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AARP The Magazine Now a Most Read Consumer Magazine

Latest MRI Study Shows AARP The Magazine, People, and Better Homes & Gardens Lead the Way as Most Read Consumer Magazines

AARP The Magazine Now Has Three Times the Number of Readers as the Total Number of Twitter Followers of Ashton Kutcher, Oprah and Ryan Seacrest Combined*

AARP The Magazine continues to penetrate households as one of the industry leaders in reach and readership and is the only magazine to report consecutive growth in readership in the last six years, now boasting more than 35.7 million readers, as reported in the Fall 2009 Mediamark Research Inc. (MRI) survey. At a critical time for the publishing industry, AARP The Magazine joinsPeopleGood Housekeeping and Sports Illustrated as one of only four publications in the elite top 10 reach magazines group, that achieved growth in readership vs. Spring 2009 MRI. As the world’s largest circulation magazine and the definitive voice for 50+ Americans, AARP The Magazine now reaches three times as many readers as the total number of Twitter followers of Ashton Kutcher, Oprah and Ryan Seacrest combined.*

Additionally, it continues to be the No. 3 most read magazine by American adults (age 18+) after only People and Better Homes & Gardens, and remains the number No. 1 magazine in capturing the boomer audience. AARP The Magazine is now tied with Sports Illustrated in growth among influentials (461,000 more influentials vs. Spring 2009 MRI). Furthermore,AARP The Magazine readers have a 15% higher median household income and are 27% more likely to have graduated college with a B.A. or higher degree.

“As media fragmentation continues, AARP The Magazine bucks the trend with a 47% increase in audience over the past six years,” said Jim Fishman, SVP/Group Publisher, AARP Media. “By joining PeopleGood Housekeeping and Sports Illustrated as one of only four publications in the top 10 reach magazines to see growth in the recent MRI wave, AARP The Magazine further reinforces its effectiveness in reaching a vast and influential audience.”

As online activity grows and Facebook reports its fastest-growing demographic is age 55+ (ComScore, March 2009), AARP The Magazine’s online property (www.aarpmagazine.org) also experienced tremendous growth, gaining more than 1 million internet users. It is one of only five magazines that saw an increase of this magnitude.

In addition to AARP The Magazine, AARP’s media properties consist of AARP Bulletin and AARP Bulletin Today, the daily go-to news source for AARP’s nearly 40 million members and Americans 50+; AARP Segunda Juventud, the only bilingual U.S. multimedia property dedicated exclusively to the 50+ Hispanic community; www.AARP.org; AARP TV’s original programs My Generation and Inside E Street; and AARP’s nationally syndicated radio programs.

About AARP The Magazine

With more than 35.7 million readers nationwide, AARP The Magazine (www.aarpmagazine.org) is the world’s largest circulation magazine and the definitive lifestyle publication for Americans 50+. Reaching over 24 million households, AARP The Magazine delivers comprehensive content through in-depth celebrity interviews, health and fitness features, consumer interest information and tips, book and movie reviews and financial guidance. Published bimonthly in print and continually online, AARP The Magazine was founded in 1958 and is the flagship title of AARP Publications.

About AARP Media Sales

With unparalleled knowledge of 50+ consumers, as well as unique access across multiple media, AARP Media Sales connects marketers to the ever-growing and influential 50+ population. In addition to representing www.aarp.org, AARP’s trusted Web portal; AARP The Magazine, AARP’s flagship publication and the world’s largest circulation magazine with over 35.7 million readers; AARP Bulletin and AARP Bulletin Today, the daily go-to news source for AARP’s nearly 40 million members and Americans 50+; and AARP Segunda Juventud, the only bilingual U.S. multimedia property dedicated exclusively to the 50+ Hispanic community, AARP Media Sales also has sponsorships for television, radio as well as national and regional events.

*Based on number of Twitter followers as of November 18, 2009 at 1pm EST.

SOURCE AARP

Mega News 1st and Only Interactive News in Hispanic TV

Mega News ‘Edicion Nocturna’ 1st and Only Interactive News in Hispanic Television’

What: Mega TV is proud to be the first and only Hispanic broadcaster to have a news show that gives the community and audience a voice in its content and reporting. “Edicion Nocturna,” airs on Mega News and uses the Internet and new media platforms like Facebook, Twitter, and Skype to give audiences the opportunity to report live and be a part of the news.

How: Hosted by journalist Fernando Del Rincon, one of the most respected political analysts in Mexico and the United States, Mega News “Edicion Nocturna” uses Skype, a free Internet service, to allow the audience to participate via Webcam from anywhere around the world. Twitter and Facebook also play an important role in the way the audience can interact live with the news. Host Del Rincon reads the public’s Tweets on the show as they are submitted.

Several audience interactions have already been successful. A Facebook user recently commented on the controversy of the video of child actors in Puerto Rico who were playing with weapons on Factor Del Rincon News’ Facebook page, essentially turning this viewer into a Web news reporter. The video caused a legal investigation by the island’s Government because they did not know if the weapons were real. Additionally, through the use of Skype, viewers spoke about the Maras and their possible relationship as role models that the children actors in Puerto Rico follow.

