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AARP The Magazine Now a Most Read Consumer Magazine

Latest MRI Study Shows AARP The Magazine, People, and Better Homes & Gardens Lead the Way as Most Read Consumer Magazines

AARP The Magazine Now Has Three Times the Number of Readers as the Total Number of Twitter Followers of Ashton Kutcher, Oprah and Ryan Seacrest Combined*
AARP The Magazine continues to penetrate households as one of the industry leaders in reach and readership and is the only magazine to report consecutive growth in readership in the last six years, now boasting more than 35.7 million readers, as reported in the Fall 2009 Mediamark Research Inc. (MRI) survey. At a critical time for the publishing industry, AARP The Magazine joinsPeopleGood Housekeeping and Sports Illustrated as one of only four publications in the elite top 10 reach magazines group, that achieved growth in readership vs. Spring 2009 MRI. As the world’s largest circulation magazine and the definitive voice for 50+ Americans, AARP The Magazine now reaches three times as many readers as the total number of Twitter followers of Ashton Kutcher, Oprah and Ryan Seacrest combined.*

Additionally, it continues to be the No. 3 most read magazine by American adults (age 18+) after only People and Better Homes & Gardens, and remains the number No. 1 magazine in capturing the boomer audience. AARP The Magazine is now tied with Sports Illustrated in growth among influentials (461,000 more influentials vs. Spring 2009 MRI). Furthermore,AARP The Magazine readers have a 15% higher median household income and are 27% more likely to have graduated college with a B.A. or higher degree.

“As media fragmentation continues, AARP The Magazine bucks the trend with a 47% increase in audience over the past six years,” said Jim Fishman, SVP/Group Publisher, AARP Media. “By joining PeopleGood Housekeeping and Sports Illustrated as one of only four publications in the top 10 reach magazines to see growth in the recent MRI wave, AARP The Magazine further reinforces its effectiveness in reaching a vast and influential audience.”

As online activity grows and Facebook reports its fastest-growing demographic is age 55+ (ComScore, March 2009), AARP The Magazine’s online property (www.aarpmagazine.org) also experienced tremendous growth, gaining more than 1 million internet users. It is one of only five magazines that saw an increase of this magnitude.

In addition to AARP The Magazine, AARP’s media properties consist of AARP Bulletin and AARP Bulletin Today, the daily go-to news source for AARP’s nearly 40 million members and Americans 50+; AARP Segunda Juventud, the only bilingual U.S. multimedia property dedicated exclusively to the 50+ Hispanic community; www.AARP.org; AARP TV’s original programs My Generation and Inside E Street; and AARP’s nationally syndicated radio programs.

About AARP The Magazine

With more than 35.7 million readers nationwide, AARP The Magazine (www.aarpmagazine.org) is the world’s largest circulation magazine and the definitive lifestyle publication for Americans 50+. Reaching over 24 million households, AARP The Magazine delivers comprehensive content through in-depth celebrity interviews, health and fitness features, consumer interest information and tips, book and movie reviews and financial guidance. Published bimonthly in print and continually online, AARP The Magazine was founded in 1958 and is the flagship title of AARP Publications.

About AARP Media Sales

With unparalleled knowledge of 50+ consumers, as well as unique access across multiple media, AARP Media Sales connects marketers to the ever-growing and influential 50+ population. In addition to representing www.aarp.org, AARP’s trusted Web portal; AARP The Magazine, AARP’s flagship publication and the world’s largest circulation magazine with over 35.7 million readers; AARP Bulletin and AARP Bulletin Today, the daily go-to news source for AARP’s nearly 40 million members and Americans 50+; and AARP Segunda Juventud, the only bilingual U.S. multimedia property dedicated exclusively to the 50+ Hispanic community, AARP Media Sales also has sponsorships for television, radio as well as national and regional events.

*Based on number of Twitter followers as of November 18, 2009 at 1pm EST.

SOURCE AARP

New HomePath.com in Spanish to Help Hispanics Buy Homes

Fannie Mae Launches New HomePath.com in Spanish Aimed at Helping More Hispanics Buy Homes

Interactive Tools and Information Designed to Guide Potential Homeowners Through Homebuying Process and Prevent Foreclosure

Fannie Mae Launches New HomePath.com in Spanish Aimed at Helping More Hispanics Buy Homes

Fannie Mae Launches New HomePath.com in Spanish Aimed at Helping More Hispanics Buy Homes

Fannie Mae announced the company launched a Spanish version of its HomePath.com website designed to help more potential homeowners who speak Spanish purchase Fannie Mae-owned properties.
The new website in Spanish mirrors the English version of HomePath.com featuring an interactive search tool of Fannie Mae-owned properties nationwide, details about HomePath® financing, a mortgage payment calculator, property alerts, as well as information on foreclosure prevention and the Making Home Affordable((SM)) program.

