Cell Phone Is Single Females’ New Best Friend

Some 12% of females surveyed said that they would be less likely to date someone if they had a big and bulky cell phone | Single mobile females all you Wanted to Know

Some 12% of females surveyed said that they would be less likely to date someone if they had a big and bulky cell phone

Single mobile females (SMFs) – young single women who have cell phones – assign to their mobile devices an important role in relationships and dating, organizing their lives, and in fashion, according to a recent study commissioned by Samsung Telecommunications America.

“The cell phone is an integral part of the SMF’s life, serving as a pocket-size detective, matchmaker, wing-woman and beyond. It is now officially a girl’s best friend,” said Randy Smith, VP of channel marketing for Samsung.

Single mobile females all you Wanted to Know

Among the survey findings:

Single mobile females all you Wanted to Know

Single mobile females all you Wanted to Know

  • More than two-thirds of women (73%) of women have ditched traditional, paper address books for their cell phones to keep track of contacts.
  • The average number of cell phone contacts is 63.
  • Almost one-third of respondents said they can tell a good amount about a person by the type of cell phone they have (32%).
  • Some 12% of females surveyed said that they would be less likely to date someone if they had a big and bulky cell phone.
  • Nearly three-quarters of females surveyed look at their cell phone, rather than their watch, to get the time (74%).
  • More than one out of three SMFs have had a friend call them to interrupt a date (34%).
  • A whopping 70% said they have snooped on their significant other’s cell phone – for example, by looking through text messages or picking up their phone to see who is calling.
  • Single mobile females use cell phones to avoid calls: 40% have faked technical difficulties to avoid someone they were not interested in dating.
  • Nearly four out of ten (39%) single women have suffered from “text shame:” sending a text message and then waking up the next morning realizing that they said something they shouldn’t have.
  • Nearly half of survey respondents prefer to flirt with someone they are interested in via text message when they are away from them (48%).
  • More than 10% of females surveyed say the “three day rule” – waiting to call someone until three days after a first date – only applies to calling, and one can send a text message to someone before day three (13%).
  • 78% of females surveyed prefer to give their cell phone number to someone they are attracted to.

About the study: The survey, commissioned by Samsung, was conducted by Kelton Research and included more than 500 US unmarried females ages 18 to 35 who have a cell phone.

word

word

Word-Of-Mouth Research: Moms Buzz about Brands

New moms and pregnant women have over 109 word-of-mouth conversations per week about products, services, and brands, most of them positive and considered highly credible by other moms, according to a study and new word-of-mouth research conducted for BabyCenter.

Per day, the group engages in one-third more word-of-mouth (WOM) conversation than the total public or women in general, the word-of-mouth research study found:

Per day, the group engages in one-third more word-of-mouth (WOM) conversation than the total public or women in general

Per day, the group engages in one-third more word-of-mouth (WOM) conversation than the total public or women in general

Among other word-of-mouth research findings

  • Fully 60% of conversations among the studied group carry with them a recommendation to buy, try, or consider the brands under discussion.
    • Positive brand sentiment outweighs negative by a 10-to-1 margin.
    • In shopping, retail, and apparel, 69% of the group is likely to purchase based on what they heard.
  • The group has higher WOM credibility than the total public and total women – in various capacities (e.g., propensity to pass along info, purchase intent):
The group has higher WOM credibility than the total public and total women

The group has higher WOM credibility than the total public and total women

  • They are more likely to qualify as WOM influencers (60% more so than the total public, 45% more so than total women).
  • Close to 1 in 5 pregnant and new moms were identified as WOM leaders or Conversation Catalysts (based on their recommending behavior and size of social network).

Word-of-mouth research on Content, Sources of Online Conversations

Pregnant and new moms are talking about technology, financial services, healthcare, food/dining, media/entertainment, packaged goods, shopping and retail experiences, the study found:

  • Half or more of those surveyed said they had least one conversation per day about the above topics.
  • Retailer, consumer electronic, and soft drink brands dominated the top 10 most talked about brands:
Retailer, consumer electronic, and soft drink brands dominated the top 10 most talked about brands

Retailer, consumer electronic, and soft drink brands dominated the top 10 most talked about brands

Most discussions about brands and products occur in person; discussion content, however, is often provided by various media, especially the internet and television:

Moms have a natural desire to share ideas and information with each other. The rich content and community experience found on the internet plays a key role in driving these conversations

Moms have a natural desire to share ideas and information with each other. The rich content and community experience found on the internet plays a key role in driving these conversations

About the word-of-mouth research study: In Jan. ‘08, Keller Fay interviewed a sample of 1,721 women (18+) who were pregnant, trying to get pregnant, or have one or more children age five or under. The women, recruited through the BabyCenter 21st Century Mom Panel, BabyCenter’s website, and an external panel, completed an online survey about their face-to-face, telephone, or online conversations about brands across 14 categories during the 24 hours that immediately preceded the survey.

