About Target Latino
Target Latino is a marketing consulting firm specializing in the Hispanic market.
Target Latino also brings you the latest in leading edge technology: a Multicultural Online Monitoring Solution that enables Brand Monitoring and Management, Customer Engagement, Online Reputation management, Competition Analysis and much more!
Tag Archive
Social sites eclipse e-mail use
Social network sites such as Facebook and MySpace are now more popular than personal e-mail, finds a report. The Nielsen survey of users’ habits found that 67% of all those going online were spending time at social network and blogging sites. Interest in the category is growing four times faster than the other top four sectors,... »
Hispanics social media marketing strategy – a must
Any company that comes in contact with online Hispanic consumers would be negligent not to include them in its social media marketing strategy. The focal point should be the identification of the technologies and social media channels that are a strategic fit. By Claudia “Havi” Goffan U.S.-based Hispanic consumers are significantly more likely to participate... »
25 social interaction metrics or how to measure your social media marketing campaign
by Claudia “Havi” Goffan Social media has evolved into an every day way of interaction and communication for a large part of the population. And this evolution started in the last century when social media commenced amidst the original chats in chatrooms and blogs. The first blog was created in the late 1980’s: http://www.netfunny.com/rhf/ and it... »
Inside Hispanic America
by Claudia “Havi” Goffan Winner of the Publisher’s Multicultural Award Category: Best Multicultural Awareness Article What is life like in America for Hispanic Americans? What are their thoughts and concerns about family, employment, education, religion, opportunities, and healthcare? We asked Claudia Goffan, founder of Target Latino, an Atlanta based marketing and consulting firm specializing in the... »
AARP The Magazine Now Has Three Times the Number of Readers as the Total Number of Twitter Followers of Ashton Kutcher, Oprah and Ryan Seacrest Combined*
Latest MRI Study Shows AARP The Magazine, People, and Better Homes & Gardens Lead the Way as Most Read Consumer Magazines AARP The Magazine continues to penetrate households as one of the industry leaders in reach and readership and is the only magazine to report consecutive growth in readership in the last six years, now... »
Fannie Mae Launches New HomePath.com in Spanish Aimed at Helping More Hispanics Buy Homes
Interactive Tools and Information Designed to Guide Potential Homeowners Through Homebuying Process and Prevent Foreclosure Fannie Mae announced the company launched a Spanish version of its HomePath.com website designed to help more potential homeowners who speak Spanish purchase Fannie Mae-owned properties. The new website in Spanish mirrors the English version of HomePath.com featuring an interactive search... »
Hispanics Minding Money in Downturn Without Sacrificing Pleasures, Research Finds
Tough times call for tough decisions, but Latinos are finding ways to mind their budgets while still spending on the small pleasures and privileges they consider vital to their happiness and well-being. C&R Research recently polled its LatinoEyes panel to assess behaviors by the “majority minority” during the recession, and found that “the recession has... »
Mega News ‘Edicion Nocturna’ is the ‘First and Only Interactive News in Hispanic Television’
What: Mega TV is proud to be the first and only Hispanic broadcaster to have a news show that gives the community and audience a voice in its content and reporting. “Edicion Nocturna,” airs on Mega News and uses the Internet and new media platforms like Facebook, Twitter, and Skype to give audiences the... »
Leading Sperm Bank Now Offers Interactive Spanish Website
California Cryobank (CCB), an international sperm banking leader, announced today the release of their upgraded Spanish website www.criobanco.com. Criobanco.com offers all the features of CCB’s English website www.cryobank.com including online ordering, donor search capability, and extensive information on using donor sperm. “California Cryobank has been servicing Latino communities all over the world for many years,” stated Cappy... »
Quepasa Launches Developer Interface and Open Social Sandbox
Quepasa Corporation (Pink Sheets: QPSA), one of the world’s fastest-growing Latino social networks, today announced the launch of its Developer Interface and Open Social Sandbox. The launch of the Developer Interface is part of Quepasa’s overall strategy to open the site to third party Open Social developers who would like to develop applications for... »