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5 Awesome 2014 Soccer World Cup Ads

Isn’t it funny that now we all focus on the 2014 soccer World Cup Ads? Didn’t it used to be an almost exclusive event surrounding the Super Bowl? As the U.S. gets more involved with soccer, the larger the U.S. audience and the higher the number of advertisers wanting to capture their attention.

Because of it and because soccer or fútbol is so embedded into the Hispanic culture, I have selected 5 awesome 2014 Soccer World Cup ads to share with you. Well, there’s more but wanted to save some for my next post. 😉

For one month let's all be fútbol fans.

For one month let’s all be fútbol fans.

Gatorade: #1 of the 2014 Soccer World Cup Ads

I have seen Boca Juniors players, one of the two most famous fútbol clubs in Argentina,  preparing for the games and they actually do these exercises. Watching Lionel Messi, David Luiz and Sergio Ramos’ movements orchestrated against a bit of Disney magic from Cinderella when she is getting ready for the ball was truly outstanding. Talk about parallelism.

The hashtag #WinFromWithin could not know be more fitting for Gatorade. The perfect product placement through the ad allows you to truly notice the brand. Great work from their agency, Tracylocke.

Hyundai: #2 of the Brazil Soccer World Cup Ads

A campaign that promotes that fans meet each other and celebrate their passion for football. A flood of expectant mothers arrive to a hospital to deliver their babies all in the same night, 9 months after Spain wins the World Cup.
The Hyundai campaign has a great social media tie in with #BecauseFootball. Thank you, Innocean USA.

KIA: #3 of the Soccer World Cup Ads

Kia motors and its agency David & Goliath bring us Adriana Lima and this great campaign that seems it will continue showing us more reasons why “For one month let’s all be fútbol fans”. The Brazilian model, actress and a Victoria Secret angel definitely has the power to convince all american football fans to call it fútbol for one month!

Unfortunately, I cannot share the campaign with you as they do not allow re-sharing of their ads. It does get them more exposure to their brand and great endorsement. So, one cannot but wonder, what is wrong with KIA?

Thumbs down to KIA.

McDonald’s: #4 of the Brazil 2014 Soccer World Cup Ads

“House Divided” depicts the similarities between a mexican father and his U.S. born son in spite of their football rivalry. The father, of course, cheers for Mexico while the son feels a bit torn between Mexico and the USA.

The ad plays on the duality that most Hispanic millennials feel when their teams play each other. But, in the end, father and son agree on one thing: they’re both happy to travel to Brazil when they both win the price from McDonald’s.

Terrific campaign from Alma.

Jaguar: #5 of the 2014 Soccer World Cup Ads

Jaguar seems to be getting more into advertising at big sports event. The first one was at the last SuperBowl and it featured villains as well.

In “Striker”, Jozy Altidore is the soccer ball thief of the World Cup. Hilarious, fresh and the villains continue driving Jaguars!! 🙂

 

Messi World Cup 2014 Gatorade ad

Messi World Cup 2014 Gatorade ad

Last but not least, I wanted to share this introduction from the social network that is IMHO the most Soccer World Cup friendly of them all: Twitter!

Keep tuned! I will feature more soccer World Cup Ads soon!!

Gatorade World Cup 2014 Ad
Aflac launches TV commercial for Hispanics
Hispanic women and Sports - Soccer or football
Sprint Lets Soccer Fans Enjoy the Game Now

Quote of the Day

a tiger doesn't lose sleep over the opinion of a sheep #quotes

a tiger doesn’t lose sleep over the opinion of a sheep

Next Quote? funny inspirational quotes on every post!

5 Awesome 2014 Soccer World Cup Ads

Isn’t it funny that now we all focus on the 2014 soccer World Cup Ads? Didn’t it used to be an almost exclusive event surrounding the Super Bowl? As the U.S. gets more involved with soccer, the larger the U.S. audience and the higher the number of advertisers wanting to capture their attention.

Because of it and because soccer or fútbol is so embedded into the Hispanic culture, I have selected 5 awesome 2014 Soccer World Cup ads to share with you. Well, there’s more but wanted to save some for my next post. 😉

For one month let's all be fútbol fans.

For one month let’s all be fútbol fans.

Gatorade: #1 of the 2014 Soccer World Cup Ads

I have seen Boca Juniors players, one of the two most famous fútbol clubs in Argentina,  preparing for the games and they actually do these exercises. Watching Lionel Messi, David Luiz and Sergio Ramos’ movements orchestrated against a bit of Disney magic from Cinderella when she is getting ready for the ball was truly outstanding. Talk about parallelism.

