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Trending Now! Adoptable Trends with Dieste

Find out more about Dieste and “Adoptable Trends,” their latest campaign for Dallas Pets Alive! Are you in?

DPA Adoptable Trends Campaign info graphic by Dieste

DPA Adoptable Trends Campaign info graphic by Dieste

To provide marketing solutions for multicultural markets is a challenge for most, especially when targeting people’s good will, but not for Dieste. Last year this award-winning multicultural marketing agency, together with Dallas Pets Alive! (DPA!) were able to help save dog’s lives through their campaign “muttbombing!” The response was so massive that got media coverage in every continent, except Antarctica.

Using the power of Instagram, selfies and Photoshop, they were able to help shelter dogs find loving homes. The campaign has been a success, with a $0 investment they helped increase the number of adoptions by 55% giving some well-deserving dogs a second chance in life.

This year Dieste has launched “Adoptable trends” – turning shelter dogs into trending topics – their brand-new campaign for Dallas Pets Alive that leverages social media and search to give new and unique names to rescued dogs and, therefore, improve their chances of being adopted. Of course, as we always admired their work and we have a huge soft spot for shelter pups, we decided to contact Dieste to find out more about their “Adoptable Trends” campaign.

The Adoptable Trends Campaign Unveiled

Q. We have been hearing a lot about your new campaign “Adoptable trends”. Could you share more about how the concept was created?

A. Shelter dogs face a harsh reality. They lack attention and online exposure for them to find a permanent home. This gave us the idea of naming the adoptable dogs after the hottest trending topics. Then, “Lemmon” became “Interrupting Kanye,” “Sadie” became the famous social media debate “What color is this dress” and by sharing about them on social media, they were able to trend and get their much needed exposure.

Q. The idea of redirecting the attention trends get towards the dogs is brilliant. But you did more than just help these dogs, didn’t you?

A. Well, yes, we wanted to give trending topics a social purpose and make shelter pups “trendy.”

Q. Tell us a bit more about your client’s cause.

A. There are 6-8 million dogs and cats entering U.S. shelters every year and only about half are adopted. The other half is not as lucky. On top of that some shelters euthanize animals after a few weeks. Our clients’ mission is to promote and provide the resources, education and programs needed to eliminate the killing of companion animals.

Q. And now that they are trending what have the results been so far?

A. These are partial results as the campaign is still “live.” The average Twitter engagement performance for the “Adoptable Trends” campaign has almost doubled (from 2% before the campaign to 3.7% during the campaign, as of now.) The average engagement on campaign related posts is of 6.2%. From February 14th to March 23rd, the #AdoptableTrends has reached 751,725 Impressions. Traffic to the site has almost doubled and we had four times more adoptions than with last year’s campaign.

Q. Truly impressive. Now, let’s talk about Dieste. What do you consider to be your core strengths?

A. Our core strength is as simple as a twitter post: Dieste develops creative solutions and services to grow our clients’ businesses.

Q. What differentiates you from other Hispanic Marketing agencies in the market?

A. Two things mark the difference. Our very talented people and the fresh approach we take to Multicultural Marketing. We call it Multicultural Marketing Re-imagined. We have a data-driven process that uses quantitative storytelling and genuine cultural insights to deliver results. No anecdotes. No stereotypes. Data.

Thank you, Dieste, for these extraordinary, powerful, and engaging campaigns. We look forward to seeing more of your fantastic work!!!

We thought these adorable pups deserved even more exposure, so we are featuring them on our site as well.

Adoptable trends campaign by Dieste

Adoptable trends campaign by Dieste

If you’d like to know more about turning shelter dogs into trending topics, visit Adoptabletrends.com or search in social media for the #adoptabletrends hashtag.

Target Latino gives the gift of WOM this holiday season

We, at Target Latino, have decided to spread a little cheer this Holiday Season. And we want to give the gift of recognition and help promote our colleagues that have worked so brilliantly and hard this year to write their great articles on Hispanics / Latinos and, even better, Hispanic marketing.

So, if you would like us to give you this gift, send us your favorite article on Hispanic Marketing, Social Media, Latino life, demographics, anything related to the Latino community along with a short bio (photo, if you want) and we will do the rest!!! We’ll post it, promote it and credit you for being WHO YOU ARE!!!

