Posts

Andy Warhol Famous Campbell’s Soup Cans

Andy Warhol Campbell Soup Tomato

Campbell’sTomato Soup by Andy Warhol – 1968

We dedicate this Friday’s post to an icon: Andy Warhol.

Did you know how he displayed the paintings on his first one-person exhibition? Here it goes.

Andy Warhol’s Campbell’s Soup Cans transformed him into an overnight sensation when they were first exhibited in Los Angeles in 1962.

It was his first one-person exhibition organized by Irving Blum, the legendary and visionary director of the Ferus Gallery.

The exhibition featured thirty-two “portraits” of soup cans, each identical except for the flavor inscribed on their labels.

These revolutionary paintings were displayed on a small narrow shelf that ran along the wall of the gallery in a way that suggested not only a gallery rail but also the long shelves in a grocery store.

With these works, Warhol took on the tradition of still life painting, declaring a familiar household brand of packaged food a legitimate subject in the age of Post-War economic recovery.

the lunatic is in my head

the lunatic is in my head

Next Quote? On the Mobile Marketing Campaign against Drunk Driving Article

AARP The Magazine Now a Most Read Consumer Magazine

Latest MRI Study Shows AARP The Magazine, People, and Better Homes & Gardens Lead the Way as Most Read Consumer Magazines

AARP The Magazine Now Has Three Times the Number of Readers as the Total Number of Twitter Followers of Ashton Kutcher, Oprah and Ryan Seacrest Combined*

AARP The Magazine continues to penetrate households as one of the industry leaders in reach and readership and is the only magazine to report consecutive growth in readership in the last six years, now boasting more than 35.7 million readers, as reported in the Fall 2009 Mediamark Research Inc. (MRI) survey. At a critical time for the publishing industry, AARP The Magazine joinsPeopleGood Housekeeping and Sports Illustrated as one of only four publications in the elite top 10 reach magazines group, that achieved growth in readership vs. Spring 2009 MRI. As the world’s largest circulation magazine and the definitive voice for 50+ Americans, AARP The Magazine now reaches three times as many readers as the total number of Twitter followers of Ashton Kutcher, Oprah and Ryan Seacrest combined.*

Additionally, it continues to be the No. 3 most read magazine by American adults (age 18+) after only People and Better Homes & Gardens, and remains the number No. 1 magazine in capturing the boomer audience. AARP The Magazine is now tied with Sports Illustrated in growth among influentials (461,000 more influentials vs. Spring 2009 MRI). Furthermore,AARP The Magazine readers have a 15% higher median household income and are 27% more likely to have graduated college with a B.A. or higher degree.

“As media fragmentation continues, AARP The Magazine bucks the trend with a 47% increase in audience over the past six years,” said Jim Fishman, SVP/Group Publisher, AARP Media. “By joining PeopleGood Housekeeping and Sports Illustrated as one of only four publications in the top 10 reach magazines to see growth in the recent MRI wave, AARP The Magazine further reinforces its effectiveness in reaching a vast and influential audience.”

As online activity grows and Facebook reports its fastest-growing demographic is age 55+ (ComScore, March 2009), AARP The Magazine’s online property (www.aarpmagazine.org) also experienced tremendous growth, gaining more than 1 million internet users. It is one of only five magazines that saw an increase of this magnitude.

In addition to AARP The Magazine, AARP’s media properties consist of AARP Bulletin and AARP Bulletin Today, the daily go-to news source for AARP’s nearly 40 million members and Americans 50+; AARP Segunda Juventud, the only bilingual U.S. multimedia property dedicated exclusively to the 50+ Hispanic community; www.AARP.org; AARP TV’s original programs My Generation and Inside E Street; and AARP’s nationally syndicated radio programs.