Interested in reaching Latina mommies? Contact Target Latino!!

Wow how true

True

Hispanics Create More than Half of Food Growth

Hispanics accounted for 57.7% of sales growth in the food, beverage and restaurant sector.

Hispanics accounted for 57.7% of sales growth in the food, beverage and restaurant sector.

In addition to being the largest driver of college enrollment growth, Hispanics have also become the most important U.S. demographic growth driver in the food, beverage and restaurant sectors, according to data from a Hispanic market research study.

The U.S. Hispanic segment made up more than 50% of real U.S. food, beverage and restaurant growth between 2005 and 2008, generating $52 billion of new inflation-adjusted spending. In contrast, non-Hispanics generated $40 billion of new inflation adjusted spending during the same period. This means that between 2005 and 2008, Hispanics accounted for 57.7% of sales growth in the food, beverage and restaurant sector.

The analysis indicates this growth can be attributed primarily to an increase in the number of U.S. Hispanic households, and secondly to an increase in consumer spending among U.S. Hispanics (which should likely continue rising as more Hispanics obtain college degrees and increase their earning potential).

Source: Latinum

Yoda wisdom

Yoda wisdom

Educated, Affluent and Hispanics Flock Online

A survey measured media use among specific demographic groups and revealed a trend toward  increased use of online sources for news and information among the college educated, Hispanics and those making more than $100K per year, compared with the general population.

Not surprisingly, the research also found that the younger the respondent, the more reliant that person was on online sources.

Key demographic differences:

  • Respondents with household incomes of $100K or more receive considerably more news and information from online sources (23.1% vs. 14.6% for the general population).
  • College grads report using online sources more frequently (20.0%).
  • Adults ages 18-34 report the highest reliance on online sources (22.2%).
  • Hispanics are more likely to prefer online sources (21.0%).

“The data showing an increase in online use and drop in daily newspaper consumption echoes what we’re hearing from consumers and media partners,” according to the research company. “Consumers want more of their information online.”

Other survey findings:

  • College grads are more likely to trust online news (giving online a 6.3 rating vs. the 5.7 rating by the general population), and are less likely to trust TV news (giving TV a 6.1 rating vs. the 6.5 rating by the general population).
  • Respondents with annual household incomes of $100K and above trust online sources considerably more than the general population (giving online a 6.5 rating, compared with the 5.7 rating by the general population).
  • Higher-income respondents also view daily newspapers as more credible (6.8 vs. the 6.3 overall rating).

About the survey:  The survey was conducted with 1,000 US adults, ages 18+. It was conducted by phone September 10-13, 2009. ARAnet. Educated, Affluent and Hispanics Flock Online

you and i are more than friends

you and i are more than friends

Cell Phones Key to Teens’ Social Lives, 47% Can Text with Eyes Closed

Nearly half (47%) of US teens say their social life would end or be worsened without their cell phone, and nearly six in 10 (57%) credit their mobile device with improving their life, according to a national survey from CTIA and Harris Interactive.

I'd die without my phone! - Cell Phones Key to Teens's lives

I’d die without my phone! – Cell Phones Key to Teens’s lives

Four out of five teens (17 million) carry a wireless device (a 40% increase since 2004), finds the study titled “Teenagers: A Generation Unplugged,” which probes how the growing teen wireless segment is using wireless products and how they want to use them in the future.

Impact on Teen Life

  • A majority (57%) of teens view their cell phone as the key to their social life.
  • Second only to clothing, teens say, a person’s cell phone tells the most about their social status or popularity, outranking jewelry, watches and shoes.

Providing Entertainment and Security

  • More than half of the respondents (52%) agree that the cell phone has become a new form of entertainment.
  • One-third of teens play games on their phone.
  • 80% say their cell phone provides a sense of security while on the go, confirming that the cell phone has become their mobile safety net when needing a ride (79%), getting important information (51%), or just helping out someone in trouble (35%).
  • Teens carry cell phones to have access to friends, family and current events.
  • Though only one in five (18%) teens care to pinpoint the location of their family and friends via their cell phone, 36% hate the idea of a cell phone feature that allows others to know their exact location.

