% cite posts from brands.

Facebook and Twitter fall to the bottom of the list. Only 19% believe that posts from friends influence them to make a purchase, and 11% cite posts from brands.

Online coupons and customer reviews continue to influence purchases. Women are 77% more likely to look for products and 67% more likely to purchase them in a store after reading online reviews on a community forum or message board.

Women Seek Online Communities To Validate Purchases

The study reveals that while social media networks like Facebook and Twitter are valuable communications channels, with 51% of women actively following brands and retailers online, these channels are relatively less — 19% — influential in prompting purchases. Other forms of marketing that prove influential include online coupons at 68%; online product reviews by consumers, 61%; emails from companies or brands, 45%; and articles read online, 41%.

About half of the women responding to the survey spend between six and 30 minutes preparing for a shopping trip, and two-thirds spend between six and 60 minutes. They search for product information online and offline, looking for coupons in multiple channels, and reading email newsletters. Although the research channels used most vary by product category like food and beverage versus health and beauty, it is clear that brand marketers need to understand the most influential digital channels for their specific product.

“Women want advice from other shoppers, but they also want to share their experiences and look for validation before making a purchase,” says Jodi Kahn, executive vice president at iVillage. “They become much more loyal to a brand if you give themthe tools to make the correct buying decision. Coupons and programs increase brand loyalty.”

A parenting Web site, along with a beauty Web site — both from iVillage.com, scheduled to launch Thursday — will make it easier for women to search for information and product reviews.

Women typically control the purchasing decisions in the home, Kahn says. Knowing the brands that communicate with women can have a greater impact on a variety of purchase behaviors. Seventy-four percent of the women who participated in the survey said recommendations gave them a more favorable view of the product while shopping, and 70% said they were more likely to choose the brand or product over others.

Online channels influence women differently. Coupons and opinions influence women most when it comes to the purchase of food and beverage, health and beauty and household products. Online coupons at 68%, store coupons at 66%, consumer reviews on shopping sites at 61%, and online recommendations from friends at 59% are the top influencers. Sixty percent also say online coupons are more influential on their purchases now than one year ago, and 51% say consumer recommendations on Web sites are more influential.

Although 51% of women are fans or followers of grocery, health and beauty or household products brands and the stores that carry them, consumer reviews on shopping sites are a top influence for 61% of respondents. Online articles, by comparison, are a top influence with 35% of respondents saying that reading online content or articles is more influential now than one year ago. Blogs were also identified as an influence by 33% of respondents.

Facebook and Twitter fall to the bottom of the list. Only 19% believe that posts from friends influence them to make a purchase, and 11% cite posts from brands.

Source: MediaPost News

Stella Artois Facebook campaign for Cannes

Stella Artois has launched a Facebook centered campaign to promote its 4% brand in the build up to the Cannes Film Festival in May.

Stella Artois launches Facebook campaign for Cannes

Stella Artois launches Facebook campaign for Cannes

The idea, developed by advertising agency Mother, is based on the premise that a famous french film director, Jacques d’Azur has gone missing, presumed dead and his estate has made an appeal to the public to find his heir.

The really clever social media bit is when you sign up to the competition through Facebook, your profile picture becomes integrated in a film taking place in his solicitor’s office about the possible beneficiary of the estate – very cool.

The winner of the competition takes Jacques’s place as a VIP at the Cannes Film Festival.

The campaign is supported with a Twitter page and a FlickR photostream of Jacques’s life.

The preposterously glamorous life of Jacques is detailed on his Facebook page, introducing him as a “French film producer/director/actor/tennis player/chess master/ backgammon champion/waterskiing pioneer and full time bon-vivant known for his work on the red carpets and swimming pools of the French Riviera.”

Stella Artois debuted their faux ’60s themed campaign in November, with the gameshow Le Recyclage de Luxe.

Source: Furlong PR

Stella Artois Cannes Facebook campaign

Stella Artois Cannes Facebook campaign