The hashtag #WinFromWithin could not know be more fitting for Gatorade. The perfect product placement through the ad allows you to truly notice the brand. Great work from their agency, Tracylocke.

Hyundai: #2 of the Brazil Soccer World Cup Ads

A campaign that promotes that fans meet each other and celebrate their passion for football. A flood of expectant mothers arrive to a hospital to deliver their babies all in the same night, 9 months after Spain wins the World Cup.
The Hyundai campaign has a great social media tie in with #BecauseFootball. Thank you, Innocean USA.

KIA: #3 of the Soccer World Cup Ads

Kia motors and its agency David & Goliath bring us Adriana Lima and this great campaign that seems it will continue showing us more reasons why “For one month let’s all be fútbol fans”. The Brazilian model, actress and a Victoria Secret angel definitely has the power to convince all american football fans to call it fútbol for one month!

Unfortunately, I cannot share the campaign with you as they do not allow re-sharing of their ads. It does get them more exposure to their brand and great endorsement. So, one cannot but wonder, what is wrong with KIA?

Thumbs down to KIA.

McDonald’s: #4 of the Brazil 2014 Soccer World Cup Ads

“House Divided” depicts the similarities between a mexican father and his U.S. born son in spite of their football rivalry. The father, of course, cheers for Mexico while the son feels a bit torn between Mexico and the USA.

The ad plays on the duality that most Hispanic millennials feel when their teams play each other. But, in the end, father and son agree on one thing: they’re both happy to travel to Brazil when they both win the price from McDonald’s.

Terrific campaign from Alma.

Jaguar: #5 of the 2014 Soccer World Cup Ads

Jaguar seems to be getting more into advertising at big sports event. The first one was at the last SuperBowl and it featured villains as well.

In “Striker”, Jozy Altidore is the soccer ball thief of the World Cup. Hilarious, fresh and the villains continue driving Jaguars!! 🙂

 

Messi World Cup 2014 Gatorade ad

Messi World Cup 2014 Gatorade ad

Last but not least, I wanted to share this introduction from the social network that is IMHO the most Soccer World Cup friendly of them all: Twitter!

Keep tuned! I will feature more soccer World Cup Ads soon!!

Gatorade World Cup 2014 Ad
Aflac launches TV commercial for Hispanics
Hispanic women and Sports - Soccer or football
Sprint Lets Soccer Fans Enjoy the Game Now

Quote of the Day

a tiger doesn't lose sleep over the opinion of a sheep #quotes

a tiger doesn’t lose sleep over the opinion of a sheep

Next Quote? funny inspirational quotes on every post!

New Aflac soccer ad

The Aflac Duck back to soccer… This is a commercial you cannot miss… I, personally, have to try really hard to pay attention to the message because the duck steals the whole show.

 

 

like it's promised

like it’s promised

Next Quote? funny inspirational quotes on every post!

Aflac Launches ‘Soccer’ – Its 8th New Television Ad for 2009

National Campaign Focuses on Family and Financial Security

Aflac launches TV commercial for Hispanics

Aflac launches TV commercial for Hispanics

Aflac today unveiled its eighth new television commercial of 2009, titled “Soccer.” This commercial showcases the Aflac Duck as the web-footed star of the team, who helps provide a solid defense against unexpected medical bills. “Soccer” will debut on August 24, running nationally on CBS, ABC, FOX, NBC, CNN, CNBC, Discover Channel, USA, Headline News and the History Channel.

Aflac Launches ‘Soccer’ – Its Eighth New Television Ad for 2009

“Soccer” presents two mothers, one of whom is using crutches, chatting about insurance while watching their kids play soccer. Soaring acrobatically in and out of frame, the Aflac Duck protects the mothers from harm while letting them know that it is Aflac that pays cash when someone is sick or hurt.

After bending one like Beckham to score a gravity-defying goal, the Aflac Duck celebrates with a victory dance while singing “Aflac, Aflac, Aflaaaac,” much to the surprise of one familiar fan.

“Aflac protects families during uncertain times and ‘Soccer’ drives that point home in a way that will resonate with consumers,” Jeff Charney, Aflac senior vice president and chief marketing officer (CMO) said. “We combined the classic family activity — the Saturday morning soccer game — with the Aflac Duck’s unmatched brand of humor, to effectively remind people that Aflac has you under our wing.”

