About Target Latino
Target Latino is a marketing consulting firm specializing in the Hispanic market.
Target Latino also brings you the latest in leading edge technology: a Multicultural Online Monitoring Solution that enables Brand Monitoring and Management, Customer Engagement, Online Reputation management, Competition Analysis and much more!
Tag Archive
Managers’ Hiring Practices Vary By Race, Ethnicity Says University of Miami Study
White, Asian and Hispanic managers tend to hire more whites and fewer blacks than black managers do, according to a new study out of the University of Miami School of Business Administration. Using more than two years of personnel data from a large U.S. retail chain, the study found that when a black manager in... »
Infinity Insurance Joins the Fight Against Unemployment
California’s unemployment rate reached 11.9% in July and continues to climb. The state’s Hispanic community has been hit even harder. Some estimates forecast a jobless rate as high as 18% for this group by the end of the year. Infinity Insurance is launching a free job search assistance program titled “Monarca,” designed to help workers... »
Hispanic Business Magazine Announces the 500 Largest U.S. Hispanic-owned Companies
SANTA BARBARA, Calif., June 29 /PRNewswire/ — The June 2009 issue of Hispanic Business magazine features the 27th annual Hispanic Business 500, the benchmark directory of the 500 largest Hispanic-owned companies in the United States. The annual Hispanic Business 500 directory is widely recognized as the barometer of the U.S. Hispanic economy. Cumulative revenues for... »
MillerCoors pact to serve Hispanics
MillerCoors pledged Friday to increase economic opportunities for Hispanics through an agreement with the Hispanic Association on Corporate Responsibility. Through the joint agreement, MillerCoors and the Hispanic Association on Corporate Responsibility promise to increase and enhance economic opportunities for Hispanics through increased participation in key corporate initiatives such as leadership and work force development, procurement... »
Hispanics Face Discrimination Even Among Their Own
When Hiring, Look at Talent not Surface Features I often receive phone calls from advertising colleagues who are looking to add Latino talent to their teams. The caller might own or work for a Hispanic market agency, or a multicultural agency or a general-market agency. He might be a headhunter hired to work with any... »
Older Hispanics a work force to be reckoned with
Growing pool of 55+ workers will need to be tapped: AARP WASHINGTON (MarketWatch) — One day the recession will end, workers will be needed and the growing pool of older Hispanics may be a good option to fill job openings, according to a report released Monday by AARP. The pool of older Hispanic workers is growing... »
Attorney: Why are Hispanics ‘last in, first out’ of jobs?
The Hispanic population in the United States has been growing substantially in recent years, providing businesses with burgeoning workforces. The Census Bureau expects that by 2015, 17% of the American population will be of Hispanic origin. Demographically, no group of Americans is growing faster than Hispanics. Hispanics are now 8% of the workforce and... »
Finding the “right” Hispanic expertise for your company
by Claudia Goffan Like one of my good teachers once said, “would you ask the janitor to develop your marketing strategy?” Well then, why would you ask your call center representative to create and translate your Spanish collateral materials? How many times do managers find themselves in the position of having to hire an employee—be... »