Posts

Trending Now! Adoptable Trends with Dieste

Find out more about Dieste and “Adoptable Trends,” their latest campaign for Dallas Pets Alive! Are you in?

DPA Adoptable Trends Campaign info graphic by Dieste

DPA Adoptable Trends Campaign info graphic by Dieste

To provide marketing solutions for multicultural markets is a challenge for most, especially when targeting people’s good will, but not for Dieste. Last year this award-winning multicultural marketing agency, together with Dallas Pets Alive! (DPA!) were able to help save dog’s lives through their campaign “muttbombing!” The response was so massive that got media coverage in every continent, except Antarctica.

Using the power of Instagram, selfies and Photoshop, they were able to help shelter dogs find loving homes. The campaign has been a success, with a $0 investment they helped increase the number of adoptions by 55% giving some well-deserving dogs a second chance in life.

This year Dieste has launched “Adoptable trends” – turning shelter dogs into trending topics – their brand-new campaign for Dallas Pets Alive that leverages social media and search to give new and unique names to rescued dogs and, therefore, improve their chances of being adopted. Of course, as we always admired their work and we have a huge soft spot for shelter pups, we decided to contact Dieste to find out more about their “Adoptable Trends” campaign.

The Adoptable Trends Campaign Unveiled

Q. We have been hearing a lot about your new campaign “Adoptable trends”. Could you share more about how the concept was created?

A. Shelter dogs face a harsh reality. They lack attention and online exposure for them to find a permanent home. This gave us the idea of naming the adoptable dogs after the hottest trending topics. Then, “Lemmon” became “Interrupting Kanye,” “Sadie” became the famous social media debate “What color is this dress” and by sharing about them on social media, they were able to trend and get their much needed exposure.

Q. The idea of redirecting the attention trends get towards the dogs is brilliant. But you did more than just help these dogs, didn’t you?

A. Well, yes, we wanted to give trending topics a social purpose and make shelter pups “trendy.”

Q. Tell us a bit more about your client’s cause.

A. There are 6-8 million dogs and cats entering U.S. shelters every year and only about half are adopted. The other half is not as lucky. On top of that some shelters euthanize animals after a few weeks. Our clients’ mission is to promote and provide the resources, education and programs needed to eliminate the killing of companion animals.

Q. And now that they are trending what have the results been so far?

A. These are partial results as the campaign is still “live.” The average Twitter engagement performance for the “Adoptable Trends” campaign has almost doubled (from 2% before the campaign to 3.7% during the campaign, as of now.) The average engagement on campaign related posts is of 6.2%. From February 14th to March 23rd, the #AdoptableTrends has reached 751,725 Impressions. Traffic to the site has almost doubled and we had four times more adoptions than with last year’s campaign.

Q. Truly impressive. Now, let’s talk about Dieste. What do you consider to be your core strengths?

A. Our core strength is as simple as a twitter post: Dieste develops creative solutions and services to grow our clients’ businesses.

Q. What differentiates you from other Hispanic Marketing agencies in the market?

A. Two things mark the difference. Our very talented people and the fresh approach we take to Multicultural Marketing. We call it Multicultural Marketing Re-imagined. We have a data-driven process that uses quantitative storytelling and genuine cultural insights to deliver results. No anecdotes. No stereotypes. Data.

Thank you, Dieste, for these extraordinary, powerful, and engaging campaigns. We look forward to seeing more of your fantastic work!!!

We thought these adorable pups deserved even more exposure, so we are featuring them on our site as well.

Adoptable trends campaign by Dieste

Adoptable trends campaign by Dieste

If you’d like to know more about turning shelter dogs into trending topics, visit Adoptabletrends.com or search in social media for the #adoptabletrends hashtag.

9 MINI Cooper’s Ambient and Guerilla Marketing Ads

BMW MINI Cooper advertisements always hit a chord. Enjoy these 9 most memorable ambient and guerilla marketing ads and campaigns!

We are constantly amazed by the creativity of BMW MINI Cooper’s ambient and guerilla marketing ads campaigns and how they constantly improve the brand’s positioning and manage to capture our attention. These campaigns display an outstanding level of originality, vision and overall memorability. So, we decided to select a few of our favorite campaigns and share them with you.

TBWA, ‘It’s more fun in a Mini , BMW / Ambient’, 2003

TBWA, ‘It’s more fun in a Mini , BMW / Ambient’, 2003

MINI Cooper fun ambient ad ‘It’s more fun in a MINI’

Do you remember the fun times playing with those matchbox cars? In 2003 TBWA reminded us we can always desire a big boy toy. The ambient campaign featuring a real MINI Cooper in a box was able to send the message to the public of all ages: “It’s always more fun in a MINI.”

As part of the guerilla marketing ads campaign, MINI will be traveling from city to city offering test drives of the Countryman and 3 of its closest competitors.

As part of the guerilla marketing ads campaign, MINI will be traveling from city to city offering test drives of the Countryman and 3 of its closest competitors.

KISS helps MINI Rock the Rivals for a great cause

What happens when you combine trendy cars and rock and roll? You will get every grown man’s attention for a great cause. A great example is the campaign MINI USA had on 2011 in collaboration with the rock band KISS. Custom-painted and designed cars that resemble the famous painted faces of each KISS member were autographed by the band and prepared for their auction on Father’s Day.

Named “The MINI Rocks and Rivals” the movement aimed to promote vehicle wraps with the special KISS design, giving their customers another way to add a personal touch to their vehicles. Even more important for this campaign was to raise funds for UNICEF to support children in Japan.

