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Hispanic Marketing Blog is an initiative of Target Latino, a multicultural marketing consulting firm with a Latino / Hispanic twist.
Target Latino brings you the first and only Multicultural Online Brand Monitoring Solution that provides Market Intelligence to engage with your customers or use on your marketing strategy!
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Tag Archive
Digital Marketing Trends You Need To Know About
Online Display Advertising Banner ads may sound like an antiquated way to get noticed, but actually display advertising is becoming much more interesting due to two important trends. One such trend is better local ad targeting. Several companies, such as Local.com, LinkedIn and Facebook, have announced that they’re getting into the local targeting game by offering geography-based advertising along... »
Five Foundations For Online Marketing From Coca-Cola
Add value. Bring value into every interaction. Be transparent. Listen to what your brand owners are saying. You are not your brand owner. You are the steward of your brand. Be consistent and follow through. Stay on brand strategy and stay true to who you are. Make human connections, which we all share, better... »
Social sites eclipse e-mail use
Social network sites such as Facebook and MySpace are now more popular than personal e-mail, finds a report. The Nielsen survey of users’ habits found that 67% of all those going online were spending time at social network and blogging sites. Interest in the category is growing four times faster than the other top... »
Gartner: Mobile To Outpace Desktop Web By 2013
Mobile phones will overtake PCs as the most common Web access devices worldwide by 2013, according to a new forecast by research firm Gartner. That’s an even more aggressive outlook than Morgan Stanley’s projection that the mobile Web will outstrip the desktop Web in five years. Gartner estimates the combined installed base of smartphones... »
25 social interaction metrics or how to measure your social media marketing campaign
by Claudia “Havi” Goffan Social media has evolved into an every day way of interaction and communication for a large part of the population. And this evolution started in the last century when social media commenced amidst the original chats in chatrooms and blogs. The first blog was created in the late 1980′s: http://www.netfunny.com/rhf/... »