Thank you for participating and allowing us to give, at least a little, on this Holiday Season!!

May the year that comes be even better than the one we are now!!!

With all the Target Latino love,

Claudia “Havi” Goffan

PS: Please, send us an email via the Target Latino page or via the contact form on the blog and we will reply so you can send us the rest of the materials!!!

never lose your sense of wonder

never lose your sense of wonder

Social Media Success Story Flawlessly Executed

A brilliant example of an Advertising campaign and Social Media success story with flawless  execution and of how to measure social media results:

Social Media Success Story: media exposure equaled $6.67 million in ad spend

The campaign “One Thousand Casmurros,” made for the biggest TV network in Brazil, Rede Globo. It was the agency’s first entry in Cannes.

Commemorating 100 years since the death of one of the greatest writers Brazil has ever seen, Machado de Assis, Rede Globo launched a miniseries inspired by one of his best-known books, “Dom Casmurro.” In order to promote it, LiveAd divided the book contents in a thousand pieces and organized a collective reading of the entire text, inviting people to upload their homemade videos reading in front of their webcams. The videos were posted on a special social network.

To pay tribute to one of Brazil’s most respected writers, Machado de Assis, the largest TV network in Brazil was launching a mini-series based on one of his books, Dom Casmurro.

Through the launch of the mini-series, we needed to build up TV Globo’s reputation with a new generation, disconnected from the television.

We created a website with the book and divided it into one thousand excerpts. In the website, people could choose and record pieces in real time with their webcam. We enabled a large scale collective reading.

At the same time, we hid one thousand DVDs with unique scenes in public places for people to find them and hide them again once they had seen it.

The results were astonishing: Spontaneous media exposure equaled $6.67 million in ad spend.

One Thousand Casmurros from Livead on Vimeo.

In less than a month, the reading was completed ending in a total social media success story.

Influential admirers talked about it in public. 33 million viewers watched the series’ first episode. The media called it the best tribute to Machado de Assis of 2008.

Almost 106 million people were exposed to press notes related to the mini-series.

The subsequent media exposure was worth the equivalent of 6,7 million dollars in advertising spend.

Have a Social Media Crisis Plan
Social with Hispanics

Trending Now! Adoptable Trends with Dieste

Find out more about Dieste and “Adoptable Trends,” their latest campaign for Dallas Pets Alive! Are you in?

DPA Adoptable Trends Campaign info graphic by Dieste

DPA Adoptable Trends Campaign info graphic by Dieste

To provide marketing solutions for multicultural markets is a challenge for most, especially when targeting people’s good will, but not for Dieste. Last year this award-winning multicultural marketing agency, together with Dallas Pets Alive! (DPA!) were able to help save dog’s lives through their campaign “muttbombing!” The response was so massive that got media coverage in every continent, except Antarctica.

Using the power of Instagram, selfies and Photoshop, they were able to help shelter dogs find loving homes. The campaign has been a success, with a $0 investment they helped increase the number of adoptions by 55% giving some well-deserving dogs a second chance in life.

This year Dieste has launched “Adoptable trends” – turning shelter dogs into trending topics – their brand-new campaign for Dallas Pets Alive that leverages social media and search to give new and unique names to rescued dogs and, therefore, improve their chances of being adopted. Of course, as we always admired their work and we have a huge soft spot for shelter pups, we decided to contact Dieste to find out more about their “Adoptable Trends” campaign.

The Adoptable Trends Campaign Unveiled

Q. We have been hearing a lot about your new campaign “Adoptable trends”. Could you share more about how the concept was created?

A. Shelter dogs face a harsh reality. They lack attention and online exposure for them to find a permanent home. This gave us the idea of naming the adoptable dogs after the hottest trending topics. Then, “Lemmon” became “Interrupting Kanye,” “Sadie” became the famous social media debate “What color is this dress” and by sharing about them on social media, they were able to trend and get their much needed exposure.

Q. The idea of redirecting the attention trends get towards the dogs is brilliant. But you did more than just help these dogs, didn’t you?

