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5 Awesome 2014 Soccer World Cup Ads

Isn’t it funny that now we all focus on the 2014 soccer World Cup Ads? Didn’t it used to be an almost exclusive event surrounding the Super Bowl? As the U.S. gets more involved with soccer, the larger the U.S. audience and the higher the number of advertisers wanting to capture their attention.

Because of it and because soccer or fútbol is so embedded into the Hispanic culture, I have selected 5 awesome 2014 Soccer World Cup ads to share with you. Well, there’s more but wanted to save some for my next post. 😉

For one month let's all be fútbol fans.

For one month let’s all be fútbol fans.

Gatorade: #1 of the 2014 Soccer World Cup Ads

I have seen Boca Juniors players, one of the two most famous fútbol clubs in Argentina,  preparing for the games and they actually do these exercises. Watching Lionel Messi, David Luiz and Sergio Ramos’ movements orchestrated against a bit of Disney magic from Cinderella when she is getting ready for the ball was truly outstanding. Talk about parallelism.

The hashtag #WinFromWithin could not know be more fitting for Gatorade. The perfect product placement through the ad allows you to truly notice the brand. Great work from their agency, Tracylocke.

Hyundai: #2 of the Brazil Soccer World Cup Ads

A campaign that promotes that fans meet each other and celebrate their passion for football. A flood of expectant mothers arrive to a hospital to deliver their babies all in the same night, 9 months after Spain wins the World Cup.
The Hyundai campaign has a great social media tie in with #BecauseFootball. Thank you, Innocean USA.

KIA: #3 of the Soccer World Cup Ads

Kia motors and its agency David & Goliath bring us Adriana Lima and this great campaign that seems it will continue showing us more reasons why “For one month let’s all be fútbol fans”. The Brazilian model, actress and a Victoria Secret angel definitely has the power to convince all american football fans to call it fútbol for one month!

Unfortunately, I cannot share the campaign with you as they do not allow re-sharing of their ads. It does get them more exposure to their brand and great endorsement. So, one cannot but wonder, what is wrong with KIA?

Thumbs down to KIA.

McDonald’s: #4 of the Brazil 2014 Soccer World Cup Ads

“House Divided” depicts the similarities between a mexican father and his U.S. born son in spite of their football rivalry. The father, of course, cheers for Mexico while the son feels a bit torn between Mexico and the USA.

The ad plays on the duality that most Hispanic millennials feel when their teams play each other. But, in the end, father and son agree on one thing: they’re both happy to travel to Brazil when they both win the price from McDonald’s.

Terrific campaign from Alma.

Jaguar: #5 of the 2014 Soccer World Cup Ads

Jaguar seems to be getting more into advertising at big sports event. The first one was at the last SuperBowl and it featured villains as well.

In “Striker”, Jozy Altidore is the soccer ball thief of the World Cup. Hilarious, fresh and the villains continue driving Jaguars!! 🙂

Messi World Cup 2014 Gatorade ad

Messi World Cup 2014 Gatorade ad

Last but not least, I wanted to share this introduction from the social network that is IMHO the most Soccer World Cup friendly of them all: Twitter!

Keep tuned! I will feature more soccer World Cup Ads soon!!

Gatorade World Cup 2014 Ad
Aflac launches TV commercial for Hispanics
Hispanic women and Sports - Soccer or football
Sprint Lets Soccer Fans Enjoy the Game Now

Quote of the Day

a tiger doesn't lose sleep over the opinion of a sheep #quotes

a tiger doesn’t lose sleep over the opinion of a sheep

Next Quote? funny inspirational quotes on every post!

5 Awesome 2014 Soccer World Cup Ads

Isn’t it funny that now we all focus on the 2014 soccer World Cup Ads? Didn’t it used to be an almost exclusive event surrounding the Super Bowl? As the U.S. gets more involved with soccer, the larger the U.S. audience and the higher the number of advertisers wanting to capture their attention.

Because of it and because soccer or fútbol is so embedded into the Hispanic culture, I have selected 5 awesome 2014 Soccer World Cup ads to share with you. Well, there’s more but wanted to save some for my next post. 😉

For one month let's all be fútbol fans.

For one month let’s all be fútbol fans.