About AARP The Magazine

With more than 35.7 million readers nationwide, AARP The Magazine (www.aarpmagazine.org) is the world’s largest circulation magazine and the definitive lifestyle publication for Americans 50+. Reaching over 24 million households, AARP The Magazine delivers comprehensive content through in-depth celebrity interviews, health and fitness features, consumer interest information and tips, book and movie reviews and financial guidance. Published bimonthly in print and continually online, AARP The Magazine was founded in 1958 and is the flagship title of AARP Publications.

About AARP Media Sales

With unparalleled knowledge of 50+ consumers, as well as unique access across multiple media, AARP Media Sales connects marketers to the ever-growing and influential 50+ population. In addition to representing www.aarp.org, AARP’s trusted Web portal; AARP The Magazine, AARP’s flagship publication and the world’s largest circulation magazine with over 35.7 million readers; AARP Bulletin and AARP Bulletin Today, the daily go-to news source for AARP’s nearly 40 million members and Americans 50+; and AARP Segunda Juventud, the only bilingual U.S. multimedia property dedicated exclusively to the 50+ Hispanic community, AARP Media Sales also has sponsorships for television, radio as well as national and regional events.

*Based on number of Twitter followers as of November 18, 2009 at 1pm EST.

SOURCE AARP

A Latino company with a heart – a mother’s heart

Precious Baby Doll Company is a company with a mission to create a loving home for wonderful baby dolls through “adoption.” The Precious Doll Company was a dream of a woman who experienced first-hand the pain of relinquishing a baby for adoption and the joy of becoming a mother to an adopted daughter. It was her vision to establish a company that would realize the story behind every adoption and breathe life into each by creating stories that celebrated the joy of finally bringing the baby home.
It was summer, and a young Mary Beth Wells, gave birth to a beautiful daughter, whom she silently and privately named Kimberly Caryn. It was her struggle to relinquish this baby to parents who could provide a home with love and stability. It remains the most painful decision of her life, to love this child enough to place her with a family who would raise her to be their own.
Years later, Mary Beth found her birth daughter and began to have a relationship with her. Part one of the healing had occurred. Her prayers were answered when she became the mother to Sophia whom she adopted from Guatemala. Sophia became the love of her life. At last, she had two daughters- the circle of adoption to adoption was complete.
It was time to realize another dream- to give birth again, this time to a company that could bring precious dolls into loving homes. She knew, in her heart, that the Precious Baby Doll Company could help tell the stories of babies adopted all over the world, babies that now lived in America with their new families.
The dolls and their stories help any child learn the gift of adoption. Each doll comes with a book that tells the story about their country of birth and the love that brought them to a new world. The books that accompany these dolls tell the story of the journey that brought them home- these are stories of love with arms outstretched in two directions, one giving and one receiving. The stories tell how the children were wanted for such a long time and the supreme happiness in finally bringing these babies home to forever live with their new family.
The Precious Baby Doll Company is dedicated to providing the highest quality standards in clothing, design and story. The dolls are made to be permanent members of the family, with quality and beauty that is durable and precious like its name.
Every adoptive child has two histories and a bright future. It’s the history of the native land, the history of the family to which it is now a member and the future that has yet to unfold. The Precious Baby Doll Company celebrates and respects all three through stories, clothing and accessory lines. The books tell the stories of the beginning of their lives, leaving room for the parents to fill in all the details that made their child so uniquely wonderful. The books affirm the pride in having a home in “two lands”, with a foundation of knowledge about the country of origin as well as a deep love of America.

Precious Baby Doll Company is a company with a mission to create a loving home for wonderful baby dolls through “adoption.” The Precious Doll Company was a dream of a woman who experienced first-hand the pain of relinquishing a baby for adoption and the joy of becoming a mother to an adopted daughter. It was her vision to establish a company that would realize the story behind every adoption and breathe life into each by creating stories that celebrated the joy of finally bringing the baby home.