A. Well, yes, we wanted to give trending topics a social purpose and make shelter pups “trendy.”

Q. Tell us a bit more about your client’s cause.

A. There are 6-8 million dogs and cats entering U.S. shelters every year and only about half are adopted. The other half is not as lucky. On top of that some shelters euthanize animals after a few weeks. Our clients’ mission is to promote and provide the resources, education and programs needed to eliminate the killing of companion animals.

Q. And now that they are trending what have the results been so far?

A. These are partial results as the campaign is still “live.” The average Twitter engagement performance for the “Adoptable Trends” campaign has almost doubled (from 2% before the campaign to 3.7% during the campaign, as of now.) The average engagement on campaign related posts is of 6.2%. From February 14th to March 23rd, the #AdoptableTrends has reached 751,725 Impressions. Traffic to the site has almost doubled and we had four times more adoptions than with last year’s campaign.

Q. Truly impressive. Now, let’s talk about Dieste. What do you consider to be your core strengths?

A. Our core strength is as simple as a twitter post: Dieste develops creative solutions and services to grow our clients’ businesses.

Q. What differentiates you from other Hispanic Marketing agencies in the market?

A. Two things mark the difference. Our very talented people and the fresh approach we take to Multicultural Marketing. We call it Multicultural Marketing Re-imagined. We have a data-driven process that uses quantitative storytelling and genuine cultural insights to deliver results. No anecdotes. No stereotypes. Data.

Thank you, Dieste, for these extraordinary, powerful, and engaging campaigns. We look forward to seeing more of your fantastic work!!!

We thought these adorable pups deserved even more exposure, so we are featuring them on our site as well.

Adoptable trends campaign by Dieste

Adoptable trends campaign by Dieste

If you’d like to know more about turning shelter dogs into trending topics, visit Adoptabletrends.com or search in social media for the #adoptabletrends hashtag.

Target Latino gives the gift of WOM this holiday season

We, at Target Latino, have decided to spread a little cheer this Holiday Season. And we want to give the gift of recognition and help promote our colleagues that have worked so brilliantly and hard this year to write their great articles on Hispanics / Latinos and, even better, Hispanic marketing.

So, if you would like us to give you this gift, send us your favorite article on Hispanic Marketing, Social Media, Latino life, demographics, anything related to the Latino community along with a short bio (photo, if you want) and we will do the rest!!! We’ll post it, promote it and credit you for being WHO YOU ARE!!!

Thank you for participating and allowing us to give, at least a little, on this Holiday Season!!

May the year that comes be even better than the one we are now!!!

With all the Target Latino love,

Claudia “Havi” Goffan

PS: Please, send us an email via the Target Latino page or via the contact form on the blog and we will reply so you can send us the rest of the materials!!!

never lose your sense of wonder

never lose your sense of wonder

Social Media Success Story Flawlessly Executed

A brilliant example of an Advertising campaign and Social Media success story with flawless  execution and of how to measure social media results:

Social Media Success Story: media exposure equaled $6.67 million in ad spend

The campaign “One Thousand Casmurros,” made for the biggest TV network in Brazil, Rede Globo. It was the agency’s first entry in Cannes.

Commemorating 100 years since the death of one of the greatest writers Brazil has ever seen, Machado de Assis, Rede Globo launched a miniseries inspired by one of his best-known books, “Dom Casmurro.” In order to promote it, LiveAd divided the book contents in a thousand pieces and organized a collective reading of the entire text, inviting people to upload their homemade videos reading in front of their webcams. The videos were posted on a special social network.

To pay tribute to one of Brazil’s most respected writers, Machado de Assis, the largest TV network in Brazil was launching a mini-series based on one of his books, Dom Casmurro.

Through the launch of the mini-series, we needed to build up TV Globo’s reputation with a new generation, disconnected from the television.

We created a website with the book and divided it into one thousand excerpts. In the website, people could choose and record pieces in real time with their webcam. We enabled a large scale collective reading.

At the same time, we hid one thousand DVDs with unique scenes in public places for people to find them and hide them again once they had seen it.

The results were astonishing: Spontaneous media exposure equaled $6.67 million in ad spend.

One Thousand Casmurros from Livead on Vimeo.

In less than a month, the reading was completed ending in a total social media success story.