Clever guerilla marketing ads Campaign | Empty packaging was left on the street in Amsterdam after Christmas to make it look like someone had received boxed and wrapped MINI.

Clever guerilla marketing ads Campaign | Empty packaging was left on the street in Amsterdam after Christmas to make it look like someone had received boxed and wrapped MINI.

Clever guerilla marketing ads MINI Cooper Box Packaging

This guerilla marketing ad for MINI Cooper is outstanding. Imagine finding someone in your city got a boxed and wrapped MINI for Christmas. The ambient ad held on the streets of Amsterdam related with the tradition of Christmas gift giving is extremely clever!

Best Latino Advertising Campaigns
Mini cooper ad "Let's Motor"

Mini cooper ad “Let’s Motor”

Ambient ads that go full speed ahead

A MINI billboard strategically placed beside two curved palm trees create an illusion of speed and power. It is a prove of ingenuity and vision. True, it can only be used where palms like these have grown by a billboard, but it works!

Real building turned into a giant MINI Cooper vending machine | Guerilla marketing ads

Mini Cooper Vending Machine Building Advertisement

Incredible ambient ads for the MINI Cooper

What better way to catch the eye of all passers and pedestrians in a busy city than turned a building into a giant MINI Cooper vending machine? This brilliant idea of Crispin Porter + Bogusky makes us wonder, could you really not notice it? And, which color to choose today?

 

MINI Cooper Tongue Advertisement | MINI Countryman Expect Big Things

MINI Cooper Tongue Advertisement

MINI Countryman Expect Big Things

A large lizard trapping a birth with his tongue might have persuaded you to search for ‘MINI big things.” If you lived in London, Birmingham during the Tongue Campaign of MINI Countryman, then you are one of the lucky ones. Only four customized billboards that incorporated half life-size fiberglass models of the MINI Countryman were placed along the city. This advertisement was able to make people notice the considerably larger size of the MINI Countryman when comparing with the standard MINI Cooper.

Best Halloween Ads: Trick or Treat?
Roundhouse Mini Cooper London guerilla marketing ads

Roundhouse Mini Cooper London guerilla marketing ads

Roundhouse Mini Cooper London ban boredom

This is another example of how to use an amazing ambient ad and get a great response from the public. It comes from MINI UK. During the 2008 campaign “Ban boredom”, a MINI cooper was uploaded to the billboard at the Roundhouse in London. It uses the simple idea of targeting boredom with the entire arsenal.

Halloween Mini Cooper advert “We only come out at night.”

Halloween Mini Cooper advert “We only come out at night.”

Halloween Mini Cooper advert

And we continue with fresh and fun ideas. This particular one exemplifies how creativity combined with knowledge of your target costumer and their culture work perfectly when advertising a popular product.  Halloween Mini Cooper advert states “We only come out at night.”

This is not a Mini it's a Subway entrance! Add people climbing in and out suggests the space in a Mini! | 9 MINI Cooper ambient and guerilla marketing ads

This is not a Mini it’s a Subway entrance! Add people climbing in and out suggests the space in a Mini!

MINI Cooper Train Station Ad

Another advertisement that clearly out stands was placed at the train station in Zurich. Creating the impression of people going in and out of the MINI Cooper clearly helps us find the MINI Cooper surprisingly roomy. This one is definitely one of my favorite advertisements by MINI Cooper.

Bus advertising examples that go the distance!

MINI Cooper sells fun to this loyal and bonded group of customers. They identify themselves with the quirky, trendy, retro and one-of-a-kind vehicle line. This message must continue to resonate through its overall marketing theme of the company’s successful word-of-mouth campaign.

Let’s MINI!

 

Quote of the Day: Everybody loves you until you become competition

Quote of the Day

Next Quote? funny inspirational quotes on every post!

Image credits: inventorspot dot com, adsoftheworld.com

Bus advertising examples that go the distance!

Bus advertising is not something new. Trucks and buses have been wrapped with ads for a long time. But, who remembers what was advertised on the side of a bus on a simple banner one week ago, lest a year ago?

When bus advertising campaigns are infused with great creative, brands and their messages become memorable and hope not to cause a traffic incident. 😉

Tempting bus advertising examples

I wish I knew the creatives behind the Mars truck advertisement campaign so I could give them credit. This truck will make you drool for a bite of candy, truck size candy. 

Best Truck Advertising by Mars

Best Truck Advertising by Mars

VISA for foodies campaign.

Win a $5,000 Foodie experience with this original Visa bus advertising

Win a $5,000 Foodie experience with this original Visa bus advertising

Bus advertising as part of a Guerilla Campaign

Charmin, one of the first “true” american only brands I came in contact with while in college, soon became one of my favorite brands. Mr. Whipple accounted for a highly memorable campaign. This bus experience was part of the New York “Go in style” campaign by Agency Publicis New York in 2009 where P&G built 20 bathroom stalls with attendants in Times Square for a product launch. Tourists were driven to the Charmin bathroom stalls on these buses.

A very expensive BTL campaigns with great branding and awareness results. The bus contributed 200,000 impressions and 23% increased awareness for the stalls.

Charmin bus advertising - Guerrilla Marketing | This bus experience was part of the New York “Go in style” campaign by Agency Publicis New York in 2009 where P&G built 20 bathroom stalls with attendants in Times Square for a product launch. Tourists were driven to the Charmin bathroom stalls on these buses. A very expensive BTL campaigns with great branding and awareness results. The bus contributed 200,000 impressions and 23% increased awareness for the stalls.