It was summer, and a young Mary Beth Wells, gave birth to a beautiful daughter, whom she silently and privately named Kimberly Caryn. It was her struggle to relinquish this baby to parents who could provide a home with love and stability. It remains the most painful decision of her life, to love this child enough to place her with a family who would raise her to be their own.

Years later, Mary Beth found her birth daughter and began to have a relationship with her. Part one of the healing had occurred. Her prayers were answered when she became the mother to Sophia whom she adopted from Guatemala. Sophia became the love of her life. At last, she had two daughters- the circle of adoption to adoption was complete.

It was time to realize another dream- to give birth again, this time to a company that could bring precious dolls into loving homes. She knew, in her heart, that the Precious Baby Doll Company could help tell the stories of babies adopted all over the world, babies that now lived in America with their new families.

The dolls and their stories help any child learn the gift of adoption. Each doll comes with a book that tells the story about their country of birth and the love that brought them to a new world. The books that accompany these dolls tell the story of the journey that brought them home- these are stories of love with arms outstretched in two directions, one giving and one receiving. The stories tell how the children were wanted for such a long time and the supreme happiness in finally bringing these babies home to forever live with their new family.

The Precious Baby Doll Company is dedicated to providing the highest quality standards in clothing, design and story. The dolls are made to be permanent members of the family, with quality and beauty that is durable and precious like its name.

Every adoptive child has two histories and a bright future. It’s the history of the native land, the history of the family to which it is now a member and the future that has yet to unfold. The Precious Baby Doll Company celebrates and respects all three through stories, clothing and accessory lines. The books tell the stories of the beginning of their lives, leaving room for the parents to fill in all the details that made their child so uniquely wonderful. The books affirm the pride in having a home in “two lands”, with a foundation of knowledge about the country of origin as well as a deep love of America.

Source: Precious Baby Doll

Hispanics Celebrate Christmas In Uncertain Economic Times

The Heart of the Holidays

Hispanics Celebrate Christmas In Uncertain Economic Times

Hispanics Celebrate Christmas In Uncertain Economic Times

When it comes to the holidays, Hispanic families have always relied on traditions to celebrate the season. Whether attending Posadas, preparing special family recipes, or just getting together to share memories, traditions strengthen family ties and make the season more special. And during this recession, more than half (52 percent) of Hispanics feel that holiday traditions become more important in difficult economic times, according to a new survey* commissioned by Sears.

“This holiday season more than ever, Americans are getting creative with how they will make the most of, and, celebrate their holidays with everything from adopting new traditions to altering the way they shop,” said Don Hamblen, Sears’ chief marketing officer. “Sears is a company known for its long-standing traditions so we understand just how important traditions are to families. Whether it’s a new twist on an old favorite or something entirely new, Sears continues to look for ways to bring value to our customers this holiday season by helping them create and keep family traditions.”

Nearly all Hispanics (94 percent) plan to practice new traditions, especially when it comes to the gifts they will give. Among those practicing new traditions:

  • Nearly three in five (59 percent) will set a price limit on presents
  • Others will use a grab bag approach (20 percent) or give gifts from a whole group of people to share the costs (15 percent)
  • Many (48 percent) also plan to alter the way they shop this holiday, taking advantage of everything stores have to offer, such as:
    • Sales and coupons (91 percent)
    • Layaway plans (33 percent)
    • 0% financing options (23 percent)
    • Shop at discount stores (81 percent), and
    • Venture out to shopping malls on “Black Friday” (57 percent)

No matter what changes they will make, many Hispanics admit that a holiday without traditions would be worse than a holiday without gifts (52 percent)

This year, the celebrated Sears Holiday Wish Book, a long-time shopping tradition for families to make their Christmas wish lists, is being spiced up with the launch of an interactive, online version available at www.sears.com/wishbook. And for those consumers planning to buy more group gifts this year, the Sears Give Together program offers an easy way for them to do so.

