Top 10 Social Networking Websites and Forums

Top 10 Social Networking Websites & Forums - June 2010

Top 10 Social Networking Websites & Forums – June 2010

 

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage does not include traffic for all sub-domains of certain websites that could be reported on separately.

There is no greater fraud than a promise not kept - Gaelic Proverb

There is no greater fraud than a promise not kept – Gaelic Proverb

What do people do with cellphones?

Accessing of social networking sites or blogs also saw significant growth, increasing 2.6 percentage points to 20.8 percent of mobile subscribers.

Accessing of social networking sites or blogs also saw significant growth, increasing 2.6 percentage points to 20.8 percent of mobile subscribers.

Mobile Content Usage

65.2 percent of U.S. mobile subscribers used text messaging on their mobile device in May, up 1.4 percentage points versus the prior three month period, while browsers were used by 31.9 percent of U.S. mobile subscribers (up 2.3 percentage points). Subscribers who used downloaded applications comprised 30.0 percent of the mobile audience, representing an increase of 2.1 percentage points from the previous period. Accessing of social networking sites or blogs also saw significant growth, increasing 2.6 percentage points to 20.8 percent of mobile subscribers.

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Mobile Content Usage

3 Month Avg. Ending May 2010 vs. 3 Month Avg. Ending Feb. 2010

Total U.S. Age 13+

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Share (%) of Mobile Subscribers

Feb-10    May-10    Point Change

Total Mobile Subscribers                            100.0%    100.0%        N/A

Sent text message to another phone           63.8%       65.2%          1.4

Used browser                                                     29.6%       31.9%          2.3

Used downloaded apps                                   27.9%       30.0%         2.1

Played games                                                      21.8%       22.5%        0.7

Accessed social networking site or blog     18.2%       20.8%        2.6

Listened to music on mobile phone             13.1%       14.3%          1.2

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Source: comscore

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Digital Marketing Trends You Need To Know About – updated

Digital Marketing Trends: Online Display Advertising

The challenge for a small business is the same challenge facing any business: How do you get enough people to pay attention to your ads while they are busy uploading photos or conversing with friends?

The challenge for a small business is the same challenge facing any business: How do you get enough people to pay attention to your ads while they are busy uploading photos or conversing with friends?

Banner ads may sound like an antiquated way to get noticed, but actually display advertising is becoming much more interesting due to two important trends.

One such trend is better local ad targeting.

Several companies, such as Local.com, LinkedIn and Facebook, have announced that they’re getting into the local targeting game by offering geography-based advertising along with the standard demographic or keyword targeting you’d expect. Local targeting is already prevalent in search engine marketing and it’s good to know that display ads are heading in the same direction.
The other noticeable trend to get excited about is the movement toward ad pricing based on cost-per-action rather than cost-per-click.

Paying for ads based on CPA means that you don’t pay the publisher until you get the action you want from the ad. For example, if you want your online display ad to drive someone to an online store to buy the advertised product, you won’t have to pay until someone actually clicks the ad and completes the purchase. Several companies have announced an emphasis on CPA tracking and billing.

Digital Marketing Trends: Online Retail Promotions

Selling physical goods has long been about driving traffic to your e-commerce store so prospective customers can see and buy your products. That trend seems destined for a giant turn in the opposite direction, because it won’t be long before smaller retailers have the ability to sell more of their products on other highly targeted consumer websites.

One such website is Milo.com, where the CEO announced the company’s intention to enable anyone to search real-time availability and local product information on every product, on every shelf, in every local business in America.

Another outstanding innovation for online retail comes from Pixazza. Pixazza is changing the way consumers shop by allowing people to browse and buy products that appear in any photos.

For example, let’s say you’re reading an article in an online entertainment magazine and you see a photo of Jennifer Lopez wearing earrings that are to-die-for. Getting yourself a similar pair is easier than ever; as you hover over the photo Pixazza recommends earrings at suggested prices far below what Jennifer Lopez probably paid for hers.

You can also use this type of technology on video email campaigns,  it increases your CTR (Click-through rate) over 100%!!

Digital Marketing Trends: Social Media Advertising

Social media is arguably the most innovative internet tool to emerge since, well, the internet. There are definitely good reasons to advertise on social media sites (this includes your own fan pages and networks). The challenge for a small business is the same challenge facing any business: How do you get enough people to pay attention to your ads while they are busy uploading photos or conversing with friends?

There are a number of companies working to make social media advertising more engaging and even fun, and it won’t be long before there are a plethora of choices for small budgets.

