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The globalization of Pinterest begins with Mobile

Pinterest has been taking over the world, Pinky! And rightfully so. People from all countries and all languages are pinning on this platform at a tremendously growing rate.

A noticeable globalization of Pinterest begun a couple years ago, when comScore started reporting figures of Pinterest penetration and growth worldwide.

Globalization of Pinterest: A more mobile website

This is what Tracy Chou, Pinterest’s software engineer and a key player in the redesign had to say about it on their blog:

“As we launch in new countries around world, we want to make it easy for everyone to access Pinterest—no matter where you are or what device you’re using. That’s why we recently updated our mobile website.

Now when you visit pinterest.com on mobile, you’ll see the latest version of Pinterest, with a cleaner design and the same features (like more useful pins and related pins) you’d get on the web or our mobile app.

The iOS and Android apps are still the fastest way to access Pinterest, but if you don’t have the apps, the mobile site is a great alternative. Stay tuned for more mobile updates over the next few months!”

Globalization of Pinterest: Great mobile features

Promotional Pins - Read about the Globalization of Pinterest - Photography credits: Pinterest Blog

Promotional Pins – Globalization of Pinterest

Pinterest strived to provide the same experience to mobile visitors than to those that visit the platform’s web and native app version. With a cleaner, pared down version that includes the “more useful” pins and related pins feature. According to Pinterest, 75% of the platform’s traffic comes from native mobile apps on iOS and Android. With an enhanced mobile browser version of the website, it’s likely that the share of mobile activity will get even greater, as those who don’t have the access to apps will get a similar experience.

 

Globalization of Pinterest: What’s ahead

Pinterest’s own Ben Silbermann, CEO & Co-Founder has announced the full deployment of the promotional pins ad network for September, and a possible next step in opening up new streams of revenue for the company.

by Havi Goffan

Photography credits: Pinterest Blog

30% of Pinners prefers to be on Pinterest rather than watch TV
Reverse Showrooming: how to leverage the power of Pinterest
learn to say no

learn to say no

Next Quote? funny inspirational quotes on every post!

The globalization of Pinterest begins with Mobile

Pinterest has been taking over the world, Pinky! And rightfully so. People from all countries and all languages are pinning on this platform at a tremendously growing rate.

A noticeable globalization of Pinterest begun a couple years ago, when comScore started reporting figures of Pinterest penetration and growth worldwide.

Globalization of Pinterest: A more mobile website

This is what Tracy Chou, Pinterest’s software engineer and a key player in the redesign had to say about it on their blog:

“As we launch in new countries around world, we want to make it easy for everyone to access Pinterest—no matter where you are or what device you’re using. That’s why we recently updated our mobile website.

Now when you visit pinterest.com on mobile, you’ll see the latest version of Pinterest, with a cleaner design and the same features (like more useful pins and related pins) you’d get on the web or our mobile app.

The iOS and Android apps are still the fastest way to access Pinterest, but if you don’t have the apps, the mobile site is a great alternative. Stay tuned for more mobile updates over the next few months!”

Globalization of Pinterest: Great mobile features

Promotional Pins - Read about the Globalization of Pinterest - Photography credits: Pinterest Blog

Promotional Pins – Globalization of Pinterest

Pinterest strived to provide the same experience to mobile visitors than to those that visit the platform’s web and native app version. With a cleaner, pared down version that includes the “more useful” pins and related pins feature. According to Pinterest, 75% of the platform’s traffic comes from native mobile apps on iOS and Android. With an enhanced mobile browser version of the website, it’s likely that the share of mobile activity will get even greater, as those who don’t have the access to apps will get a similar experience.

 

Globalization of Pinterest: What’s ahead

Pinterest’s own Ben Silbermann, CEO & Co-Founder has announced the full deployment of the promotional pins ad network for September, and a possible next step in opening up new streams of revenue for the company.

by Havi Goffan

Photography credits: Pinterest Blog

30% of Pinners prefers to be on Pinterest rather than watch TV
Reverse Showrooming: how to leverage the power of Pinterest
learn to say no

learn to say no

Next Quote? funny inspirational quotes on every post!

Social Media Alerts for Manufacturing Defects Delivers Results

Social media alerts represent a largely untapped source of information that could be extremely valuable to manufacturers that need to stay on top of safety and reliability problems.

Social media alerts represent a largely untapped source of information that could be extremely valuable to manufacturers that need to stay on top of safety and reliability problems.