Another long-time tradition, Black Friday, is made easier this year with Sears’ “Black Friday Now!” doorbusters – providing earlier savings on everything from home electronics and kitchen and housewares to jewelry and apparel – on each of the five consecutive Saturdays leading up to Thanksgiving. Sears also offers layaway, which is available both in-store and online, enabling customers to reserve holiday gifts, including Black Friday Now! doorbusters, pay for them over time and pick them up right before the holidays.

ShopYourWay(TM) serves to change traditional holiday shopping altogether by giving customers a wide-variety of new, convenient ways to shop. Sears ShopYourWay offers personalized and convenient shopping options which allows for shopping to revolve around the customer 24/7. With convenient options such as Web2Store and Sears’ Personal Shopper, customers can get what they want, when they want and how they want when they shop in store or online.

For more information, visit www.sears.com.

*An online survey of 400 nationally representative Hispanics ages 18 and older

About Sears, Roebuck and Co.

Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading broadline retailer providing merchandise and related services. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through more than 2,300 Sears-branded and affiliated stores in the United States and Canada, which includes approximately 929 full-line and approximately 1,200 specialty stores in the U.S. Sears, Roebuck also offers a variety of merchandise and services through sears.com, landsend.com, and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, DieHard and Lands’ End — among the most trusted and preferred brands in the U.S. The company is the nation’s largest provider of home services, with more than 12 million service calls made annually. For more information, visit the Sears, Roebuck website at www.sears.com or the Sears Holdings Corporation website at www.searsholdings.com.

About the Survey

The Sears Holiday Traditions Survey was conducted by Kelton Research between Oct. 16, 2009 and Oct. 22, 2009 using an email invitation and an online survey. Quotas are set to ensure reliable and accurate representation of the Hispanic U.S. population ages 18 and over. Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. In this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than three percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.

SOURCE Sears Holdings

Photo courtesy: iStockPhoto

Mega News 1st and Only Interactive News in Hispanic TV

Mega News ‘Edicion Nocturna’ 1st and Only Interactive News in Hispanic Television’

What: Mega TV is proud to be the first and only Hispanic broadcaster to have a news show that gives the community and audience a voice in its content and reporting. “Edicion Nocturna,” airs on Mega News and uses the Internet and new media platforms like Facebook, Twitter, and Skype to give audiences the opportunity to report live and be a part of the news.

How: Hosted by journalist Fernando Del Rincon, one of the most respected political analysts in Mexico and the United States, Mega News “Edicion Nocturna” uses Skype, a free Internet service, to allow the audience to participate via Webcam from anywhere around the world. Twitter and Facebook also play an important role in the way the audience can interact live with the news. Host Del Rincon reads the public’s Tweets on the show as they are submitted.

Several audience interactions have already been successful. A Facebook user recently commented on the controversy of the video of child actors in Puerto Rico who were playing with weapons on Factor Del Rincon News’ Facebook page, essentially turning this viewer into a Web news reporter. The video caused a legal investigation by the island’s Government because they did not know if the weapons were real. Additionally, through the use of Skype, viewers spoke about the Maras and their possible relationship as role models that the children actors in Puerto Rico follow.

“This is a stepping stone for future generations of the media. I feel proud to be a pioneer and a channel of the people’s voice,” said journalist and TV host Fernando Del Rincon.

When: Every Monday through Friday at 10:30 P.M. ET / 7:30 P.M. PT, and 11:30 P.M. in Puerto Rico.

Where: Mega TV Channel 22, Channel 57 in West Palm Beach, Channel 32 in Las Vegas, Channel 169 on DirecTV in Puerto Rico, Channel 30 in Puerto Rico, Channel 38.2 in Orlando, Channel 36.2 in Tampa, Florida, Channel 40.2 in Charleston, Channel 19.2 in Palm Springs, CA, and Channel 405 on DirecTV Mas in the main cities of the United States.

www.mega.tv

SOURCE Spanish Broadcasting System

Papatel Launches Free Phone Service Nationwide to Hispanics

Patented Technology Represents First Non-Internet Based Free Phone Service

Papatel Launches Free Phone Service Nationwide for US Hispanics

Papatel Launches Free Phone Service Nationwide for US Hispanics

Papatel, a new long-distance service that allows customers to call anywhere across the globe for free, today announced that it has launched nationwide after experiencing exponential growth during its test phase. In less than one year, Papatel has garnered more than 80,000 customers who use the service to call loved ones back home at no cost. The service is easy-to-use and takes less than five minutes to join, by logging on to www.papatel.com or calling 1-(866) PAPATEL.

