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online hispanics

Why Marketers Should Care About Reaching Latina Bloggers

The first gift of the season goes to my dear friend, Elianne Ramos.:)  Elianne is an incredibly talented, knowledgeable, and hard working human being, she is the Principal & CEO of Speak Hispanic communications and vice-chair of Communications and PR for Latinos in Social Media (LATISM.) She is constantly on the go, generating great ideas and […]

Target Latino gives the gift of WOM this holiday season

We, at Target Latino, have decided to spread a little cheer this Holiday Season. And we want to give the gift of recognition and help promote our colleagues that have worked so brilliantly and hard this year to write their great articles on Hispanics / Latinos and, even better, Hispanic marketing.

So, if you would […]

Social sites eclipse e-mail use

Social network sites such as Facebook and MySpace are now more popular than personal e-mail, finds a report.

The Nielsen survey of users’ habits found that 67% of all those going online were spending time at social network and blogging sites.

Interest in the category is growing four times faster than the other top four sectors, […]

Hispanics social media marketing strategy – a must

Any company that comes in contact with online Hispanic consumers would be negligent not to include them in its social media marketing strategy. The focal point should be the identification of the technologies and social media channels that are a strategic fit.
By Havi Goffan

U.S.-based Hispanic consumers are significantly more likely to participate in online […]

25 social interaction metrics or how to measure your social media marketing campaign

by Claudia “Havi” Goffan

Social media has evolved into an every day way of interaction and communication for a large part of the population. And this evolution started in the last century when social media commenced amidst the original chats in chatrooms and blogs. The first blog was created in the late 1980′s: http://www.netfunny.com/rhf/ and […]

Inside Hispanic America

by Claudia “Havi” Goffan

Winner of the Publisher’s Multicultural Award Category: Best Multicultural Awareness Article

What is life like in America for Hispanic Americans?  What are their thoughts and concerns about family, employment, education, religion, opportunities, and healthcare?  We asked Claudia Goffan, founder of Target Latino, an Atlanta based marketing and consulting firm specializing in the […]

AARP The Magazine Now a Most Read Consumer Magazine

Latest MRI Study Shows AARP The Magazine, People, and Better Homes & Gardens Lead the Way as Most Read Consumer Magazines
AARP The Magazine Now Has Three Times the Number of Readers as the Total Number of Twitter Followers of Ashton Kutcher, Oprah and Ryan Seacrest Combined*
AARP The Magazine continues to penetrate households as one […]

New HomePath.com in Spanish to Help Hispanics Buy Homes

Fannie Mae Launches New HomePath.com in Spanish Aimed at Helping More Hispanics Buy Homes

Interactive Tools and Information Designed to Guide Potential Homeowners Through Homebuying Process and Prevent Foreclosure

Fannie Mae announced the company launched a Spanish version of its HomePath.com website designed to help more potential homeowners who speak Spanish purchase Fannie Mae-owned properties.
The new […]

Hispanics Minding Money in Downturn No Sacrificing Pleasures

Tough times call for tough decisions, but Latinos are finding ways to mind their budgets while still spending on the small pleasures and privileges they consider vital to their happiness and well-being.

C&R Research recently polled its LatinoEyes panel to assess behaviors by the “majority minority” during the recession, and found that “the recession has […]

Mega News 1st and Only Interactive News in Hispanic TV

Mega News ‘Edicion Nocturna’ 1st and Only Interactive News in Hispanic Television’
What: Mega TV is proud to be the first and only Hispanic broadcaster to have a news show that gives the community and audience a voice in its content and reporting. “Edicion Nocturna,” airs on Mega News and uses the Internet and new […]