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Latin America

First Latino Pope Francis I: History in the making

Cardinal Jorge Mario Bergoglio of Argentina was elected pope today, becoming the first pontiff from Latin America and taking the name Pope Francis.

The white smoke, accompanied by the pealing of bells to eliminate any confusion, billowed from a flue on the roof of the Sistine Chapel, prompting the huge gathered in the square to […]

Selling online from North America to Latin America

A grow­ing number of U.S. online retailers and consumer brand manufacturers are taking that challenge on by setting up shop and selling online in Latin America.

It wasn’t quite the same as graduating from the e-commerce school of hard knocks, but after six years of trial and error Tradercom USA Inc. has learned some valuable […]

The meaning of gestures: body language in Brazil

Let’s cover Brazil now as our next country and explore their gestures and body language a bit.
Body language in Brasil

When conversing, good eye contact is important. To not do so is considered impolite.
In a marketplace, if a vendor holds his hand out, fingers extended and flips the thumb back and forth it merely means, […]

Body language meaning in Colombia

Colombian women will often substitute the gesture of holding forearms for a handshake.
Men shake hands with direct eye contact.
Once a friendship has developed, greetings become warmer and a lot more hands on -  men will embrace and pat each other on the shoulder (known as an “abrazo”) and women kiss once on the right […]

The meaning of gestures Puerto Rico

The next country and second on the series of understanding body language and Hispanic culture.

The meaning of gestures Puerto Rico

As in most Latin countries, people tend to stand close to one another in any social or even business setting. This relates to a different perspective on ‘personal space,’ with North Americans and many Europeans […]

Females More Likely Than Males to Buy Online in Latin America

Consumers in Brazil and Argentina Most Likely to Make Purchases Online, Females More Likely Than Males to Buy Online in Latin America
comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released results from a study of the e-commerce landscape in Latin America. The study, which surveyed nearly 800 respondents, looked at e-commerce […]

Papatel Launches Free Phone Service Nationwide for US Hispanics

Patented Technology Represents First Non-Internet Based Free Phone Service

Papatel, a new long-distance service that allows customers to call anywhere across the globe for free, today announced that it has launched nationwide after experiencing exponential growth during its test phase. In less than one year, Papatel has garnered more than 80,000 customers who use the […]

Hispanic Immigrants’ Children Fall Behind Peers Early, Study Finds

A great example of a study (or its interpretation) that misleads readers. This is a problem that stems from poverty and parents with a low educational level. This is definitely not related to the parent’s immigration status. Children from Hispanic immigrants whose parents have a very high level of education do even better than […]

Día de la Raza (Columbus Day?)

The date of Columbus’ arrival in the Americas is celebrated in many countries in Latin America, although not in Brazil, (and in some Latino communities in the United States) as the Día de la Raza (“day of the race”), commemorating the first encounters of Europeans and Native Americans. The day was first celebrated in Argentina in 1917, Venezuela in […]

Social Media Success Story: media exposure equaled $6.67 million in ad spend

A brilliant example of an Advertising campaign and Social Media success story with flawless  execution and of how to measure social media results:
The campaign “One Thousand Casmurros,” made for the biggest TV network in Brazil, Rede Globo. It was the agency’s first entry in Cannes.

Commemorating 100 years since the death of one of the […]