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Hispanic Marketing Blog is an initiative of Target Latino, a multicultural marketing consulting firm with a Latino / Hispanic twist.
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Tag Archive
Is Mexico the “New” China?
When it comes to global manufacturing, Mexico is quickly emerging as the “new” China. According to corporate consultant AlixPartners, Mexico has leapfrogged China to be ranked as the cheapest country in the world for companies looking to manufacture products for the U.S. market. India is now No. 2, followed by China and then Brazil. In... »
Revealing facts on Mexican Hispanics
A total of 30.7 million Hispanics of Mexican origin resided in the United States in 2008, according to the Census Bureau’s American Community Survey. Mexicans in this statistical profile are people who self-identified as Hispanics of Mexican origin; this means either they themselves are Mexican immigrants or they trace their family ancestry to Mexico. Mexicans are the largest... »
Papatel Launches Free Phone Service Nationwide for US Hispanics
Patented Technology Represents First Non-Internet Based Free Phone Service Papatel, a new long-distance service that allows customers to call anywhere across the globe for free, today announced that it has launched nationwide after experiencing exponential growth during its test phase. In less than one year, Papatel has garnered more than 80,000 customers who use... »
Día de la Raza (Columbus Day?)
The date of Columbus’ arrival in the Americas is celebrated in many countries in Latin America, although not in Brazil, (and in some Latino communities in the United States) as the Día de la Raza (“day of the race”), commemorating the first encounters of Europeans and Native Americans. The day was first celebrated in Argentina in 1917, Venezuela in... »
Strategic Alliance Between Televisa and Genomma Lab
Grupo Televisa, S.A.B. (“Televisa”; NYSE: TV; BMV: TLEVISA CPO) and Genomma Lab Internacional, S.A.B. de C.V. (“Genomma Lab”; BMV: LAB B) announced today that they have signed a strategic alliance agreement to sell and distribute personal care and over the counter pharmaceuticals in the United States and Puerto Rico. The strategic alliance will operate... »
Levelup.com Breaks the Alexa Top 2,000 Sites in the World
Busca Corp announced today that on Sunday July 19th Levelup.com –www.levelup.com) our flagship site and an integral part of the Busca Corp Network — has cracked Alexa’s Top 2,000 sites in the world. With over 10 million total network page views, Levelup.com has transformed into one of the top sites in Mexico and Latin... »
Targeting Latin Americans
Wyncrest’s Insurance and Financial Division to Rapidly Expand Into Latin American Market The Wyncrest Group, Inc., (Pink Sheets: WNCG) a niche insurance consortium, announces its position to rapidly enter the Latin American market. Wyncrest’s pending acquisition of Florida Insurance Consulting Inc. will provide an important key to our growth in the Latin American markets.... »
Mundet, the Wonderful Apple Soft Drink, Announces the First Winner of Its Centenario Promotion
Mundet announces the first winner of its national Centenario promotion — Julissa from Calexico, California. This contest commemorates the 100+- year heritage of Mundet, offering exciting prizes under special gold bottlecaps that can be found on Mundet Manzana Verde (Green Apple) and Sidral (Original Red Apple) Mundet bottles. Mundet, the delicious apple-based soft drink... »
U.S. Census Facts for Features: Hispanic Heritage Month 2009: Sept. 15 – Oct. 15
WASHINGTON, July 15 /PRNewswire/ — In September 1968, Congress authorized President Lyndon B. Johnson to proclaim National Hispanic Heritage Week, which was observed during the week that included Sept. 15 and Sept. 16. The observance was expanded in 1988 to a monthlong celebration (Sept. 15 – Oct. 15). America celebrates the culture and traditions... »
Publix tries to appeal to Hispanic market in Georgia
Norcross store gets makeover with focus on items from Mexico “Do you have the sombrero? Has it arrived yet?” It’s not the kind of question a grocery store manager overseeing the final details of a renovation would normally expect from a contractor. But for Marco Guillen, it’s just all in a day’s work. Guillen... »