About Hispanic Marketing Blog
Hispanic Marketing Blog is an initiative of Target Latino, a multicultural marketing consulting firm with a Latino / Hispanic twist.
Target Latino brings you the first and only Multicultural Online Brand Monitoring Solution that provides Market Intelligence to engage with your customers or use on your marketing strategy!
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Tag Archive
Facebook and Coca-Cola Bring “Like” To The Real World
Facebook’s “Like” functionality arrived in the real world this past month in Israel when Coke added RFID bracelets (Radio Frequency Identification) to the company’s Coca-Cola Village summer resort event, making it easy for high school attendees to share their experiences instantly on Facebook. Throughout the Village’s 40+ experiences teens simply placed their RFID bracelets... »
Latina bloggers are a force to be reckoned with
They are Latinas. They are strong, modern, intelligent and love to share their opinions. They are constantly contributing to the blogosphere. They are the Latina bloggers. And, LATISM (Latinos in Social Media), a non-profit organization that groups Latinos who actively participate online, has performed an invaluable survey of over 900 Latina bloggers and has... »
What do people do with cellphones?
Mobile Content Usage 65.2 percent of U.S. mobile subscribers used text messaging on their mobile device in May, up 1.4 percentage points versus the prior three month period, while browsers were used by 31.9 percent of U.S. mobile subscribers (up 2.3 percentage points). Subscribers who used downloaded applications comprised 30.0 percent of the mobile audience,... »
Women Seek Online Communities To Validate Purchases
If a new study is to be believed, you should be building direct relationships through search, online and mobile Web sites with women who show interest. It will become one of the most valuable marketing tools a company can have. The joint study from iVillage and SheSpeaks highlights that interaction between women through online... »
What is Social Media?
What is Social Media? One of the key factors in Social Media Marketing is the measurement of its success or impact. In order to measure, you have to monitor engagement and sentiment. Make sure your online media monitoring solutions are able to bring relevant results and analyze sentiment with a machine learning algorithm platform... »
Why SMX Echo is the Leading Multicultural Social Media Monitoring Tool
I had the great pleasure of meeting Claudia Goffan about a year ago. I quickly realized that Claudia was an incredibly talented and driven person. She has been in the marketing space for more than 25 years — specializing in strategic planning. Claudia has been recognized as an expert in Latino Marketing by CNN and more... »
Social Media Adoption Yields New Customers For Small Businesses
The third wave of the Small Business Success Index, by Network Solutions and the University of Maryland’s Robert H. Smith School of Business, reports social media adoption by small businesses has doubled from 12% to 24% in the last year. Small businesses are increasingly investing in applications including blogs, Facebook and LinkedIn profiles. Small Business... »
Digital Convergence
Have you thought of your strategies for 2010-2013? Have you considered this? »
Blogging loses appeal for US teenagers
A U.S. study has indicated that younger internet users are losing interest in blogging and switching to shorter and more mobile forms of communication. The number of 12 to 17-year-olds in the US who blog has halved to 14% since 2006, according to a survey for the Pew Internet and American Life Project. It suggests... »
Social sites eclipse e-mail use
Social network sites such as Facebook and MySpace are now more popular than personal e-mail, finds a report. The Nielsen survey of users’ habits found that 67% of all those going online were spending time at social network and blogging sites. Interest in the category is growing four times faster than the other top... »