About Target Latino
Target Latino is a marketing consulting firm specializing in the Hispanic market.
Target Latino also brings you the latest in leading edge technology: a Multicultural Online Monitoring Solution that enables Brand Monitoring and Management, Customer Engagement, Online Reputation management, Competition Analysis and much more!
Tag Archive
Kids of Spanish-speaking Hispanic moms watch less TV
When it comes to a kid’s television-viewing habits, the mom’s language can matter. Researchers at Johns Hopkins University School of Medicine surveyed 1,347 women who had children ages 35 months to 4 years to assess just how much time the kids spent in front on the tube. They knew that young children of white mothers and... »
Inside Hispanic America
by Claudia “Havi” Goffan Winner of the Publisher’s Multicultural Award Category: Best Multicultural Awareness Article What is life like in America for Hispanic Americans? What are their thoughts and concerns about family, employment, education, religion, opportunities, and healthcare? We asked Claudia Goffan, founder of Target Latino, an Atlanta based marketing and consulting firm specializing in the... »
Fannie Mae Launches New HomePath.com in Spanish Aimed at Helping More Hispanics Buy Homes
Interactive Tools and Information Designed to Guide Potential Homeowners Through Homebuying Process and Prevent Foreclosure Fannie Mae announced the company launched a Spanish version of its HomePath.com website designed to help more potential homeowners who speak Spanish purchase Fannie Mae-owned properties. The new website in Spanish mirrors the English version of HomePath.com featuring an interactive search... »
Hispanics Minding Money in Downturn Without Sacrificing Pleasures, Research Finds
Tough times call for tough decisions, but Latinos are finding ways to mind their budgets while still spending on the small pleasures and privileges they consider vital to their happiness and well-being. C&R Research recently polled its LatinoEyes panel to assess behaviors by the “majority minority” during the recession, and found that “the recession has... »
Understanding Latino Boomers
Focalyst, a reseach firm specialized in seniors and boomers, presented the results of a new study that provides valuable insights on one of the most complex segments of the U.S. Hispanic population: seniors Hispanic Boomers (those born between 1946 and 1964) represent approximately 10% of the US Boomer segment – over 7 million consumers –... »
First Bilingual Educational Toy Brand, Ingenio(TM), Hits the U.S. Market
Alpharetta, Ga.-based Smart Play, LLC has launched Ingenio(TM), the first entirely bilingual brand of educational toys and games in the United States. The product line features 10 portable, affordable toys and games that teach a comprehensive range of early learning skills in English and Spanish – fine motor, reading, writing, math, vocabulary, geography and... »
Hispanic Immigrants’ Children Fall Behind Peers Early, Study Finds
A great example of a study (or its interpretation) that misleads readers. This is a problem that stems from poverty and parents with a low educational level. This is definitely not related to the parent’s immigration status. Children from Hispanic immigrants whose parents have a very high level of education do even better than... »
Corona ‘Can Do’ With New 24-Ounce Cans
Demand for single-serve business drives Corona Extra and Corona Light brand offerings Crown Imports today announced the launch of new Corona Extra and Corona Light 24-ounce can packages aimed at the $3.2 billion single-serve segment of the beer business. “This occasion based business already represents nearly 13 percent of dollar share in the off-premise channel. Based... »
First major U.S. bank to offer mobile banking in Spanish
Citibank Launches Citi Mobile(R) En Espanol Hispanic consumers now have even more options when it comes to their everyday banking. Citibank has just launched Citi Mobile en Espanol to enable customers who prefer to bank in Spanish to do so from their smartphones. The Spanish-language service lets customers manage their accounts, pay bills, locate Citibank... »
Between Here and There: How Attached Are Latino Immigrants to Their Native Country?
Most Latino immigrants maintain some kind of connection to their native country by sending remittances, traveling back or telephoning relatives, but the extent of their attachment varies considerably. Only one-in-ten (9%) do all three of these so-called transnational activities; these immigrants can be considered highly attached to their home country. A much larger minority... »