When SMS Marketing Campaigns Send You Running for Cover

When SMS marketing campaigns send you running for cover

When SMS marketing campaigns send you running for cover

Are you considering purchasing lists for your SMS Marketing campaigns? Ever wondered if the email or SMS list you purchased for a campaign was solid? Today, I’m sharing how to find out if you bought into a click farm.

Many times, and especially when you are breaking ground with a new market, your company needs a short term win. Pressed for time to reach the market and deliver results, you carefully evaluate list providers and purchase Email or SMS lists. You are aware that your conversion rates will be lower than if you had a house-grown list, but you did your homework, the odds are good, and the worst case scenario is that you break even. (I promise I will share with you later all that doing your homework entails.)

“Texting is the most widely-used and frequently used app on a smartphone, with 97% of Americans using it at least once a day.” (Pew Internet)

But, sometimes, the results are too low to even abide by the laws of logic and you know, deep in your gut, you were sold bogus email addresses or fake cell numbers. Or, at the very least, the list was not good. The problem is how to prove it.

A supposedly reputable Hispanic market list provider who charged a whopping $5 per record but delivered mostly bot-like visits to an SMS marketing campaign’s landing page prompted me to write this article.

As many people I spoke with about this experience didn’t know how I was able to prove this, I want to share how to do it. That way, marketers can use the information to protect themselves from scammers that profit from well-intentioned and hard-working marketers trying to reach their Hispanic audience where research indicates it is: on mobile.

The Benefits of SMS Marketing

Texting has the best engagement rate of any marketing medium. Emails can sit unread in their inboxes, phone calls can go unanswered, and flyers or printed presentations can be thrown out before being read, text messages are almost always read, and read quickly.

Improve results of your SMS marketing campaigns

Improve results of your SMS marketing campaigns

As James Citron, CEO of text messaging service Mogreet, said to Forbes, “95 out of 100 of your customers who have opted into your text messaging program OPEN and READ your mobile messages within 3 minutes.”

We all know the stats. The average Millennial exchanges an average of 67 text messages per day (Business Insider). It takes the average person 90 minutes to respond to email, but only 90 seconds to respond to a text message (CTIA). American women text 14% more than men (Nielsen). Text messaging has a read rate (or open rate) of 98%, while email has only a 20% open rate (Mobile Marketing Watch). And, according to Velocify, text messages have a response rate of 45%, while email only has a 6% response rate.

And, to top it all off, 63% of Hispanic adults own a smartphone, versus 60% of non-Hispanics (Experian Marketing Services).

With these numbers, not going for SMS marketing campaigns would be absolutely crazy. If you are B2B, don’t have an app yet, and want to send notifications and special offers to your customers, you should definitely consider keeping in touch with your Hispanic customers via SMS.

Anatomy of Successful SMS Marketing campaigns

Here’s a list of my own key insights to make sure your campaign performs as it should next time around. These elements will be crucial to prove that you have a trustworthy list.

  1. Segmentation. Segmentation. Segmentation. Ask yourself if the offer is relevant to your audience segment at this particular time.
  2. Make sure your message has all the key components needed for engagement: Benefits first. What’s in it for your audience? Leverage the incentives and then provide a clear call to action. Make sure the offer is relevant to your audience. For example, if you send an SMS marketing campaign to people: “FREE T-Shirt with your $5 donation 2 Save the Puppies Foundation. Act Now! http://bit.ly/23y4fh/” will definitely do the trick, provided your audience has been carefully selected.
  3. A must: Add Google Analytics tracking code to your landing pages and make sure you have demographics enabled.
  4. Test your message/landing page, for a couple of months at least, with a more affordable PPC campaign to increase conversion rates to a level you are comfortable with and to fine tune your message.
  5. Make sure the strongest part of your SMS message displays within the first 100 characters so that it shows on the preview of even the smallest smartphones’ screens.
  6. Think of when you want the audience to receive your text message. Is there a good day of the week? An ideal time? A time window when you shouldn’t be interrupting them with your message? Should you split the database by time zones? Consider all this before scheduling your SMS marketing campaigns.
  7. Use a clone of your highest converting landing page for the SMS marketing campaigns’ landing page.
  8. Use house-grown lists, if possible, and make sure you have obtained permission to text these mobile phones.
  9. With SMS Marketing campaigns you cannot text people who have not subscribed to that list. It’s illegal. You have to provide a way for people to opt themselves in and out of your list directly from their mobile phone. So, make sure you do.
  10. If you really have to, use a reputable list provider. Make sure the provider is a member of the Mobile Marketing Association (MMA) or the Direct Marketing Association (DMA) and call them to ensure they are still a member. (The particular list provider I mentioned earlier had the logo on their website but, when I called to report them, the DMA explained they had been members. Not anymore.) Have the list provider sign an affidavit stating that the list adheres to and abides by all pertinent and applicable US Government regulations for SMS marketing campaigns, that they have verifiable documentation of their co-registration program’s* opt-in point, that the records are run against the Do Not Call list on a daily basis, that their audience can truly be segmented as they offer it, that they are not selling you any type of bot-like activity or a click-farm, and that they agree to punitive damages if you prove otherwise. Please consult with an attorney to draft this document. They may sell to Fortune 100s and, I can assure you, this means bubkes.
SMS Marketing Campaigns - Beware of Bots

SMS Marketing Campaigns – Beware of Bots

(*) “Co-registration programs are considered opt-in, but be aware that the performance of co-registration lists is typically much, much lower than your house list. Subscribers are generally not aware of what they are co-registering for, and even though you have (or should have) verifiable documentation of the point of opt-in, in the mind of the subscriber, they will likely not perceive that they’ve opted-in and will still flag you for spam.” (WhatCounts)

The SMS Marketing Campaigns: How to Make Sure You Got What You Paid For

You spent a lot of time and effort developing your email or your SMS campaign. You crafted and tested your copy and your landing pages. You had a great conversion rate. You made sure the list was double opt-in, co-registered, fresh, validated, and scrubbed against the Do Not Call database, and that the provider was a reputable one that sells to Fortune 100 companies and charges you a pretty penny for each mobile text.

