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The globalization of Pinterest begins with Mobile

Pinterest has been taking over the world, Pinky! And rightfully so. People from all countries and all languages are pinning on this platform at a tremendously growing rate.

A noticeable globalization of Pinterest begun a couple years ago, when comScore started reporting figures of Pinterest penetration and growth worldwide.

Globalization of Pinterest: A more mobile website

This is what Tracy Chou, Pinterest’s software engineer and a key player in the redesign had to say about it on their blog:

“As we launch in new countries around world, we want to make it easy for everyone to access Pinterest—no matter where you are or what device you’re using. That’s why we recently updated our mobile website.

Now when you visit pinterest.com on mobile, you’ll see the latest version of Pinterest, with a cleaner design and the same features (like more useful pins and related pins) you’d get on the web or our mobile app.

The iOS and Android apps are still the fastest way to access Pinterest, but if you don’t have the apps, the mobile site is a great alternative. Stay tuned for more mobile updates over the next few months!”

Globalization of Pinterest: Great mobile features

Promotional Pins - Read about the Globalization of Pinterest - Photography credits: Pinterest Blog

Promotional Pins – Globalization of Pinterest

Pinterest strived to provide the same experience to mobile visitors than to those that visit the platform’s web and native app version. With a cleaner, pared down version that includes the “more useful” pins and related pins feature. According to Pinterest, 75% of the platform’s traffic comes from native mobile apps on iOS and Android. With an enhanced mobile browser version of the website, it’s likely that the share of mobile activity will get even greater, as those who don’t have the access to apps will get a similar experience.

 

Globalization of Pinterest: What’s ahead

Pinterest’s own Ben Silbermann, CEO & Co-Founder has announced the full deployment of the promotional pins ad network for September, and a possible next step in opening up new streams of revenue for the company.

by Havi Goffan

Photography credits: Pinterest Blog

How to Market to Latinos on Pinterest. Step 2: Understanding User's Intent. A guide to successfully market to Latinos on Pinterest. Don't miss out!
30% of Pinners prefers to be on Pinterest rather than watch TV
What makes for an effective Pinterest strategy
Reverse Showrooming: how to leverage the power of Pinterest
learn to say no

learn to say no

Next Quote? funny inspirational quotes on every post!

The globalization of Pinterest begins with Mobile

Pinterest has been taking over the world, Pinky! And rightfully so. People from all countries and all languages are pinning on this platform at a tremendously growing rate.

A noticeable globalization of Pinterest begun a couple years ago, when comScore started reporting figures of Pinterest penetration and growth worldwide.

Globalization of Pinterest: A more mobile website

This is what Tracy Chou, Pinterest’s software engineer and a key player in the redesign had to say about it on their blog:

“As we launch in new countries around world, we want to make it easy for everyone to access Pinterest—no matter where you are or what device you’re using. That’s why we recently updated our mobile website.

Now when you visit pinterest.com on mobile, you’ll see the latest version of Pinterest, with a cleaner design and the same features (like more useful pins and related pins) you’d get on the web or our mobile app.

The iOS and Android apps are still the fastest way to access Pinterest, but if you don’t have the apps, the mobile site is a great alternative. Stay tuned for more mobile updates over the next few months!”

Globalization of Pinterest: Great mobile features

Promotional Pins - Read about the Globalization of Pinterest - Photography credits: Pinterest Blog

Promotional Pins – Globalization of Pinterest

Pinterest strived to provide the same experience to mobile visitors than to those that visit the platform’s web and native app version. With a cleaner, pared down version that includes the “more useful” pins and related pins feature. According to Pinterest, 75% of the platform’s traffic comes from native mobile apps on iOS and Android. With an enhanced mobile browser version of the website, it’s likely that the share of mobile activity will get even greater, as those who don’t have the access to apps will get a similar experience.

 

Globalization of Pinterest: What’s ahead

Pinterest’s own Ben Silbermann, CEO & Co-Founder has announced the full deployment of the promotional pins ad network for September, and a possible next step in opening up new streams of revenue for the company.

by Havi Goffan

Photography credits: Pinterest Blog

How to Market to Latinos on Pinterest. Step 2: Understanding User's Intent. A guide to successfully market to Latinos on Pinterest. Don't miss out!
30% of Pinners prefers to be on Pinterest rather than watch TV
What makes for an effective Pinterest strategy
Reverse Showrooming: how to leverage the power of Pinterest
learn to say no

learn to say no

Next Quote? funny inspirational quotes on every post!