Through HomePath.com, potential homeowners can access a database that includes a wide selection of homes from around the country – including the U.S. territory of Puerto Rico – which can be purchased directly from Fannie Mae. Properties include detailed information and photographs of single-family homes, condominiums, and town houses located in a variety of neighborhoods.

“HomePath.com is a great resource that can help people find a lifelong home for themselves and their families,” said Fannie Mae Executive Vice President, Terry W. Edwards. “The website has a wealth of information to inform and guide potential homeowners through the process of buying a Fannie Mae-owned property.”

The new release of HomePath.com in Spanish is part of a continuous effort aimed at improving access to information and resources which play a vital role in aiding both English and Spanish-speaking populations in the U.S. purchase homes, while helping minimize the impact on communities hit by foreclosures.

For more information about HomePath, please visit www.HomePath.com and click “En Espanol”, or for direct access to the website in Spanish, visit www.es.HomePath.com.

Fannie Mae exists to expand affordable housing and bring global capital to local communities in order to serve the U.S. housing market. Fannie Mae has a federal charter and operates in America’s secondary mortgage market to enhance the liquidity of the mortgage market by providing funds to mortgage bankers and other lenders so that they may lend to home buyers. Our job is to help those who house America.

Making Home Affordable is a trademark of the United States Department of the Treasury and is used under license

SOURCE Fannie Mae

Breaking Through the Mammography Controversy

Individualized Decision Between Woman and Her Provider is the Best Choice for Screening

Breaking Through the Mammography Controversy

Breaking Through the Mammography Controversy

“The controversy around mammography emphasizes that the best decision on screening is made by a woman and her health care provider. Balancing a woman’s individual medical history, risks, and concern level about breast cancer is a decision at the individual level using guidelines as a guide and not as something fixed in concrete,” said Dr. Jane L. Delgado, President and CEO of the National Alliance for Hispanic Health, the nation’s leading Hispanic health advocacy group. “As a woman I want to make the decision about screening with my health care provider. Secretary Sebelius has offered assurance to the American people that she would work to ensure that such choice would not be limited by health insurance coverage policy.”
Dr. Delgado encouraged women to, “Talk to your health care provider about the risks of false positives that result from regular screening and radiation risks associated with screening and how to balance that with the benefits that mammography offers, particularly for women with higher risks for breast cancer.” According to Dr. Delgado, “The U.S. Preventive Services Task Force has provided us with the best in available science, but the best decision will always be made by you and your health care provider. The Alliance is dedicated to ensuring that you will always have that choice.”

For women without access to a regular health care provider, the Alliance’s toll-free and bilingual Su Familia National Hispanic Family Health Helpline (1-866-SU-FAMILIA or 1-866-783-2645) is available to offer referral to low-cost and no-cost health services in a caller’s area. The service is available 9am to 6pm eastern standard time, Monday through Friday.

About the National Alliance for Hispanic Health

The National Alliance for Hispanic Health is the nation’s foremost science-based source of information and trusted advocate for the health of Hispanics in the United States. The Alliance represents thousands of Hispanic health providers across the nation providing services to more than 15 million each year, making a daily difference in the lives of Hispanic communities and families. For more information, call the Alliance’s Su Familia National Hispanic Family Health Helpline at 1-866-783-2645 or visit www.hispanichealth.org.

SOURCE National Alliance for Hispanic Health

Papatel Launches Free Phone Service Nationwide to Hispanics

Patented Technology Represents First Non-Internet Based Free Phone Service

Papatel Launches Free Phone Service Nationwide for US Hispanics

Papatel Launches Free Phone Service Nationwide for US Hispanics

Papatel, a new long-distance service that allows customers to call anywhere across the globe for free, today announced that it has launched nationwide after experiencing exponential growth during its test phase. In less than one year, Papatel has garnered more than 80,000 customers who use the service to call loved ones back home at no cost. The service is easy-to-use and takes less than five minutes to join, by logging on to www.papatel.com or calling 1-(866) PAPATEL.
Enrique Baiz, Founder and President of Papatel, commented; “many of us have families abroad, and keeping in touch with them internationally can be very costly. Particularly in this difficult economic climate, Papatel makes it free and easy to keep in touch with loved ones.”

