About Target Latino
Target Latino is a marketing consulting firm specializing in the Hispanic market.
Target Latino also brings you the latest in leading edge technology: a Multicultural Online Monitoring Solution that enables Brand Monitoring and Management, Customer Engagement, Online Reputation management, Competition Analysis and much more!
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Inside Hispanic America
by Claudia “Havi” Goffan Winner of the Publisher’s Multicultural Award Category: Best Multicultural Awareness Article What is life like in America for Hispanic Americans? What are their thoughts and concerns about family, employment, education, religion, opportunities, and healthcare? We asked Claudia Goffan, founder of Target Latino, an Atlanta based marketing and consulting firm specializing in the... »
AARP The Magazine Now Has Three Times the Number of Readers as the Total Number of Twitter Followers of Ashton Kutcher, Oprah and Ryan Seacrest Combined*
Latest MRI Study Shows AARP The Magazine, People, and Better Homes & Gardens Lead the Way as Most Read Consumer Magazines AARP The Magazine continues to penetrate households as one of the industry leaders in reach and readership and is the only magazine to report consecutive growth in readership in the last six years, now... »
Mega News ‘Edicion Nocturna’ is the ‘First and Only Interactive News in Hispanic Television’
What: Mega TV is proud to be the first and only Hispanic broadcaster to have a news show that gives the community and audience a voice in its content and reporting. “Edicion Nocturna,” airs on Mega News and uses the Internet and new media platforms like Facebook, Twitter, and Skype to give audiences the... »
Papatel Launches Free Phone Service Nationwide for US Hispanics
Patented Technology Represents First Non-Internet Based Free Phone Service Papatel, a new long-distance service that allows customers to call anywhere across the globe for free, today announced that it has launched nationwide after experiencing exponential growth during its test phase. In less than one year, Papatel has garnered more than 80,000 customers who use the... »
New Study Underscores Why Location May Be Advertising’s Next Big Trend
Research shows NAVTEQ’s LocationPoint(TM) ad network provides a more direct way for advertisers and consumers to connect NAVTEQ, the leading global provider of digital map, traffic and location data for in-vehicle, portable, wireless and enterprise solutions, today released results of a new survey that illustrates just how impactful GPS-enabled location-based advertising is when it comes... »
A Media Revolution: the inclusion of Social Media
Tribune Co. Launches National Marketing Initiative Announces New-Model Integrated Sales Organization, Tribune365 In a major national marketing initiative, Tribune Co. today announced the launch of Tribune365 (www.trb365.com), its multichannel sales solutions group providing customized marketing programs to advertisers looking to reach consumers across a variety of media platforms. Tribune365 gives marketers unprecedented, consolidated access to the... »
Yahoo! En Espanol Reveals the Most Popular Searches for September
Yahoo! En Espanol today announced it’s most popular Searches on Yahoo! Pop for the month ending September 30 (http://espanol.pop.yahoo.com/pop/09-2009/). Yahoo! Pop allows users to access the site and stay in touch with what’s hot and use it as a resource to search for and spot trends. Information on Yahoo! Pop is available and searchable by day,... »
Social Media Success Story: media exposure equaled $6.67 million in ad spend
A brilliant example of an Advertising and Social Media campaign execution and of how to measure social media results: The campaign “One Thousand Casmurros,” made for the biggest TV network in Brazil, Rede Globo. It was the agency’s first entry in Cannes. Commemorating 100 years since the death of one of the greatest writers Brazil has ever... »
Pizza Patron, Pepsi Celebrate Hispanic Heritage
Pizza Patron announced that it has teamed with Pepsi in a national, co-branded promotion in all of its stores to honor National Hispanic Heritage Month. The promotion began September 1 and was specifically designed to celebrate and honor the Latin culture and lifestyle during Hispanic Heritage Month. It is a bilingual promotion, but Spanish-language... »
A brief introduction to Social Media
Click on social media presentation to advance »