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Hispanic Marketing Blog is an initiative of Target Latino, a multicultural marketing consulting firm with a Latino / Hispanic twist.
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Tag Archive
Social Media Success Story: media exposure equaled $6.67 million in ad spend
A brilliant example of an Advertising and Social Media campaign execution and of how to measure social media results: The campaign “One Thousand Casmurros,” made for the biggest TV network in Brazil, Rede Globo. It was the agency’s first entry in Cannes. Commemorating 100 years since the death of one of the greatest writers Brazil... »
Pizza Patron, Pepsi Celebrate Hispanic Heritage
Pizza Patron announced that it has teamed with Pepsi in a national, co-branded promotion in all of its stores to honor National Hispanic Heritage Month. The promotion began September 1 and was specifically designed to celebrate and honor the Latin culture and lifestyle during Hispanic Heritage Month. It is a bilingual promotion, but Spanish-language... »
Oldways Releases Latino Health Tool Kit for Latino Nutrition Month
BOSTON, September 15, 2009 – In celebration of Latino Nutrition Month from September 15 through October 15, Oldways and the Latino Nutrition Coalition (LNC) have released Latino Living – A Guide to Better Health Through Traditional Food and Active Lifestyles – for both consumers and health professionals. “Latino Living was originally designed for health... »
Burger King enters mobile commerce full-throttle
Fast-food giant Burger King has entered the mobile commerce arena by letting consumers place orders and pay for them their iPhone. Now that’s fast food. Burger King teamed up with Gomobo and PointAbout for the development and design of the application. The Burger King NOW location-aware iPhone application is currently being tested in the Queens, New... »
A line of products to celebrate the historic Confirmation of Judge Sonia Sotomayor to the Supreme Court
New York, August 7th – Cristina Mella, the entrepreneur and founder of Cristina Mella-Latino Living has launched a line of products honoring Judge Sonia Sotomayor and her historic confirmation to the Supreme Court of the United States. All products (from T-Shirts and coffee mugs to greeting cards and small gifts) are designed with the... »
Mundet, the Wonderful Apple Soft Drink, Announces the First Winner of Its Centenario Promotion
Mundet announces the first winner of its national Centenario promotion — Julissa from Calexico, California. This contest commemorates the 100+- year heritage of Mundet, offering exciting prizes under special gold bottlecaps that can be found on Mundet Manzana Verde (Green Apple) and Sidral (Original Red Apple) Mundet bottles. Mundet, the delicious apple-based soft drink... »
Making of the commercial Toyota Highlander
I wanted to share the making of a 2007 commercial for the Puerto Rican market. The shoot took place in a city far, far away – in my beloved Buenos Aires. First, watch the commercial: Now, it’s making: Producer: Landia Dir : Karina Minujin / Maxi Blanco Asist de Dir :Ezequiel Avaro Jefe Prod.... »
Starbucks, Unilever Offer Free Ice Cream to Facebook Users
To introduce consumers to its new ice cream line, Starbucks and Unilever are offering free pints to Facebook users. Through July 19, participants can visit http://apps.facebook.com/starbucksicecream. At the top of every hour, they will have a chance to give a pint of Starbucks ice cream to a friend or family member. Each hour, 800 pints... »