If something goes wrong with your car, you’ll probably text your family first, Facebook your friends, Instagram a snapshot of your disaster, and tweet a general complaint to the rest of the world. Then you’ll get the car fixed. Probably the last thing you would do is go to the manufacturer’s Web site and fill out a feedback form.

Social media alerts represent a largely untapped source of information that could be extremely valuable to manufacturers that need to stay on top of safety and reliability problems. The challenge is to sift useful data out of the mountains of unrelated information that consumers share on message boards, blogs, Facebook, Twitter, and the like.

Social Media Alerts for auto manufacturers at Virginia Tech

At Virginia Tech, two business information students Alan Abrams and Weiguo Fan developed a sort of linguistic smoke detector to identify potentially useful information about specific automobiles that may be contained in vast amounts of “dynamic and unstructured” social media content.

Beginning with online discussion forums for owners of Honda, Toyota, and Chevrolet vehicles, the researchers employed car experts to manually sort and tag posts that contained information about defects. The “automotive smoke words” enabled the researchers to devise decision support systems (such as automated Web crawlers) to help manufacturers discover defects.

The researchers plan to expand their analysis to Twitter and Facebook postings. Says Abrams, “With the volume of social media posts expanding rapidly, we expect that the need for automated business intelligence tools for the exploration of this vast and valuable data set will continue to grow.”

Social Media Alerts on other Monitoring Tools

While the researchers at Virginia Tech attempt to develop  this tool specifically for automobile manufactures, many other companies around the world have developed linguistic analysis and semantics tool that can monitor social media and alert not only automobile manufacturers but all manufactures and businesses when one of their products or services may have gone awry.

One of the easiest ways manufacturers can take advantage of social media alerts is by establishing them to cover a wide range of topics. By doing so manufacturers can quickly monitor any social media activity about their products, company, industry or competition.

By using social media alert tools like the one presented here or free ones like Social Mention and Google Alerts or the social media alert capabilities of any other social media monitoring software you can set up alerts in minutes and have them delivered to your email inbox or RSS reader.

 

Social Media Alerts from Monitoring Tools

Social Media Alerts from Monitoring Tools

How do we measure the effectiveness of your brand's social media marketing campaigns?

Thoughts of the Day

 

Rockefeller quotes on business

Rockefeller quotes on business

The ugliest thing that I have seen is a human being without compassion - life quotes

The ugliest thing that I have seen is a human being without compassion – life quotes

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The 36 Rules of Social Media

#33. Your Fans OWN your brand

#33. Your Fans OWN your brand

Here is a compilation of the 36 Rules of Social Media from key social media gurus and marketers from all industries. It was put together by Fast Company and it illustrates some of the best practices to going about your social media strategy and execution. Even though some of these are not meant to be written in stone and you can break a few, we hope you find them as interesting as we did.

The 36 Rules of Social Media

    1. If all you do is respond to complaints, that’s all people will send you.
    2. Stop and Ask: Would and actual person talk that way?
    3. Everyone says they don’t want to be marketed to. Really, they just don’t want to be talked down to.
    4. The consumer is out for himself. Not for you.
Have a Social Media Crisis Plan

Have a Social Media Crisis Plan

    1. As monetization attempts to go up, consumer experience goes down.
    2. Don’t try to be clever. BE clever.
    3. Social is 24/7, not a one time stunt. (And it really IS 24/7)
    4. Always WRITE BACK. (This one is a must – but there are exceptions: See Applebee’s social media blunder)
    5. Have an ROI. Have an ROI. Have an ROI.
    6. People would rather talk to “Comcast Melissa” than “Comcast.” (So true!!! Had the pleasure of dealing with Comcast Melissa myself!! and she’s fantastic!))
    7. Solve problems for people who talk about you, even if they don’t address you. (Listen to the conversation and engage)
    8. Not everything will work and that’s fine.
    9. Embrace negative content about your brand.
    10. EVERYONE’S an influencer.
    11. If fans distribute your content without your permission, OFFER TO HELP. (Love this one!)
    12. It’s okay to drive people to your site instead of FACEBOOK’s.
    13. Update your page, or delete it.
    14. Don’t make people do x, y and z. Stick with X.
    15. Last year: Pump out content. This year: Optimize content. (May I add, or die.)
Everyone says they don’t want to be marketed to. Really, they just don’t want to be talked down to.

Everyone says they don’t want to be marketed to. Really, they just don’t want to be talked down to.

