About Target Latino
Target Latino is a marketing consulting firm specializing in the Hispanic market.
Target Latino also brings you the latest in leading edge technology: a Multicultural Online Monitoring Solution that enables Brand Monitoring and Management, Customer Engagement, Online Reputation management, Competition Analysis and much more!
Tag Archive
Hispanics Minding Money in Downturn Without Sacrificing Pleasures, Research Finds
Tough times call for tough decisions, but Latinos are finding ways to mind their budgets while still spending on the small pleasures and privileges they consider vital to their happiness and well-being. C&R Research recently polled its LatinoEyes panel to assess behaviors by the “majority minority” during the recession, and found that “the recession has... »
‘Frente a la Crisis – Facing the Crisis’
Economy crisis impact on Latinos examined in new Radio Bilingue series Families across the nation are feeling the dire effects of the current economic crisis but probably none more so than Latinos, who may be the hardest hit by job loss, home foreclosures, loss of health insurance and deeper poverty – topics that are the focus... »
New Study Reveals Significant Challenges Hispanic Americans Face in Preparing for Retirement
A new report released today demonstrates that Hispanic Americans face greater challenges in obtaining a secure retirement than the average population. The paper, prepared by the Hispanic Institute think-tank and the Americans for Secure Retirement (ASR) coalition, finds that the unique challenges include a general lack of retirement preparation, less access to employer-sponsored retirement plans,... »
First major U.S. bank to offer mobile banking in Spanish
Citibank Launches Citi Mobile(R) En Espanol Hispanic consumers now have even more options when it comes to their everyday banking. Citibank has just launched Citi Mobile en Espanol to enable customers who prefer to bank in Spanish to do so from their smartphones. The Spanish-language service lets customers manage their accounts, pay bills, locate Citibank... »
Procter & Gamble Supports Latino Education with a $1.5 Million Pledge to the Hispanic Scholarship Fund
Scholarship applications now available until Feb. 2010 Procter & Gamble (P&G) (NYSE: PG) and the Hispanic Scholarship Fund (HSF) are pleased to announce that P&G is awarding $1.5 million under the company’s Live, Learn and Thrive(TM) global cause to support HSF, the leading Hispanic organization devoted to awarding university scholarships. The grant will be provided over the... »
Partnership for Prescription Assistance Prepared to Help New Jersey Workers Hurt by Recession
The ‘Help Is Here Express’ bus tour will be stopping in New Jersey throughout the week of August 9-15 at various cities in order to help uninsured and financially-struggling New Jersey residents access information on programs that provide prescription medicines for free or nearly free. With the state’s unemployment rate now hitting 8.8 percent... »
Targeting Latin Americans
Wyncrest’s Insurance and Financial Division to Rapidly Expand Into Latin American Market The Wyncrest Group, Inc., (Pink Sheets: WNCG) a niche insurance consortium, announces its position to rapidly enter the Latin American market. Wyncrest’s pending acquisition of Florida Insurance Consulting Inc. will provide an important key to our growth in the Latin American markets. With... »
Fifth Third Bank Launches New Hispanic Marketing Campaign
CINCINNATI, July 17 /PRNewswire/ — Fifth Third Bank (Nasdaq: FITB), a diversified financial services company headquartered in Cincinnati, OH, announced this week the launch of its 2009 marketing campaign tailored for the growing Hispanic population. The campaign entitled “Las cosas que hacemos por los suenos,” or “The Things We Do for Dreams,” seeks to expand the Bank’s... »
Hispanic Business Magazine Announces the 500 Largest U.S. Hispanic-owned Companies
SANTA BARBARA, Calif., June 29 /PRNewswire/ — The June 2009 issue of Hispanic Business magazine features the 27th annual Hispanic Business 500, the benchmark directory of the 500 largest Hispanic-owned companies in the United States. The annual Hispanic Business 500 directory is widely recognized as the barometer of the U.S. Hispanic economy. Cumulative revenues for... »
Renter affordability worsens over the decade
The financial plight of the nation’s 34 million renters has deteriorated rapidly since the beginning of the decade, yet they are rarely included in conversations about housing affordability. Half of all renters now spend at least 30 percent of their before-tax income on rent and utility payments, that’s up from about 40 percent in 2000,... »