Enrique Baiz, Founder and President of Papatel, commented; “many of us have families abroad, and keeping in touch with them internationally can be very costly. Particularly in this difficult economic climate, Papatel makes it free and easy to keep in touch with loved ones.”

It is so easy. Users establish an account by simply providing basic information including the numbers they will be calling from to make their long-distance calls (whether it be from the cell phone or landline) and they can start using Papatel immediately, with no strings attached. The registration, which takes less than five-minutes, is strictly confidential and the information is never shared with any other entity.

The free service is made possible through an innovative model in which advertisers place ads at the beginning of the calls and after long segments of conversation. Every week, users can acquire 1,000 free points, which allows users to call loved ones in Argentina or Mexico and talk up to 1.5 hours for free. Each time customers listen to an advertisement, they earn points, which provides them with more free long-distance minutes. Consumers can also hear weather reports or their horoscopes if they choose to.

In addition, Papatel offers users Papatel+, which is the company’s prepaid service that provides long distance rates with absolutely no advertisements. Rates to call anywhere around the world start as low as $.01. And, unlike other prepaid phone services, the balance never expires, and there are no hidden fees.

“It is the best deal a user can get for free international calls every week with no strings attached, and our prepaid and pinless international program is truly the top long-distance service in the market today,” added Baiz. “We want potential customers to know Papatel is committed to our promise, that is to offer completely free long distance service always.”

Today, Papatel has nearly 10 patents for this innovative technology, making it the world’s only free long distance service that does not require internet use. For more information or to register for the service, visit www.papatel.com, or call (866) PAPATEL.

About Papatel

Papatel is the world’s first non-internet based free phone service. Based in Miami, FL, the company currently has over 80,000 users in its first year of operation, and is rapidly expanding nationwide. For more information, visit www.papatel.com.

SOURCE Papatel

Hispanic Viewers Consume More Content Via Interactive Outlets

Rentrak Signs Cinelatino – The Leading Spanish Language Movie Channel

— As Hispanic Viewers Consume More Content Via Interactive Outlets, Networks are Turning to Rentrak to Understand the Video-On-Demand Market —

Rentrak Corporation (Nasdaq: RENT), a multi-screen media measurement and research company serving the advertising and entertainment industry, today announced a multi-year deal with Cinelatino, the leading Spanish-language premium film channel in the United States that offers the most current blockbusters and critically-acclaimed titles from Mexico, Latin America, Spain and the United States. To ensure it continues to offer the best programming based on viewer preferences, Cinelatino selected Rentrak’s OnDemand Essentials service in order to have access to detailed video-on-demand (VOD) insights.

“The Hispanic population is the largest and fastest growing demographic group in the U.S. and OnDemand Essentials will provide Cinelatino with key information needed to meet the growing demand for quality Spanish language content on the on-demand platform,” said Carol Hinnant, Senior Vice President of Business Development, Advanced Media and Information division at Rentrak. “With almost 20 different VOD channels targeted at the Hispanic market, Rentrak’s OnDemand Essentials service provides the necessary knowledge and trends to help programmers targeting the Hispanic demographic get a competitive edge by understanding what resonates with consumers.”

“The video-on-demand platform offers significant insight into our consumers’ viewing preferences,” said Jim McNamara, Chairman, Cinelatino. “The information provided by OnDemand Essentials is the knowledge we need to ensure we continue to deliver programming that meets our target consumers’ desires and maintain our position as the leading destination for ‘event’ movies and series in Spanish.”