Charmin bus advertising – Guerrilla Marketing

Absolutely smashing trompe l’oeuil bus advertisement example for Specsavers in Frankton, New Zealand. Specsavers in New Zealand ran an advertising campaign promoting Specsavers Frankton on the back of what appears to be an Intercity bus. Parked at Frankton Airport, near Queenstown, the bus appears to have backed into a bus stop sign. “Should have gone to Specsavers Frankton”.

Specsavers in New Zealand ran an advertising campaign promoting Specsavers Frankton on the back of what appears to be an Intercity bus. Parked at Frankton Airport, near Queenstown, the bus appears to have backed into a bus stop sign. “Should have gone to Specsavers Frankton”.

“Should have gone to Specsavers Frankton”.

All Laundry Detergent Bus Advertisement campaign “How much can one small bottle clean?” was part of a 2006 guerrilla campaign where Manhattanites had to spot the bus to participate. Hard to miss! 

All Laundry Detergent Bus Advertisement campaign "How much can one small bottle clean?" was part of a 2006 guerrilla campaign where Manhattanites had to spot the bus to participate. Hard to miss! 

All Laundry Detergent Bus Advertisement campaign. Hard to miss!

Bus advertising examples for job hunters

Careerbuilder’s “Don’t jump” bus campaign makes up for the best use of a bus space ad. Looking down from tall (and short) office buildings, the message is clearly visible: “ don’t jump. careerbuilder.com.” “Don’t Jump” advertising campaign won several awards, among them a Bronze Lion from Cannes, France, one of only eight Bronze Lions awarded to U.S. advertising firms in the “press & poster” category. The campaign, created by The Martin Agency, debuted on the tops of public buses in New York and San Francisco.

Careerbuilder's "Don't jump" bus campaign makes up for the best use of a bus space ad. Looking down from tall (and short) office buildings, the message is clearly visible: “ don't jump. careerbuilder.com.”

Careerbuilder’s “Don’t jump” bus campaign makes up for the best use of a bus space ad.

Monster.com “Wrong job” bus advertising campaign by JWT Hong Kong for the China market. “Stuck in the wrong job?” the tagline reads.

Monster.com "Wrong job" bus advertising campaign by JWT Hong Kong for the China market. "Stuck in the wrong job?" the tagline reads.

“Stuck in the wrong job?”

Original bus advertising examples

Keep Holland Clean bus advertisement “Don’t turn the bus into a garbage truck.” It’s just as easy to throw your trash in the waste bin. Grey Amsterdam wanted people to treat public buses with respect. They leave they’re garbage on it. So they asked people not to turn their bus into a garbage truck. It’s just as easy to throw your trash in the waste bin. By Grey Amsterdam, The Netherlands. 2008  Client: Keep Holland Clean Foundation

Keep Holland Clean bus advertisement "Don’t turn the bus into a garbage truck." It’s just as easy to throw your trash in the waste bin. By Grey Amsterdam.

Keep Holland Clean bus advertisement “Don’t turn the bus into a garbage truck.” It’s just as easy to throw your trash in the waste bin. By Grey Amsterdam.

Sam Ash has put an interesting spin on the MTA’s articulated buses with this outstanding example of bus advertising.

Sam Ash has put an interesting spin on the MTA's articulated buses with this outstanding example of bus advertising.

Sam Ash | Outstanding example of bus advertising.

Weight watchers bus advertising campaign, need I say more?

Weight watchers bus advertising campaign, need I say more?

Weight watchers bus advertising campaign

Bus advertising examples from down under: Community first credit union because finances are also creative. Agency: I.D.E.A.S. 2011 Australia

Bus advertising examples from down under: Community first credit union because finances are also creative. Agency: I.D.E.A.S. 2011 Australia

Community First credit union because finances can also be creative

The Bus Crash ad was developed at Smart, Melbourne London double decker red bus graphics London helping children be children again.

The Bus Crash ad was developed at Smart, Melbourne London double decker red bus graphics London helping children be children again.

London double-decker bus advertisement.

Super creative bus advertisement for Yodobashi camera store. Yodobashi is a large (if not the largest) camera store chain in Japan.

Super creative bus advertisement for Yodobashi camera store. Yodobashi is a large (if not the largest) camera store chain in Japan.

Camera store bus advertising

Road Safety Bus Advertisement Campaign that highlights the importance of signaling with your hand before crossing the street. Client: Secretaria Municipal de Mobilidade e Trânsito (SMT) Brazil.

Road Safety Bus Advertisement Campaign that highlights the importance of signaling with your hand before crossing the street. Client: Secretaria Municipal de Mobilidade e Trânsito (SMT) Brazil.

Look both ways before crossing the road.

Coming soon, my favorite bus stop advertising campaigns. Here is a sample:

Pepsi creative truck advertisement

Pepsi creative truck advertisement

Pepsi‘s bus stop ad in London might be the best use of augmented reality yet Waiting for a bus to arrive can quickly become an excruciatingly dull experience, so Pepsi decided to bring some surprises to a London bus shelter to make waiting a bit more interesting. For its latest ad campaign, Pepsi Max used augmented reality to turn a bus shelter’s wall into a fake window that appeared to show flying saucers, an attacking robot, and a loose tiger — among other unlikely subjects — making their way down the street. Pepsi doesn’t say exactly what it used to make the illusion happen, but it appears to have relied primarily on a camera outside the shelter that let it capture people and vehicles on the street. By the looks of it, no one was fooled for long — but it certainly had plenty of people doing double takes.