If your results were close to or surpassed your original conversion rate, congratulations! This was a good list provider and a good list. You did an outstanding job of choosing your database selects and the time of send.

Maybe it’s not even close, but you are happy with your results. After all, the list was not grown in-house and the leads may be a bit cold.

And maybe your results were extremely poor or you got a zero conversion rate.

Even with all of the above-listed assurances in place, unscrupulous list providers may scam you by using click farms. Unless you use the following steps to find out if your rented list was full of bots.

How can you prove the list was a dud?

Reasons why your SMS marketing campaign could be a failure

Reasons why your SMS marketing campaign could be a failure

First, let’s check if the demographics you requested on the selects were the ones delivered.

As list providers do not provide any demographic or personal information on the mobile subscribers, including subscriber address, you can use this methodology to make sure the audience requested was the one delivered (thank you, Google).

The following Google Analytics reports will show you if your delivered audience was on track. As you used a unique landing page for the campaign, inside of the Google Analytics account, access your site. Then under Behavior/Site Content/All Pages, search for your landing page URL and select it. For educational purposes only, I am using one of the pages on this blog.

Select the landing page - Reasons why your SMS marketing campaign could be a failure

Select the landing page.

A quite common demographic requested is age. Let’s say we requested people living in the U.S. between ages 18-24. Select as a Secondary dimension Users/Age and here’s the report:

Check visitor's age - The SMS Marketing Campaign: How to Make Sure You Got What You Paid For

Check visitor’s age

From these results, I can gather that my message was not delivered to the audience requested. You do have to allow and account for some differences as figures are not always exact. In this case, though, the difference is too large to ignore.

You can check your visitor’s gender, location, device category (this better be mobile and/or tablet!), operating system, and service provider, among other things.

When looking at location, you may find that your list provider swears they only send text messages to, let’s say, U.S. numbers. Your report indicates otherwise. It is not uncommon for Carriers and IXCs to utilize U.S. numbers for overseas calls. You may have heard of a technology called VoIP, used by many Telecom carriers (what is now trending as Wi-Fi calling and previously Unlicensed Mobile Access, or UMA), the number is a U.S. number but the geo location, or IP address, is not.

Are your Analytics demographics extremely different from your database selects? Then, stay away from this list provider.

Next, let’s check if your visitors exhibited bot-like behavior.

Google Analytics demographics data is stored in a cookie and Google checks to see if the visitors have cookies stored from another site. This would tell us whether or not we were likely dealing with a human or a bot. If a visitor has one of these cookies, they are probably not a bot. As bots do not store cookies, they will display as “New Visitors”, or they would have a cookie from the previous session. For this same reason, you will not be able to identify their age or gender, as this data is also stored in cookies from other navigated sites. Their visit duration would be zero seconds, the number of pages visited would be one and, therefore, bounce rate would be 100%, and their source will be mostly direct.

The SMS Marketing Campaign: How to Make Sure You Got What You Paid For. Session duration bot-like behavior

Session duration bot-like behavior

As you can see from the example above, the average time on page was 0 seconds for over 1,700 Pageviews, the number of Uniques (new visitors) was much higher than the blast reported click rate, and the Bounce Rate for the visitors with session duration = 0 was 99.94%. These are all strong indicators of bot-like activity.

SMS marketing campaign: gender Google Analytics report

SMS marketing campaign: gender Google Analytics report

This Google Analytics report by Behavior, Page, and Gender shows us that only 253 pageviews out of the 1,842 total pageviews were able to be identified as performed by a male or female. This could definitely be qualified as bot-like behavior for the rest of the Pageviews.

If you notice this visitor behavior after purchasing an SMS database, not only should you stay away from this list provider, but you should report them to the MMA and the DMA, as well.

I hope you found this information useful and, if you don’t use it yet, you will on your next SMS marketing campaigns. Let us know what you find out!!!

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9 MINI Cooper’s Ambient and Guerilla Marketing Ads

BMW MINI Cooper advertisements always hit a chord. Enjoy these 9 most memorable ambient and guerilla marketing ads and campaigns!

We are constantly amazed by the creativity of BMW MINI Cooper’s ambient and guerilla marketing ads campaigns and how they constantly improve the brand’s positioning and manage to capture our attention. These campaigns display an outstanding level of originality, vision and overall memorability. So, we decided to select a few of our favorite campaigns and share them with you.

TBWA, ‘It’s more fun in a Mini , BMW / Ambient’, 2003

TBWA, ‘It’s more fun in a Mini , BMW / Ambient’, 2003

MINI Cooper fun ambient ad ‘It’s more fun in a MINI’

Do you remember the fun times playing with those matchbox cars? In 2003 TBWA reminded us we can always desire a big boy toy. The ambient campaign featuring a real MINI Cooper in a box was able to send the message to the public of all ages: “It’s always more fun in a MINI.”