“This is a stepping stone for future generations of the media. I feel proud to be a pioneer and a channel of the people’s voice,” said journalist and TV host Fernando Del Rincon.

When: Every Monday through Friday at 10:30 P.M. ET / 7:30 P.M. PT, and 11:30 P.M. in Puerto Rico.

Where: Mega TV Channel 22, Channel 57 in West Palm Beach, Channel 32 in Las Vegas, Channel 169 on DirecTV in Puerto Rico, Channel 30 in Puerto Rico, Channel 38.2 in Orlando, Channel 36.2 in Tampa, Florida, Channel 40.2 in Charleston, Channel 19.2 in Palm Springs, CA, and Channel 405 on DirecTV Mas in the main cities of the United States.

www.mega.tv

SOURCE Spanish Broadcasting System

Hispanics Tune in and Help Raise More Than $633,000 for Kids With Cancer During 2nd Annual Promesa & Esperanza Radiothon Benefiting St. Jude

Hispanic radio listeners in more than a dozen cities tuned in to help fight against childhood cancer, raising more than $633,000 in cash and pledges during the 2nd annual ‘Promesa y Esperanza’ (Promise and Hope) radiothon to benefit St. Jude Children’s Research Hospital(R). The two-day radiothon took place October 8 – 9 in Philadelphia, Charlotte, New Orleans, Providence, Norfolk, Durham, Nashville, Minneapolis, Kansas City, Louisville, Richmond and Springfield, Mass. Thousands of callers pledged their support for kids with cancer and other catastrophic diseases at St. Jude, one of the world’s premier pediatric cancer research centers.

Hispanics Tune in and Help Raise More Than $633,000 for Kids With Cancer During 2nd Annual Promesa & Esperanza Radiothon Benefiting St. Jude

Hispanics Tune in and Help Raise More Than $633,000 for Kids With Cancer During 2nd Annual Promesa & Esperanza Radiothon Benefiting St. Jude

Stations owned by Golden Door and Davidson Media Group (DMG) and its partner radio stations dedicated more than 30 hours of programming to further the mission of St. Jude by encouraging their listeners to pledge just $20 a month as anAngel de Esperanza (Angel of Hope). These donations help St. Jude maintain its promise that no child is ever denied treatment because of a family’s inability to pay. Since opening in 1962, St. Jude has treated children from all 50 states and around the world.

The hospital’s International Outreach Program (IOP) freely shares medical advancements achieved in the treatment of childhood cancer in developed countries to those with limited resources. As of June 2009, the St. Jude IOP program has partner clinics in 15 countries in Latin America and around the world, including Mexico, Guatemala, Honduras, El Salvador, Costa Rica, Venezuela, Ecuador, Chile and Brazil.

“This year’s radiothon was truly a great success and we are so proud to partner with St. Jude to help ensure that these sick children will have a fighting chance to live healthy and happy lives,” said Felix L. Perez, President and CEO of Davidson Media Group. Davidson Media Group owns 37 Radio stations in 19 different markets throughout the U.S.

Listeners had the opportunity to hear stories of survival from Hispanic children who are currently undergoing treatment, such as 3 year-old St. Jude patient Victor who was diagnosed with leukemia. At St. Jude, Victor received medical treatment at no costs to his family thanks to the generous donations from the community.

“Everyone at St. Jude is grateful for the generosity shown by the Hispanic community for our patients and their families,” said Richard C. Shadyac Jr., CEO of ALSAC, the fundraising organization of St. Jude. “It is heartwarming to see such an enthusiastic response during the Promesa y Esperanza radiothon, and we are inspired by the radio partners and donors who have embraced our lifesaving mission of finding cures and saving children.”

About St. Jude:

St. Jude Children’s Research Hospital is internationally recognized for its pioneering work in finding cures and saving children with cancer and other catastrophic diseases. St. Jude is the first and only pediatric cancer center to be designated as a Comprehensive Cancer Center by the National Cancer Institute. Founded by late entertainer Danny Thomas and based in Memphis, Tenn., St. Jude freely shares its discoveries with scientific and medical communities around the world. St. Jude is the only pediatric cancer research center where families never pay for treatment not covered by insurance. No child is ever denied treatment because of the family’s inability to pay. St. Jude is financially supported by ALSAC, its fundraising organization. For more information, please visit www.stjude.org.

Source: St. Jude Children’s Research Hospital

Main image: The Children’s Neuroblastoma Cancer Foundation

Location Aware Advertising IS Next Big Trend

NAVTEQ’s LocationPoint ad network provides a more direct way for advertisers and consumers to connect

New Study Underscores Why Location May Be Advertising's Next Big Trend

New Study Underscores Why Location May Be Advertising’s Next Big Trend

NAVTEQ, the leading global provider of digital map, traffic and location data for in-vehicle, portable, wireless and enterprise solutions, today released results of a new survey that illustrates just how impactful GPS-enabled location-based advertising or location aware advertising is when it comes to finding consumers at the right time and the right place.

That survey, conducted by Marketing Research Services Inc. (MRSI), showed that 19% of consumers who recalled seeing a specific ad clicked through to find nearby retail locations and that up to 6% of GPS users actually visited a business location after seeing an ad on their GPS device.