  1. Become BFFs with your Facebook Reps.
  2. Social Media doesn’t exist in a vacuum. Make traditional media and social media work together. (Please, integrate strategies!)
  3. Desktop is conquered territory. Mobile is the battlefield. (Don’t forget tablets!)
  4. If you don’t see financial results. You wasted your money. (Unless you want results overnight, then you need to check with a shrink as you may be delusional. I have never seen financial results of a marketing strategy happen overnight, unless it’s some kind of scheme.)
  5. People fight for their privacy.
  6. The only way to scale word of mouth: Paid Advertising.
  7. Have a crisis plan. (Please, do!!!)
  8. Don’t use ads to prop up boring content. Use ads to accelerate successful content.
  9. Forget individuals. You’re creating content that encourages groups to form.
  10. People don’t want to shop where they socialize.
  11. Contests and sweepstakes are fine, if you want to encourage short relationships.
  12. People care what you had for breakfast- if you are a food brand.
  13. Pinterest WORKS.
  14. Your fans OWN your brand.
  15. If you’re bored by social media, it’s because you’re trying to get more value than you create.
  16. Think past vanity metrics like followers.
  17. It’s an organism not a process.

Maybe it bears repeating: Pinterest WORKS 😉

as i always say in 3 months this will be peanuts

as i always say in 3 months this will be peanuts

Next Quote? funny inspirational quotes on every post! | Andy Warhol Famous Campbell’s Soup Cans

Sears Goes Social with Hispanics

Sears recently announced several social media efforts aimed at the Hispanic market, including new Facebook and Twitter programs. (It already has three separate Hispanic Web sites, including SearsPR, launched last year, which ships merchandise only to the island of Puerto Rico.)

Sears Goes Social with Hispanics

Sears Goes Social with Hispanics

Marketing Daily caught up with Oscar H. Castro, director/general manager of international e-commerce, for more details on how the Hoffman Estates, Ill.-based retailer hopes to woo the rapidly growing, social-media loving Hispanic market:

Sears Goes Social with Hispanics

Q: How do Hispanic shoppers differ in terms of social media use?

A: Social media is such an important channel for us right now; Hispanic growth on Facebook is eight times larger than the general population, and we know that Hispanic consumers spend more time on it each week as well. So for us, it seems the best thing to do is work with that higher level of engagement. We’re not creating these forums to push products so much as to build stronger relationships. And it’s pretty exciting. In two weeks we’ve gotten 16,000 fans, and a great level of engagement.

Q: But does that mean there is also an increased appetite for retail in social media?

A: Yes, I think Hispanic culture really is different about shopping. It’s much more of a family activity; the whole family goes out to the mall. They are more social about shopping, in general. They want to have more conversations. We want to join the conversation.

Q: Are there gender differences?

A: Well, younger Latinas are more likely to shop online than older women, or men. But other than that, there are not a lot of major differences.

Q: Is it effective for a marketer as large as Sears to focus on a single Hispanic market, when there are so many submarkets?

A: There are so many differences, and that’s what makes Hispanic marketing so difficult. Facebook is a great equalizer, and you can have general conversations with broader appeal. But there are many cultural nuances. What works for a Dominican audience may not for a Mexican one. So some of our efforts are extremely local.

We launched SearsPR.com last year to serve only the Puerto Rican market. We use local terminology, and a completely separate marketing program. Sears offers 290 million products online, and of course, our mission is to help our customer find things anytime, anywhere. But there are items on this site you can’t find in the continental U.S.

Q: Why so many different initiatives?

A: This market is large and projected to grow even further, and we are leaders in it. It’s not going to be a niche market, it’s going to be the U.S. market. And I can’t think of too many brands that have been very effective. McDonald’s now leads with its diversity insights, and Coca-Cola has done a great job in the Latino market. And I think we’ll see more Latin brands crossing over into the mainstream — like Corona beer.

A reminder

A reminder

Social Media Campaign for Travel and Tourism Industry

Facebook is not always the solution when planning or executing a Social Media campaign, especially when the industry is Travel and Tourism. TripAdvisor, the New York Times Travel section, Driftr.com, TripSay, ThornTree, and many other Social Media sites would be a more suitable choice.

50 million reviews and opinions on TripAdvisor, the world’s largest Travel site, would definitely back this up. TripAdvisor has doubled its content in two years and features more user-generated content than any other Travel website.

Executing a Social Media campaign for Travel and Tourism? See how TripAdvisor did it.