Females More Likely Than Males to Buy Online in Latin America

Consumers in Brazil and Argentina Most Likely to Make Purchases Online, Females More Likely Than Males to Buy Online in Latin America

comScore, Inc. released results from a study of the e-commerce landscape in Latin America. The study, which surveyed nearly 800 respondents, looked at e-commerce activity across Brazil, Mexico, Argentina, Chile, Colombia and Peru as well as online banking behaviors, mobile activity and Twitter usage. The study found that although the majority of visitors to e-commerce sites in Latin America make purchases online, retailers still face obstacles in converting many consumers to online shoppers due to concerns over transaction security, availability of payment options and the selection of goods available online. The results of the study were also presented to the Latin America E-Commerce Association event held in Bogota on December 1.

Consumers in Brazil and Argentina Most Likely to Make Purchases Online, Females More Likely Than Males to Buy Online in Latin America

Consumers in Brazil and Argentina Most Likely to Make Purchases Online, Females More Likely Than Males to Buy Online in Latin America

“Relative to other global regions, the e-commerce industry in Latin America is still in its infancy, but consumers are showing encouraging signs of adopting the channel,” said Alejandro Fosk, senior vice president of Latin America for comScore. “With 3 out of 5 Internet users in Latin America visiting retail sites each month, it is clear that consumers are interested in online shopping. In order to convert these browsers to buyers, retailers need to address consumers’ concerns about purchasing online in order to help the e-commerce industry develop to its full potential in this region.”

E-Commerce Site Visitors in Brazil Most Likely to Make Purchase

Among those who visited e-commerce sites in Latin America, 79 percent of males reported making an online purchase, while 88 percent of females reported doing so. Across the markets included in the survey, Brazil showed the highest percentage conversion of online e-commerce site visitors to purchasers with 94 percent of visitors in Brazil making an online purchase. Argentina followed at 89 percent, with 84 percent of e-commerce site visitors in Colombia doing so.

Question: Do you make purchase online, in addition to your offline purchases? (Of those that visit e-commerce websites)October and November 2010Source: comScore, Inc.

Percent E-commerce SiteVisitors that MadePurchases Online
Latin America by Gender
Males – Latin America79%
Females – Latin America88%
Country
Brazil94%
Argentina89%
Colombia84%
Mexico82%
Chile71%
Peru63%

Security Reasons the Main Concern for Prospective Online Shoppers

Of those that did not purchase online, security ranked as the main concern among prospective shoppers. Specifically, 68 percent of females listed security concerns as a reason why they do not make purchases online, with 48 percent of males reporting this as a reason. Preferring to shop in person rather than online was also a main deterrent to online shopping, with 38 percent of males and 32 percent of females reporting this as a reason. Consumers also reported that type of payment options offered hindered their adoption of online purchasing (35 percent of males, 32 percent of females) as well as shipping costs (30 percent of males, 42 percent of females).

Question: Why do you not make purchases online? (Of those respondents that did not make purchases online) October and November 2010 Source: comScore, Inc.  (Percent of Latin AmericanConsumers )

Reason for Not Purchasing OnlineMalesFemales
Security reasons48%68%
Prefer shopping in person rather than online38%32%
The type of payment options offered35%32%
Shipping costs30%42%
Not as good of a selection online as offline13%5%

3 out of 4 Online Shoppers in Argentina Prefer to Make Purchases at Local Websites

An analysis of consumer preferences regarding purchasing at international versus local e-commerce websites revealed that consumers in Argentina have the strongest preference to shop at local websites with 3 out of 4 consumers preferring this option. More than half of consumers in Brazil and Colombia also preferred shopping at local websites, while slightly more than half of consumers in Mexico, Chile and Peru preferred international websites for online shopping.

Question: If given one option, would you prefer to shop on International or Local Websites? (Of those respondents that make purchases online) October and November 2010 Source: comScore, Inc. (% of Consumers)

Local WebsitesInternational Websites
Brazil58%42%
Mexico49%52%
Argentina76%24%
Chile49%51%
Colombia55%45%
Peru48%52%

Mr. Fosk added, “Across most markets, consumers show little preference for shopping at international versus local e-commerce Websites, revealing that this differentiation is of minor consideration in consumers’ online buying decisions. Both local and international retailers have the opportunity to penetrate the Latin America region.”

i have a feeling that my guardian angel

i have a feeling that my guardian angel

SOURCE comScore, Inc.

August 2010 U.S. Search Engine Rankings

It is really perplexing that with the evident number of online searches, added to the fact that people themselves perform these searches in order to find what they need, are curious about or want to investigate, compare or purchase, that due importance is not placed on Search Engine Optimization. Remember it’s not who you know, it’s who knows you.

