About Target Latino
Target Latino is a marketing consulting firm specializing in the Hispanic market.
Target Latino also brings you the latest in leading edge technology: a Multicultural Online Monitoring Solution that enables Brand Monitoring and Management, Customer Engagement, Online Reputation management, Competition Analysis and much more!
Tag Archive
U.S. Illegal Immigrant Population Down
The number of illegal immigrants in the U.S. declined by one million since its peak in 2007 The number of illegal immigrants living in the U.S. dropped by one million people in two years, according to new estimates by the U.S. Department of Homeland Security. Government officials believe 10.8 million illegal immigrants lived in the... »
Inside Hispanic America
by Claudia “Havi” Goffan Winner of the Publisher’s Multicultural Award Category: Best Multicultural Awareness Article What is life like in America for Hispanic Americans? What are their thoughts and concerns about family, employment, education, religion, opportunities, and healthcare? We asked Claudia Goffan, founder of Target Latino, an Atlanta based marketing and consulting firm specializing in the... »
Hispanic Immigrants’ Children Fall Behind Peers Early, Study Finds
A great example of a study (or its interpretation) that misleads readers. This is a problem that stems from poverty and parents with a low educational level. This is definitely not related to the parent’s immigration status. Children from Hispanic immigrants whose parents have a very high level of education do even better than... »
Philadelphia Lagging Behind Others in Census Preparation Activities
Pew Report Examines Census Preparations in Philadelphia and Other Major Cities A new study from The Pew Charitable Trusts’ Philadelphia Research Initiative finds that Philadelphia is lagging behind other major cities in mounting the kind of local outreach and awareness campaign for the 2010 Census that many experts consider important for achieving a full count. The... »
Between Here and There: How Attached Are Latino Immigrants to Their Native Country?
Most Latino immigrants maintain some kind of connection to their native country by sending remittances, traveling back or telephoning relatives, but the extent of their attachment varies considerably. Only one-in-ten (9%) do all three of these so-called transnational activities; these immigrants can be considered highly attached to their home country. A much larger minority... »
Hispanics get chance to tell life stories
WASHINGTON — When U.S. Rep. Charlie Gonzalez sits down to share his experiences for Historias, an initiative unveiled Thursday to record the stories of Latinos in America, the San Antonio Democrat is going to compare how he, his father — the legendary late Rep. Henry B. Gonzalez — and his grandparents assimilated in America. When... »
Characteristics of Hispanic Millennials
As a market segment, Millennials are shaking the foundations of advertising and media. Enabled by technology, their lifestyle is characterized by instant text messaging, mobile media, and virtual social networking. Millennials Hispanics are 211% more likely to download content from the Internet than the general population. Over 60% of Hispanic Millennials are online. »
What will the U.S. look like in 2050?
U.S. Population Projections: 2005–2050 Population and Immigration • Between 2005 and 2050, the nation’s population will increase to 438 million from 296 million, a rise of 142 million people that represents growth of 48%. • Immigrants who arrive after 2005, and their U.S.-born descendants, account for 82% of the projected national population increase during the 2005–2050 period. • Of the 117 additional... »
2010 Census Promotional Videos Win Numerous Awards
A series of 2010 Census promotional videos have won several prestigious Telly Awards as well as a Videographer Award of Excellence — awards that honor the best in video production. The videos were produced by the Public Information Office at the U.S. Census Bureau as part of a collaborative effort between headquarters, regional and contracting... »
Immigration Raids and Union Organizing
A Case Study of the Smithfield Plant In January 2007, the Smithfield Plant in Tar Heel, N.C. was raided by Immigration and Customs Enforcement (ICE). This raid drastically changed the demographics of the plant, shifting from a mostly illegal Hispanic workforce to a legal African American workforce. The plant’s workers were able to unionize in... »