This is the 46th commercial starring the Aflac Duck and marks the first time Aflac has introduced eight television ads in a single year. The corporate spokesduck is a well-known fundraiser for pediatric cancer-related causes and was named to the Advertising Walk of Fame in 2004. On January 1, 2010, the Aflac Duck will mark its 10th birthday as the company celebrates its 55th year serving American consumers.

Source: Aflac

Hispanic girls face many obstacles to playing sports

Rosa Mendez and her mother share the same first name. In Spanish, it means “pink,” which also happens to be Rosa’s favorite color. She certainly plays it up. She pierced both ears with pink diamonds, she drives around with a pink Rosary hanging from her rearview mirror and she color-coordinates pink Nikes with her school clothes.

Hispanic women and Sports - Soccer or football

Hispanic women and Sports – Soccer or football

But hidden underneath all that girly-ness, her favorite sport — soccer — often leaves her body black and blue with bruises.

She would get so lost in playing the game she loves during her spring season at East High School in Kansas City that sometimes she had no idea how she got so beat up.

Soccer is Rosa’s passion. Or futbol, as it is called in the Mendez living room. In her home, as is the case in many traditional Latino families, futbol isn’t a sport played by girls named after delicate flowers.

“It was my idea to go play,” Rosa says, “but (my parents) would say, ‘Stay here with the kids.’ Because girls shouldn’t be playing aggressive things.”

Rosa is the daughter of a Mexican father who works 12 hours a day and a Nicaraguan mother who works on an assembly line packing boxes with bottles of salad dressing and seasoning salt. She recently completed her junior season — her first high school soccer season — as a goalkeeper for the East Bears varsity team. Largely made up of Latinas (girls of Latin-American or Spanish-speaking descent), East’s roster is similar to those at several other inner-city schools, including Renaissance Academy, Alta Vista Charter High School, Northeast and Harmon, a Kansas City, Kan., high school with a Latino student population of 54 percent.

These are daughters of northern Mexican immigrants, the first or second generation that has come here to build new lives. But while adapting to old-age American traditions, like playing for the home team, these teenage girls sometimes struggle to navigate between their own desire to compete and their family’s cultural customs.

“In the Hispanic community, girls are more likely to do something that we call ‘girly’ or art stuff,” says Antonia Saenz, whose daughter Vanessa played soccer for the Alta Vista Lady Aztecs. “Sports are mostly seen for guys. It’s aggressive. Girls are not looked upon to be strong physically. They’re actually not encouraged to.”

This isn’t simply machismo. Many community leaders suggest there are practical reasons why Latina girls are expected to stay home. Their parents may often work long hours for little pay and live in some of the poorest communities in the city. When a daughter becomes old enough, she is asked to help with the younger siblings in the house or take on a part-time job. So who really has time to play soccer when the family needs the help?

“A couple of girls miss practices because they need to baby-sit,” East co-head coach Mike Somodi says. “It’s unbelievable the things that have priorities. It’s hard to get them in the mode of thinking that (soccer) is important. They want to play…but a lot of them work.”

•••

Rosa gets more than her name from her mother. Her flowing brown hair and a smile that radiates her otherwise sad eyes, she believes, she gets from her mother as well.

“We really get along,” Rosa says. “She knows everything about me.”

But Mrs. Mendez doesn’t always understand this daughter of hers.

She’s perplexed about why Rosa is so faithful to soccer practice and to a team that didn’t win many games. She wonders why Rosa can’t stay home with her three younger siblings.

Hispanic women and Sports - Soccer or football

Hispanic women and Sports – Soccer or football

Instead of coming home after school this spring, Rosa spent five days out of the week with her East Bears. At practice, Rosa would split time barking commands and encouragements, then sacrificing her thin, 5-foot-6 1/2 -inch frame in front of a net while teammates practiced shots.

Midway through the spring season, the Bears’ starting goalkeeper — Zenadia Mendez, Rosa’s older sister — quit the team. East tried to fill the position with another player, and then Rosa got her opportunity during one game when the Bears fell behind 7-0.

“That was my first time ever, and that’s how we finished, trailing 7-0. I didn’t let anything by,” Rosa says proudly. “Nobody wanted to be goalie, so I didn’t want to pressure them to be in it. But then I got to liking it . . . I felt like I was making a difference.”

Yes, Rosa’s a tough one — and everyone on that soccer field knows it.

“During a tournament at Camdenton, she took three shots to her face,” Somodi says. “Knocked her down, but she got back up.”