As part of the guerilla marketing ads campaign, MINI will be traveling from city to city offering test drives of the Countryman and 3 of its closest competitors.

As part of the guerilla marketing ads campaign, MINI will be traveling from city to city offering test drives of the Countryman and 3 of its closest competitors.

KISS helps MINI Rock the Rivals for a great cause

What happens when you combine trendy cars and rock and roll? You will get every grown man’s attention for a great cause. A great example is the campaign MINI USA had on 2011 in collaboration with the rock band KISS. Custom-painted and designed cars that resemble the famous painted faces of each KISS member were autographed by the band and prepared for their auction on Father’s Day.

Named “The MINI Rocks and Rivals” the movement aimed to promote vehicle wraps with the special KISS design, giving their customers another way to add a personal touch to their vehicles. Even more important for this campaign was to raise funds for UNICEF to support children in Japan.

Clever guerilla marketing ads Campaign | Empty packaging was left on the street in Amsterdam after Christmas to make it look like someone had received boxed and wrapped MINI.

Clever guerilla marketing ads Campaign | Empty packaging was left on the street in Amsterdam after Christmas to make it look like someone had received boxed and wrapped MINI.

Clever guerilla marketing ads MINI Cooper Box Packaging

This guerilla marketing ad for MINI Cooper is outstanding. Imagine finding someone in your city got a boxed and wrapped MINI for Christmas. The ambient ad held on the streets of Amsterdam related with the tradition of Christmas gift giving is extremely clever!

Best Latino Advertising Campaigns
Mini cooper ad "Let's Motor"

Mini cooper ad “Let’s Motor”

Ambient ads that go full speed ahead

A MINI billboard strategically placed beside two curved palm trees create an illusion of speed and power. It is a prove of ingenuity and vision. True, it can only be used where palms like these have grown by a billboard, but it works!

Real building turned into a giant MINI Cooper vending machine | Guerilla marketing ads

Mini Cooper Vending Machine Building Advertisement

Incredible ambient ads for the MINI Cooper

What better way to catch the eye of all passers and pedestrians in a busy city than turned a building into a giant MINI Cooper vending machine? This brilliant idea of Crispin Porter + Bogusky makes us wonder, could you really not notice it? And, which color to choose today?

 

MINI Cooper Tongue Advertisement | MINI Countryman Expect Big Things

MINI Cooper Tongue Advertisement

MINI Countryman Expect Big Things

A large lizard trapping a birth with his tongue might have persuaded you to search for ‘MINI big things.” If you lived in London, Birmingham during the Tongue Campaign of MINI Countryman, then you are one of the lucky ones. Only four customized billboards that incorporated half life-size fiberglass models of the MINI Countryman were placed along the city. This advertisement was able to make people notice the considerably larger size of the MINI Countryman when comparing with the standard MINI Cooper.

Best Halloween Ads: Trick or Treat?
Roundhouse Mini Cooper London guerilla marketing ads

Roundhouse Mini Cooper London guerilla marketing ads

Roundhouse Mini Cooper London ban boredom

This is another example of how to use an amazing ambient ad and get a great response from the public. It comes from MINI UK. During the 2008 campaign “Ban boredom”, a MINI cooper was uploaded to the billboard at the Roundhouse in London. It uses the simple idea of targeting boredom with the entire arsenal.

Halloween Mini Cooper advert “We only come out at night.”

Halloween Mini Cooper advert “We only come out at night.”

Halloween Mini Cooper advert

And we continue with fresh and fun ideas. This particular one exemplifies how creativity combined with knowledge of your target costumer and their culture work perfectly when advertising a popular product.  Halloween Mini Cooper advert states “We only come out at night.”

This is not a Mini it's a Subway entrance! Add people climbing in and out suggests the space in a Mini! | 9 MINI Cooper ambient and guerilla marketing ads

This is not a Mini it’s a Subway entrance! Add people climbing in and out suggests the space in a Mini!

MINI Cooper Train Station Ad

Another advertisement that clearly out stands was placed at the train station in Zurich. Creating the impression of people going in and out of the MINI Cooper clearly helps us find the MINI Cooper surprisingly roomy. This one is definitely one of my favorite advertisements by MINI Cooper.

Bus advertising examples that go the distance!

MINI Cooper sells fun to this loyal and bonded group of customers. They identify themselves with the quirky, trendy, retro and one-of-a-kind vehicle line. This message must continue to resonate through its overall marketing theme of the company’s successful word-of-mouth campaign.

Let’s MINI!

 

Quote of the Day: Everybody loves you until you become competition

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Image credits: inventorspot dot com, adsoftheworld.com

What is inbound marketing and why should you care?

So what is Inbound Marketing exactly? Inbound Marketing is marketing focused on getting found by customers. Instead of overtly broadcasting a message to an audience who may or may not be interested in your product or service at that particular moment, you prepare for when they are looking for you.

Inbound marketing and Google ZMOT (zero moment of truth)

What is inbound marketing and why should I care? #SEO #Google

SEO and inbound marketing

In 2011, Google introduced the Zero Moment of Truth, or ZMOT, which describes a revolution in the way consumers search for information online and make decisions about brands.

“Whether we’re shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how we decide what to buy. At Google, we call this online decision-making moment the Zero Moment of Truth — or simply ZMOT.”