NAVTEQ makes the digital maps that drive a vast array of GPS products and services. Now the company is segueing into location aware advertising, what it calls LocationPoint Advertising, which combines GPS-based proximity, contextual and demographic information to get ads, coupons, and other marketing promotions into the hands of consumers as they are near a point of potential purchase, e.g., down the street from a fast food restaurant.

In its simplest form, NAVTEQ’s underlying technology lets advertisers display ads to users of GPS products and services, while more advanced location aware advertising technology paves the way for advertisers to interact with consumers and glean key behavioral insights and metrics. The MRSI survey shows that NAVTEQ’s one-way connection on navigation devices is delivering high returns to advertisers longing for new ways to stand out from traditional ad clutter and more directly influence consumer buying decisions.

The MRSI survey sampled 757 users of NAVTEQ ad-enabled GPS devices. Respondents were 18 and older with average household incomes over $50K. The survey showed that seventy-two percent viewed the ads as acceptable to the navigation experience.

“Marketers care about reaching consumers at the moment when they are closest to making a purchase decision,” says Nicole Haygood, vice president interactive media director for Draftfcb. “If NAVTEQ’s LocationPoint Advertising proves capable of tactfully engaging them near point of purchase through GPS, it will emerge as a desirable option for ad dollars.”

This type of advertising reaches out and finds a consumer when they’re most open to making purchase decisions,” says David Klein, vice president of ad sales for NAVTEQ. “It’s a vehicle that grabs the attention of a consumer near point of purchase and as the technology matures, it will offer increasing opportunities to interact with the consumer in ways that will deliver substantial benefits to advertisers.”

Study on location aware advertising Findings and Methodology

The study surveyed 757 respondents 18 and older using devices with ads in categories including Convenience, Fuel, Hotel, Pharmacy, and Bank/ATMs.

  • Seventy-two percent of consumers find the ads to be acceptable on their navigation devices
  • At least 50% of respondents recall seeing an ad for each of the advertised brands (aided and unaided)
  • On average, 19% of people who recall seeing a specific ad reported clicking through for information on nearby locations
  • Up to 6% of navigation device users visited a business location because of seeing an ad on their navigation device
Mobile App Advertising Trends
72 percent of Hispanics use their mobile devices for overall movie planning | Hispanic mobile Consumers Study

About NAVTEQ

NAVTEQ is the leading global provider of digital map, traffic and location data that enables navigation and location-based platforms around the world. NAVTEQ supplies comprehensive digital map information to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions. The Chicago-based company was founded in 1985 and has approximately 4,400 employees located in 192 offices and in 43 countries.

NAVTEQ and LocationPoint(TM) are trademarks in the U.S. and other countries. All rights reserved.

About Marketing Research Services, Inc. (MRSI)

MRSI, a member of the MVL Group of companies, is a full-service marketing research firm specializing in product development, consumer insights and Hispanic research solutions for clients in industries from consumer products and retail to financial services and healthcare.

Source: NAVTEQ

AARP The Magazine Now a Most Read Consumer Magazine

Latest MRI Study Shows AARP The Magazine, People, and Better Homes & Gardens Lead the Way as Most Read Consumer Magazines

AARP The Magazine Now Has Three Times the Number of Readers as the Total Number of Twitter Followers of Ashton Kutcher, Oprah and Ryan Seacrest Combined*

AARP The Magazine continues to penetrate households as one of the industry leaders in reach and readership and is the only magazine to report consecutive growth in readership in the last six years, now boasting more than 35.7 million readers, as reported in the Fall 2009 Mediamark Research Inc. (MRI) survey. At a critical time for the publishing industry, AARP The Magazine joinsPeopleGood Housekeeping and Sports Illustrated as one of only four publications in the elite top 10 reach magazines group, that achieved growth in readership vs. Spring 2009 MRI. As the world’s largest circulation magazine and the definitive voice for 50+ Americans, AARP The Magazine now reaches three times as many readers as the total number of Twitter followers of Ashton Kutcher, Oprah and Ryan Seacrest combined.*

Additionally, it continues to be the No. 3 most read magazine by American adults (age 18+) after only People and Better Homes & Gardens, and remains the number No. 1 magazine in capturing the boomer audience. AARP The Magazine is now tied with Sports Illustrated in growth among influentials (461,000 more influentials vs. Spring 2009 MRI). Furthermore,AARP The Magazine readers have a 15% higher median household income and are 27% more likely to have graduated college with a B.A. or higher degree.

“As media fragmentation continues, AARP The Magazine bucks the trend with a 47% increase in audience over the past six years,” said Jim Fishman, SVP/Group Publisher, AARP Media. “By joining PeopleGood Housekeeping and Sports Illustrated as one of only four publications in the top 10 reach magazines to see growth in the recent MRI wave, AARP The Magazine further reinforces its effectiveness in reaching a vast and influential audience.”

As online activity grows and Facebook reports its fastest-growing demographic is age 55+ (ComScore, March 2009), AARP The Magazine’s online property (www.aarpmagazine.org) also experienced tremendous growth, gaining more than 1 million internet users. It is one of only five magazines that saw an increase of this magnitude.

