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Accessing of social networking sites or blogs also saw significant growth, increasing 2.6 percentage points to 20.8 percent of mobile subscribers.

Accessing of social networking sites or blogs also saw significant growth, increasing 2.6 percentage points to 20.8 percent of mobile subscribers.

Mobile Content Usage

65.2 percent of U.S. mobile subscribers used text messaging on their mobile device in May, up 1.4 percentage points versus the prior three month period, while browsers were used by 31.9 percent of U.S. mobile subscribers (up 2.3 percentage points). Subscribers who used downloaded applications comprised 30.0 percent of the mobile audience, representing an increase of 2.1 percentage points from the previous period. Accessing of social networking sites or blogs also saw significant growth, increasing 2.6 percentage points to 20.8 percent of mobile subscribers.

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Mobile Content Usage

3 Month Avg. Ending May 2010 vs. 3 Month Avg. Ending Feb. 2010

Total U.S. Age 13+

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Share (%) of Mobile Subscribers

Feb-10    May-10    Point Change

Total Mobile Subscribers                            100.0%    100.0%        N/A

Sent text message to another phone           63.8%       65.2%          1.4

Used browser                                                     29.6%       31.9%          2.3

Used downloaded apps                                   27.9%       30.0%         2.1

Played games                                                      21.8%       22.5%        0.7

Accessed social networking site or blog     18.2%       20.8%        2.6

Listened to music on mobile phone             13.1%       14.3%          1.2

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Source: comscore

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African Americans, Hispanics Lead Mobile Internet Growth

African Americans, Hispanics Lead Mobile Internet Growth

African Americans, Hispanics Lead Mobile Internet Growth

English-speaking Hispanics have made impressive gains in their use of mobile Internet, according to a study by the Pew Internet & American Life Project.

Between 2007 and 2009, the percentage of English-speaking Hispanics who reported going online via handheld device on a typical day climbed from 18% to 29%. African Americans registered an even bigger increase, from 12% to 29%. Both groups outpaced the growth in white users’ reported use of a handheld device to access the Internet on a typical day, which only grew from 9% to 17%.

The Hispanics surveyed reported the highest penetration of cell phone ownership, at 89%. On a typical day, 14% of English-speaking Hispanics reported playing music and 5% reported watching video on a cell phone or PDA. In terms of overall digital activities, English-speaking Hispanics who are online or are cell phone users outscored the other two groups.

The study was conducted in English, so the Hispanic population surveyed was skewed to a higher socioeconomic group, the study notes. When Spanish speakers were factored in to Pew’s Dec. 2008 study, the rate of broadband penetration in Hispanic homes was counted at 37%, while in the most recent study of English-speaking Hispanics, the rate was 68%.
Source: Billboard.biz – By Ayala Ben-Yehuda, L.A.