There are interesting video advertising products with built-in games and quizzes to get people to pay attention and remember the content in the videos, and others offer access to an integrated suite of social media applications designed to attract attention and engagement in exchange for a subscription of just a small fee per month.

Digital Marketing Trends: Mobile Marketing

Advertising and messaging to mobile phones is definitely a hot topic among marketers.

In the past, most mobile marketing tools focused on only one aspect of mobile marketing, such as text-messaging, application development or mobile websites. Those tools are now converging as integrated solutions.

One such company, 2ergo, recently announced plans to offer a comprehensive suite of marketing solutions that include SMS, MMS, e-mail and mobile websites. Be on the lookout for companies offering comprehensive mobile solutions priced for small businesses in the not-too-distant future.

Make sure at least a portion of your website is designed to display and function properly on mobile devices — especially the pages that contain contact information for your business.

If you have a location-based business, start making your communications more mobile friendly so people can respond to your offers and information while they are on-the-go.

Sending text-messages and e-mails with mobile coupons and snack-sized bites of product information are great places to start. Also, social media users are more likely to become mobile savvy than the average internet user, so make sure you have a presence on the most common social sites.

augmented reality simply explained

augmented reality simply explained

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Fox News targets Latinos with new website

"About a third of the country is going to be of Latino heritage by 2050 and we thought it was time to launch a site with more of a focus," said Michael Clemente, Fox News' senior vice president of news editorial.

“About a third of the country is going to be of Latino heritage by 2050 and we thought it was time to launch a site with more of a focus,” said Michael Clemente, Fox News’ senior vice president of news editorial.

Fox News plans to launch this fall a website aimed at a Latino audience as it seeks to build its coverage and links with one of the fastest-growing U.S. communities.

Fox News, which is owned by Rupert Murdoch’s News Corp, said on Wednesday the new site FOX News Latino (www.FoxNewsLatino.com) will provide original news and features focused exclusively on the Latino community.

The U.S. Latino population is one of the fastest growing, accounting for around 15.4 percent of the population in 2008, up from 12.5 percent in 2000, according to Pew Research. As that population grows, marketers are spending more of their advertising dollars with Hispanic media outlets.

“About a third of the country is going to be of Latino heritage by 2050 and we thought it was time to launch a site with more of a focus,” said Michael Clemente, Fox News’ senior vice president of news editorial.

But Clemente said it was unlikely Fox News will launch a news television channel focused on the Latino community.

“It’s not on the drawing board. There’s just too much to be had among the 700 cable channel universe right now.”

The new website will feature videos and other content in both Spanish and English with reports from the United States as well as South and Central America, and the West Indies, among other regions.

Some content from the site will appear on FoxNews.com’s “Strategy Room,” the political, entertainment and lifestyle talk show streamed live on the Web every weekday.

Fox News is the most-watched cable news channel in the United States and in the last year has expanded its lead over rivals like CNN, which is owned by Time Warner Inc and MSNBC, a unit of NBC Universal which owned by General Electric Co.

Clemente said he sees little risk that a Latino audience would avoid a website backed by Fox News because of the cable TV network’s conservative pundits, whose views on issues like immigration can be at odds with the Latino community.

“I don’t think there’ll be conflict,” he said. “We will do what we always do on the news side which is to be very fair and balanced on all sides of the issue in our reporting.”

News Corp shares closed 36 cents to $13.39 on Nasdaq.

Source: Reuters

Five Foundations For Online Marketing From Coca-Cola

It seems that Coca-Cola focuses on the fundamentals when it comes down to online marketing.

They use five key foundations for the online marketing efforts. Add value. Be transparent. Be consistent and follow through. Be receptive to change. Surprise and delight your customers.

These are some premises many talk about but not often delivered.

  1. Add value. Bring value into every interaction.
  2. Be transparent. Listen to what your brand owners are saying. You are not your brand owner. You are the steward of your brand.
  3. Be consistent and follow through. Stay on brand strategy and stay true to who you are. Make human connections, which we all share, better and more meaningful.
  4. Be receptive to change. Mix things up to keep it fresh.
  5. Surprise and delight your customers. Again, keep things interesting and fresh.

Online Marketing from Coca-Cola: Campaigns result

For the world and this one was for Friendship Day in Latin America, they created “La Máquina de la Felicidad” or “The Happiness Vending Machine” and the success was outstanding. See for yourselves.

This one took place in the U.S. and with a different twist and an amazing ending. Wouldn’t you share online what is taking place? 🙂