In addition to AARP The Magazine, AARP’s media properties consist of AARP Bulletin and AARP Bulletin Today, the daily go-to news source for AARP’s nearly 40 million members and Americans 50+; AARP Segunda Juventud, the only bilingual U.S. multimedia property dedicated exclusively to the 50+ Hispanic community; www.AARP.org; AARP TV’s original programs My Generation and Inside E Street; and AARP’s nationally syndicated radio programs.

About AARP The Magazine

With more than 35.7 million readers nationwide, AARP The Magazine (www.aarpmagazine.org) is the world’s largest circulation magazine and the definitive lifestyle publication for Americans 50+. Reaching over 24 million households, AARP The Magazine delivers comprehensive content through in-depth celebrity interviews, health and fitness features, consumer interest information and tips, book and movie reviews and financial guidance. Published bimonthly in print and continually online, AARP The Magazine was founded in 1958 and is the flagship title of AARP Publications.

About AARP Media Sales

With unparalleled knowledge of 50+ consumers, as well as unique access across multiple media, AARP Media Sales connects marketers to the ever-growing and influential 50+ population. In addition to representing www.aarp.org, AARP’s trusted Web portal; AARP The Magazine, AARP’s flagship publication and the world’s largest circulation magazine with over 35.7 million readers; AARP Bulletin and AARP Bulletin Today, the daily go-to news source for AARP’s nearly 40 million members and Americans 50+; and AARP Segunda Juventud, the only bilingual U.S. multimedia property dedicated exclusively to the 50+ Hispanic community, AARP Media Sales also has sponsorships for television, radio as well as national and regional events.

*Based on number of Twitter followers as of November 18, 2009 at 1pm EST.

SOURCE AARP

Mega News 1st and Only Interactive News in Hispanic TV

Mega News ‘Edicion Nocturna’ 1st and Only Interactive News in Hispanic Television’

What: Mega TV is proud to be the first and only Hispanic broadcaster to have a news show that gives the community and audience a voice in its content and reporting. “Edicion Nocturna,” airs on Mega News and uses the Internet and new media platforms like Facebook, Twitter, and Skype to give audiences the opportunity to report live and be a part of the news.

How: Hosted by journalist Fernando Del Rincon, one of the most respected political analysts in Mexico and the United States, Mega News “Edicion Nocturna” uses Skype, a free Internet service, to allow the audience to participate via Webcam from anywhere around the world. Twitter and Facebook also play an important role in the way the audience can interact live with the news. Host Del Rincon reads the public’s Tweets on the show as they are submitted.

Several audience interactions have already been successful. A Facebook user recently commented on the controversy of the video of child actors in Puerto Rico who were playing with weapons on Factor Del Rincon News’ Facebook page, essentially turning this viewer into a Web news reporter. The video caused a legal investigation by the island’s Government because they did not know if the weapons were real. Additionally, through the use of Skype, viewers spoke about the Maras and their possible relationship as role models that the children actors in Puerto Rico follow.

“This is a stepping stone for future generations of the media. I feel proud to be a pioneer and a channel of the people’s voice,” said journalist and TV host Fernando Del Rincon.

When: Every Monday through Friday at 10:30 P.M. ET / 7:30 P.M. PT, and 11:30 P.M. in Puerto Rico.

Where: Mega TV Channel 22, Channel 57 in West Palm Beach, Channel 32 in Las Vegas, Channel 169 on DirecTV in Puerto Rico, Channel 30 in Puerto Rico, Channel 38.2 in Orlando, Channel 36.2 in Tampa, Florida, Channel 40.2 in Charleston, Channel 19.2 in Palm Springs, CA, and Channel 405 on DirecTV Mas in the main cities of the United States.

www.mega.tv

SOURCE Spanish Broadcasting System

Hispanics Tune in and Help Raise More Than $633,000 for Kids With Cancer During 2nd Annual Promesa & Esperanza Radiothon Benefiting St. Jude

Hispanic radio listeners in more than a dozen cities tuned in to help fight against childhood cancer, raising more than $633,000 in cash and pledges during the 2nd annual ‘Promesa y Esperanza’ (Promise and Hope) radiothon to benefit St. Jude Children’s Research Hospital(R). The two-day radiothon took place October 8 – 9 in Philadelphia, Charlotte, New Orleans, Providence, Norfolk, Durham, Nashville, Minneapolis, Kansas City, Louisville, Richmond and Springfield, Mass. Thousands of callers pledged their support for kids with cancer and other catastrophic diseases at St. Jude, one of the world’s premier pediatric cancer research centers.

Hispanics Tune in and Help Raise More Than $633,000 for Kids With Cancer During 2nd Annual Promesa & Esperanza Radiothon Benefiting St. Jude

Hispanics Tune in and Help Raise More Than $633,000 for Kids With Cancer During 2nd Annual Promesa & Esperanza Radiothon Benefiting St. Jude

Stations owned by Golden Door and Davidson Media Group (DMG) and its partner radio stations dedicated more than 30 hours of programming to further the mission of St. Jude by encouraging their listeners to pledge just $20 a month as anAngel de Esperanza (Angel of Hope). These donations help St. Jude maintain its promise that no child is ever denied treatment because of a family’s inability to pay. Since opening in 1962, St. Jude has treated children from all 50 states and around the world.