Gatorade: #1 of the 2014 Soccer World Cup Ads

I have seen Boca Juniors players, one of the two most famous fútbol clubs in Argentina,  preparing for the games and they actually do these exercises. Watching Lionel Messi, David Luiz and Sergio Ramos’ movements orchestrated against a bit of Disney magic from Cinderella when she is getting ready for the ball was truly outstanding. Talk about parallelism.

The hashtag #WinFromWithin could not know be more fitting for Gatorade. The perfect product placement through the ad allows you to truly notice the brand. Great work from their agency, Tracylocke.

Hyundai: #2 of the Brazil Soccer World Cup Ads

A campaign that promotes that fans meet each other and celebrate their passion for football. A flood of expectant mothers arrive to a hospital to deliver their babies all in the same night, 9 months after Spain wins the World Cup.
The Hyundai campaign has a great social media tie in with #BecauseFootball. Thank you, Innocean USA.

KIA: #3 of the Soccer World Cup Ads

Kia motors and its agency David & Goliath bring us Adriana Lima and this great campaign that seems it will continue showing us more reasons why “For one month let’s all be fútbol fans”. The Brazilian model, actress and a Victoria Secret angel definitely has the power to convince all american football fans to call it fútbol for one month!

Unfortunately, I cannot share the campaign with you as they do not allow re-sharing of their ads. It does get them more exposure to their brand and great endorsement. So, one cannot but wonder, what is wrong with KIA?

Thumbs down to KIA.

McDonald’s: #4 of the Brazil 2014 Soccer World Cup Ads

“House Divided” depicts the similarities between a mexican father and his U.S. born son in spite of their football rivalry. The father, of course, cheers for Mexico while the son feels a bit torn between Mexico and the USA.

The ad plays on the duality that most Hispanic millennials feel when their teams play each other. But, in the end, father and son agree on one thing: they’re both happy to travel to Brazil when they both win the price from McDonald’s.

Terrific campaign from Alma.

Jaguar: #5 of the 2014 Soccer World Cup Ads

Jaguar seems to be getting more into advertising at big sports event. The first one was at the last SuperBowl and it featured villains as well.

In “Striker”, Jozy Altidore is the soccer ball thief of the World Cup. Hilarious, fresh and the villains continue driving Jaguars!! 🙂

Messi World Cup 2014 Gatorade ad

Messi World Cup 2014 Gatorade ad

Last but not least, I wanted to share this introduction from the social network that is IMHO the most Soccer World Cup friendly of them all: Twitter!

Keep tuned! I will feature more soccer World Cup Ads soon!!

Gatorade World Cup 2014 Ad
Aflac launches TV commercial for Hispanics
Hispanic women and Sports - Soccer or football
Sprint Lets Soccer Fans Enjoy the Game Now

Quote of the Day

a tiger doesn't lose sleep over the opinion of a sheep #quotes

a tiger doesn’t lose sleep over the opinion of a sheep

Next Quote? funny inspirational quotes on every post!

Many uses of soccer in commercials

by Claudia Havi Goffan

Have you ever wondered about the versatility of soccer in commercials? Well… we did. Here are a few brands that use soccer in their commercials very cleverly. We will start with the most expected uses for soccer and finalize with the most original ones. We hope you enjoy them as much as we did.

every time you manage to find humor in a situation you win

every time you manage to find humor in a situation you win

Nike and a sci-fi spy twist

Adidas – nothing is impossible

A couple of children play the soccer game of their dreams. Best use of soccer in commercials ever!

another use of soccer… Isenbeck… anti official sponsor
Super original idea to advertise yourself as the “anti” official sponsor especially if you don’t have the budget!

Subtitles:
Brazil Autralia is coming up. So we decided to unite our cultures to achieve a common goal and say: Jump, jump, jump, little kangaroo, because we are going to bust the Brazilian’s …. Let’s celebrate with an Isenbeck for 2 pesos. Because you are not going to celebrate Brazil’s misfortune with a PIP beer sold by the Brazilians, right? Isenbeck, anti official sponsor of the Brazilian team

Commercial Direct TV
No need for words—this commercial taps into the Latin American man’s heart—first, soccer and then family, just kidding

Child’s Trust Fund—ever thought they could use soccer like this?

Let us know if you like them and feel free to send us links to your favorites!

Gatorade World Cup 2014 Ad
Aflac launches TV commercial for Hispanics
Hispanic women and Sports - Soccer or football
Sprint Lets Soccer Fans Enjoy the Game Now