The ZMOT, or Zero Moment of Truth, exists both in the online and offline world. For example, a couple planning their wedding may need send invitations. They could go to a bridal store and browse invitation books. Which one of the printer’s books the store carries will zero in the sale? Or they could search online for them, which ones will be displayed first and therefore stand a chance to close a sale at the ZMOT?

What’s the difference with outbound? In outbound marketing you may advertise on a bridal magazine or you may even purchase a list of brides to showcase your invitations but more than likely many of them already ordered theirs or not be ready to buy yet. The question here is, what is your cost per lead?

What is inbound marketing and why should I care? #infographic

What is inbound marketing and why should I care?

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So, what is inbound marketing, anyway?

Inbound marketing seems simple although we know not everybody can make it to the first page of Google results. There are only 10 places on that page. And inbound marketing is much more than search engine optimization and blogging.

Here is a list of inbound marketing tactics:

  • SEO & PPC
  • Opt-in Email Lists
  • Community Outreach Efforts both online and offline (supporting/sponsoring events, sharing useful information, community building, influencer outreach)
  • Grassroots marketing
  • Press coverage and Public Relations
  • Thought Leadership & Public Speaking
  • Content Marketing (blogging, content development, videos, infographics)
  • Word-of-Mouth or Buzz Generation (ambient and guerrilla marketing, viral campaigns)

Everything and anything that will drive the prospect to you when THEY are searching for your products or services.

Many companies believe that content development alone will make inbound happen. But content marketing does not work in a vacuum, it needs to be integrated to your search engine optimization strategy, your email marketing campaigns, your social media and other inbound strategies.

Always make sure to develop a cohesive inbound marketing strategy.

Why should you care about inbound marketing?

Why should you care about inbound marketing?

Why should you care about inbound marketing?

Because it works. Because is cost effective. Because people want to be in control of their decisions.

For example, Target Latino has never resorted to outbound marketing and 100% of its clients, speaking engagements, and media appearances have been generated by inbound marketing. We have been doing this for us and for our clients since 2003.  (shameless self plug)

If this does not convince you of the power of inbound marketing, here’s a few more inbound marketing stats:

  • The B2B companies that have a blog and create content have 67% more leads per month than the ones who do not. (Social Media B2B)
  • In average a blog gives a site an increase of 434% more indexed pages and 97% more indexed urls (Content+)
  • According to Search Engine Land, 80% of the people ignore Google paid ads
  • 72% of marketers think branded content is more effective that print advertising, 69% that is is superior to Direct Mail and Public Relations. (Custom Content Council)
  • Hubspot shared that 75% of the online population never go further than the first page of search engines results.
  • Inbound leads are 60% less expensive than outbound leads (Search Engine Journal)
  • Clicks from shared content are 5 times more likely to result in a purchase (Voltier Digital)
  • Organic search leads have a 14% closing rate while outbound marketing leads have a 1.7%
  • People want to be in control of the content they receive. 86% skip commercials, 44% of direct mail goes unopened. (Content Marketing Institute)
  • Articles with images have 94% more views than those who do not have any (Content+)
  • Around 60% of the population has a visual style of learning giving a big advantage to visual content
  • 46% of people say a website’s design is the number one criterion for discerning the credibility of the company. (Stanford Persuasive Technology Lab)
  • 58% of consumers trust editorial content.
Kellogg’s Pinterest marketing strategy analysis by Havi Goffan
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Survival of the fittest... so true

Survival of the fittest… so true

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Best Halloween Ads: Trick or Treat?

snickers print halloween ad

snickers print halloween ad

A collection of the best Halloween ads I have had the privilege of watching. Ikea, Snickers, McDonald’s, Pepsi, The Guardian, Mini Cooper and, yes! The first Snapchat ad!

There is something special about Halloween. A fascination on my part, probably born from watching scary Halloween movies in a country where it was not celebrated (then) in the “american way.”  Treat or Trick, Freddy Kruger, Michael Myers, and so many others lived in the dark when I had to cross the living room at night. But I digress, this year, I decided to select and form a collection of the best Halloween ads I have had the privilege of watching.

If you think this list of best Halloween ads is incomplete and would like to add another one, feel free to share the ad and why like it in a comment below.

Hope you enjoy my hand selected collection of the best Halloween Ads.

First of the best Halloween Ads

A very original idea from Leo Burnett for this outdoor advert for McDonald’s. A little blood on the side and this time, it really is ketchup! 🙂

Mcdonalds Halloween Ad

Mcdonalds Halloween Ad

Ikea: "Come pay with us, Danny" | Best Halloween ads

Ikea: “Come pay with us, Danny”

Chipotle Mexican Grill

In a quest for more organic food, Chipotle released an app and this commercial featuring a Halloween-scary crow and a corporation called Crow Foods where frightening things take place.  And a Cannes winner for originality of use of gaming and use of music, integrated multi-platform campaign, animation, and so many more awards, as well. The song “Pure Imagination” from the Willy Wonka movie, performed by Fiona Apple accompanies the theme really well. As I do not know if Chipotle now offers organic and free-range food, I will not tale a stance on the issue. The ad is outstanding.

Dos Equis Radio Halloween Ads Campaign

The most interesting man in the world is superb in these radio ads. Launched for Halloween 2010 and still one of my favorites.

IKEA and “The Shining”

Outstanding Halloween ad honoring Stanley Kubrick’s “The Shining” where Danny is suddenly stopped by two “ghosts” that ask him to “come pay with us.” A must watch.