Rentrak’s OnDemand Essentials processes daily, census-level on-demand data representing 70 million set-top boxes from 33 MSOs and 100% of the top-25 operators offering video-on-demand with their extensive on-demand data being used by more than 125 content provider subscription clients.

About Rentrak Corporation (NASDAQ: RENT)

Rentrak Corporation is an industry-advancing media measurement and research company, serving the most recognizable names in the entertainment industry. Reaching across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak provides exclusive and actionable insight for our clients and partners. From the introduction of our revolutionary Pay-Per-Transaction® distribution and revenue-sharing system, which equipped Rentrak with the intelligence and ability to deal with large, complex data streams, to the company’s exclusive Essentials(TM) suite of services, Rentrak has redefined digital audience measurement. Rentrak is headquartered in Portland, Oregon, with additional offices in Los Angeles, New York City and Miami/Ft Lauderdale. For more information on any of Rentrak’s services, please visit www.rentrak.com.

About Cinelatino

Cinelatino is the leading Spanish-language premium film channel in the United States, with more than 3.6 million subscribers on major cable, satellite and telephony providers throughout North America. Cinelatino offers the most current Spanish-language blockbusters and critically-acclaimed titles from Mexico, Latin America, Spain and the U.S. Cinelatino is jointly-owned by Grupo MVS, InterMedia Partners and Panamax Films.

SOURCE Rentrak Corporation

Most Popular Searches for September Yahoo! En Espanol

Popular Searches for September

Yahoo! En Espanol today announced it’s most popular Searches on Yahoo! Pop for the month ending September 30 (http://espanol.pop.yahoo.com/pop/09-2009/). Yahoo! Pop allows users to access the site and stay in touch with what’s hot and use it as a resource to search for and spot trends. Information on Yahoo! Pop is available and searchable by day, month and category.

The Most Popular Searches for September in Yahoo! Pop include:

    Top 10 Overall Searches:
    1. Twin Towers
    2. Tsunami
    3. Sandra Bullock
    4. Vida Guerra
    5. Qualifiers 2010
    6. Olga Tanon
    7. Whitney Houston
    8. Perez Hilton
    9. Gaby Espino
    10. Megan Fox

Tragedies, present and past, captured the interest of Yahoo! En Espanol users this month. The eighth anniversary of the September 11 terrorist attacks in New York City no doubt propelled users to look for stories and information on the World Trade Center’s Twin Towers. The catastrophic tsunami that struck Samoa on September 29 following an 8.0 magnitude earthquake also topped the list at No. 2; the event left a confirmed 143 people dead and six missing in Samoa.

Yahoo! En Espanol users also searched for info on Sandra Bullock, star of the movie “All About Steve” that opened in September with mixed reviews. The actress, who plays a crossword puzzle constructor, also produced the film.

Propelled by controversy, singers Olga Tanon and Whitney Houston also topped the list. Tanon participated in the criticized Peace Without Borders Concert, held in Havana last month. Houston, interviewed by Oprah, brought to light very private aspects of her drug use and violent marriage. Cuban-American blogger Perez Hilton made headlines after having falsely reported that Jaclyn Smith had committed suicide in Honduras. Venezuelan soap opera star Gaby Espino and Hollywood actress Megan Fox also topped the list.

In addition to the most popular overall topics, Yahoo! Pop also reveals the Top Ten Searches in six other categories: entertainment, music, technology, celebrities, news and sports. During the month of September, the qualifier soccer matches for the World Cup were the number one search in the sports category, attracting the imagination of the fans, who will passionately follow their country’s teams all the way to South Africa next summer. Olga Tanon was No. 1 in the music category and Sandra Bullock topped the Entertainment category.