Adoptable trends campaign by Dieste
Have a Social Media Crisis Plan

 

You must be the change you wish to see in the world --Ghandhi

You must be the change you wish to see in the world –Ghandhi

Next Quote? funny inspirational quotes on every post!

Trending Now! Adoptable Trends with Dieste

Find out more about Dieste and “Adoptable Trends,” their latest campaign for Dallas Pets Alive! Are you in?

DPA Adoptable Trends Campaign info graphic by Dieste

DPA Adoptable Trends Campaign info graphic by Dieste

To provide marketing solutions for multicultural markets is a challenge for most, especially when targeting people’s good will, but not for Dieste. Last year this award-winning multicultural marketing agency, together with Dallas Pets Alive! (DPA!) were able to help save dog’s lives through their campaign “muttbombing!” The response was so massive that got media coverage in every continent, except Antarctica.

Using the power of Instagram, selfies and Photoshop, they were able to help shelter dogs find loving homes. The campaign has been a success, with a $0 investment they helped increase the number of adoptions by 55% giving some well-deserving dogs a second chance in life.

This year Dieste has launched “Adoptable trends” – turning shelter dogs into trending topics – their brand-new campaign for Dallas Pets Alive that leverages social media and search to give new and unique names to rescued dogs and, therefore, improve their chances of being adopted. Of course, as we always admired their work and we have a huge soft spot for shelter pups, we decided to contact Dieste to find out more about their “Adoptable Trends” campaign.

The Adoptable Trends Campaign Unveiled

Q. We have been hearing a lot about your new campaign “Adoptable trends”. Could you share more about how the concept was created?

A. Shelter dogs face a harsh reality. They lack attention and online exposure for them to find a permanent home. This gave us the idea of naming the adoptable dogs after the hottest trending topics. Then, “Lemmon” became “Interrupting Kanye,” “Sadie” became the famous social media debate “What color is this dress” and by sharing about them on social media, they were able to trend and get their much needed exposure.

Q. The idea of redirecting the attention trends get towards the dogs is brilliant. But you did more than just help these dogs, didn’t you?

A. Well, yes, we wanted to give trending topics a social purpose and make shelter pups “trendy.”

Q. Tell us a bit more about your client’s cause.

A. There are 6-8 million dogs and cats entering U.S. shelters every year and only about half are adopted. The other half is not as lucky. On top of that some shelters euthanize animals after a few weeks. Our clients’ mission is to promote and provide the resources, education and programs needed to eliminate the killing of companion animals.

Q. And now that they are trending what have the results been so far?

A. These are partial results as the campaign is still “live.” The average Twitter engagement performance for the “Adoptable Trends” campaign has almost doubled (from 2% before the campaign to 3.7% during the campaign, as of now.) The average engagement on campaign related posts is of 6.2%. From February 14th to March 23rd, the #AdoptableTrends has reached 751,725 Impressions. Traffic to the site has almost doubled and we had four times more adoptions than with last year’s campaign.

Q. Truly impressive. Now, let’s talk about Dieste. What do you consider to be your core strengths?

A. Our core strength is as simple as a twitter post: Dieste develops creative solutions and services to grow our clients’ businesses.

Q. What differentiates you from other Hispanic Marketing agencies in the market?

A. Two things mark the difference. Our very talented people and the fresh approach we take to Multicultural Marketing. We call it Multicultural Marketing Re-imagined. We have a data-driven process that uses quantitative storytelling and genuine cultural insights to deliver results. No anecdotes. No stereotypes. Data.

Thank you, Dieste, for these extraordinary, powerful, and engaging campaigns. We look forward to seeing more of your fantastic work!!!

We thought these adorable pups deserved even more exposure, so we are featuring them on our site as well.

Adoptable trends campaign by Dieste

Adoptable trends campaign by Dieste

If you’d like to know more about turning shelter dogs into trending topics, visit Adoptabletrends.com or search in social media for the #adoptabletrends hashtag.

9 MINI Cooper’s Ambient and Guerilla Marketing Ads

BMW MINI Cooper advertisements always hit a chord. Enjoy these 9 most memorable ambient and guerilla marketing ads and campaigns!

We are constantly amazed by the creativity of BMW MINI Cooper’s ambient and guerilla marketing ads campaigns and how they constantly improve the brand’s positioning and manage to capture our attention. These campaigns display an outstanding level of originality, vision and overall memorability. So, we decided to select a few of our favorite campaigns and share them with you.

TBWA, ‘It’s more fun in a Mini , BMW / Ambient’, 2003

TBWA, ‘It’s more fun in a Mini , BMW / Ambient’, 2003

MINI Cooper fun ambient ad ‘It’s more fun in a MINI’

Do you remember the fun times playing with those matchbox cars? In 2003 TBWA reminded us we can always desire a big boy toy. The ambient campaign featuring a real MINI Cooper in a box was able to send the message to the public of all ages: “It’s always more fun in a MINI.”

As part of the guerilla marketing ads campaign, MINI will be traveling from city to city offering test drives of the Countryman and 3 of its closest competitors.

As part of the guerilla marketing ads campaign, MINI will be traveling from city to city offering test drives of the Countryman and 3 of its closest competitors.

KISS helps MINI Rock the Rivals for a great cause

What happens when you combine trendy cars and rock and roll? You will get every grown man’s attention for a great cause. A great example is the campaign MINI USA had on 2011 in collaboration with the rock band KISS. Custom-painted and designed cars that resemble the famous painted faces of each KISS member were autographed by the band and prepared for their auction on Father’s Day.