Target Latino

*******************************************************************************

Google Sites led the explicit core search market in August with 65.4 percent of searches conducted.

 

U.S. Explicit Core Search

Google Sites led the U.S. explicit core search market in August with 65.4 percent market share, followed by Yahoo! Sites with 17.4 percent (up 0.3 percentage points) and Microsoft sites with 11.1 percent (up 0.1 percentage points). Ask Network captured 3.8 percent of explicit core searches, followed by AOL LLC with 2.3 percent.

________________________________________________________________

comScore Explicit Core Search Share Report*

August 2010 vs. July 2010 Total U.S. – Home/Work/University Locations

Source: comScore qSearch              ________________________                          .

Core Search Entity            Explicit Core Search        Share (%) Jul-10    Aug-10        Point Change

Total Explicit Core Search         100.0%    100.0%               N/A

Google Sites                                      65.8%     65.4%                 -0.4

Yahoo! Sites                                     17.1%     17.4%                    0.3

Microsoft Sites                                 11.0%     11.1%                    0.1

Ask Network                                      3.8%      3.8%                    0.0

AOL LLC Network                           2.3%      2.3%                     0.0

________________________________________________________________

*“Explicit Core Search” excludes contextually driven searches that do not reflect specific user intent to interact with the search results.

Nearly 15.7 billion explicit core searches were conducted in August. Google Sites ranked first with 10.3 billion searches, followed by Yahoo! Sites in second with 2.7 billion (up 3 percent) and Microsoft Sites in third with 1.7 billion (up 2 percent). Ask Network accounted for 598 million explicit core searches (up 2 percent) followed by AOL LLC Network with 366 million.

_________________________________________________________________

comScore Explicit Core Search Query Report

August 2010 vs. July 2010 Total U.S. – Home/Work/University Locations

Source: comScore qSearch                            __________________________             .

Core Search Entity            Explicit Core Search                Queries (MM)

Jul-10    Aug-10                Percent Change

Total Explicit Core Search             15,589    15,695                              1%

Google Sites                                        10,263    10,259                             0%

Yahoo! Sites                                           2,661     2,728                              3%

Microsoft Sites                                       1,712     1,744                              2%

Ask Network                                              588       598                              2%

AOL LLC Network                                   365       366                              0%

_________________________________________________________________

U.S. Total Core Search

Google Sites accounted for 60.5 percent of total core search queries conducted, followed by Yahoo! Sites with 21.0 percent and Microsoft Sites with 12.8 percent. Ask Network captured 3.5 percent of total search queries, followed by AOL LLC with 2.2 percent.

_______________________________________________________

comScore Total Core Search Share Report*

August 2010 vs. July 2010 Total U.S. – Home/Work/University Locations

Source: comScore qSearch                    ________________________           .

Core Search Entity    Total Core Search                   Share (%)

Jul-10    Aug-10                 Point Change

Total Core Search              100.0%    100.0%                          N/A

Google Sites                              61.6%     60.5%                          -1.1

Yahoo! Sites                             20.1%     21.0%                             0.9

Microsoft Sites                         12.6%     12.8%                             0.2

Ask Network                                3.5%      3.5%                             0.0

AOL LLC Network                    2.2%      2.2%                              0.0

_______________________________________________________

* “Total Core Search” is based on the five major search engines, including partner searches, cross-channel searches and contextual searches. Searches for mapping, local directory, and
user-generated video sites that are not on the core domain of the five search engines are not included in these numbers.

Americans conducted more than 16.9 billion total core search queries in August with Google Sites leading with 10.3 billion searches, followed by Yahoo! Sites with 3.6 billion and Microsoft Sites with 2.2 billion.

_________________________________________________________

comScore Total Core Search Query Report

August 2010 vs. July 2010 Total U.S. – Home/Work/University Locations

Source: comScore qSearch                           _______________________      .

Core Search Entity    Total Core Search             Queries (MM)

Jul-10    Aug-10               Percent Change

Total Core Search                  16,673    16,950                          2%

Google Sites                             10,263    10,259                          0%

Yahoo! Sites                                 3,351     3,562                         6%

Microsoft Sites                            2,106     2,166                         3%

Ask Network                                   588       598                         2%

AOL LLC Network                         365       366                         0%

_________________________________________________________

A Note about September 2010 Search Reporting

comScore’s ability to report qSearch data for September 2010 will not be impacted by recent changes in the search landscape, including the introduction of Google Instant Search and Microsoft’s powering of specific channels of search activity within Yahoo! Google’s introduction of Instant Search does not disrupt comScore’s ability to measure search activity consistently, but does introduce a new dynamic that will be addressed in our data collection methodology.