The hospital’s International Outreach Program (IOP) freely shares medical advancements achieved in the treatment of childhood cancer in developed countries to those with limited resources. As of June 2009, the St. Jude IOP program has partner clinics in 15 countries in Latin America and around the world, including Mexico, Guatemala, Honduras, El Salvador, Costa Rica, Venezuela, Ecuador, Chile and Brazil.

“This year’s radiothon was truly a great success and we are so proud to partner with St. Jude to help ensure that these sick children will have a fighting chance to live healthy and happy lives,” said Felix L. Perez, President and CEO of Davidson Media Group. Davidson Media Group owns 37 Radio stations in 19 different markets throughout the U.S.

Listeners had the opportunity to hear stories of survival from Hispanic children who are currently undergoing treatment, such as 3 year-old St. Jude patient Victor who was diagnosed with leukemia. At St. Jude, Victor received medical treatment at no costs to his family thanks to the generous donations from the community.

“Everyone at St. Jude is grateful for the generosity shown by the Hispanic community for our patients and their families,” said Richard C. Shadyac Jr., CEO of ALSAC, the fundraising organization of St. Jude. “It is heartwarming to see such an enthusiastic response during the Promesa y Esperanza radiothon, and we are inspired by the radio partners and donors who have embraced our lifesaving mission of finding cures and saving children.”

About St. Jude:

St. Jude Children’s Research Hospital is internationally recognized for its pioneering work in finding cures and saving children with cancer and other catastrophic diseases. St. Jude is the first and only pediatric cancer center to be designated as a Comprehensive Cancer Center by the National Cancer Institute. Founded by late entertainer Danny Thomas and based in Memphis, Tenn., St. Jude freely shares its discoveries with scientific and medical communities around the world. St. Jude is the only pediatric cancer research center where families never pay for treatment not covered by insurance. No child is ever denied treatment because of the family’s inability to pay. St. Jude is financially supported by ALSAC, its fundraising organization. For more information, please visit www.stjude.org.

Source: St. Jude Children’s Research Hospital

Main image: The Children’s Neuroblastoma Cancer Foundation

Location Aware Advertising IS Next Big Trend

NAVTEQ’s LocationPoint ad network provides a more direct way for advertisers and consumers to connect

New Study Underscores Why Location May Be Advertising's Next Big Trend

New Study Underscores Why Location May Be Advertising’s Next Big Trend

NAVTEQ, the leading global provider of digital map, traffic and location data for in-vehicle, portable, wireless and enterprise solutions, today released results of a new survey that illustrates just how impactful GPS-enabled location-based advertising or location aware advertising is when it comes to finding consumers at the right time and the right place.

That survey, conducted by Marketing Research Services Inc. (MRSI), showed that 19% of consumers who recalled seeing a specific ad clicked through to find nearby retail locations and that up to 6% of GPS users actually visited a business location after seeing an ad on their GPS device.

NAVTEQ makes the digital maps that drive a vast array of GPS products and services. Now the company is segueing into location aware advertising, what it calls LocationPoint Advertising, which combines GPS-based proximity, contextual and demographic information to get ads, coupons, and other marketing promotions into the hands of consumers as they are near a point of potential purchase, e.g., down the street from a fast food restaurant.

In its simplest form, NAVTEQ’s underlying technology lets advertisers display ads to users of GPS products and services, while more advanced location aware advertising technology paves the way for advertisers to interact with consumers and glean key behavioral insights and metrics. The MRSI survey shows that NAVTEQ’s one-way connection on navigation devices is delivering high returns to advertisers longing for new ways to stand out from traditional ad clutter and more directly influence consumer buying decisions.

The MRSI survey sampled 757 users of NAVTEQ ad-enabled GPS devices. Respondents were 18 and older with average household incomes over $50K. The survey showed that seventy-two percent viewed the ads as acceptable to the navigation experience.

“Marketers care about reaching consumers at the moment when they are closest to making a purchase decision,” says Nicole Haygood, vice president interactive media director for Draftfcb. “If NAVTEQ’s LocationPoint Advertising proves capable of tactfully engaging them near point of purchase through GPS, it will emerge as a desirable option for ad dollars.”

This type of advertising reaches out and finds a consumer when they’re most open to making purchase decisions,” says David Klein, vice president of ad sales for NAVTEQ. “It’s a vehicle that grabs the attention of a consumer near point of purchase and as the technology matures, it will offer increasing opportunities to interact with the consumer in ways that will deliver substantial benefits to advertisers.”

Study on location aware advertising Findings and Methodology

The study surveyed 757 respondents 18 and older using devices with ads in categories including Convenience, Fuel, Hotel, Pharmacy, and Bank/ATMs.

