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Latino marketing

Sears Goes Social with Hispanics

Sears recently announced several social media efforts aimed at the Hispanic market, including new Facebook and Twitter programs. (It already has three separate Hispanic Web sites, including SearsPR, launched last year, which ships merchandise only to the island of Puerto Rico.)

Marketing Daily caught up with Oscar H. Castro, director/general manager of international e-commerce, for […]

Do you know about people from Ecuador?

A total of 591,000 Hispanics of Ecuadorian origin resided in the United States in 2008, according to the Census Bureau’s American Community Survey.

People from Ecuador in this statistical profile are people who self-identified as Hispanics of Ecuadorian origin; this means either they themselves are Ecuadorian immigrants or they trace their family ancestry to Ecuador. Ecuadorians are the ninth-largest population […]

Who are the Peruvians?

A total of 519,000 Hispanics of Peruvian origin resided in the United States in 2008, according to the Census Bureau’s American Community Survey.

Peruvians in this statistical profile are people who self-identified as Hispanics of Peruvian origin; this means either they themselves are Peruvian immigrants or they trace their family ancestry to Peru. Peruvians are the tenth-largest population of Hispanic […]

What do you know of Hondurans?

A total of 608,000 Hispanics of Honduran origin resided in the United States in 2008, according to the Census Bureau’s American Community Survey.

Hondurans in this statistical profile are people who self-identified as Hispanics of Honduran origin; this means either they themselves are Honduran immigrants or they trace their family ancestry to Honduras. Hondurans are the eighth-largest population of […]

Meet the Colombians!!!

A total of 882,000 Hispanics of Colombian origin resided in the United States in 2008, according to the Census Bureau’s American Community Survey.

Colombians in this statistical profile are people who self-identified as Hispanics of Colombian origin; this means either they themselves are Colombian immigrants or they trace their family ancestry to Colombia. Colombians are the seventh-largest population of […]

Corona ‘Can Do’ With New 24-Ounce Cans

Demand for single-serve business drives Corona Extra and Corona Light brand offerings
Crown Imports today announced the launch of new Corona Extra and Corona Light 24-ounce can packages aimed at the $3.2 billion single-serve segment of the beer business.

“This occasion based business already represents nearly 13 percent of dollar share in the off-premise channel. Based […]