Updated daily, Yahoo! Pop search results showcase the diverse interests and concerns of U.S. Hispanics around the net, from gorgeous celebrity sightings and salacious political news to funny jokes and the latest consumer obsessions. To come up with the Yahoo! Pop Top 10 list, Yahoo! created a unique algorithm which scans anonymous query logs from Yahoo! Search across a variety of categories to see what themes and trends bubble up to the surface. Individual searches are never used to develop these lists. Every day millions of people visit Yahoo! to search for news, hobbies, curiosities and all types of information. By putting all of the searches together, the site displays the topics that are of most interest to people. To view the most popular searches of the day, click on ‘Pop’ on the Yahoo! En Espanol front page or visit: http://Espanol.pop.yahoo.com/.

About Yahoo!

Yahoo! Inc. is a leading global consumer brand and one of the most trafficked Internet destinations worldwide. Yahoo! is where millions of people go every day to see what is happening with the people and things that matter to them most. Yahoo! helps marketers reach that audience with its unique and compelling advertiser proposition. Yahoo! is headquartered in Sunnyvale, California. For more information, visit http://pressroom.yahoo.com or the company’s blog, Yodel Anecdotal (http://yodel.yahoo.com).

SOURCE Yahoo! En Espanol

Pizza Patron, Pepsi Celebrate Hispanic Heritage

Pizza Patron announced that it has teamed with Pepsi in a national, co-branded promotion in all of its stores to honor National Hispanic Heritage Month.

Pizza Patron, Pepsi Celebrate Hispanic Heritage Month

Pizza Patron, Pepsi Celebrate Hispanic Heritage Month

The promotion began September 1 and was specifically designed to celebrate and honor the Latin culture and lifestyle during Hispanic Heritage Month. It is a bilingual promotion, but Spanish-language dominant. Advertisements for the promotion read, “!Viva Latino! Pizza Patron y Pepsi Festejan el Mes Patrio,” which means, “Pizza Patron and Pepsi celebrate this historic, patriotic month for all Latinos of diverse roots.”

With any 2-liter purchase of Pepsi products through September 30, customers will receive a free phone egrip Non-Slip Strip. The egrip is a protective, silicone material that can be applied to the back of a cell phone to make it easier to handle and prevent it from sliding on any surface.

The free egrip features the Pizza Patron and Pepsi logos, as well as Pizza Patron’s slogan, “Latin Life, Enjoy,” which reinforces the company’s focus while broadening its current customer base by inviting every demographic to enjoy and experience the diversity found within the Latin lifestyle.

Cobranded Campaign for Hispanic Heritage Month between Pizza Patron and Pepsi

Cobranded Campaign for Hispanic Heritage Month between Pizza Patron and Pepsi

“Celebrating the rich history and traditions found within the Latin life and culture is what makes our brand strong,” says Andrew Gamm, brand director for Pizza Patron. “National Hispanic Heritage Month is a chance for us to honor the Latin culture which goes to the core of our company’s values.”

Source: QSR Magazine

Single Men and Single Women Perception of Dating and Weight Differ

New Poll Shows Significant Discrepancy between Single Men’ and Single Females’ Perception of Dating and Weight

New Poll Shows Significant Discrepancy between Single Males' and Single Females' Perception of Dating and Weight

New Poll Shows Significant Discrepancy between Single Males’ and Single Females’ Perception of Dating and Weight

Kirstie Alley, Jessica Simpson, Kelly Clarkson and Oprah have spent years yo-yo dieting, but would they work so hard to be thin if they knew men love them despite the extra pounds? These days, Fat is Fabulous, with reality shows about a heavy bachelor searching for his heavy set sweetheart and zaftig women competing in dance-offs, bringing in big ratings numbers for the Networks. So when Fox’s More to Love Bachelor, Luke Conley, professed to loving big, beautiful women, leading online dating sites Date.com http://www.date.com), Matchmaker.com http://www.matchmaker.com), and Amor.com http://www.amor.com), decided to poll its members to see what they think about dating overweight men or women.