Influential admirers talked about it in public. 33 million viewers watched the series’ first episode. The media called it the best tribute to Machado de Assis of 2008.

Almost 106 million people were exposed to press notes related to the mini-series.

The subsequent media exposure was worth the equivalent of 6,7 million dollars in advertising spend.

Have a Social Media Crisis Plan
Social with Hispanics

Pizza Patron, Pepsi Celebrate Hispanic Heritage

Pizza Patron announced that it has teamed with Pepsi in a national, co-branded promotion in all of its stores to honor National Hispanic Heritage Month.

Pizza Patron, Pepsi Celebrate Hispanic Heritage Month

Pizza Patron, Pepsi Celebrate Hispanic Heritage Month

The promotion began September 1 and was specifically designed to celebrate and honor the Latin culture and lifestyle during Hispanic Heritage Month. It is a bilingual promotion, but Spanish-language dominant. Advertisements for the promotion read, “!Viva Latino! Pizza Patron y Pepsi Festejan el Mes Patrio,” which means, “Pizza Patron and Pepsi celebrate this historic, patriotic month for all Latinos of diverse roots.”

With any 2-liter purchase of Pepsi products through September 30, customers will receive a free phone egrip Non-Slip Strip. The egrip is a protective, silicone material that can be applied to the back of a cell phone to make it easier to handle and prevent it from sliding on any surface.

The free egrip features the Pizza Patron and Pepsi logos, as well as Pizza Patron’s slogan, “Latin Life, Enjoy,” which reinforces the company’s focus while broadening its current customer base by inviting every demographic to enjoy and experience the diversity found within the Latin lifestyle.

Cobranded Campaign for Hispanic Heritage Month between Pizza Patron and Pepsi

Cobranded Campaign for Hispanic Heritage Month between Pizza Patron and Pepsi

“Celebrating the rich history and traditions found within the Latin life and culture is what makes our brand strong,” says Andrew Gamm, brand director for Pizza Patron. “National Hispanic Heritage Month is a chance for us to honor the Latin culture which goes to the core of our company’s values.”

Source: QSR Magazine

Latino Nutrition Month Oldways Releases Latino Health Tool Kit

Target Latino thanks the Latino Nutrition Coalition and Oldways for allowing us to publish this important information for dissemination within our community. Let’s hope that we all work together for the betterment of our nutrition and that of our children.

—————-

BOSTON, September 15, 2009 – In celebration of Latino Nutrition Month from September 15 through October 15, Oldways and the Latino Nutrition Coalition (LNC) have released Latino Living – A Guide to Better Health Through Traditional Food and Active Lifestyles – for both consumers and health professionals.

“Latino Living was originally designed for health professionals and dietitians, but it is so user friendly and simple that it’s perfect for consumers from coast to coast,” said Sara Baer-Sinnott, Executive Vice President of Oldways.

Latin Diet Pyramid - Copyright 2009 Oldways Preservation & Exchange Trust - http://www.oldwayspt.org/

Latin Diet Pyramid – Copyright 2009 Oldways Preservation & Exchange Trust – http://www.oldwayspt.org/

For Consumers, the kit offers:

  • A 7-day Healthy Latino Meal Plan, with recipes and grocery list.
  • A bilingual Latino Lifestyle Calendar, featuring a tip-a-day for following the healthy Latin American diet.
  • New, illustrated, bilingual Latin American Diet Pyramid, with basic guidelines to help plan daily meals.

The following in both English and Spanish:

  • A list of Latin American super foods
  • Kitchen Strategies: time savers and smart swaps
  • Tip for Kids: cooking, lunches and snacks
  • Tips on how to exercise with your family

For Health Professionals and RDs, the kit offers:

  • All of the above, PLUS
  • Statistics concerning obesity, nutrition, diabetes, cardiovascular diseases, and cancer rates occurring in the Latino American population.
  • A detailed explanation of the Latin American Diet Pyramid, along with basic guidelines that help plan daily meals.
  • Weekly Goal Tracking and 24-Hour Recall Sheets.

Consumers, health professionals and RDs can request this free resource (on CD-Rom or online) by emailing or calling Adriene Worthington (aworthington@oldwayspt.org, 617-896-4876.