It is so easy. Users establish an account by simply providing basic information including the numbers they will be calling from to make their long-distance calls (whether it be from the cell phone or landline) and they can start using Papatel immediately, with no strings attached. The registration, which takes less than five-minutes, is strictly confidential and the information is never shared with any other entity.

The free service is made possible through an innovative model in which advertisers place ads at the beginning of the calls and after long segments of conversation. Every week, users can acquire 1,000 free points, which allows users to call loved ones in Argentina or Mexico and talk up to 1.5 hours for free. Each time customers listen to an advertisement, they earn points, which provides them with more free long-distance minutes. Consumers can also hear weather reports or their horoscopes if they choose to.

In addition, Papatel offers users Papatel+, which is the company’s prepaid service that provides long distance rates with absolutely no advertisements. Rates to call anywhere around the world start as low as $.01. And, unlike other prepaid phone services, the balance never expires, and there are no hidden fees.

“It is the best deal a user can get for free international calls every week with no strings attached, and our prepaid and pinless international program is truly the top long-distance service in the market today,” added Baiz. “We want potential customers to know Papatel is committed to our promise, that is to offer completely free long distance service always.”

Today, Papatel has nearly 10 patents for this innovative technology, making it the world’s only free long distance service that does not require internet use. For more information or to register for the service, visit www.papatel.com, or call (866) PAPATEL.

About Papatel

Papatel is the world’s first non-internet based free phone service. Based in Miami, FL, the company currently has over 80,000 users in its first year of operation, and is rapidly expanding nationwide. For more information, visit www.papatel.com.

SOURCE Papatel

Understanding Latino Boomers

Understanding Latino Boomers

Understanding Latino Boomers

Focalyst, a reseach firm specialized in seniors and boomers, presented the results of a new study that provides valuable insights on one of the most complex segments of the U.S. Hispanic population: seniors

Latino Boomers (those born between 1946 and 1964) represent approximately 10% of the U.S. Boomer segment – over 7 million consumers – but cannot be segmented by language alone, a Focalyst study concludes.

“Marketers need to look beyond language and understand the demographic, attitudinal and behavioral differences within the Latino Boomer market in order to reach this target,” said Jack Lett, executive director of Focalyst.

Two in three Hispanic Boomers are “more acculturated,” considered either “Bicultural” or “Acculturated” :

•Bicultural Hispanics – 24% of Latino Boomers – are US-born or foreign-born and have lived many years in the US; they are bilingual and consume both English and Spanish media; they identify with aspects of both cultures.

•Acculturated Hispanics – 41% – are US-born and English-dominant; they consume English media; and they identify strongly with American culture, but still keep ties with their Hispanic culture.

•Unacculturated Hispanics – 35% – are foreign-born and speak Spanish in the home; they consume more Spanish than non-Spanish media; and they identify strongly with their native culture.

Understanding Latino Boomers: Demographic Profile

The study found that Bicultural Hispanic Boomers…

•Earn 23% less income on average than General Market Boomers ($56,607 compared with $73,921) – though they are equally likely to be employed (77%).

•Are slightly more likely to be married or partnered (75%) than both Acculturated (64%) and General Market Boomers (69%).

•Are less likely to be college educated – 55% of them have a college education, compared with 69% of Acculturated Boomers and 73% of General Market Boomers.

Understanding Latino Boomers: Family

Hispanic Boomers live in larger households (3.3 people per household vs. 2.9 for the General Market), often made up of younger children, adult children, or older relatives. Bicultural households have the largest household composition (3.6 people):

In addition…

•Acculturated Boomers are the most likely to be a caregiver for a family member, with 14% recently taking on this role.

•Besides supporting larger households, one in four Latino Boomers are providing substantial financial support to someone outside of their homes.

Understanding Latino Boomers: Future Plans

Acculturated Latino Boomers are more likely to aspire to continue their education (28%), whereas Bicultural Hispanics have more entrepreneurial desires – 32% said they want to start a new business, compared with 17% of General Market Boomers:

More findings:

•More than half (51%) of Bicultural Latino Boomers said it is important that their family think they are doing well

•86% of Bicultural Hispanic Boomers agreed that they have been fortunate in life, and 80% said they have accomplished a great deal – more so than General Market (77%) and Acculturated (76%) Boomers.