Named “The MINI Rocks and Rivals” the movement aimed to promote vehicle wraps with the special KISS design, giving their customers another way to add a personal touch to their vehicles. Even more important for this campaign was to raise funds for UNICEF to support children in Japan.

Clever guerilla marketing ads Campaign | Empty packaging was left on the street in Amsterdam after Christmas to make it look like someone had received boxed and wrapped MINI.

Clever guerilla marketing ads Campaign | Empty packaging was left on the street in Amsterdam after Christmas to make it look like someone had received boxed and wrapped MINI.

Clever guerilla marketing ads MINI Cooper Box Packaging

This guerilla marketing ad for MINI Cooper is outstanding. Imagine finding someone in your city got a boxed and wrapped MINI for Christmas. The ambient ad held on the streets of Amsterdam related with the tradition of Christmas gift giving is extremely clever!

Best Latino Advertising Campaigns
Mini cooper ad "Let's Motor"

Mini cooper ad “Let’s Motor”

Ambient ads that go full speed ahead

A MINI billboard strategically placed beside two curved palm trees create an illusion of speed and power. It is a prove of ingenuity and vision. True, it can only be used where palms like these have grown by a billboard, but it works!

Real building turned into a giant MINI Cooper vending machine | Guerilla marketing ads

Mini Cooper Vending Machine Building Advertisement

Incredible ambient ads for the MINI Cooper

What better way to catch the eye of all passers and pedestrians in a busy city than turned a building into a giant MINI Cooper vending machine? This brilliant idea of Crispin Porter + Bogusky makes us wonder, could you really not notice it? And, which color to choose today?

 

MINI Cooper Tongue Advertisement | MINI Countryman Expect Big Things

MINI Cooper Tongue Advertisement

MINI Countryman Expect Big Things

A large lizard trapping a birth with his tongue might have persuaded you to search for ‘MINI big things.” If you lived in London, Birmingham during the Tongue Campaign of MINI Countryman, then you are one of the lucky ones. Only four customized billboards that incorporated half life-size fiberglass models of the MINI Countryman were placed along the city. This advertisement was able to make people notice the considerably larger size of the MINI Countryman when comparing with the standard MINI Cooper.

Best Halloween Ads: Trick or Treat?
Roundhouse Mini Cooper London guerilla marketing ads

Roundhouse Mini Cooper London guerilla marketing ads

Roundhouse Mini Cooper London ban boredom

This is another example of how to use an amazing ambient ad and get a great response from the public. It comes from MINI UK. During the 2008 campaign “Ban boredom”, a MINI cooper was uploaded to the billboard at the Roundhouse in London. It uses the simple idea of targeting boredom with the entire arsenal.

Halloween Mini Cooper advert “We only come out at night.”

Halloween Mini Cooper advert “We only come out at night.”

Halloween Mini Cooper advert

And we continue with fresh and fun ideas. This particular one exemplifies how creativity combined with knowledge of your target costumer and their culture work perfectly when advertising a popular product.  Halloween Mini Cooper advert states “We only come out at night.”

This is not a Mini it's a Subway entrance! Add people climbing in and out suggests the space in a Mini! | 9 MINI Cooper ambient and guerilla marketing ads

This is not a Mini it’s a Subway entrance! Add people climbing in and out suggests the space in a Mini!

MINI Cooper Train Station Ad

Another advertisement that clearly out stands was placed at the train station in Zurich. Creating the impression of people going in and out of the MINI Cooper clearly helps us find the MINI Cooper surprisingly roomy. This one is definitely one of my favorite advertisements by MINI Cooper.

Bus advertising examples that go the distance!

MINI Cooper sells fun to this loyal and bonded group of customers. They identify themselves with the quirky, trendy, retro and one-of-a-kind vehicle line. This message must continue to resonate through its overall marketing theme of the company’s successful word-of-mouth campaign.

Let’s MINI!

 

Quote of the Day: Everybody loves you until you become competition

Quote of the Day

Next Quote? funny inspirational quotes on every post!

Image credits: inventorspot dot com, adsoftheworld.com

Bus advertising examples that go the distance!

Bus advertising is not something new. Trucks and buses have been wrapped with ads for a long time. But, who remembers what was advertised on the side of a bus on a simple banner one week ago, lest a year ago?

When bus advertising campaigns are infused with great creative, brands and their messages become memorable and hope not to cause a traffic incident. 😉

Tempting bus advertising examples

I wish I knew the creatives behind the Mars truck advertisement campaign so I could give them credit. This truck will make you drool for a bite of candy, truck size candy. 

Best Truck Advertising by Mars

Best Truck Advertising by Mars

VISA for foodies campaign.

Win a $5,000 Foodie experience with this original Visa bus advertising

Win a $5,000 Foodie experience with this original Visa bus advertising

Bus advertising as part of a Guerilla Campaign

Charmin, one of the first “true” american only brands I came in contact with while in college, soon became one of my favorite brands. Mr. Whipple accounted for a highly memorable campaign. This bus experience was part of the New York “Go in style” campaign by Agency Publicis New York in 2009 where P&G built 20 bathroom stalls with attendants in Times Square for a product launch. Tourists were driven to the Charmin bathroom stalls on these buses.

A very expensive BTL campaigns with great branding and awareness results. The bus contributed 200,000 impressions and 23% increased awareness for the stalls.