Coinciding with National Hispanic Heritage Month, Latino Nutrition Month will introduce consumers to a variety of ways to cook, eat and enjoy the Latino diet pattern. The introduction of an updated Latin American Diet Pyramid will stress the importance of putting plant foods such as fruits, veggies, grains (mostly whole), nuts and peanuts, beans and spices at the core of one’s diet. Additionally, consumers can enter Oldways/LNC’s Latin American Diet Recipe Contest (see below) to win a variety of prizes.

See what else is happening during Latino Nutrition Month on the Oldways and LNC websites. These programs include:

1. An updated Camino Mágico, a downloadable, bi-lingual supermarket shopping guide to help Latino shoppers make healthy choices among the endless food options available at supermarkets today.

2. Latin American Diet Recipe Contest featured on the Oldways and LNC websites and on the Official Oldways Table Blog. Consumers should submit a recipe that uses at least two Latin American Diet products (list is featured on the Oldways Table Blog).  Winners will be drawn at the end of the month, and announced on our websites.  Prizes include wonderful Latino food products, autographed copies of our widely-praised book, The Oldways Table, chock-full of wonderful recipes and short essays about food and wine experiences, and the new poster of the Latin American Diet Pyramid.

3. A 2′ X 3′ poster with an updated illustration of the Latin American Diet Pyramid will be available at The Oldways Store on September 21, 2009.

Links:

Find Oldways on Twitter – OldwaysPT

Find the LNC on Twitter – LatinoNutrition

Oldways on Facebook – Become a Fan!

The Official Oldways Blog – The Oldways Table

About Oldways and the Latino Nutrition Coalition

Oldways is an internationally-respected non-profit, changing the way people eat through practical and positive programs grounded in science, traditions, and delicious foods and drinks.  The Latino Nutrition Coalition is an Oldways program inspiring Latinos to improve and maintain their health through traditional foods and active lifestyles. LNC members include: General Mills; Herdez; Splenda; La Moderna; Mission Foods; National Watermelon Promotion Board; The Peanut Institute; Soyfoods Association of North America; Splenda  Sweetener Products; United States Potato Board; and Wisconsin Milk  Marketing Board.  You can learn more at www.oldwayspt.org and www.latinonutrition.org.

Header photography credit: IStockPhoto

Burger King enters mobile commerce full-throttle

Fast-food giant Burger King has entered the mobile commerce arena by letting consumers place orders and pay for them their iPhone. Now that’s fast food.

Restaurant locator - Burger King enters mobile commerce full-throttle

Burger King enters mobile commerce full-throttle – Restaurant locator

Burger King Mobile Restaurant Locator

Burger King teamed up with Gomobo and PointAbout for the development and design of the application. The Burger King NOW location-aware iPhone application is currently being tested in the Queens, New York, area.

“The idea of the iPhone app is to go the full nine yards with a rich mobile ordering platform,” said Noah N. Glass, founder CEO of Gomobo, New York. “This is the first case study that we have done with an iPhone application and we expect to launch these types of applications for other quick-serve restaurants we are working with.”

Gomobo helps fast-food and restaurant chains mobilize their services via mobile Web sites, and now through iPhone apps as well. Clients include Subway and Dunkin’ Donuts.

Burger King, the nation’s No. 2 burger-and-fries chain after McDonald’s Corp., has been known for its innovation with new technology, including its highly viral Subservient Chicken online viral marketing campaign earlier in the decade. Ordering and paying through the iPhone application is part of that DNA.

The iPhone’s GPS functionality lets users skip the step of entering in an address into the app. Instead it automatically finds the Burger King location closest to them.

When users place their order and come in to pick it up, they can skip the line and just grab their food, since they have paid for it via the app.

The application also tracks and saves order history and then acts as a loyalty card by offering incentives and deals.

Customize your Burger King meal

Burger King enters mobile commerce full-throttle

Burger King enters mobile commerce full-throttle

The goal behind this application is to drive incremental same-store sales – a key metric for the restaurant industry, Mr. Glass said. He also said that orders placed via the application have been 25 percent larger than in-store.

When customers start using the service, they increase their frequency of visits by 42 percent and the mobile offering takes existing loyal customers and increases their value by 75 percent.