The results were surprising, perhaps even astounding. A whopping 85% of single men professed their love for heavier women with more than 80% of men feeling that overweight women are less bitchy than thin women. These single men thought that overweight women appreciate the attention that men give them and are more loving because of it.

Since the beginning of time, men and women have failed to understand each other and this latest poll shows that this continues. While the majority of men have no issue with an overweight woman, 90% of women think men find extra weight unattractive, and that heavy women have a much harder time dating.

85% of Single Men Would Date Heavy Women; 90% of Single Women Feel Men Can’t See Past a Few Extra Pounds, States Date.com

“These poll results show such a significant discrepancy in the way men feel about dating overweight women, and what women think men are looking for when it comes to relationships. Unfortunately, these types of misconceptions between the sexes are extremely common, and result in a lot of missed dating and relationship opportunities,” said Shira Zwebner, Relationship Advisor for Date.com, Matchmaker.com and Amor.com. “At the end of the day, what’s important to men is that the women they date be open and receptive to being loved and to giving love, not whether or not they’re a perfect size zero. And once overweight women realize that men aren’t just looking for a thin woman, they’ll have a lot more self-confidence when dating, which will ultimately result in more successful romances.”

In a new survey of thousands of male online daters nationwide, conducted in the months of July and August 2009, we asked: Fox’s hit reality show this Summer, More to Love, is about an overweight guy looking for love amongst overweight women. America is one of the fattest nations on the planet; do you prefer dating skinny or overweight women?

Following are the complete results:

A couple of extra pounds is fine by me: 85%

Thin: 15%

We also asked our male members the following: Why do you prefer to date a heavy woman?

Following are the complete results:

I find that overweight women are less bitchy than thin women, they appreciate the attention men give them and are more loving because of it: 80%

Because it matters what’s on the inside, not on the outside: 68.7%

Heavier women are better in bed: 54.2%

Overweight women have more fun, especially those who are happy in their own skin: 12.5%

All of the above: 34.6%

We also asked our male members the following: And if you would date an overweight woman, how heavy can she be?

Following are the complete results:

She can be obese; it doesn’t matter as long as I love her: 79.9%

A couple of pounds overweight, but she should be working on losing it: 63.8%

20 pounds is my limit: 42.5%

I wouldn’t date someone who is overweight: 20.5%

In a new survey of thousands of female online daters nationwide, we asked: Fox’s hit reality show this Summer, More to Love, is about an overweight guy looking for love amongst overweight women. America is one of the fattest nations on the Planet; do you think overweight women have a harder time dating?

Following are the complete results:

Absolutely, men can’t see beyond a few extra pounds: 90.0%

Not really, they’re just single like the rest of us: 10.0%

We also asked our female members the following: Would you date an overweight guy?

Following are the complete results:

Yes, I love a teddy bear, I feel protected by a bigger guy: 87.6%

Depends on how overweight he is, I’d like someone who is health conscious and not a couch potato: 74.3%

No, I want a guy who is fit and keeps in shape: 29.8%

This summer, Date.com asked people on the street what appeals most to them in a mate: looks, brains, physique, money or confidence? Visit http://www.youtube.com/watch?v=URRxN_vA0C8 to view America’s answers!

About Avalanche, LLC

Avalanche operates several leading online dating websites, including Date.com, Matchmaker.com and Amor.com. Date.com launched on Valentine’s Day 1997 and has become one of the world’s most popular dating websites. First started as a Bulletin Board System in 1986, Matchmaker.com is the oldest online dating site. It was acquired by Avalanche in 2006 and targets those singles seeking serious relationships. Amor.com, launched in 2007, is a rapidly growing destination for Hispanic singles. Avalanche hosts more than 10 million members worldwide, with the sites adding over 100,000 members each month. Additional information is available at http://www.date.com

Source: Avalanche.com