Charmin bus advertising - Guerrilla Marketing | This bus experience was part of the New York “Go in style” campaign by Agency Publicis New York in 2009 where P&G built 20 bathroom stalls with attendants in Times Square for a product launch. Tourists were driven to the Charmin bathroom stalls on these buses. A very expensive BTL campaigns with great branding and awareness results. The bus contributed 200,000 impressions and 23% increased awareness for the stalls.

Charmin bus advertising – Guerrilla Marketing

Absolutely smashing trompe l’oeuil bus advertisement example for Specsavers in Frankton, New Zealand. Specsavers in New Zealand ran an advertising campaign promoting Specsavers Frankton on the back of what appears to be an Intercity bus. Parked at Frankton Airport, near Queenstown, the bus appears to have backed into a bus stop sign. “Should have gone to Specsavers Frankton”.

Specsavers in New Zealand ran an advertising campaign promoting Specsavers Frankton on the back of what appears to be an Intercity bus. Parked at Frankton Airport, near Queenstown, the bus appears to have backed into a bus stop sign. “Should have gone to Specsavers Frankton”.

“Should have gone to Specsavers Frankton”.

All Laundry Detergent Bus Advertisement campaign “How much can one small bottle clean?” was part of a 2006 guerrilla campaign where Manhattanites had to spot the bus to participate. Hard to miss! 

All Laundry Detergent Bus Advertisement campaign "How much can one small bottle clean?" was part of a 2006 guerrilla campaign where Manhattanites had to spot the bus to participate. Hard to miss! 

All Laundry Detergent Bus Advertisement campaign. Hard to miss!

Bus advertising examples for job hunters

Careerbuilder’s “Don’t jump” bus campaign makes up for the best use of a bus space ad. Looking down from tall (and short) office buildings, the message is clearly visible: “ don’t jump. careerbuilder.com.” “Don’t Jump” advertising campaign won several awards, among them a Bronze Lion from Cannes, France, one of only eight Bronze Lions awarded to U.S. advertising firms in the “press & poster” category. The campaign, created by The Martin Agency, debuted on the tops of public buses in New York and San Francisco.

Careerbuilder's "Don't jump" bus campaign makes up for the best use of a bus space ad. Looking down from tall (and short) office buildings, the message is clearly visible: “ don't jump. careerbuilder.com.”

Careerbuilder’s “Don’t jump” bus campaign makes up for the best use of a bus space ad.

Monster.com “Wrong job” bus advertising campaign by JWT Hong Kong for the China market. “Stuck in the wrong job?” the tagline reads.

Monster.com "Wrong job" bus advertising campaign by JWT Hong Kong for the China market. "Stuck in the wrong job?" the tagline reads.

“Stuck in the wrong job?”

Original bus advertising examples

Keep Holland Clean bus advertisement “Don’t turn the bus into a garbage truck.” It’s just as easy to throw your trash in the waste bin. Grey Amsterdam wanted people to treat public buses with respect. They leave they’re garbage on it. So they asked people not to turn their bus into a garbage truck. It’s just as easy to throw your trash in the waste bin. By Grey Amsterdam, The Netherlands. 2008  Client: Keep Holland Clean Foundation

Keep Holland Clean bus advertisement "Don’t turn the bus into a garbage truck." It’s just as easy to throw your trash in the waste bin. By Grey Amsterdam.

Keep Holland Clean bus advertisement “Don’t turn the bus into a garbage truck.” It’s just as easy to throw your trash in the waste bin. By Grey Amsterdam.

Sam Ash has put an interesting spin on the MTA’s articulated buses with this outstanding example of bus advertising.

Sam Ash has put an interesting spin on the MTA's articulated buses with this outstanding example of bus advertising.

Sam Ash | Outstanding example of bus advertising.

Weight watchers bus advertising campaign, need I say more?

Weight watchers bus advertising campaign, need I say more?

Weight watchers bus advertising campaign

Bus advertising examples from down under: Community first credit union because finances are also creative. Agency: I.D.E.A.S. 2011 Australia

Bus advertising examples from down under: Community first credit union because finances are also creative. Agency: I.D.E.A.S. 2011 Australia

Community First credit union because finances can also be creative

The Bus Crash ad was developed at Smart, Melbourne London double decker red bus graphics London helping children be children again.

The Bus Crash ad was developed at Smart, Melbourne London double decker red bus graphics London helping children be children again.

London double-decker bus advertisement.

Super creative bus advertisement for Yodobashi camera store. Yodobashi is a large (if not the largest) camera store chain in Japan.

Super creative bus advertisement for Yodobashi camera store. Yodobashi is a large (if not the largest) camera store chain in Japan.

Camera store bus advertising

Road Safety Bus Advertisement Campaign that highlights the importance of signaling with your hand before crossing the street. Client: Secretaria Municipal de Mobilidade e Trânsito (SMT) Brazil.

Road Safety Bus Advertisement Campaign that highlights the importance of signaling with your hand before crossing the street. Client: Secretaria Municipal de Mobilidade e Trânsito (SMT) Brazil.

Look both ways before crossing the road.

Coming soon, my favorite bus stop advertising campaigns. Here is a sample:

Pepsi creative truck advertisement

Pepsi creative truck advertisement

Pepsi‘s bus stop ad in London might be the best use of augmented reality yet Waiting for a bus to arrive can quickly become an excruciatingly dull experience, so Pepsi decided to bring some surprises to a London bus shelter to make waiting a bit more interesting. For its latest ad campaign, Pepsi Max used augmented reality to turn a bus shelter’s wall into a fake window that appeared to show flying saucers, an attacking robot, and a loose tiger — among other unlikely subjects — making their way down the street. Pepsi doesn’t say exactly what it used to make the illusion happen, but it appears to have relied primarily on a camera outside the shelter that let it capture people and vehicles on the street. By the looks of it, no one was fooled for long — but it certainly had plenty of people doing double takes.