  • Seventy-two percent of consumers find the ads to be acceptable on their navigation devices
  • At least 50% of respondents recall seeing an ad for each of the advertised brands (aided and unaided)
  • On average, 19% of people who recall seeing a specific ad reported clicking through for information on nearby locations
  • Up to 6% of navigation device users visited a business location because of seeing an ad on their navigation device
Mobile App Advertising Trends
72 percent of Hispanics use their mobile devices for overall movie planning | Hispanic mobile Consumers Study

About NAVTEQ

NAVTEQ is the leading global provider of digital map, traffic and location data that enables navigation and location-based platforms around the world. NAVTEQ supplies comprehensive digital map information to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions. The Chicago-based company was founded in 1985 and has approximately 4,400 employees located in 192 offices and in 43 countries.

NAVTEQ and LocationPoint(TM) are trademarks in the U.S. and other countries. All rights reserved.

About Marketing Research Services, Inc. (MRSI)

MRSI, a member of the MVL Group of companies, is a full-service marketing research firm specializing in product development, consumer insights and Hispanic research solutions for clients in industries from consumer products and retail to financial services and healthcare.

Source: NAVTEQ

Hispanic Viewers Consume More Content Via Interactive Outlets

Rentrak Signs Cinelatino – The Leading Spanish Language Movie Channel

— As Hispanic Viewers Consume More Content Via Interactive Outlets, Networks are Turning to Rentrak to Understand the Video-On-Demand Market —

Rentrak Corporation (Nasdaq: RENT), a multi-screen media measurement and research company serving the advertising and entertainment industry, today announced a multi-year deal with Cinelatino, the leading Spanish-language premium film channel in the United States that offers the most current blockbusters and critically-acclaimed titles from Mexico, Latin America, Spain and the United States. To ensure it continues to offer the best programming based on viewer preferences, Cinelatino selected Rentrak’s OnDemand Essentials service in order to have access to detailed video-on-demand (VOD) insights.

“The Hispanic population is the largest and fastest growing demographic group in the U.S. and OnDemand Essentials will provide Cinelatino with key information needed to meet the growing demand for quality Spanish language content on the on-demand platform,” said Carol Hinnant, Senior Vice President of Business Development, Advanced Media and Information division at Rentrak. “With almost 20 different VOD channels targeted at the Hispanic market, Rentrak’s OnDemand Essentials service provides the necessary knowledge and trends to help programmers targeting the Hispanic demographic get a competitive edge by understanding what resonates with consumers.”

“The video-on-demand platform offers significant insight into our consumers’ viewing preferences,” said Jim McNamara, Chairman, Cinelatino. “The information provided by OnDemand Essentials is the knowledge we need to ensure we continue to deliver programming that meets our target consumers’ desires and maintain our position as the leading destination for ‘event’ movies and series in Spanish.”

Rentrak’s OnDemand Essentials processes daily, census-level on-demand data representing 70 million set-top boxes from 33 MSOs and 100% of the top-25 operators offering video-on-demand with their extensive on-demand data being used by more than 125 content provider subscription clients.

About Rentrak Corporation (NASDAQ: RENT)

Rentrak Corporation is an industry-advancing media measurement and research company, serving the most recognizable names in the entertainment industry. Reaching across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak provides exclusive and actionable insight for our clients and partners. From the introduction of our revolutionary Pay-Per-Transaction® distribution and revenue-sharing system, which equipped Rentrak with the intelligence and ability to deal with large, complex data streams, to the company’s exclusive Essentials(TM) suite of services, Rentrak has redefined digital audience measurement. Rentrak is headquartered in Portland, Oregon, with additional offices in Los Angeles, New York City and Miami/Ft Lauderdale. For more information on any of Rentrak’s services, please visit www.rentrak.com.

About Cinelatino

Cinelatino is the leading Spanish-language premium film channel in the United States, with more than 3.6 million subscribers on major cable, satellite and telephony providers throughout North America. Cinelatino offers the most current Spanish-language blockbusters and critically-acclaimed titles from Mexico, Latin America, Spain and the U.S. Cinelatino is jointly-owned by Grupo MVS, InterMedia Partners and Panamax Films.

SOURCE Rentrak Corporation

A Media Revolution: the inclusion of Social Media

Tribune Co. Launches National Marketing Initiative

Announces New-Model Integrated Sales Organization, Tribune365

In a major national marketing initiative, Tribune Co. today announced the launch of Tribune365 (www.trb365.com), its multichannel sales solutions group providing customized marketing programs to advertisers looking to reach consumers across a variety of media platforms. Tribune365 gives marketers unprecedented, consolidated access to the nation’s top markets, and makes its official debut in a national media campaign of its own that breaks today in ad trade publications.

Tribune Co., whose properties across the U.S. include major-market newspapers such as the Los Angeles Times, Chicago Tribune and Orlando Sentinel, 23 local TV stations (including KTLA-TV in Los Angeles and WPIX-TV in New York), and radio, digital, and mobile assets, will deliver results for national and local advertisers at a time when they are demanding solutions that work. Tribune365 was recently selected by the Dallas Morning News to serve as its national sales representative.

“As a content company, we’re in the business of delivering the local news, information and entertainment that consumers are looking for when, where and how they want it,” said Don Meek, president, Tribune365. “Tribune365 gives our marketing partners unique access to innovative, multi-platform solutions that help reach their target audiences and meet their business goals.”

