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Hispanic Marketing Blog is an initiative of Target Latino, a multicultural marketing consulting firm with a Latino / Hispanic twist.
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Tag Archive
Do you know Guatemalans?
A total of 986,000 Hispanics of Guatemalan origin resided in the United States in 2008, according to the Census Bureau’s American Community Survey. Guatemalans in this statistical profile are people who self-identified as Hispanics of Guatemalan origin; this means either they themselves are Guatemalan immigrants or they trace their family ancestry to Guatemala. Guatemalans are the sixth-largest population of... »
What is your Hispanic country of Origin?
Nearly two-thirds of Hispanics in the United States self-identify as being of Mexican origin. Nine of the other ten largest Hispanic origin groups—Puerto Rican, Cuban, Salvadoran, Dominican, Guatemalan, Colombian, Honduran, Ecuadorian and Peruvian—account for about a quarter of the U.S. Hispanic population. There are differences across these ten population groups in the share of... »
U.S. Illegal Immigrant Population Down
The number of illegal immigrants in the U.S. declined by one million since its peak in 2007 The number of illegal immigrants living in the U.S. dropped by one million people in two years, according to new estimates by the U.S. Department of Homeland Security. Government officials believe 10.8 million illegal immigrants lived in... »
Inside Hispanic America
by Claudia “Havi” Goffan Winner of the Publisher’s Multicultural Award Category: Best Multicultural Awareness Article What is life like in America for Hispanic Americans? What are their thoughts and concerns about family, employment, education, religion, opportunities, and healthcare? We asked Claudia Goffan, founder of Target Latino, an Atlanta based marketing and consulting firm specializing... »
SABEResPODER & Best Buy Partner to Promote Informed Shopping Decisions During This Holiday Season
The initiative aims at educating the Latino community on how best to take advantage of the technology at their reach. Best Buy unites with SABEResPODER to educate the Hispanic community about how to get the most out of the latest technology and understand their rights as consumers. Various studies show that Latinos purchase more... »
AARP The Magazine Now Has Three Times the Number of Readers as the Total Number of Twitter Followers of Ashton Kutcher, Oprah and Ryan Seacrest Combined*
Latest MRI Study Shows AARP The Magazine, People, and Better Homes & Gardens Lead the Way as Most Read Consumer Magazines AARP The Magazine continues to penetrate households as one of the industry leaders in reach and readership and is the only magazine to report consecutive growth in readership in the last six years,... »
New Research Finds Latinas with Lactose Intolerance Manage By Avoiding Dairy
A recent study by the LACTAID® Brand found that 77 percent of Latinas with lactose intolerance reduce or limit the amount of dairy in their diet. This is concerning given that the calcium and vitamin D found in milk and dairy products play an important role in living a healthy lifestyle. With the holiday... »
Fannie Mae Launches New HomePath.com in Spanish Aimed at Helping More Hispanics Buy Homes
Interactive Tools and Information Designed to Guide Potential Homeowners Through Homebuying Process and Prevent Foreclosure Fannie Mae announced the company launched a Spanish version of its HomePath.com website designed to help more potential homeowners who speak Spanish purchase Fannie Mae-owned properties. The new website in Spanish mirrors the English version of HomePath.com featuring an... »
Hispanics Celebrate the True Meaning of Christmas In Uncertain Economic Times
The Heart of the Holidays When it comes to the holidays, Hispanic families have always relied on traditions to celebrate the season. Whether attending Posadas, preparing special family recipes, or just getting together to share memories, traditions strengthen family ties and make the season more special. And during this recession, more than half (52... »
Health Disparities Pose High Cost for American Economy, Researchers Say
Researchers commissioned by the Joint Center for Political and Economic Studies released a report Thursday, calculating the combined costs of health inequalities and premature death in the nation to be $1.24 trillion between 2003 and 2006. During that time, minorities spent nearly $230 billion in excess medical care costs. The Joint Center is a Washington,... »