Adoptable trends campaign by Dieste
Have a Social Media Crisis Plan

 

You must be the change you wish to see in the world --Ghandhi

You must be the change you wish to see in the world –Ghandhi

Next Quote? funny inspirational quotes on every post!

K-Mart Advertising Campaign “Show Your Joe”?

Advertising campaign K-Mart

Advertising campaign K-Mart

I return from speaking at #EngageMexico and become speechless when I see the mild-mannered retailer, K-Mart’s advertising campaign “Show Your Joe”. I absolutely applaud it. After watching one too many advertising campaigns featuring women in undies, this campaign is fresh, adorable and cute.

The K-Mart advertising campaign “Show Your Joe” definitely caught my eye. Tremendous viral power by pushing the boundaries of our cultural mores in humor. Something I actually spoke about at this conference. What makes something humorous for some and not for others? Zabalbeascoa states that “The principle of incongruence in humor is universal. One always laughs at the unexpected. It is always about breaking with the taboo, be it sex, religion or politics. This is common to all cultures and the mechanism is always the same. What is not shared by all cultures is the limit of what can (or is allowed) to be transgressed.”

Advertising campaign "Show your Joe"

Advertising campaign “Show your Joe”

This advertising campaign has reached more than 7 million hits on YouTube. But the advocacy group One Million Moms has launched a social media campaign to pull the ad from TV, denouncing it as “disgusting,” “inappropriate” and “filth” that should not be seen by families gathering to watch TV. Furthermore, the group accuses Kmart of making “a deliberate decision to produce controversial advertisements instead of wholesome ones. This is a terrible plan on Kmart’s part, especially at this time of year!”

Watch the commercial and judge for yourself. Do you really think it’s controversial?

Brand new news for the 2014 Holiday Season!! Kmart is back with Joe Boxer!!!! Absolutely adore this campaign! Now complete with game and social media. Go ahead! Try it!!

Social with Hispanics

 

culture quote

culture quote

 

ditto

ditto

Next Quote? funny inspirational quotes on every post! | Interactive Marketing campaigns increase Brand Experience Engagement

Note: The commercials depicted are intellectual property of the brand, there is no intent of copyright infringement.

Andy Warhol Famous Campbell’s Soup Cans

Andy Warhol Campbell Soup Tomato

Campbell’sTomato Soup by Andy Warhol – 1968

We dedicate this Friday’s post to an icon: Andy Warhol.

Did you know how he displayed the paintings on his first one-person exhibition? Here it goes.

Andy Warhol’s Campbell’s Soup Cans transformed him into an overnight sensation when they were first exhibited in Los Angeles in 1962.

It was his first one-person exhibition organized by Irving Blum, the legendary and visionary director of the Ferus Gallery.

The exhibition featured thirty-two “portraits” of soup cans, each identical except for the flavor inscribed on their labels.

These revolutionary paintings were displayed on a small narrow shelf that ran along the wall of the gallery in a way that suggested not only a gallery rail but also the long shelves in a grocery store.

With these works, Warhol took on the tradition of still life painting, declaring a familiar household brand of packaged food a legitimate subject in the age of Post-War economic recovery.

the lunatic is in my head

the lunatic is in my head

Next Quote? On the Mobile Marketing Campaign against Drunk Driving Article

Buzz marketing Campaign with Flash Mob for Nivea

The art of the flash mob has been used for protests, satire, entertainment and artistic expression. As a familiar trend in the advertising industry, can agencies and brands reinvent them for 2012?

The Wow Factor with Q10+ skin

Buzz Marketing Nivea flashmob: A woman is wooed after sampling Nivea's Q10 cream

A woman is wooed after sampling Nivea’s Q10 cream

This buzz marketing campaign was released in April 2012 in the town of Rouen, France for Nivea Visage Q10. This TV spot and web video also uses a combination of flash mob and street theatre. An unsuspecting target samples Nivea’s anti-wrinkle cream at a pop up store and as she walks away, attracts a storm of male attention, including dancing firemen and her very own prince charming. The scenes were captured with hidden cameras and humor is king in this 20 seconds TV spot.

According to the agency, most of the people in the live stunt are real citizens of the town of Rouen, including the gardener and girls on the boat as well as the city’s official basketball team. The 60 people flash mob passing out in the scene that takes place at the Hotel de Ville are employees of the Rouen Ferrero factory.

Flash Mob and Nivea “L’Effet Wouaaah” (The Wow Factor) TV Spot

What do you think – have flash mobs become a tired trend or is there still room for innovation? There’s also the question as to how staged the public involvement and reactions are – after all – that is a big part of the novelty.

 

Adoptable trends campaign by Dieste
NIVEA for Men - Cat - FCB Brasil

NIVEA for Men – Cat – FCB Brasil

Rat for NIVEA for Men by Giovanni Draftfcb

Rat for NIVEA for Men by Giovanni Draftfcb

Cactus - Nivea advertisement

Cactus – Nivea advertisement

Nivea Valentine's advertisement Kiss and be Kissed

Nivea Valentine’s advertisement Kiss and be Kissed

Niveate! Nivea Advertisement

Niveate! Nivea Advertisement

enjoy life now this is not a rehearsal

enjoy life now this is not a rehearsal

Marketing lessons from a dog

This marketing dog must have done its research, understood its market segment and delivered its unique selling proposition in a memorable manner. See it to believe it. Enjoy.

harvey the marketing dog

harvey the marketing dog

Marketing lessons from a dog:

Surround yourself with people

Surround yourself with people

Five Foundations For Online Marketing From Coca-Cola

It seems that Coca-Cola focuses on the fundamentals when it comes down to online marketing.