The application is helping Burger King drive additional sales, since new customers can discover the stores near them that they may have not known about previously.

In terms of security, the application is fully secure. So, customers don’t have to worry about their credit card information being misused.

Also, the information is stored within the application, so that it doesn’t need to be re-entered each time the customer places an order.

When picking up their food, customers just need to give the last four digits of their mobile number, to confirm they are in fact the person that placed the order.

PointAbout helped Gomobo develop the application. It took the guts of the Burger King mobile site, which was developed by Gomobo, and poured it all into an iPhone experience.

Also, PointAbout made it possible for the application to remember the phone ID and allowed it to pull GPS information.

“Traditionally QSRs have focused on the four walls concept, which means doing marketing within the four walls of the restaurant,” Mr. Glass said. “They focused on what could be done in-store to make sure that patrons come back

“The mobile device allows them to extend where transactions take place and let customers make transactions from anywhere, therefore extending those four walls to the consumer’s hands,” he said. “It is also a much more efficient way of taking an order and the payment.”

Source: Mobile Marketer

Honoring Judge Sonia Sotomayor a new line of products

New York, August 7th – Cristina Mella, the entrepreneur and founder of Cristina Mella-Latino Living has launched a line of products honoring Judge Sonia Sotomayor and her historic confirmation to the Supreme Court of the United States. All products (from T-Shirts and coffee mugs to greeting cards and small gifts) are designed with the logo I am a Wise Latina Too!
“My goal is to recognize the amazing achievement of Judge Sonia Sotomayor and to provide Latinas with a line of stylish and colorful everyday products and accessories to show their Latin pride” explains Latino Living founder Cristina Mella. “I think that ‘Wise Latina’ is a sentence that resonates with many Latin women because in our culture Wise or Sabia implies a richness of life experiences and a way of seeing life” – continued Cristina Mella.
All I am a Wise Latina Too! products are available online at http://www.wiselatinatoo.com
About Cristina Mella-Latino Living
A native of Spain living in New York for the last twenty years, Cristina Mella is a Home and Lifestyle specialist with a Latin heart, an American mind and a European touch. Cristina appears regularly on TV, radio and print as a lifestyle personality sharing tips and practical advice and inspiring Latin families to live their best lives in the USA. Cristina is also the founder and creative director of Cristina Mella-LatinoLiving (http://www.cristinamella.com), a high-traffic blog with a contemporary look serving a daily dose of inspiring ideas and affordable solutions.
/CONTACT: Cristina Mella, Founder and Managing Director Cristina Mella-Latino Living, +1-914-630-4935 (office), info@cristinamella.com
I am a Wise Latina Too!

I am a Wise Latina Too!

A line of products to celebrate the historic Confirmation of Judge Sonia Sotomayor to the Supreme Court

New York, August 7th – Cristina Mella, the entrepreneur and founder of Cristina Mella-Latino Living has launched a line of products honoring Judge Sonia Sotomayor and her historic confirmation to the Supreme Court of the United States. All products (from T-Shirts and coffee mugs to greeting cards and small gifts) are designed with the logo I am a Wise Latina Too!

“My goal is to recognize the amazing achievement of Judge Sonia Sotomayor and to provide Latinas with a line of stylish and colorful everyday products and accessories to show their Latin pride” explains Latino Living founder Cristina Mella. “I think that ‘Wise Latina’ is a sentence that resonates with many Latin women because in our culture Wise or Sabia implies a richness of life experiences and a way of seeing life” – continued Cristina Mella.

All I am a Wise Latina Too! products are available online at http://www.wiselatinatoo.com

About Cristina Mella-Latino Living

A native of Spain living in New York for the last twenty years, Cristina Mella is a Home and Lifestyle specialist with a Latin heart, an American mind and a European touch. Cristina appears regularly on TV, radio and print as a lifestyle personality sharing tips and practical advice and inspiring Latin families to live their best lives in the USA. Cristina is also the founder and creative director of Cristina Mella-LatinoLiving (http://www.cristinamella.com), a high-traffic blog with a contemporary look serving a daily dose of inspiring ideas and affordable solutions.