Texting Replacing Talking

The study also confirmed that texting is replacing talking among teens. Teens admitted spending nearly an equal amount of time talking as they do texting each month. The feature is so important to them that if texting were no longer an option 47% of teens say their social life would end or be worsened – that’s especially so among females (54% vs. 40%).

Teens say texting has advantages over talking because it offers more options, including multitasking, speed, the option to avoid verbal communication, and because it is fun – in that order, according to the study.

With more than 1 billion text messages sent each day, it is no surprise that 42% of teens say they can text blindfolded, the study found.

“Teens have created a new form of communication. We call it texting, but in essence it is a reflection of how teens want to communicate to match their lifestyles. It is all about multitasking, speed, privacy and control,” said Joseph Porus, VP & chief architect, Technology Group, Harris Interactive. “Teens in this study are crying for personalization and control of exactly what a wireless device or plan can do for them.”

Devices of the Future

The survey asked teens what future changes they’d like to see in wireless services and devices and found that respondents want cell phones that break boundaries and are personalized to fit their lifestyles.

Teens remain excited and openminded about the wireless possibilities and their ideal future mobile devices would feature five applications – phone, MP3 player, GPS, laptop computer and video player, according to Harris.

What Teens Want On Their Phones - Cell Phones Key to Teens's lives

What Teens Want On Their Phones – Cell Phones Key to Teens’s lives

Also on teens’ wish lists are phones that…

  • Guarantee secured data access to the user only (80%)
  • Provide accessibility to personal health records (66%)
  • Present opportunities to be educated anywhere in the world (66%)
  • Bring users closer to global issues impacting teens’ world (63%)
  • Are shockproof and waterproof (81%)
  • Have endless power (80%)
  • Feature a privacy screen (58%)
  • Are made of flexible material and fold into different shapes and sizes (39%)
  • Have artificial intelligence – ask it questions and it gives answers (38%)

“In the future, mobility for teens means mobile banking, mobile voting, location based services, personal entertainment – the sky is the limit for how mobile our lifestyles can be,” said Steve Largent, president and CEO, CTIA – The Wireless Association. “We’ve certainly come a long way in 25 years and expect teens to be a growth driver for the industry and have a major impact on the wireless landscape for years to come.”

About the study: The study was conducted online in July 2008 among a nationally representative sample of 2,089 teenagers (age 13-19) across the US who have cell phones. More than 100 questions were asked on mobile phone usage, attitudes, behaviors, and teens’ desires and aspirations for the future of mobile communications, entertainment, and other features.

you can't treat people like shit and expect them to love you

you can’t treat people like shit and expect them to love you

Latina bloggers are a force to be reckoned with

They are Latinas. They are strong, modern, intelligent and love to share their opinions. They are constantly contributing to the blogosphere. They are the Latina bloggers.

And, LATISM (Latinos in Social Media), a non-profit organization that groups Latinos who actively participate online, has performed an invaluable survey of over 900 Latina bloggers and has shared these incredible insights with all of us.

Thank you, LATISM!!!

Perhaps reflecting the makeup of the larger Latino population, the great majority of participants were born in Mexico and the US | Latina Bloggers Study

Perhaps reflecting the makeup of the larger Latino population, the great majority of participants were born in Mexico and the US

This is an excerpt from the LATISM survey on Latina bloggers (July 2010):

The world has certainly changed a lot since our “abuelitas” (grandmas) used to keep a secret dairy. Today’s Latinas are open-minded, opinionated and love to share their innermost  thoughts online… in two different languages!

At the same time, while they have shed certain traditions, these independent heads of households have managed to tap into the gregarious aspect of our culture: the sense of community,  which earned high marks as a main motivator to start posting.

They have succeeded at planting themselves right at the epicenter of merging worlds: between tradition and modernity, between English and Spanish, between American and Latino cultures.

The intrinsic characteristics of blogging, where the private becomes public and communities rally together around common interests, make it the perfect platform for the Latina Passion.

  • The number of blogueras has been climbing steadily for the past 10 years but the numbers really skyrocketed last year: 63% started blogging in 2009 and it’s expected to continue climbing.
  • Most feel being a Latina has helped them find sponsorships and readers but in general feel they get less opportunities compared to non-Latinas
    • Young: The largest group is between 30 and 39
    • Mothers: 83% has between 2 and 4 kids
    • Heads of household:  70% is either single, divorced or separated
  • Commitment:
    • 75% blog two or more times a week
    • 77% have invested in their own domain
  • 98% plus are active in social media
  • A surprising 72% blog primarily in English
  • Mobile:
    • 81% use their phone to tweet
    • 90% use it for FB
    • 93% use apps

You can access the full report here

Source: LATISM

You can't live your life for other people - You've got to do what's right for you, even if it hurts some people you love

You can’t live your life for other people – You’ve got to do what’s right for you, even if it hurts some people you love

New Media Usage by Racial Category

Although cell phones are the form of new media used most for all segments, with 57% of Hispanics, 53% of African Americans, 53.9% of Asians and 49.4% of Whites regularly using, the similarities stop there.