They use five key foundations for the online marketing efforts. Add value. Be transparent. Be consistent and follow through. Be receptive to change. Surprise and delight your customers.

These are some premises many talk about but not often delivered.

  1. Add value. Bring value into every interaction.
  2. Be transparent. Listen to what your brand owners are saying. You are not your brand owner. You are the steward of your brand.
  3. Be consistent and follow through. Stay on brand strategy and stay true to who you are. Make human connections, which we all share, better and more meaningful.
  4. Be receptive to change. Mix things up to keep it fresh.
  5. Surprise and delight your customers. Again, keep things interesting and fresh.

Online Marketing from Coca-Cola: Campaigns result

For the world and this one was for Friendship Day in Latin America, they created “La Máquina de la Felicidad” or “The Happiness Vending Machine” and the success was outstanding. See for yourselves.

 This one took place in the U.S. and with a different twist and an amazing ending. Wouldn’t you share online what is taking place? 🙂

New Financial Services Hispanic Marketing Campaign

Fifth Third Bank (Nasdaq: FITB), a diversified financial services company headquartered in Cincinnati, OH, announced this week the launch of its new financial services Hispanic marketing campaign tailored for the growing Hispanic population. The campaign entitled “Las cosas que hacemos por los suenos,” or “The Things We Do for Dreams,” seeks to expand the Bank’s positioning as a trusted financial partner for Hispanics. The creative executions show variations of the “American Dream” such as owning a home or taking a family vacation, along with the Bank’s tips regarding how to make those dreams a reality through proper financial planning.

The campaign began running in April and will appear throughout the year in markets that are part of the Bank’s footprint: Chicago, Orlando, Tampa, Ft. Myers, Naples, Grand Rapids, and Indianapolis. The ads will run in radio, print, Out of Home and online in Spanish language media. Part of the campaign will also be a series of financial workshops and television vignettes providing tips on how to best handle one’s finances during the current economic climate and beyond. A comprehensive public relations push will support all initiatives.

Why a New Financial Services Hispanic Marketing Campaign

“The Hispanic market is a key growth segment for Fifth Third Bank. The goal with this campaign is to inform Hispanic customers about the best ways to keep their finances healthy and growing so they can make their dreams a reality,” said Larry S. Magnesen, Senior Vice President and Chief Marketing Officer.

“Fifth Third Bank just celebrated its 150th anniversary, a testament to the Bank’s strength and heritage. Our campaign seeks to couple that message of trust with a personal connection around Latino insights. At the end, the goal is simple: to get them to see Fifth Third as a partner they can trust,” commented Catherine Nunez Account Director at the vox collective, the full service advertising agency Fifth Third Bank is partnering with for many of its multicultural initiatives.

The campaign pieces can be viewed at: www.thevoxcollective.com/fifththirdbank

Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio. The Company has $119 billion in assets, operates 16 affiliates with 1,318 full-service Banking Centers, including 99 Bank Mart(R) locations open seven days a week inside select grocery stores and 2,354 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Pennsylvania, Missouri, Georgia and North Carolina. Fifth Third operates four main businesses: Commercial Banking, Branch Banking, Consumer Lending, and Investment Advisors. Fifth Third also has a 49% interest in Fifth Third Processing Solutions, LLC. Fifth Third is among the largest money managers in the Midwest and, as of March 31, 2009, had $166 billion in assets under care, of which it managed $23 billion for individuals, corporations and not-for-profit organizations. Investor information and press releases can be viewed at www.53.com. Fifth Third’s common stock is traded on the NASDAQ(R) National Global Select Market under the symbol “FITB.” Fifth Third Bank, Member FDIC.

Source: Fifth Third Bancorp

Many uses of soccer in commercials

by Claudia Havi Goffan

Have you ever wondered about the versatility of soccer in commercials? Well… we did. Here are a few brands that use soccer in their commercials very cleverly. We will start with the most expected uses for soccer and finalize with the most original ones. We hope you enjoy them as much as we did.

every time you manage to find humor in a situation you win

every time you manage to find humor in a situation you win

Nike and a sci-fi spy twist

Adidas – nothing is impossible

A couple of children play the soccer game of their dreams. Best use of soccer in commercials ever!

another use of soccer… Isenbeck… anti official sponsor
Super original idea to advertise yourself as the “anti” official sponsor especially if you don’t have the budget!

Subtitles:
Brazil Autralia is coming up. So we decided to unite our cultures to achieve a common goal and say: Jump, jump, jump, little kangaroo, because we are going to bust the Brazilian’s …. Let’s celebrate with an Isenbeck for 2 pesos. Because you are not going to celebrate Brazil’s misfortune with a PIP beer sold by the Brazilians, right? Isenbeck, anti official sponsor of the Brazilian team

Commercial Direct TV
No need for words—this commercial taps into the Latin American man’s heart—first, soccer and then family, just kidding

Child’s Trust Fund—ever thought they could use soccer like this?

Let us know if you like them and feel free to send us links to your favorites!

Aflac launches TV commercial for Hispanics