New Hispanic Market Dog Food Launch: Beneful Healthy Fiesta

Hispanic Market Dog Food Launch: Beneful Healthy Fiesta

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by Claudia Havi Goffan Hispanic Market Dog Food Launch Evaluation:…
Multicultural Marketing for Oreo Canada

Multicultural Marketing for Oreo Canada

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Multicultural marketing is not something that only happens in…
Multicultural Marketing

Multicultural Is the New Mainstream

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The U.S. population is becoming increasingly diverse, and…
Wendy's Launches Campaign for Hispanic Consumer Market

Wendy's Launches Hispanic Campaign

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Wendy's International, Inc. is rolling out a new series of…
Ratoncito Perez seeks to educate Hispanic children on oral health

Ratoncito Perez seeks to educate Hispanic kids on oral health

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With toothbrush in hand, Ratoncito Perez seeks to educate Hispanic…
harvey the marketing dog

Marketing lessons from a dog

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This marketing dog must have done its research, understood its…
Aflac launches TV commercial for Hispanics

New Aflac soccer ad

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The Aflac Duck back to soccer... This is a commercial you cannot…
Fannie Mae Launches New HomePath.com in Spanish Aimed at Helping More Hispanics Buy Homes

Is Mexico the "New" China?

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When it comes to global manufacturing, Mexico is quickly emerging…
Kraft, Tecate Share Hispanic Marketing Knowledge

Kraft, Tecate Share Hispanic Marketing Knowledge

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With all of their diversity, marketing successfully to Hispanics…
Five Foundations For Online Marketing From Coca-Cola

Five Foundations For Online Marketing From Coca-Cola

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It seems that Coca-Cola focuses on the fundamentals when it comes…

Gen Y or Millennials: Marketing Tips

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Most of us, marketers, are trying to engage the Millennials or Gen Y. Also, most marketers are still leery of Gen Y marketing techniques. Therefore, we need to keep understanding who they are, what they do, what they like and what they dislike. Here is a brief overview of the Millennials or Gen Y. Listen to them online 24/7 using Multicultural Market Intelligence Tools Gen Y believes in the power of WE and is all-inclusive. Gen Y is multicultural and 34% of Millennials are Hispanics.
Hispanics social media marketing strategy - a must

Hispanics social media marketing strategy - a must

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Any company that comes in contact with online Hispanic consumers…
Six out of 10 Hispanics are U.S.-born

Inside Hispanic America

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by Claudia "Havi" Goffan Winner of the Publisher's Multicultural…
Intelligent Technologies You Should Know About

SABEResPODER & Best Buy Promote Informed Shopping Decisions

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The initiative aims at educating the Latino community on how…
Fannie Mae Launches New HomePath.com in Spanish Aimed at Helping More Hispanics Buy Homes

New HomePath.com in Spanish to Help Hispanics Buy Homes

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Fannie Mae Launches New HomePath.com in Spanish Aimed at Helping…