Executing a Social Media campaign for Travel and Tourism? TripAdvisor today reached the 50 million reviews and opinions milestone

TripAdvisor announced today that it has reached the 50 million reviews and opinions milestone

Social Media Campaign for Travel and Tourism Industry

In January 2005, TripAdvisor reached one million published reviews and opinions, then grew to 10 million in June 2007, 25 million in July 2009 and now features 50 million reviews and opinions — more user-generated content than any other travel site.  TripAdvisor currently publishes 25 new contributions every minute thanks to its active traveler community of more than 20 million members worldwide.

“When we first launched TripAdvisor we knew there would be an appetite among travelers for honest reviews written by real people. Eleven years later, we are tremendously proud to have reached 50 million reviews and opinions which help over 40 million travelers a month around the world plan and experience the perfect trip,” said Steve Kaufer, founder and CEO of TripAdvisor.

TripAdvisor Content Fun Facts

  • The first review on TripAdvisor was published on December 11, 2001 on the Roost Lodge in Vail, Colorado
  • The most reviewed property in the world is the Luxor Las Vegas in Las Vegas, Nevada, currently with more than 6,100 reviews
  • The total word count of reviews and opinions on TripAdvisor is equivalent to the word count of 9,420 volumes of the novel “War and Peace”

TripAdvisor VERY Interesting Facts

  • TripAdvisor attracts more than 50 million unique monthly visitors* across 19 popular travel brands*
  • TripAdvisor-branded sites have more than 40 million unique monthly visitors*
  • The sites have  more than 20 million members and over 50 million reviews and opinions
  • The sites operate in 30 countries worldwide, including China under daodao.com
  • TripAdvisor Media Group generated $486 million in revenue in 2010

“TripAdvisor has tremendous user loyalty and this is largely due to the freshness of content added to the site every day by our passionate community,” said Kaufer. “We would like to thank the millions of reviewers who have contributed to making TripAdvisor the world’s largest and most relevant travel planning tool.”

Best inspirational Quotes of the week - #Quotes #Words #Sayings

Best inspirational Quotes of the week – Quotes Words Sayings

* Source: comScore MediaMetrix

Why Marketers Should Care About Reaching Latina Bloggers

Speaking about Latina Bloggers is Elianne Ramos is the principal and CEO of Speak Hispanic Communications and vice-chair of Communications and PR for LATISM.

Elianne Ramos is the principal and CEO of Speak Hispanic Communications and vice-chair of Communications and PR for LATISM.

The first gift of the season goes to my dear friend, Elianne Ramos.:)  Elianne is an incredibly talented, knowledgeable, and hard working human being, she is the Principal & CEO of Speak Hispanic communications and vice-chair of Communications and PR for Latinos in Social Media (LATISM.) She is constantly on the go, generating great ideas and positively impacting the U.S. community. As if this wasn’t enough, she was the vice president, creative director and founder of i3 Creative Group, managing production teams working concurrently in the United States, Mexico, Uruguay and Argentina. In over 15 years of  creative direction, copy writing, public speaking, public relations and TV commercial production experience, Elianne has developed broadcast, multimedia and social media campaigns for high-profile clients. Her writing has appeared in numerous books and publications including the Chicken Soup for the Soul series and now, for the first time-ever, on the Hispanic Marketing blog.

Please, enjoy Elianne’s article. Elianne, this one is with all of the Target Latino love.

Why Marketers Should Care About Reaching Latina Bloggers

Even with the well-documented explosion of the Hispanic market, Internet sources like Technorati, which by 2008 was indexing 112.8 million blogs, have never touched upon the topic of Latinas and blogging. With the release of the Latinos in Social Media’s Latina Blogger Survey, though, it is now official: Latina bloggers are increasing their numbers and spreading throughout the blogosphere.

The intrinsic characteristics of blogging, where the private becomes public and communities rally together around common interests, make it the perfect platform for Latinas to voice life from their viewpoint … in in two languages, no less!

Beyond the obviously good news that these bloggers now provide us with a new outlet for furthering our brands’ messages—what with ever-shrinking minority-outreach budgets—the implications of this Latina blogger explosion for PR and marketing professionals are many:

The Good

• In Latino culture, where word-of-mouth and group interaction are second-nature, the trustworthiness of a blog post wrapped in a culturally relevant package can certainly influence the value of a brand in the eyes of their thousands of followers.