When it comes to a kid's television-viewing habits, the mom's language can matter.
Six out of 10 Hispanics are U.S.-born
word of mouth offline

Source: Marketing Charts

AARP The Magazine Now a Most Read Consumer Magazine

Latest MRI Study Shows AARP The Magazine, People, and Better Homes & Gardens Lead the Way as Most Read Consumer Magazines

AARP The Magazine Now Has Three Times the Number of Readers as the Total Number of Twitter Followers of Ashton Kutcher, Oprah and Ryan Seacrest Combined*
AARP The Magazine continues to penetrate households as one of the industry leaders in reach and readership and is the only magazine to report consecutive growth in readership in the last six years, now boasting more than 35.7 million readers, as reported in the Fall 2009 Mediamark Research Inc. (MRI) survey. At a critical time for the publishing industry, AARP The Magazine joinsPeopleGood Housekeeping and Sports Illustrated as one of only four publications in the elite top 10 reach magazines group, that achieved growth in readership vs. Spring 2009 MRI. As the world’s largest circulation magazine and the definitive voice for 50+ Americans, AARP The Magazine now reaches three times as many readers as the total number of Twitter followers of Ashton Kutcher, Oprah and Ryan Seacrest combined.*

Additionally, it continues to be the No. 3 most read magazine by American adults (age 18+) after only People and Better Homes & Gardens, and remains the number No. 1 magazine in capturing the boomer audience. AARP The Magazine is now tied with Sports Illustrated in growth among influentials (461,000 more influentials vs. Spring 2009 MRI). Furthermore,AARP The Magazine readers have a 15% higher median household income and are 27% more likely to have graduated college with a B.A. or higher degree.

“As media fragmentation continues, AARP The Magazine bucks the trend with a 47% increase in audience over the past six years,” said Jim Fishman, SVP/Group Publisher, AARP Media. “By joining PeopleGood Housekeeping and Sports Illustrated as one of only four publications in the top 10 reach magazines to see growth in the recent MRI wave, AARP The Magazine further reinforces its effectiveness in reaching a vast and influential audience.”

As online activity grows and Facebook reports its fastest-growing demographic is age 55+ (ComScore, March 2009), AARP The Magazine’s online property (www.aarpmagazine.org) also experienced tremendous growth, gaining more than 1 million internet users. It is one of only five magazines that saw an increase of this magnitude.

In addition to AARP The Magazine, AARP’s media properties consist of AARP Bulletin and AARP Bulletin Today, the daily go-to news source for AARP’s nearly 40 million members and Americans 50+; AARP Segunda Juventud, the only bilingual U.S. multimedia property dedicated exclusively to the 50+ Hispanic community; www.AARP.org; AARP TV’s original programs My Generation and Inside E Street; and AARP’s nationally syndicated radio programs.

About AARP The Magazine

With more than 35.7 million readers nationwide, AARP The Magazine (www.aarpmagazine.org) is the world’s largest circulation magazine and the definitive lifestyle publication for Americans 50+. Reaching over 24 million households, AARP The Magazine delivers comprehensive content through in-depth celebrity interviews, health and fitness features, consumer interest information and tips, book and movie reviews and financial guidance. Published bimonthly in print and continually online, AARP The Magazine was founded in 1958 and is the flagship title of AARP Publications.

About AARP Media Sales

With unparalleled knowledge of 50+ consumers, as well as unique access across multiple media, AARP Media Sales connects marketers to the ever-growing and influential 50+ population. In addition to representing www.aarp.org, AARP’s trusted Web portal; AARP The Magazine, AARP’s flagship publication and the world’s largest circulation magazine with over 35.7 million readers; AARP Bulletin and AARP Bulletin Today, the daily go-to news source for AARP’s nearly 40 million members and Americans 50+; and AARP Segunda Juventud, the only bilingual U.S. multimedia property dedicated exclusively to the 50+ Hispanic community, AARP Media Sales also has sponsorships for television, radio as well as national and regional events.

*Based on number of Twitter followers as of November 18, 2009 at 1pm EST.

SOURCE AARP

New HomePath.com in Spanish to Help Hispanics Buy Homes

Fannie Mae Launches New HomePath.com in Spanish Aimed at Helping More Hispanics Buy Homes

Interactive Tools and Information Designed to Guide Potential Homeowners Through Homebuying Process and Prevent Foreclosure

Fannie Mae Launches New HomePath.com in Spanish Aimed at Helping More Hispanics Buy Homes

Fannie Mae Launches New HomePath.com in Spanish Aimed at Helping More Hispanics Buy Homes

Fannie Mae announced the company launched a Spanish version of its HomePath.com website designed to help more potential homeowners who speak Spanish purchase Fannie Mae-owned properties.
The new website in Spanish mirrors the English version of HomePath.com featuring an interactive search tool of Fannie Mae-owned properties nationwide, details about HomePath® financing, a mortgage payment calculator, property alerts, as well as information on foreclosure prevention and the Making Home Affordable((SM)) program.