Snickers Satisface tu Hambre

Because you are not you when you are hungry fits this Halloween ad to a T. In Spanish, but you do not understand it, don’t worry, you won’t need to, Meghan. 😉

Pepsi dresses up as Coke for Halloween

This Halloween ad has a couple of interpretations. Either Pepsi thinks Coca-Cola is scary or Pepsi decided to wear its hero costume. I’m pretty sure it was the first. What do you think?

 

What's scarier that a Pepsi with a Coke costume? Pepsi halloween ads

What’s scarier that a Pepsi with a Coke costume? Pepsi halloween ads

First ad in Snapchat for Ouija the movie

The first ad on Snapchat since its beginnings, three years ago, unveils a shortened version of the trailer for Ouija. You may be asking if these ads disappear 10 seconds after being clicked on and watched? Nope, they disappear in 24 hours, even if the user did not click on it.

Snapchat Ads Arrive, With First Ad for Ouija Giving Users an Early Halloween Scare

Snapchat Ads Arrive, With First Ad for Ouija Giving Users an Early Halloween Scare

Watch out for pedestrians this Halloween

Even insurance companies can come out and play on Halloween, as demonstrated by the print ad below. All you have to do is be creative.

Best Halloween Ads insurance company

Best Halloween Ads insurance company

Mini Cooper “Save a pumpkin. Carve the road” and “Boo” Halloween Ads

And the Mini Cooper disguises itself for Halloween not scaring too much but looking adorable and funny.

mini cooper ad

mini cooper ad

Carve the Road. Mini Cooper Halloween ads

Carve the Road. Mini Cooper Halloween ads

 

The Guardian won a Clio with this ad

Watch it to see how the three little pigs framed the big bad wolf.

Hope you enjoyed this small collection of Halloween ads!!

Win a $5,000 Foodie experience with this original Visa bus advertising

Thought of the Day

Be yourself #Emerson #quotes

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All of these ads are owned by their respective advertisers. No copyright infringement is intended.

 

Bus advertising examples that go the distance!

Bus advertising is not something new. Trucks and buses have been wrapped with ads for a long time. But, who remembers what was advertised on the side of a bus on a simple banner one week ago, lest a year ago?

When bus advertising campaigns are infused with great creative, brands and their messages become memorable and hope not to cause a traffic incident. 😉

Tempting bus advertising examples

I wish I knew the creatives behind the Mars truck advertisement campaign so I could give them credit. This truck will make you drool for a bite of candy, truck size candy. 

Best Truck Advertising by Mars

Best Truck Advertising by Mars

VISA for foodies campaign.

Win a $5,000 Foodie experience with this original Visa bus advertising

Win a $5,000 Foodie experience with this original Visa bus advertising

Bus advertising as part of a Guerilla Campaign

Charmin, one of the first “true” american only brands I came in contact with while in college, soon became one of my favorite brands. Mr. Whipple accounted for a highly memorable campaign. This bus experience was part of the New York “Go in style” campaign by Agency Publicis New York in 2009 where P&G built 20 bathroom stalls with attendants in Times Square for a product launch. Tourists were driven to the Charmin bathroom stalls on these buses.

A very expensive BTL campaigns with great branding and awareness results. The bus contributed 200,000 impressions and 23% increased awareness for the stalls.

Charmin bus advertising - Guerrilla Marketing | This bus experience was part of the New York “Go in style” campaign by Agency Publicis New York in 2009 where P&G built 20 bathroom stalls with attendants in Times Square for a product launch. Tourists were driven to the Charmin bathroom stalls on these buses. A very expensive BTL campaigns with great branding and awareness results. The bus contributed 200,000 impressions and 23% increased awareness for the stalls.

Charmin bus advertising – Guerrilla Marketing

Absolutely smashing trompe l’oeuil bus advertisement example for Specsavers in Frankton, New Zealand. Specsavers in New Zealand ran an advertising campaign promoting Specsavers Frankton on the back of what appears to be an Intercity bus. Parked at Frankton Airport, near Queenstown, the bus appears to have backed into a bus stop sign. “Should have gone to Specsavers Frankton”.

Specsavers in New Zealand ran an advertising campaign promoting Specsavers Frankton on the back of what appears to be an Intercity bus. Parked at Frankton Airport, near Queenstown, the bus appears to have backed into a bus stop sign. “Should have gone to Specsavers Frankton”.

“Should have gone to Specsavers Frankton”.

All Laundry Detergent Bus Advertisement campaign “How much can one small bottle clean?” was part of a 2006 guerrilla campaign where Manhattanites had to spot the bus to participate. Hard to miss! 

All Laundry Detergent Bus Advertisement campaign "How much can one small bottle clean?" was part of a 2006 guerrilla campaign where Manhattanites had to spot the bus to participate. Hard to miss! 

All Laundry Detergent Bus Advertisement campaign. Hard to miss!

Bus advertising examples for job hunters

Careerbuilder’s “Don’t jump” bus campaign makes up for the best use of a bus space ad. Looking down from tall (and short) office buildings, the message is clearly visible: “ don’t jump. careerbuilder.com.” “Don’t Jump” advertising campaign won several awards, among them a Bronze Lion from Cannes, France, one of only eight Bronze Lions awarded to U.S. advertising firms in the “press & poster” category. The campaign, created by The Martin Agency, debuted on the tops of public buses in New York and San Francisco.