Source comScore

the rat race Lily Tomlin #quotes

the rat race Lily Tomlin #quotes

What do people do with cellphones?

Accessing of social networking sites or blogs also saw significant growth, increasing 2.6 percentage points to 20.8 percent of mobile subscribers.

Accessing of social networking sites or blogs also saw significant growth, increasing 2.6 percentage points to 20.8 percent of mobile subscribers.

Mobile Content Usage

65.2 percent of U.S. mobile subscribers used text messaging on their mobile device in May, up 1.4 percentage points versus the prior three month period, while browsers were used by 31.9 percent of U.S. mobile subscribers (up 2.3 percentage points). Subscribers who used downloaded applications comprised 30.0 percent of the mobile audience, representing an increase of 2.1 percentage points from the previous period. Accessing of social networking sites or blogs also saw significant growth, increasing 2.6 percentage points to 20.8 percent of mobile subscribers.

____________________________________________________________________________

Mobile Content Usage

3 Month Avg. Ending May 2010 vs. 3 Month Avg. Ending Feb. 2010

Total U.S. Age 13+

____________________________________________________________________________

Share (%) of Mobile Subscribers

Feb-10    May-10    Point Change

Total Mobile Subscribers                            100.0%    100.0%        N/A

Sent text message to another phone           63.8%       65.2%          1.4

Used browser                                                     29.6%       31.9%          2.3

Used downloaded apps                                   27.9%       30.0%         2.1

Played games                                                      21.8%       22.5%        0.7

Accessed social networking site or blog     18.2%       20.8%        2.6

Listened to music on mobile phone             13.1%       14.3%          1.2

____________________________________________________________________________

Source: comscore

love it!!

love it!!

Next Quote? funny inspirational quotes on every post!

Consumer Searches on Life Insurance Climb

Target Latino’s note: What I would like to know is  if the growth of the U.S. aging population has an impact on the growth in life insurance searches.

Consumer Searches on Life Insurance Climb

Consumer Searches on Life Insurance Climb

Searches for life insurance information grew to 16.6 million queries, an increase of 15 percent versus the previous year, as more consumers turned to the Web to research policies.

“As more Americans utilize the Internet to research life insurance policies for themselves or family members, it is increasingly important for insurers to have a strong brand presence online,” said comScore director Susan Engleson. “Now more than ever, the Internet is playing an important role in this complex financial planning decision and insurers are experiencing varying degrees of success at meeting online consumers’ needs.”

Consumer Searches on Life Insurance Climb

In 2009, searches containing the term ‘life insurance’ grew 15 percent from the previous year to reach 16.6 million searches. During the same time period, consumers requested 2 million online quotes for life insurance, demonstrating Americans’ increased comfort and reliance on the Internet when shopping for complex financial services.

_________________________________________________________________

Total Searches on Phrases Containing the Term ‘Life Insurance’*

2009 vs. 2008

Total U.S. – Home/Work/University Locations

Source: comScore Marketer

Searches (MM)

2008       2009     Percent Change

Life Insurance Searches       14.4       16.6         15%

_________________________________________________________________

*Based on broad match of the search term “life insurance”

An analysis of the top insurance sites visited following searches including the term “life insurance” revealed that MetLife.com was the most frequented insurance site visited as a result of the search, with 5.8 percent of total search clicks (paid and organic) landing on MetLife.com. NewYorkLife.com was the second most referred site with 2.8 percent of search clicks, followed by StateFarm.com with 2.5 percent.

_________________________________________________________________

Top Insurance Sites Visited as a Result of ‘Life Insurance’ Searches*

Q4 2009

Total U.S. – Home/Work/University Locations

Source: comScore Marketer

% of Referred Search Clicks for

‘Life Insurance’ Searches

MetLife.com                          5.8%

NewYorkLife.com                      2.8%

StateFarm.com                        2.5%

SelectQuote.com                      1.7%

Accuquotelife.com                    1.6%

GerberLife.com                       1.5%

RelianceLife.com                     1.4%

GlobeontheWeb.com                    1.2%

Prudential.com                       1.2%

HSBC.com                             1.1%

_________________________________________________________________

*Based on broad match of the search term “life insurance”

Ms. Engleson continued, “The Web gives insurers another touch point to engage with consumers on various levels. Whether it’s providing information on coverage options or fulfilling a quote request, the Internet often represents a critical decision-making phase in the life insurance purchase funnel.”

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.