• These bloggers provide us with micro-niche audiences and more targeted outlets for furthering our brands’ messages. Stories published and promoted online have the potential to reach a greater number of people in very little time. In this context, a Latina blogger outreach program puts us in an ideal position to secure widespread coverage for our clients.

• Most Latinas blog in English, followed closely by Spanish and peppered with Spanglish, which means that their potential reach is amplified. Their choice of language in this case may be more about connecting with their readership, not necessarily a reflection of the language they speak more fluently. The key is listening and doing your homework in order to find the perfect fit.

• Latina bloggers are actively engaged in social media, and they tend to belong to tight, supportive communities online. Besides the fact that your message will reach well beyond the scope of the blog, this also means that other influencers in their communities will help disseminate it.

• Their culture infuses their writing but does not rule it.  Contrary to expectations, Latinas blog about numerous subjects, which opens up possibilities for different types of brand engagement.

• These Latinas are at the epicenter of merging worlds: between traditional and modern roles, between English and Spanish, between American and Latino cultures. They will bring a fresh perspective to your message, one that most closely reflects the Latina experience in the US.

The Bad

• Brand credibility: With consumers now doing research online and even generating their own content, consumers are less likely to believe a product review that blatantly comes from a sponsorship.

• Relative lack of control over the message: Know that consumers will be getting and act on impressions about your brand from less than perfect sources. Bloggers are not necessarily a self-regulating bunch, at least not yet. The fact that they can and will write whatever they want in their blog might create public relations issues. Just be sure to monitor their blogs, so you can address any issues or comments and give your official brand perspective, if need be.

• Saturation: With the fast growth rate of this segment, the Latina blogger market is likely to become saturated fast, which means their individual reach will, at some point and with few exceptions, start to diminish. This being a relatively young blogging community also means that the time to reach out to them is now.

The Ugly

The Federal Trade Commission (FTC) is cracking down on so-called “Blogola” by regulating blogger/advertiser relationships. The rules were updated December 2009.

The new rules include the fact that now bloggers must disclose material connections with a brand: whether they are receiving payment or free products and the kind of relationship they have with the company. What’s more, now both the brand and the blogger are subject to liability for misleading or unsubstantiated representations made. This means that the potential of a company being held responsible for approving unfounded claims—not rare in this realm—is a very real one. While the FTC regulations are beginning to be applied, the blogger outreach game is still an evolving one. The main things to keep in mind seem to be transparency, clear objectives and open ears: a willingness to listen and adjust, if need be.

Though a blogging campaign may be a godsend of great, relatively inexpensive publicity, remember that it is also —or should be—part of a larger communications/PR plan. Make sure all other elements of the campaign support your Latina blogging outreach and vice versa. If you do it right, Latina blogueras will rally behind your efforts with the same pasión they pour into their Web writing every day.

What has been your experience in reaching out to Latina bloggers? Please share in the comments below.

inspirational quote

inspirational quote

Target Latino gives the gift of WOM this holiday season

We, at Target Latino, have decided to spread a little cheer this Holiday Season. And we want to give the gift of recognition and help promote our colleagues that have worked so brilliantly and hard this year to write their great articles on Hispanics / Latinos and, even better, Hispanic marketing.

So, if you would like us to give you this gift, send us your favorite article on Hispanic Marketing, Social Media, Latino life, demographics, anything related to the Latino community along with a short bio (photo, if you want) and we will do the rest!!! We’ll post it, promote it and credit you for being WHO YOU ARE!!!

Thank you for participating and allowing us to give, at least a little, on this Holiday Season!!

May the year that comes be even better than the one we are now!!!

With all the Target Latino love,

Claudia “Havi” Goffan

PS: Please, send us an email via the Target Latino page or via the contact form on the blog and we will reply so you can send us the rest of the materials!!!

never lose your sense of wonder

never lose your sense of wonder

Facebook and Coca-Cola Bring “Like” To The Real World

RFID bracelets and "Like?" at Coca-Cola Village

RFID bracelets and “Like?” at Coca-Cola Village

Facebook’s “Like” functionality arrived in the real world this past month in Israel when Coke added RFID bracelets (Radio Frequency Identification) to the company’s Coca-Cola Village summer resort event, making it easy for high school attendees to share their experiences instantly on Facebook.  Throughout the Village’s 40+ experiences teens simply placed their RFID bracelets on “Like” placards to update their Facebook feed with a “Like” about a pool, spa, extreme sports, food and more all found at the Coca-Cola Village.  Also, if teens were photographed by one of the event’s official photographers the RFID technology automatically tagged everyone in the photo and uploaded it to each relevant Facebook profile.