Through HomePath.com, potential homeowners can access a database that includes a wide selection of homes from around the country – including the U.S. territory of Puerto Rico – which can be purchased directly from Fannie Mae. Properties include detailed information and photographs of single-family homes, condominiums, and town houses located in a variety of neighborhoods.

“HomePath.com is a great resource that can help people find a lifelong home for themselves and their families,” said Fannie Mae Executive Vice President, Terry W. Edwards. “The website has a wealth of information to inform and guide potential homeowners through the process of buying a Fannie Mae-owned property.”

The new release of HomePath.com in Spanish is part of a continuous effort aimed at improving access to information and resources which play a vital role in aiding both English and Spanish-speaking populations in the U.S. purchase homes, while helping minimize the impact on communities hit by foreclosures.

For more information about HomePath, please visit www.HomePath.com and click “En Espanol”, or for direct access to the website in Spanish, visit www.es.HomePath.com.

Fannie Mae exists to expand affordable housing and bring global capital to local communities in order to serve the U.S. housing market. Fannie Mae has a federal charter and operates in America’s secondary mortgage market to enhance the liquidity of the mortgage market by providing funds to mortgage bankers and other lenders so that they may lend to home buyers. Our job is to help those who house America.

Making Home Affordable is a trademark of the United States Department of the Treasury and is used under license

SOURCE Fannie Mae

Breaking Through the Mammography Controversy

Individualized Decision Between Woman and Her Provider is the Best Choice for Screening

Breaking Through the Mammography Controversy

Breaking Through the Mammography Controversy

“The controversy around mammography emphasizes that the best decision on screening is made by a woman and her health care provider. Balancing a woman’s individual medical history, risks, and concern level about breast cancer is a decision at the individual level using guidelines as a guide and not as something fixed in concrete,” said Dr. Jane L. Delgado, President and CEO of the National Alliance for Hispanic Health, the nation’s leading Hispanic health advocacy group. “As a woman I want to make the decision about screening with my health care provider. Secretary Sebelius has offered assurance to the American people that she would work to ensure that such choice would not be limited by health insurance coverage policy.”
Dr. Delgado encouraged women to, “Talk to your health care provider about the risks of false positives that result from regular screening and radiation risks associated with screening and how to balance that with the benefits that mammography offers, particularly for women with higher risks for breast cancer.” According to Dr. Delgado, “The U.S. Preventive Services Task Force has provided us with the best in available science, but the best decision will always be made by you and your health care provider. The Alliance is dedicated to ensuring that you will always have that choice.”

For women without access to a regular health care provider, the Alliance’s toll-free and bilingual Su Familia National Hispanic Family Health Helpline (1-866-SU-FAMILIA or 1-866-783-2645) is available to offer referral to low-cost and no-cost health services in a caller’s area. The service is available 9am to 6pm eastern standard time, Monday through Friday.

About the National Alliance for Hispanic Health

The National Alliance for Hispanic Health is the nation’s foremost science-based source of information and trusted advocate for the health of Hispanics in the United States. The Alliance represents thousands of Hispanic health providers across the nation providing services to more than 15 million each year, making a daily difference in the lives of Hispanic communities and families. For more information, call the Alliance’s Su Familia National Hispanic Family Health Helpline at 1-866-783-2645 or visit www.hispanichealth.org.

SOURCE National Alliance for Hispanic Health

Papatel Launches Free Phone Service Nationwide to Hispanics

Patented Technology Represents First Non-Internet Based Free Phone Service

Papatel Launches Free Phone Service Nationwide for US Hispanics

Papatel Launches Free Phone Service Nationwide for US Hispanics

Papatel, a new long-distance service that allows customers to call anywhere across the globe for free, today announced that it has launched nationwide after experiencing exponential growth during its test phase. In less than one year, Papatel has garnered more than 80,000 customers who use the service to call loved ones back home at no cost. The service is easy-to-use and takes less than five minutes to join, by logging on to www.papatel.com or calling 1-(866) PAPATEL.
Enrique Baiz, Founder and President of Papatel, commented; “many of us have families abroad, and keeping in touch with them internationally can be very costly. Particularly in this difficult economic climate, Papatel makes it free and easy to keep in touch with loved ones.”