Source: Cristina Mella, Founder and Managing Director Cristina Mella-Latino Living, +1-914-630-4935 (office), info@cristinamella.com

Mundet, the Wonderful Apple Soft Drink Centenario Promotion

Mundet announces the first winner of its national Centenario promotion — Julissa from Calexico, California. This contest commemorates the 100+- year heritage of Mundet, offering exciting prizes under special gold bottlecaps that can be found on Mundet Manzana Verde (Green Apple) and Sidral (Original Red Apple) Mundet bottles.

Mundet, the delicious apple-based soft drink which has been a part of the Mexican heritage since the early 20th century, is celebrating its 100+-year heritage with an exciting Centenario promotion. Consumers have the opportunity to win exciting instant-win prizes located under special gold bottlecaps found on Mundet Green Apple and Sidral Mundet glass bottles. The grand prizes are Centenarios, Mexican bullion coins created in 1921 to honor the 100-year anniversary of Mexico’s independence from Spain, with an approximate value of $1,500 each. Additional prizes include T-shirts and teddy bears.

The first Centenario prize winner was Julissa from Calexico, CA. The Centenario promotion is national in scope. Consumers still have a chance to win prizes, including more Centenario coins, because the promotion is scheduled to run through May, 2010, or until all prizes are awarded.

Mundet soft drinks are known for their unique and delicious real-apple flavor. Sidral Mundet does not contain any flavoring (natural or artificial), since its unique flavor comes from real apples. Mundet is popular with adults and children, and is considered by many to have health benefits due to its pasteurization process and since it does not contain caffeine. Many Mexican mothers use Mundet as a hydration fluid for their children.

Since 1988, Mundet soft drinks have been distributed in the United States exclusively by Novamex (www.novamex.com). Mundet is currently one of the best-selling Mexican soft drinks in the US. Novamex is a leader in the marketing and distribution of authentic Mexican products in the United States, including Jarritos, Mineragua and Mundet, delicious soft drinks with the great authentic flavor of Mexico. In additional to product sales, marketing and distribution, Novamex provides educational and sports opportunities to children and youth in high-Hispanic markets throughout the United States, and assists hundreds of churches and non-profit organizations through the donation of soft drinks that can be sold for fundraising purposes.

Source: Mundet

Making of the commercial Toyota Highlander

I wanted to share the making of a 2007 commercial for the Puerto Rican market. The shoot took place in a city far, far away – in my beloved Buenos Aires.

Producer: Landia
Dir : Karina Minujin / Maxi Blanco
Asist de Dir :Ezequiel Avaro
Jefe Prod. : Guada Tellado
D.F. : Marcelo Camorino
Dir de Arte : Natalia Grosso

The main message is about changes and how we adapt to things, in this case how the Toyota Highlander adapts to us. And this is how it plays in Puerto Rico.

The Toyota Highlander commercial

First, watch the commercial:

Making of the commercial Toyota Highlander

Now, the making of the commercial for Toyota Highlander with the polar bear animatronics head:

Starbucks, Unilever Offer Free Ice Cream to Facebook Users

To introduce consumers to its new ice cream line, Starbucks and Unilever are offering free pints to Facebook users.

Through July 19, participants can visit http://apps.facebook.com/starbucksicecream. At the top of every hour, they will have a chance to give a pint of Starbucks ice cream to a friend or family member.

Each hour, 800 pints will be given away, with a total of 280,000 for the duration of the promotion. While the promotion encourages participants to send the treat to friends, less generous users also have the option of simply sending the coupon to themselves.

Starbucks ice-cream giveaway to Facebook users

Starbucks ice-cream giveaway to Facebook users

Users who don’t jump on the opportunity fast enough have to check back later whether the supply of 800 has already been given away.

The promotion touts the four flavors of Starbucks ice cream, which debuted in the spring. Based on Starbucks beverages, the flavors are Caramel Macciato (coffee and vanilla ice creams with swirls of caramel), Mocha Frappuccino (coffee and chocolate ice creams), Java Chip Frappuccino (chocolate ice cream with chunks of dark chocolate) and Coffee (coffee and espresso ice creams).

Unilever signed a licensing agreement with Starbucks in September 2008 for the exclusive manufacturing, marketing and distribution of Starbucks ice cream.

Source: Alex Palmer – Progressive Grocer