Careerbuilder's "Don't jump" bus campaign makes up for the best use of a bus space ad. Looking down from tall (and short) office buildings, the message is clearly visible: “ don't jump. careerbuilder.com.”

Careerbuilder’s “Don’t jump” bus campaign makes up for the best use of a bus space ad.

Monster.com “Wrong job” bus advertising campaign by JWT Hong Kong for the China market. “Stuck in the wrong job?” the tagline reads.

Monster.com "Wrong job" bus advertising campaign by JWT Hong Kong for the China market. "Stuck in the wrong job?" the tagline reads.

“Stuck in the wrong job?”

Original bus advertising examples

Keep Holland Clean bus advertisement “Don’t turn the bus into a garbage truck.” It’s just as easy to throw your trash in the waste bin. Grey Amsterdam wanted people to treat public buses with respect. They leave they’re garbage on it. So they asked people not to turn their bus into a garbage truck. It’s just as easy to throw your trash in the waste bin. By Grey Amsterdam, The Netherlands. 2008  Client: Keep Holland Clean Foundation

Keep Holland Clean bus advertisement "Don’t turn the bus into a garbage truck." It’s just as easy to throw your trash in the waste bin. By Grey Amsterdam.

Keep Holland Clean bus advertisement “Don’t turn the bus into a garbage truck.” It’s just as easy to throw your trash in the waste bin. By Grey Amsterdam.

Sam Ash has put an interesting spin on the MTA’s articulated buses with this outstanding example of bus advertising.

Sam Ash has put an interesting spin on the MTA's articulated buses with this outstanding example of bus advertising.

Sam Ash | Outstanding example of bus advertising.

Weight watchers bus advertising campaign, need I say more?

Weight watchers bus advertising campaign, need I say more?

Weight watchers bus advertising campaign

Bus advertising examples from down under: Community first credit union because finances are also creative. Agency: I.D.E.A.S. 2011 Australia

Bus advertising examples from down under: Community first credit union because finances are also creative. Agency: I.D.E.A.S. 2011 Australia

Community First credit union because finances can also be creative

The Bus Crash ad was developed at Smart, Melbourne London double decker red bus graphics London helping children be children again.

The Bus Crash ad was developed at Smart, Melbourne London double decker red bus graphics London helping children be children again.

London double-decker bus advertisement.

Super creative bus advertisement for Yodobashi camera store. Yodobashi is a large (if not the largest) camera store chain in Japan.

Super creative bus advertisement for Yodobashi camera store. Yodobashi is a large (if not the largest) camera store chain in Japan.

Camera store bus advertising

Road Safety Bus Advertisement Campaign that highlights the importance of signaling with your hand before crossing the street. Client: Secretaria Municipal de Mobilidade e Trânsito (SMT) Brazil.

Road Safety Bus Advertisement Campaign that highlights the importance of signaling with your hand before crossing the street. Client: Secretaria Municipal de Mobilidade e Trânsito (SMT) Brazil.

Look both ways before crossing the road.

Coming soon, my favorite bus stop advertising campaigns. Here is a sample:

Pepsi creative truck advertisement

Pepsi creative truck advertisement

Pepsi‘s bus stop ad in London might be the best use of augmented reality yet Waiting for a bus to arrive can quickly become an excruciatingly dull experience, so Pepsi decided to bring some surprises to a London bus shelter to make waiting a bit more interesting. For its latest ad campaign, Pepsi Max used augmented reality to turn a bus shelter’s wall into a fake window that appeared to show flying saucers, an attacking robot, and a loose tiger — among other unlikely subjects — making their way down the street. Pepsi doesn’t say exactly what it used to make the illusion happen, but it appears to have relied primarily on a camera outside the shelter that let it capture people and vehicles on the street. By the looks of it, no one was fooled for long — but it certainly had plenty of people doing double takes.

Adoptable trends campaign by Dieste
Have a Social Media Crisis Plan

 

You must be the change you wish to see in the world --Ghandhi

You must be the change you wish to see in the world –Ghandhi

Next Quote? funny inspirational quotes on every post!

K-Mart Advertising Campaign “Show Your Joe”?

Advertising campaign K-Mart

Advertising campaign K-Mart

I return from speaking at #EngageMexico and become speechless when I see the mild-mannered retailer, K-Mart’s advertising campaign “Show Your Joe”. I absolutely applaud it. After watching one too many advertising campaigns featuring women in undies, this campaign is fresh, adorable and cute.

The K-Mart advertising campaign “Show Your Joe” definitely caught my eye. Tremendous viral power by pushing the boundaries of our cultural mores in humor. Something I actually spoke about at this conference. What makes something humorous for some and not for others? Zabalbeascoa states that “The principle of incongruence in humor is universal. One always laughs at the unexpected. It is always about breaking with the taboo, be it sex, religion or politics. This is common to all cultures and the mechanism is always the same. What is not shared by all cultures is the limit of what can (or is allowed) to be transgressed.”

Advertising campaign "Show your Joe"

Advertising campaign “Show your Joe”

This advertising campaign has reached more than 7 million hits on YouTube. But the advocacy group One Million Moms has launched a social media campaign to pull the ad from TV, denouncing it as “disgusting,” “inappropriate” and “filth” that should not be seen by families gathering to watch TV. Furthermore, the group accuses Kmart of making “a deliberate decision to produce controversial advertisements instead of wholesome ones. This is a terrible plan on Kmart’s part, especially at this time of year!”