Mama Mendez doesn’t exactly like her daughter getting slugged in the chops, especially in a losing effort. East lost that tournament game 2-1, by the way.

As she sits in her living room, Rosa’s mother expresses her opinions about her daughter in clear but unconfident English. “I think,” Mendez says slowly, then turns to Rosa for help in finding the right phrase. Rosa listens to her mother, who never sugarcoats her words, and interprets: “I give a lot, but I receive less.”

Rosa’s mother continues, and she needs no help to say…

“She tries very hard, she asks for shoes, she asks for permission to go to practice,” Rosa’s mother says. “And all she gets is bruises. She gets hurt sometimes. She gets frustrated. I’ve been to a couple of games and she lost, so I said, ‘It’s not worth it.’ You get hurt and you lose. Her dad, he feels the same way. But she says: ‘I like it.’ ”

•••

Rosa loves soccer because the game is her escape.

She loves her No. 4 jersey, washing it after every game and delicately hang-drying it for fear that the machine won’t get the wrinkles out just right. She loves being around her teammates, in the back of the bus, cracking jokes on the way to a game. She’d do anything for those girls and one day hopes to get matching soccer tattoos with teammate Brandi Roos.

She caught the soccer passion at a young age. When she wasn’t watching Mexican League games on the living room television, she was tagging along to Sheffield Park to watch her father, Arturo, play goalie on a team made up of friends and family. She remembers watching her father and thinking: I want to play, too.

Now that she’s playing again for the first time in three years, Rosa can’t decide whether it’s the game she loves so much or just the freedom it gives her.

She used to play all the time, in the streets and for a James Elementary school team.

“When in elementary school,” Rosa’s mother says, “she wanted to play and I let her play. I did.”

But as Rosa got older, she took on more responsibilities at home. It is this very role — burgeoning homemaker — that community member Raquel Daldalian has found common among young Latinas. Daldalian points out that not all Latino families can be lumped together, but in her talks with a group of Hispanic girls from Northeast High School, their stories are all too common.

“Generally, the girls in a Latino family are expected to know how to cook and clean; that’s their main objectives,” says Daldalian, a Project Safe Prevention specialist at the Rose Brooks Center. “They are told if they don’t do these things, they won’t find a man. They’re not expected to go to school, and sports are at the bottom of the barrel.”

In Nicaragua, Mendez did not play organized sports, but she enjoyed active days as a little girl. Mendez grew up playing made-up games around her neighborhood that constituted a lot of running and chasing. She smiles when recalling those days, when she was just a girl and the focus of her life was games the neighborhood kids would dream up.

But when her mother moved the family to America, Mendez had to put away her childhood.

Rosa will be 17 soon and, like most typical teenage girls, she cherishes her cell phone and boyfriend. At 17, her mother was working eight-hour days packing tomatoes in Kansas City, Kan.

These days, Rosa is looking forward to her senior year. But at that same age, Rosa’s mother already was a high school dropout. There was no escape with soccer, as there is now for her daughter.

“It wasn’t a sacrifice,” Rosa’s mother says of her five-day-a-week work schedule. “I just had to help my mom.”

She met Arturo Mendez in 1989, and the couple married six months later. They’re raising their six children in the same three-bedroom house on Wheeling Avenue that they’ve lived in since starting a family. Both Mom and Dad want to see their children leave this place and surpass them.

Mrs. Mendez has a simple goal for Rosa — stay in school.

“My husband and I never got to finish school,” Mendez says. “We know how hard it is. …Our jobs depend on how strong we are. Not how smart we are.”

Although Mendez wants the best for her daughter, she is hesitant to follow Rosa’s passion for soccer.

“Sometimes,” Mendez sighs. “I don’t understand.

“If she likes playing soccer and (can) handle school and sports, it’s all right. (But) in my country, I’ve never seen girls in sports. To be honest, I’ve never seen girls with a medal.”

•••

The lack of importance associated with organized sports is evident in the Latinas who do play. Their families often cannot afford to send their children to youth leagues that would develop their skills. As a result, varsity soccer at schools like East and Alta Vista can be a rough sketch of what the game is actually supposed to look like.

Alta Vista coach Greg Brenner, a Mexican American, took over the varsity squad this spring and inherited 17 Latinas. Many of them did not know how to properly kick a soccer ball.

“I saw them play, and they looked like they were playing in slow motion,” Brenner says. “I kind of expected that, ‘Hey, you’re Hispanic. Aren’t you born with a soccer ball attached to you?’ But I worked with a boys team and saw the same thing. Socioeconomics come in … they don’t have time or money to play soccer.”

