Target Latino: Press Releases – Latino Market Launch
Many uses of soccer in commercials
by Claudia Goffan
Have you ever wondered about the versatility of soccer in commercials? Well… we did. Here are a few brands that use soccer in their commercials very cleverly. We will start with the most expected uses for soccer and finalize with the most original ones. We hope you enjoy them as much as we did.
Nike and a sci-fi spy twist
For full article…
Contact: Andrea Garcia, garc5018@bellsouth.net, (770) 331-5439 – Target Latino
FOR IMMEDIATE RELEASE
THE PRESS IS INVITED TO THE LAUNCH OF 6 ATLANTA COMPANIES INTO THE LATINO MARKET ON OCTOBER 10th Please RSVP by October 6, 2003.
Target Latino, a community project founded and led by Claudia Goffan where top Atlanta Marketing Latino leaders assist American companies develop strategies to capture the Latino Market.
The goal of the project is to change the American companies’ perception of the Latino Market through actual hands-on experience.
Why do companies need Latino marketing guidance? Due to the mainstream perception that the Latino Market has low buying power, and that there is not enough information regarding this market, American companies are spending top dollar on poor marketing tactics. Translating marketing materials into Spanish is not the only answer; a complete and professional marketing plan is a good first step.
The Marketing Strategies Handover ceremony will take place on Friday October 10th, 2003 from 11:30AM to 1:30PM at the Latin-American Association.
The Latin-American Association is located at:
2750 Buford Highway
Atlanta, GA 30324
tel 770.551.7510
The companies involved in this project are; Gold’s Gym Norcross, Liberty Mutual Insurance Co -Norcross, Echolink Telecom LLC, Party Plus Atlanta, Nanette Freiman – Independent Associate of Pre-Paid Legal, and Yellow Brick Road Properties, Inc., and a seventh surprise participant.
Target Latino has more than 50 volunteers involved in the project: Latin-American Association, Vanessa Olcese (Georgia Hispanic Chamber of Commerce), National Society for Hispanic MBAs (NSHMBA), Society Hispanic Professional Engineers – Atlanta Chapter (SHPE), Association Colombian Professionals in Atlanta (ACOLPA), Aldebaran Associates International (staffing agency), The Latin Box (marketing and advertising), Perez Montalbetti Advertising (advertising), Sagitauro (web development), and media vendors such as miatlanta.com, georgialatino.com, Cuponito Bilingual Coupons, among others.
CONTACT: Andrea Garcia at garc5018@bellsouth.net