Watch the commercial and judge for yourself. Do you really think it’s controversial?

Brand new news for the 2014 Holiday Season!! Kmart is back with Joe Boxer!!!! Absolutely adore this campaign! Now complete with game and social media. Go ahead! Try it!!

Social with Hispanics

 

culture quote

culture quote

 

ditto

ditto

Next Quote? funny inspirational quotes on every post! | Interactive Marketing campaigns increase Brand Experience Engagement

Note: The commercials depicted are intellectual property of the brand, there is no intent of copyright infringement.

Interactive Marketing campaigns increase Brand Experience Engagement

Interactive marketing campaigns work to initiate a relationship between a customer and a brand, which keeps him or her coming back (hopefully) over and over again. In the article ‘The New Value Equation’, consultants Richard Cross and Janet Smith state that when interactivity involves some kind of incentive, the customer usually visits more often, stays for a longer period of time and might even be willing to pay more for the product or service. “The customer gets more out of every transaction, and whatever bond they have developed with your firm is strengthened.”

Increasing this level of customer engagement demands more than a colorful sign, a witty tagline or a funny commercial—it’s about interactive marketing strategies, promotions and campaigns that capture customer attention and reward them for such interaction.

Interactive marketing campaigns

Interactive marketing campaigns can be executed online or offline; either way, they’re pretty effective. Consider the Skittles ‘Touch’ campaign, which comprised video spots encouraging viewers to put their fingertips on their video or computer screens to interact with the ad—for instance, to have their fingers licked by a cat. The campaign received over 9 million online views and helped the brand reach double-digit profit and market share growth in 2011.

Skittles Touch the Rainbow interactive marketing campaign

Skittles Touch the Rainbow interactive marketing campaign

According to a study from Forrester Research, spending on interactive marketing campaigns will reach $55 billion in 2014 to represent 21 percent of all marketing expenditures.

Here are some other examples of great interactive marketing campaigns.

Intel “Ultrabook Pop-up Theatre” an offline interactive marketing campaign in Los Angeles

Intel Asia Pacific creates flash mob art and theatre using Ultrabook PC screens. Party, Tokyo choreographed 60 people with Ultrabooks synched together via wi-fi to create ‘digital billboards’ in a variety of different locations across L.A. It really is a magnificent interactive campaign that surprises and engages the audience.

What do you think – have flash mobs become a tired trend or is there still room for innovation? There’s also the question as to how staged the public involvement and reactions are – after all – that is a big part of the novelty.

McDonald’s interactive marketing billboard campaign

So this would definitely cause me to be late for work each morning. On their digital outdoor billboard, McDonald’s flashes images of food and challenges passersby to capture a picture with their cell phone camera. Then the new customer can walk a block over to the store and claim a free- sundae, pie, or cup of coffee. Game on!

Ford Interactive Marketing Campaign

As a way to introduce their new Grand C-MAX, Ford’s campaign enabled people to “feel the difference” with innovation in their hands. The interactive ad allowed them “to handle and explore miniaturized 3D virtual models of the cars on the screen and in the palm of their hand.” It’s a lot easier than going to a dealership and taking it out for a test drive- and a lot more fun.

pepsi social vending machine

pepsi social vending machine

Adoptable trends campaign by Dieste
Have a Social Media Crisis Plan

Thought of the Day

An ideal culture is one in which there is a place for every human gift - Margaret Mead

An ideal culture is one in which there is a place for every human gift – Margaret Mead

Next Quote? funny inspirational quotes on every post! | Mobile App Advertising Trends

Pepsi Launches Bilingual Advertising Campaign with William Levy

Following their innovative style of advertising and latest trend of parodies and incorporating Hispanic iconic figures to attract both the General and Hispanic markets, Pepsi launched their latest bilingual advertising campaign for Pepsi Next. But this time there are a few key components that differentiate the campaign. First, they have selected William Levy, a cuban-american soap opera or telenovela actor and model.

This bilingual advertising campaign is Pepsi Next’s largest Hispanic effort to date.

The promotion started on April 22 as Pepsi Next, which the brand says has Pepsi taste with 60% less sugar than regular Pepsi, launched Wheel of Levy, a website which showcases a spinnable wheel with various Levy embodied scenarios as a doctor, a romantic, an action hero, a rock star, a sci-fi character and a theater buff, as well as a question mark and a can of Pepsi Next.

Pepsi and Levy’s goal for the bilingual advertising campaign: to get America to try a Pepsi Next for free.

A total of 400,000 Pepsi Next two-liter bottles will be given away through the promotion that runs until May 20th. The site had “over one million hits/views” in its first day and is available in English and Spanish. Users can change the language in the top right-hand corner.

The bilingual advertising campaign targets both men and women in the 25-to-34 range independently of their being Latino or not.

Pepsi is pushing the promo on Facebook to Pepsi Next’s 148,000 fans and @PepsiNext’s 8,600 followers. The videos also appear in a YouTube playlist with views ranging from 11,000 to 146,000. The bilingual advertising campaign is supported by a TV spot and a paid digital and social buy on Buzzfeed, YouTube and E! online, as well as in-store promotions and TV appearances.