Specifically, Tribune365’s national marketing initiatives include:

  • National advertising campaign: Using the tagline “Tribune. We Deliver.”, the campaign includes a series of executions in major advertising publications, both in print and online. In the ads, consumers are depicted in various locations (on the beach, on the train, at home) getting their news from Tribune’s collection of diverse media properties. The campaign positions Tribune as a multimedia company that is innovating amidst the evolving media landscape and delivering news to consumers according to their preferences.
  • Proprietary research: In partnership with Cincinnati, OH-based firm Personal Media Research, Tribune365 commissioned a national study on local media to more closely examine the way in which consumers get their local news and information, and the way advertising across various media platforms influences their purchase decisions. Among the study’s findings, consumers consider local news and information particularly valuable in their purchase decisions. Newspapers, in particular, rank stronger than all media on key measures related to ad trust and the shopping occasion. While no single medium has the “magic bullet”, the study finds that the best marketing solutions involve a combination of media as consumers choose to get their news from a variety of media and platforms throughout the day.
  • Web/podcasts: Through a microsite, http://trb365.com/tribunewedeliver, Tribune365 developed a series of podcasts featuring conversations with key members of the company’s leadership team, who speak to the vitality of newspapers and offer insights into how consumers get their local news across a variety of platforms.

“A good offense is always the best defense and we’re committed to evolving the business we’re in and leveraging the power of our local media assets,” said Meek. “We are already seeing positive results from advertisers who have come to us for innovative solutions to connect with their consumers.”

About Tribune365

TRIBUNE365 National Solutions Group is the new national, cross-platform sales team for Tribune Company, offering advertisers customized, innovative, multi-market solutions across all media platforms, including TV, print, digital, mobile, direct and event marketing. For more information about TRIBUNE365, including sales contacts, visit www.trb365.com.

About Tribune Co.

TRIBUNE is America’s largest employee-owned media company, operating businesses in publishing, interactive and broadcasting. In publishing, Tribune’s leading daily newspapers include the Los Angeles Times, Chicago Tribune, The Baltimore Sun, Sun Sentinel (South Florida), Orlando Sentinel, Hartford Courant, Morning Call and Daily Press. The company’s broadcasting group operates 23 television stations, WGN America on national cable, Chicago’s WGN-AM and the Chicago Cubs baseball team. Popular news and information websites complement Tribune’s print and broadcast properties and extend the company’s nationwide audience. At Tribune we take what we do seriously and with a great deal of pride. We also value the creative spirit and nurture a corporate culture that doesn’t take itself too seriously.

SOURCE Tribune Co.

Most Popular Searches for September Yahoo! En Espanol

Popular Searches for September

Yahoo! En Espanol today announced it’s most popular Searches on Yahoo! Pop for the month ending September 30 (http://espanol.pop.yahoo.com/pop/09-2009/). Yahoo! Pop allows users to access the site and stay in touch with what’s hot and use it as a resource to search for and spot trends. Information on Yahoo! Pop is available and searchable by day, month and category.

The Most Popular Searches for September in Yahoo! Pop include:

    Top 10 Overall Searches:
    1. Twin Towers
    2. Tsunami
    3. Sandra Bullock
    4. Vida Guerra
    5. Qualifiers 2010
    6. Olga Tanon
    7. Whitney Houston
    8. Perez Hilton
    9. Gaby Espino
    10. Megan Fox

Tragedies, present and past, captured the interest of Yahoo! En Espanol users this month. The eighth anniversary of the September 11 terrorist attacks in New York City no doubt propelled users to look for stories and information on the World Trade Center’s Twin Towers. The catastrophic tsunami that struck Samoa on September 29 following an 8.0 magnitude earthquake also topped the list at No. 2; the event left a confirmed 143 people dead and six missing in Samoa.

Yahoo! En Espanol users also searched for info on Sandra Bullock, star of the movie “All About Steve” that opened in September with mixed reviews. The actress, who plays a crossword puzzle constructor, also produced the film.

Propelled by controversy, singers Olga Tanon and Whitney Houston also topped the list. Tanon participated in the criticized Peace Without Borders Concert, held in Havana last month. Houston, interviewed by Oprah, brought to light very private aspects of her drug use and violent marriage. Cuban-American blogger Perez Hilton made headlines after having falsely reported that Jaclyn Smith had committed suicide in Honduras. Venezuelan soap opera star Gaby Espino and Hollywood actress Megan Fox also topped the list.

In addition to the most popular overall topics, Yahoo! Pop also reveals the Top Ten Searches in six other categories: entertainment, music, technology, celebrities, news and sports. During the month of September, the qualifier soccer matches for the World Cup were the number one search in the sports category, attracting the imagination of the fans, who will passionately follow their country’s teams all the way to South Africa next summer. Olga Tanon was No. 1 in the music category and Sandra Bullock topped the Entertainment category.