It is so easy. Users establish an account by simply providing basic information including the numbers they will be calling from to make their long-distance calls (whether it be from the cell phone or landline) and they can start using Papatel immediately, with no strings attached. The registration, which takes less than five-minutes, is strictly confidential and the information is never shared with any other entity.

The free service is made possible through an innovative model in which advertisers place ads at the beginning of the calls and after long segments of conversation. Every week, users can acquire 1,000 free points, which allows users to call loved ones in Argentina or Mexico and talk up to 1.5 hours for free. Each time customers listen to an advertisement, they earn points, which provides them with more free long-distance minutes. Consumers can also hear weather reports or their horoscopes if they choose to.

In addition, Papatel offers users Papatel+, which is the company’s prepaid service that provides long distance rates with absolutely no advertisements. Rates to call anywhere around the world start as low as $.01. And, unlike other prepaid phone services, the balance never expires, and there are no hidden fees.

“It is the best deal a user can get for free international calls every week with no strings attached, and our prepaid and pinless international program is truly the top long-distance service in the market today,” added Baiz. “We want potential customers to know Papatel is committed to our promise, that is to offer completely free long distance service always.”

Today, Papatel has nearly 10 patents for this innovative technology, making it the world’s only free long distance service that does not require internet use. For more information or to register for the service, visit www.papatel.com, or call (866) PAPATEL.

About Papatel

Papatel is the world’s first non-internet based free phone service. Based in Miami, FL, the company currently has over 80,000 users in its first year of operation, and is rapidly expanding nationwide. For more information, visit www.papatel.com.

SOURCE Papatel

Understanding Latino Boomers

Understanding Latino Boomers

Understanding Latino Boomers

Focalyst, a reseach firm specialized in seniors and boomers, presented the results of a new study that provides valuable insights on one of the most complex segments of the U.S. Hispanic population: seniors

Latino Boomers (those born between 1946 and 1964) represent approximately 10% of the U.S. Boomer segment – over 7 million consumers – but cannot be segmented by language alone, a Focalyst study concludes.

“Marketers need to look beyond language and understand the demographic, attitudinal and behavioral differences within the Latino Boomer market in order to reach this target,” said Jack Lett, executive director of Focalyst.

Two in three Hispanic Boomers are “more acculturated,” considered either “Bicultural” or “Acculturated” :

•Bicultural Hispanics – 24% of Latino Boomers – are US-born or foreign-born and have lived many years in the US; they are bilingual and consume both English and Spanish media; they identify with aspects of both cultures.

•Acculturated Hispanics – 41% – are US-born and English-dominant; they consume English media; and they identify strongly with American culture, but still keep ties with their Hispanic culture.

•Unacculturated Hispanics – 35% – are foreign-born and speak Spanish in the home; they consume more Spanish than non-Spanish media; and they identify strongly with their native culture.

Understanding Latino Boomers: Demographic Profile

The study found that Bicultural Hispanic Boomers…

•Earn 23% less income on average than General Market Boomers ($56,607 compared with $73,921) – though they are equally likely to be employed (77%).

•Are slightly more likely to be married or partnered (75%) than both Acculturated (64%) and General Market Boomers (69%).

•Are less likely to be college educated – 55% of them have a college education, compared with 69% of Acculturated Boomers and 73% of General Market Boomers.

Understanding Latino Boomers: Family

Hispanic Boomers live in larger households (3.3 people per household vs. 2.9 for the General Market), often made up of younger children, adult children, or older relatives. Bicultural households have the largest household composition (3.6 people):

In addition…

•Acculturated Boomers are the most likely to be a caregiver for a family member, with 14% recently taking on this role.

•Besides supporting larger households, one in four Latino Boomers are providing substantial financial support to someone outside of their homes.

Understanding Latino Boomers: Future Plans

Acculturated Latino Boomers are more likely to aspire to continue their education (28%), whereas Bicultural Hispanics have more entrepreneurial desires – 32% said they want to start a new business, compared with 17% of General Market Boomers:

More findings:

•More than half (51%) of Bicultural Latino Boomers said it is important that their family think they are doing well

•86% of Bicultural Hispanic Boomers agreed that they have been fortunate in life, and 80% said they have accomplished a great deal – more so than General Market (77%) and Acculturated (76%) Boomers.

When it comes to a kid's television-viewing habits, the mom's language can matter.
Six out of 10 Hispanics are U.S.-born
word of mouth offline

Source: Marketing Charts