Every day the Village was open up to 650 people attended.  Those 650 people each posted on average 54 pieces of Coke branded content on their Facebook profile, driving 35,000 Coca-Cola Facebook messages each day.  Talk about amplifying an event!

Check out the video to see how it all worked.  Huge “WOOHOO” to Coca-Cola Israel!

Facebook and Coca-Cola Bring “Like” To The Real World

you never know how strong you are

you never know how strong you are

Latina bloggers are a force to be reckoned with

They are Latinas. They are strong, modern, intelligent and love to share their opinions. They are constantly contributing to the blogosphere. They are the Latina bloggers.

And, LATISM (Latinos in Social Media), a non-profit organization that groups Latinos who actively participate online, has performed an invaluable survey of over 900 Latina bloggers and has shared these incredible insights with all of us.

Thank you, LATISM!!!

Perhaps reflecting the makeup of the larger Latino population, the great majority of participants were born in Mexico and the US | Latina Bloggers Study

Perhaps reflecting the makeup of the larger Latino population, the great majority of participants were born in Mexico and the US

This is an excerpt from the LATISM survey on Latina bloggers (July 2010):

The world has certainly changed a lot since our “abuelitas” (grandmas) used to keep a secret dairy. Today’s Latinas are open-minded, opinionated and love to share their innermost  thoughts online… in two different languages!

At the same time, while they have shed certain traditions, these independent heads of households have managed to tap into the gregarious aspect of our culture: the sense of community,  which earned high marks as a main motivator to start posting.

They have succeeded at planting themselves right at the epicenter of merging worlds: between tradition and modernity, between English and Spanish, between American and Latino cultures.

The intrinsic characteristics of blogging, where the private becomes public and communities rally together around common interests, make it the perfect platform for the Latina Passion.

  • The number of blogueras has been climbing steadily for the past 10 years but the numbers really skyrocketed last year: 63% started blogging in 2009 and it’s expected to continue climbing.
  • Most feel being a Latina has helped them find sponsorships and readers but in general feel they get less opportunities compared to non-Latinas
    • Young: The largest group is between 30 and 39
    • Mothers: 83% has between 2 and 4 kids
    • Heads of household:  70% is either single, divorced or separated
  • Commitment:
    • 75% blog two or more times a week
    • 77% have invested in their own domain
  • 98% plus are active in social media
  • A surprising 72% blog primarily in English
  • Mobile:
    • 81% use their phone to tweet
    • 90% use it for FB
    • 93% use apps

You can access the full report here

Source: LATISM

You can't live your life for other people - You've got to do what's right for you, even if it hurts some people you love

You can’t live your life for other people – You’ve got to do what’s right for you, even if it hurts some people you love

What do people do with cellphones?

Accessing of social networking sites or blogs also saw significant growth, increasing 2.6 percentage points to 20.8 percent of mobile subscribers.

Accessing of social networking sites or blogs also saw significant growth, increasing 2.6 percentage points to 20.8 percent of mobile subscribers.

Mobile Content Usage

65.2 percent of U.S. mobile subscribers used text messaging on their mobile device in May, up 1.4 percentage points versus the prior three month period, while browsers were used by 31.9 percent of U.S. mobile subscribers (up 2.3 percentage points). Subscribers who used downloaded applications comprised 30.0 percent of the mobile audience, representing an increase of 2.1 percentage points from the previous period. Accessing of social networking sites or blogs also saw significant growth, increasing 2.6 percentage points to 20.8 percent of mobile subscribers.

____________________________________________________________________________

Mobile Content Usage

3 Month Avg. Ending May 2010 vs. 3 Month Avg. Ending Feb. 2010

Total U.S. Age 13+

____________________________________________________________________________

Share (%) of Mobile Subscribers

Feb-10    May-10    Point Change

Total Mobile Subscribers                            100.0%    100.0%        N/A

Sent text message to another phone           63.8%       65.2%          1.4

Used browser                                                     29.6%       31.9%          2.3

Used downloaded apps                                   27.9%       30.0%         2.1

Played games                                                      21.8%       22.5%        0.7

Accessed social networking site or blog     18.2%       20.8%        2.6

Listened to music on mobile phone             13.1%       14.3%          1.2

____________________________________________________________________________

Source: comscore

love it!!

love it!!

Next Quote? funny inspirational quotes on every post!