About Hispanic Marketing Blog
Hispanic Marketing Blog is an initiative of Target Latino, a multicultural marketing consulting firm with a Latino / Hispanic twist.
Target Latino brings you the first and only Multicultural Online Brand Monitoring Solution that provides Market Intelligence to engage with your customers or use on your marketing strategy!
Read more about it!!
Tag Archive
Inside Hispanic America
by Claudia “Havi” Goffan Winner of the Publisher’s Multicultural Award Category: Best Multicultural Awareness Article What is life like in America for Hispanic Americans? What are their thoughts and concerns about family, employment, education, religion, opportunities, and healthcare? We asked Claudia Goffan, founder of Target Latino, an Atlanta based marketing and consulting firm specializing... »
Aflac Launches ‘Soccer’ – Its Eighth New Television Ad for 2009
National Campaign Focuses on Family and Financial Security Aflac today unveiled its eighth new television commercial of 2009, titled “Soccer.” This commercial showcases the Aflac Duck as the web-footed star of the team, who helps provide a solid defense against unexpected medical bills. “Soccer” will debut on August 24, running nationally on CBS, ABC,... »
AADE, Emory University and Johnson & Johnson Diabetes Institute Partner to Educate and Improve Access to Care for Atlanta-area Minorities with Diabetes
Community-based Approach Aims to Improve Diabetes Self Management and Care The American Association of Diabetes Educators (AADE) today announced the launch of an Atlanta-based program aimed at improving self-management of diabetes among minority populations. In partnership with Emory University’s Latino Diabetes Education Program and the Johnson & Johnson Diabetes Institute, the program aims to... »
Publix tries to appeal to Hispanic market in Georgia
Norcross store gets makeover with focus on items from Mexico “Do you have the sombrero? Has it arrived yet?” It’s not the kind of question a grocery store manager overseeing the final details of a renovation would normally expect from a contractor. But for Marco Guillen, it’s just all in a day’s work. Guillen... »
Study Finds US Hispanics Rate Products Significantly Higher Than Non-Hispanics Based on Culture Alone
I find it interesting that some market research agencies recently discovered what Hispanic marketers have known for quite some time. Give Hispanics as product to be rated, and you will get better marks than with non-Hispanics. Ask them to tell you what is wrong with it, and you may end up getting a list... »
State’s Hispanic electorate on the rise
During the last six years the number of Hispanic registered voters in Georgia has risen by more than 1,300 percent and Hispanics now comprise 3 percent of the state’s voters, a recent study found. “Where we started with about 10,000 Latino registered voters back in January 2003, now we have 146,000 approximately,” said Jerry... »
Georgia Law Enforcement: Constitutional Restrictions on Vehicle Searches
The public is rightfully grateful for strict enforcement of traffic and safety laws, but sometimes cops in Georgia go too far in searching the vehicles they stop. June 21, 2009 /Hispanic PR News/ — Georgia Law Enforcement: Constitutional Restrictions on Vehicle Searches Georgia is a beautiful place for a road trip. From piney forests... »
Allstate Celebrates the Passion of Mexican National Team Fans With a Unique Sweepstakes for the Ultimate Tricolor Fan
Multichannel promotion allows fans to participate online, on-site or by texting NORTHBROOK, Ill., June 24 /PRNewswire/ – It’s Game Time…Allstate Insurance company, the nation’s largest publicly held personal lines insurer and exclusive auto, home and life insurance sponsor of the Mexican National Team, today launched this year’s sweepstakes, an exclusive promotion to celebrate the beauty of... »