New Media Usage by Racial Category

New Media Usage by Racial Category

Minorities have a higher regular usage of new media than Whites across all media types. They are more likely to use iPods, text on cell phones, play videogames, use video/picture phones, instant messaging online and watch videos on cell phones.

“Minorities are using new media in higher percentages, providing marketers with unique opportunities to create specific marketing plans that integrate non-traditional media options into their digital ad strategy,” Drenik said.

Source: BIGResearch

the right thing to do is not always the easiest

the right thing to do is not always the easiest

Cellphone Gender Gap: Less Wealthy Women Less Likely to Own a Mobile

Cherie Blair’s group proves women’s economic disadvantage of reduced ownership — and potential profits to firms in fixing…

the cellphone gender gap

  • A woman is one-fifth less likely than a man to own a mobile phone in a middle-income or poor country, a gender gap that reduces women’s safety and income possibilities as well as national wealth and companies’ revenues.
  • If men and women had similar cellphone ownership rates in these countries, there would be 300 million more cellphones in use, offering greater connectivity and productivity, according to the 2010 study “Women & Mobile: A Global Opportunity.”
  • The study, by the Cherie Blair Foundation, the GSMADevelopment Fund and Vital Wave Consulting, found that the poorer the region and the less empowered women are, the greater the gender disparity in cellphone ownership. The gap was smallest in Eastern Europe/Central Asia, at 16%; it was greatest in South Asia, at 37%. By comparison, in Western Europe more women than men have cellphones.
  • The study cites links between increased cellphone use and national income, job creation and profits.
  • For the phone industry, equal cellphone usage by gender in middle-income and poor countries would increase sales by $13 billion. Five years out, the annual gain would be $29 billion. Two-thirds of market growth is expected to be women in the next five years.
  • Just like in developed countries, women in less wealthy countries report that a cellphone improves their sense of security. In addition 85% of women in those countries say a cellphone increases their independence.
  • But the greatest opportunity is in potential productivity. 55% of female business owners in the countries say a cellphone brought them more income, vs 28% of all women with a phone, and 4 of 10 women with a phone say it increased their professional or economic opportunities.
  • Ways in which women raised income through phones include getting pricing information, executing money transfers and making employment contacts.
  • To reduce the gap, the report urges companies to market directly to women; position phones as income-producing tools; find ways to reduce costs for women; and foster incentives for developing mobile services that benefit women.
  • In her introduction, Cherie Blair writes, “What shines out of this study is that Women and Mobile represent an untapped market and great development potential that we need to embrace.”

Source: Womenomics www.20-first.com

Inhale the future, exhale the past

Inhale the future, exhale the past

Next Quote? funny inspirational quotes on every post!

US Hispanics to spend $257 billion in Telecom

US Hispanics Will Spend $257 Billion on Telecommunications Services over the Next Five Years, Says Insight Research Corp.

The US Latino market tends to over-index in mobile content and US Hispanics are accessing the Internet through more and varied devices than non-Hispanics. Are you monitoring what they say about their Telecom services?

The US Latino market tends to over-index in mobile content and US Hispanics are accessing the Internet through more and varied devices than non-Hispanics. Are you monitoring what they say about their Telecom services?

BOONTON, N.J., June 28 — Over the next five years, US Hispanic communities will spend $257 billion on telecommunications services, accounting for 17 percent of all residential telecom expenditures, according to a new market research study from The Insight Research Corporation. Early analysis of Census 2010 data suggests that Hispanics will surpass the 50 million mark and that they will command over $1 trillion in buying power. Hispanics are the youngest race/ethnicity segment and, more importantly, have the largest percentage of people under the age of 18, a market demographic that the study says will be crucial to the survival of telecommunications providers over the next five years.

Insight Research’s market analysis study, “US Hispanic Use of Telecommunications Services 2010-2015,” takes a close look at the purchasing habits and telecommunications usage patterns of the Hispanic segment of the US population, as well as other ethnic communities in the US. The study emphasizes that the US Latino market tends to over-index in mobile content and also notes that US Hispanics are accessing the Internet through more and varied devices than non-Hispanics.