Here is Pepsi’s Press Release:

Actor William Levy Seduces Taste Buds Across America To Try Pepsi NEXT®

SIX SMOOTH-TALKING LEVYS WILL MAKE YOU THIRST FOR REAL COLA TASTE, 60% LESS SUGAR

PURCHASE, N.Y., April 22, 2013 /PRNewswire/ — What works up a thirst more than one William Levy? Try six!  The seduction begins today as Pepsi NEXT®, the only cola to deliver real cola taste with 60% less sugar, and Levy debut the “Wheel of Levy,” the brand’s latest mission to get America to Drink it to Believe it.  The actor flexes his acting muscles to showcase six versatile personas in hot pursuit of one united goal – to get America to try a Pepsi NEXT – for free.

“I’m excited to show fans a few unexpected sides of myself to help quench their thirst for a great tasting cola with less sugar,” says Levy. “Whether it’s rocking out or fighting bad guys, I’m giving it my all to ensure you won’t be able to resist the unbelievable taste of Pepsi NEXT.”

Simply visit Wheeloflevy.com to spin the “Wheel of Levy,” decide on which Levy compels you to give into the unbelievable taste of Pepsi NEXT and register to receive a 2 Liter of Pepsi NEXT.  And don’t worry; there is a Levy for everyone.

  • Have a chronic thirst? Abide by “Doctor Levy’s” prescription.
  • Distraught over the love triangle in your favorite soap opera/telenovela?  “Romance Levy” will console you with a sip of Pepsi NEXT.
  • Bad guys on your tail? “Action Hero Levy” rescues and refreshes.

Give in to “Doctor Levy,” “Romance Levy,” “Action Hero Levy,” “Rock Star Levy,” “Sci-Fi Levy” and “Theatre Levy” as they put their powers of persuasion to work both in both English and Spanish.

Visit Wheeloflevy.com today because William Levy only has so many Pepsi NEXTs to give.  Afterwards, don’t forget to spread the love with friends on Facebook and Twitter.  William’s feats of acting prowess, along with the unbelievable taste of Pepsi NEXT, are just too good to keep to yourself.  Thirsty for even more Levy?  Find more refreshing fun online and in-store.

For additional information visit:

Pepsi NEXT “Wheel of Levy” YouTube Playlist

www.facebook.com/pepsinext

www.twitter.com/pepsinext

Thoughts of the Day

quotes on the internet #funny

quotes on the internet #funny

Carl Jung

Carl Jung

Next Quote? funny inspirational quotes on every post! | Hispanic Acculturation Secrets Unveiled

Andy Warhol Famous Campbell’s Soup Cans

Andy Warhol Campbell Soup Tomato

Campbell’sTomato Soup by Andy Warhol – 1968

We dedicate this Friday’s post to an icon: Andy Warhol.

Did you know how he displayed the paintings on his first one-person exhibition? Here it goes.

Andy Warhol’s Campbell’s Soup Cans transformed him into an overnight sensation when they were first exhibited in Los Angeles in 1962.

It was his first one-person exhibition organized by Irving Blum, the legendary and visionary director of the Ferus Gallery.

The exhibition featured thirty-two “portraits” of soup cans, each identical except for the flavor inscribed on their labels.

These revolutionary paintings were displayed on a small narrow shelf that ran along the wall of the gallery in a way that suggested not only a gallery rail but also the long shelves in a grocery store.

With these works, Warhol took on the tradition of still life painting, declaring a familiar household brand of packaged food a legitimate subject in the age of Post-War economic recovery.

the lunatic is in my head

the lunatic is in my head

Next Quote? On the Mobile Marketing Campaign against Drunk Driving Article

Buzz marketing Campaign with Flash Mob for Nivea

The art of the flash mob has been used for protests, satire, entertainment and artistic expression. As a familiar trend in the advertising industry, can agencies and brands reinvent them for 2012?

The Wow Factor with Q10+ skin

Buzz Marketing Nivea flashmob: A woman is wooed after sampling Nivea's Q10 cream

A woman is wooed after sampling Nivea’s Q10 cream

This buzz marketing campaign was released in April 2012 in the town of Rouen, France for Nivea Visage Q10. This TV spot and web video also uses a combination of flash mob and street theatre. An unsuspecting target samples Nivea’s anti-wrinkle cream at a pop up store and as she walks away, attracts a storm of male attention, including dancing firemen and her very own prince charming. The scenes were captured with hidden cameras and humor is king in this 20 seconds TV spot.

According to the agency, most of the people in the live stunt are real citizens of the town of Rouen, including the gardener and girls on the boat as well as the city’s official basketball team. The 60 people flash mob passing out in the scene that takes place at the Hotel de Ville are employees of the Rouen Ferrero factory.

Flash Mob and Nivea “L’Effet Wouaaah” (The Wow Factor) TV Spot

What do you think – have flash mobs become a tired trend or is there still room for innovation? There’s also the question as to how staged the public involvement and reactions are – after all – that is a big part of the novelty.

 

Adoptable trends campaign by Dieste
NIVEA for Men - Cat - FCB Brasil

NIVEA for Men – Cat – FCB Brasil

Rat for NIVEA for Men by Giovanni Draftfcb

Rat for NIVEA for Men by Giovanni Draftfcb

Cactus - Nivea advertisement

Cactus – Nivea advertisement

Nivea Valentine's advertisement Kiss and be Kissed

Nivea Valentine’s advertisement Kiss and be Kissed

Niveate! Nivea Advertisement

Niveate! Nivea Advertisement

enjoy life now this is not a rehearsal

enjoy life now this is not a rehearsal