The reality for Rosa Mendez is that she has better things to be doing right now. She could use the money from her part-time job at Wendy’s to offset some of the expenses of her upcoming senior year. And on her off days, she could find herself watching her three younger siblings run around the house during summer vacation. But she wants to keep playing soccer.

She’s found a street team named Hidalgo and minds the net this summer. When Rosa recently asked her mother whether she could play, this time ¿Por que? (Why?) was not the response.

Her parents have come to understand why Rosa wants to play this game. Even as she struggles to explain the love herself.

“I’m not sure if it’s because of my dad or just the feeling of the game — when you make a goal or when you have the ball and you’re taking it up the field. I don’t know if it’s just being out or, ya know, it’s soccer,” Rosa says. “Everything about soccer. Working as a team. Even in goal, just slapping the ball…it’s probably the adrenaline. Everything.”

Source: Candace Buckner – The Kansas City Star

Sprint Lets Soccer Fans Enjoy the Game Now

CONCACAF Gold Cup(TM) series kicks off on July 3 with live streaming and exclusive tournament mobile content available only on the Sprint Now Network(TM)

Mexican Soccer Legend Luis Roberto Alves ‘Zague’ joins Sprint at select games nationally

OVERLAND PARK, Kan., June 22 /PRNewswire-FirstCall/ — Sprint (NYSE: S) — As an official sponsor of the popular 2009 CONCACAF Gold Cup(TM) tournament, Sprint brings soccer fans closer to their favorite sport than ever before with exclusive mobile content, available only on the Sprint Now Network(TM). For the first time, fans can be a part of the action by experiencing full-length live streaming of the games directly on their Sprint TV-capable phones. Through their phones, subscribers will also have front row seats to follow CONCACAF Gold Cup(TM) from the opening game kickoff in Los Angeles to the finals in New York with real-time game updates about their teams playing in the tournament, related news and tournament statistics, among other fun features.

Sprint Lets Soccer Fans Enjoy the Game Now

Sprint Lets Soccer Fans Enjoy the Game Now

Additionally, Sprint has teamed up with one of the most popular Mexican soccer legends, Luis Roberto Alves “Zague”, to provide a one-of-a-kind pre-game experience at select matches in some U.S. cities.

“Soccer is a way of life, not only for me but for all fans. It’s so exciting to see how Sprint has created the perfect synergy between sports and technology,” Zague said. “As a former soccer player, I am thankful to join a partnership where soccer fans are able to stay connected to the game by receiving up-to-the-minute information.”

At the games, fans can visit Sprint Mobile Experience to try firsthand how easy it is to enjoy real-time matches on the go on a wide range of Sprint phones.

Exclusive Sprint CONCACAF Gold Cup(TM) content

Developed in partnership with Univision Movil, only Sprint subscribers will have exclusive access to CONCACAF Gold Cup(TM) on their phones. Subscribers can visit sprint.com/copa on their mobile phones to enjoy:

— Live streaming of full-length games available for the first time ever on mobile devices

    -- Video highlights of goals, top plays and commentary! (1)
    -- Text alerts for results, game reminders and the latest team news
    -- Breaking news, photo galleries and TV schedules
    -- Ringers, screensavers and fight songs

“With the CONCACAF Gold Cup(TM), Sprint continues its commitment in solidifying partnerships that ignite our Hispanic subscribers’ passions, like soccer,” explained Kymber Umana, Hispanic marketing manager for Sprint. “Our ability to give our customers exclusive tournament content directly on their Sprint mobile phone is a sure bet that they will never miss a part of the CONCACAF Gold Cup(TM) action this summer.”

Finally, Sprint’s sponsorship includes a national television spot during Spanish-language soccer broadcasts, as well as multiple US Hispanic-targeted online creative banners on soccer and social networking sites and a website,www.sprint.com/copa. Sprint pays tribute to soccer fans with an exciting and humorous commercial titled, “‘Life or Futbol’, with Sprint you can have both,” that can be seen via a 30-second TV spot featuring the Sprint exclusive Samsung Instinct(R) s30(TM)(2). Existing customers will also receive informative newsletters and emails detailing exclusive content available on the most popular Sprint phones.

For more information about the CONCACAF Gold Cup(TM) tournament and to get a list of all the upcoming games, visit http://concacaf.com/competitions/goldcup/2009/history.aspx. Visit www.sprint.com/copa to learn about Sprint exclusive content available to subscribers.
Source: Sprint