“If the future of mobile carriers depends on their getting consumers to buy their data plans, then the US Hispanic community is right in the sweet spot, and will be receiving increasing attention from both wireline and wireless carriers’ marketing departments,” says Robert Rosenberg, Insight Research. “Our study demonstrates that Hispanics are one of the most social groups online, and given the youth-orientated demographic of the US Hispanic community, they become a prime target for the newer 3G and 4G cellular services,” Rosenberg concluded.

“US Hispanic Use of Telecommunication Services 2010-2015” examines spending and usage patterns of US Hispanics for wireline, cellular, and pre-paid cellular services, and compares these spending patterns to those of the general population aswell as other minority segments, including Asian-Americans and African-Americans.

An excerpt of this Hispanic market research report, table of contents, and ordering information are online at www.insight-corp.com/reports/hisp10.asp .

NEWS SOURCE: Insight Research Corporation

too many walls

too many walls

Next Quote? funny inspirational quotes on every post!

Do you know about people from Ecuador?

A total of 591,000 Hispanics of Ecuadorian origin resided in the United States in 2008, according to the Census Bureau’s American Community Survey.

People from Ecuador in this statistical profile are people who self-identified as Hispanics of Ecuadorian origin; this means either they themselves are Ecuadorian immigrants or they trace their family ancestry to Ecuador. Ecuadorians are the ninth-largest population of Hispanic origin living in the United States, accounting for 1.3% of the U.S. Hispanic population in 2008.

A total of 591,000 Hispanics of Ecuadorian origin resided in the United States in 2008, according to the Census Bureau’s American Community Survey.

A total of 591,000 Hispanics of Ecuadorian origin resided in the United States in 2008, according to the Census Bureau’s American Community Survey.

Mexicans constituted 30.7 million, or 65.7%, of the Hispanic population.1

This statistical profile compares the demographic, income and economic characteristics of the Ecuadorian population with the characteristics of all Hispanics and the U.S. population overall. It is based on Pew Hispanic Center tabulations of the 2008 American Community Survey. Key facts include:

Immigration status. Two-thirds of Ecuadorians (66.4%) in the United States are foreign born compared with 38.1% of Hispanics and 12.5% of the U.S. population overall. Two-thirds of immigrants from Ecuador (66.2%) arrived in the U.S. in 1990 or later. Nearly four-in-ten Ecuadorian immigrants (37.2%) are U.S. citizens.

Language. Less than half of Ecuadorians (49.1%) speak English proficiently.2 Some 50.9% of Ecuadorians ages 5 and older report speaking English less than very well, compared with 37.3% of all Hispanics.

Age. Ecuadorians are younger than the U.S. population and older than Hispanics overall. The median age of Ecuadorians is 32; the median ages of the U.S. population and all Hispanics are 36 and 27, respectively.

Marital status. Ecuadorians are more likely than Hispanics overall to be married—50.7% versus 46.5%.

Fertility. Two-in-ten (20.8%) of Ecuadorian women ages 15 to 44 who gave birth in the 12 months prior to the survey were unmarried. That was less than the rate for all Hispanic women—38.8%—and the rate for U.S. women—34.5%.

Regional dispersion. Two-thirds of Ecuadorians (68.0%) live in the Northeast, and more than four-in-ten (42.5%) live in New York.

Educational attainment. Ecuadorians have higher levels of education than the Hispanic population overall. Some 18.2% of Ecuadorians ages 25 and older—compared with 12.9% of all U.S. Hispanics—have obtained at least a bachelor’s degree.

Income. The median annual personal earnings for Ecuadorians ages 16 and older were $23,423 in 2008; the median earnings for all U.S. Hispanics were $21,488.

Poverty status. The share of Ecuadorians who live in poverty, 13.5%, is similar to the rate for the general U.S. population (12.7%) and below the 20.7% share among all Hispanics.

Health Insurance. One-third of Ecuadorians (34.7%) do not have health insurance compared with 31.7% of all Hispanics and 15.4% of the general U.S. population. Additionally, 16.4% of Ecuadorians younger than 18 are uninsured.

Homeownership. The rate of Ecuadorian homeownership (40.3%) is lower than the rate for all Hispanics (49.1%) and the U.S. population (66.6%) as a whole.

Percentages are computed before numbers are rounded.Ecuadorians ages 5 and older who report speaking only English at home or speaking English very well.Source: Pew Research Center