Updated daily, Yahoo! Pop search results showcase the diverse interests and concerns of U.S. Hispanics around the net, from gorgeous celebrity sightings and salacious political news to funny jokes and the latest consumer obsessions. To come up with the Yahoo! Pop Top 10 list, Yahoo! created a unique algorithm which scans anonymous query logs from Yahoo! Search across a variety of categories to see what themes and trends bubble up to the surface. Individual searches are never used to develop these lists. Every day millions of people visit Yahoo! to search for news, hobbies, curiosities and all types of information. By putting all of the searches together, the site displays the topics that are of most interest to people. To view the most popular searches of the day, click on ‘Pop’ on the Yahoo! En Espanol front page or visit: http://Espanol.pop.yahoo.com/.

About Yahoo!

Yahoo! Inc. is a leading global consumer brand and one of the most trafficked Internet destinations worldwide. Yahoo! is where millions of people go every day to see what is happening with the people and things that matter to them most. Yahoo! helps marketers reach that audience with its unique and compelling advertiser proposition. Yahoo! is headquartered in Sunnyvale, California. For more information, visit http://pressroom.yahoo.com or the company’s blog, Yodel Anecdotal (http://yodel.yahoo.com).

SOURCE Yahoo! En Espanol

Social Media Success Story Flawlessly Executed

A brilliant example of an Advertising campaign and Social Media success story with flawless  execution and of how to measure social media results:

Social Media Success Story: media exposure equaled $6.67 million in ad spend

The campaign “One Thousand Casmurros,” made for the biggest TV network in Brazil, Rede Globo. It was the agency’s first entry in Cannes.

Commemorating 100 years since the death of one of the greatest writers Brazil has ever seen, Machado de Assis, Rede Globo launched a miniseries inspired by one of his best-known books, “Dom Casmurro.” In order to promote it, LiveAd divided the book contents in a thousand pieces and organized a collective reading of the entire text, inviting people to upload their homemade videos reading in front of their webcams. The videos were posted on a special social network.

To pay tribute to one of Brazil’s most respected writers, Machado de Assis, the largest TV network in Brazil was launching a mini-series based on one of his books, Dom Casmurro.

Through the launch of the mini-series, we needed to build up TV Globo’s reputation with a new generation, disconnected from the television.

We created a website with the book and divided it into one thousand excerpts. In the website, people could choose and record pieces in real time with their webcam. We enabled a large scale collective reading.

At the same time, we hid one thousand DVDs with unique scenes in public places for people to find them and hide them again once they had seen it.

The results were astonishing: Spontaneous media exposure equaled $6.67 million in ad spend.

One Thousand Casmurros from Livead on Vimeo.

In less than a month, the reading was completed ending in a total social media success story.

Influential admirers talked about it in public. 33 million viewers watched the series’ first episode. The media called it the best tribute to Machado de Assis of 2008.

Almost 106 million people were exposed to press notes related to the mini-series.

The subsequent media exposure was worth the equivalent of 6,7 million dollars in advertising spend.

Have a Social Media Crisis Plan
Social with Hispanics

Pizza Patron, Pepsi Celebrate Hispanic Heritage

Pizza Patron announced that it has teamed with Pepsi in a national, co-branded promotion in all of its stores to honor National Hispanic Heritage Month.

Pizza Patron, Pepsi Celebrate Hispanic Heritage Month

Pizza Patron, Pepsi Celebrate Hispanic Heritage Month

The promotion began September 1 and was specifically designed to celebrate and honor the Latin culture and lifestyle during Hispanic Heritage Month. It is a bilingual promotion, but Spanish-language dominant. Advertisements for the promotion read, “!Viva Latino! Pizza Patron y Pepsi Festejan el Mes Patrio,” which means, “Pizza Patron and Pepsi celebrate this historic, patriotic month for all Latinos of diverse roots.”

With any 2-liter purchase of Pepsi products through September 30, customers will receive a free phone egrip Non-Slip Strip. The egrip is a protective, silicone material that can be applied to the back of a cell phone to make it easier to handle and prevent it from sliding on any surface.

The free egrip features the Pizza Patron and Pepsi logos, as well as Pizza Patron’s slogan, “Latin Life, Enjoy,” which reinforces the company’s focus while broadening its current customer base by inviting every demographic to enjoy and experience the diversity found within the Latin lifestyle.

Cobranded Campaign for Hispanic Heritage Month between Pizza Patron and Pepsi

Cobranded Campaign for Hispanic Heritage Month between Pizza Patron and Pepsi

“Celebrating the rich history and traditions found within the Latin life and culture is what makes our brand strong,” says Andrew Gamm, brand director for Pizza Patron. “National Hispanic Heritage Month is a chance for us to honor the Latin culture which goes to the core of our company’s values.”

Source: QSR Magazine

A brief introduction to Social Media

What is your Social Media goal?

Social media sites are becoming a major strategy for brands and business.

What tools should we use to get a return on our social media efforts?

Use them all. But use the tools for different purposes and audiences.

When you are on Twitter you are everybody’s friend. Simple as that. Facebook is your home. Who do you entertain in your home? Facebook is the place where you can truly connect with your audience. LinkedIn is your office. There are thousands of social media sites: YouTube, Digg, Reddit, Delicious, hubspot, winelifetoday, univision.

Log in to our site and watch the rest of the introduction to Social Media presentation to learn Twitter basics and tips to increase your follower base. Do not overextend yourself on social media and increase your connections!

 

Click on social media presentation to advance

Click on social media presentation to advance