Tag Archive

Facebook and Coca-Cola Bring “Like” To The Real World

By Target Latino

Facebook’s “Like” functionality arrived in the real world this past month in Israel when Coke added RFID bracelets (Radio Frequency Identification) to the company’s Coca-Cola Village summer resort event, making it easy for high school attendees to share their experiences instantly on Facebook.  Throughout the Village’s 40+ experiences teens simply placed their RFID bracelets... »

Top 10 Social Networking Websites and Forums

By Target Latino

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of... »

Digital Marketing Trends You Need To Know About

By Target Latino

Online Display Advertising Banner ads may sound like an antiquated way to get noticed, but actually display advertising is becoming much more interesting due to two important trends. One such trend is better local ad targeting. Several companies, such as Local.com, LinkedIn and Facebook, have announced that they’re getting into the local targeting game by offering geography-based advertising along... »

Women Seek Online Communities To Validate Purchases

By Target Latino

If a new study is to be believed, you should be building direct relationships through search, online and mobile Web sites with women who show interest. It will become one of the most valuable marketing tools a company can have. The joint study from iVillage and SheSpeaks highlights that interaction between women through online... »

Social Media Adoption Yields New Customers For Small Businesses

By Target Latino

The third wave of the Small Business Success Index, by Network Solutions and the University of Maryland’s Robert H. Smith School of Business, reports social media adoption by small businesses has doubled from 12% to 24% in the last year. Small businesses are increasingly investing in applications including blogs, Facebook and LinkedIn profiles. Small Business... »

Blogging loses appeal for US teenagers

By Target Latino

A U.S. study has indicated that younger internet users are losing interest in blogging and switching to shorter and more mobile forms of communication. The number of 12 to 17-year-olds in the US who blog has halved to 14% since 2006, according to a survey for the Pew Internet and American Life Project. It suggests... »

Social sites eclipse e-mail use

By Target Latino

Social network sites such as Facebook and MySpace are now more popular than personal e-mail, finds a report. The Nielsen survey of users’ habits found that 67% of all those going online were spending time at social network and blogging sites. Interest in the category is growing four times faster than the other top... »

More Than 851,000 Members Join the Aflac Cancer Center Facebook Cause

By Target Latino

Aflac ‘Causes Campaign on Facebook’ Raises $1.16 Million for Fight Against Pediatric Cancer Aflac (NYSE: AFL) announced that it has raised more than $1.16 million for the Aflac Cancer Center through a matching grant campaign with Causes on Facebook, making it the largest sponsored campaign in the history of Causes. The effort also resulted in 851,215... »