About Hispanic Marketing Blog
Hispanic Marketing Blog is an initiative of Target Latino, a multicultural marketing consulting firm with a Latino / Hispanic twist.
Target Latino brings you the first and only Multicultural Online Brand Monitoring Solution that provides Market Intelligence to engage with your customers or use on your marketing strategy!
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Tag Archive
What is Social Media?
What is Social Media? One of the key factors in Social Media Marketing is the measurement of its success or impact. In order to measure, you have to monitor engagement and sentiment. Make sure your online media monitoring solutions are able to bring relevant results and analyze sentiment with a machine learning algorithm platform... »
Why SMX Echo is the Leading Multicultural Social Media Monitoring Tool
I had the great pleasure of meeting Claudia Goffan about a year ago. I quickly realized that Claudia was an incredibly talented and driven person. She has been in the marketing space for more than 25 years — specializing in strategic planning. Claudia has been recognized as an expert in Latino Marketing by CNN and more... »
Gen Y or Millennials: Marketing Tips
Most of us, marketers, are trying to engage the Millennials or Gen Y. Also, most marketers are still leery of Gen Y marketing techniques. Therefore, we need to keep understanding who they are, what they do, what they like and what they dislike. Here is a brief overview of the Millennials or Gen Y. Listen... »
Large number of Fortune 500 companies got into Twitter, report says
The Fortune 500′s use of blogs, online video, and podcasts continues to increase, but Twitter was the social media channel of choice in 2009, according to a study by the Society for New Communications Research (SNCR) and Financial Insite. The study, “The Fortune 500 and Social Media: A Longitudinal Study of Blogging and Twitter... »
25 social interaction metrics or how to measure your social media marketing campaign
by Claudia “Havi” Goffan Social media has evolved into an every day way of interaction and communication for a large part of the population. And this evolution started in the last century when social media commenced amidst the original chats in chatrooms and blogs. The first blog was created in the late 1980′s: http://www.netfunny.com/rhf/... »