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Hispanic Christian leaders organizing boycott of census

By Target Latino

Some Hispanic leaders say they’ve waited too long for immigration reform so they are taking a controversial step — they want illegal immigrants to boycott Census 2010. The leaders are asking illegal immigrants not to fill out census questionnaires when they are sent to homes nationwide, said the Rev. Miguel Rivera, chairman of the National... »

Dr Pepper Ads, Tour Target Young Latinos

By Target Latino

Dr Pepper Snapple Group this week is launching “Vida23,” a multifaceted effort to attract young Hispanic consumers to its Dr Pepper beverage. “Just like the unique 23 flavors in Dr Pepper, Vida23 is designed to give consumers more out of every day,” said Monica Morales, Dr Pepper brand manager for the Hispanic market, in a... »