Research

Mobile Location-Based Services Market to exceed $12bn by 2014, Says Juniper Research

Thursday, March 4, 2010
By Target Latino
Mobile Location-Based Services Market to exceed $12bn by 2014, Says Juniper Research

The combination of smartphone proliferation, a surge in application storefront launches and new developments in hybrid positioning technologies are expected to help drive revenues from mobile location-based services (MLBS) to more than $12.7 billion by 2014, according to a new report from industry analysts at Juniper Research. »

Gen Y or Millennials: Marketing Tips

Tuesday, March 2, 2010
By Target Latino
Gen Y or Millennials: Marketing Tips

Most of us, marketers, are trying to engage the Millennials or Gen Y. Also, most marketers are still leery of Gen Y marketing techniques. Therefore, we need to keep understanding who they are, what they do, what they like and what they dislike. Here is a brief overview of the Millennials or Gen Y. Listen... »

Digital Convergence

Tuesday, February 23, 2010
By Target Latino

Have you thought of your strategies for 2010-2013? Have you considered this? »

U.S. Illegal Immigrant Population Down

Thursday, February 11, 2010
By Target Latino

The number of illegal immigrants in the U.S. declined by one million since its peak in 2007 The number of illegal immigrants living in the U.S. dropped by one million people in two years, according to new estimates by the U.S. Department of Homeland Security. Government officials believe 10.8 million illegal immigrants lived in the... »

Blogging loses appeal for US teenagers

Tuesday, February 9, 2010
By Target Latino
Blogging loses appeal for US teenagers

A U.S. study has indicated that younger internet users are losing interest in blogging and switching to shorter and more mobile forms of communication. The number of 12 to 17-year-olds in the US who blog has halved to 14% since 2006, according to a survey for the Pew Internet and American Life Project. It suggests... »

Gartner: Mobile To Outpace Desktop Web By 2013

Thursday, February 4, 2010
By Target Latino
Gartner: Mobile To Outpace Desktop Web By 2013

Mobile phones will overtake PCs as the most common Web access devices worldwide by 2013, according to a new forecast by research firm Gartner. That’s an even more aggressive outlook than Morgan Stanley’s projection that the mobile Web will outstrip the desktop Web in five years. Gartner estimates the combined installed base of smartphones... »

Kids of Spanish-speaking Hispanic moms watch less TV

Wednesday, February 3, 2010
By Target Latino
Kids of Spanish-speaking Hispanic moms watch less TV

When it comes to a kid’s television-viewing habits, the mom’s language can matter. Researchers at Johns Hopkins University School of Medicine surveyed 1,347 women who had children ages 35 months to 4 years to assess just how much time the kids spent in front on the tube. They knew that young children of white mothers and... »

Consumer Searches on Life Insurance Climb

Wednesday, February 3, 2010
By Target Latino
Consumer Searches on Life Insurance Climb

Target Latino’s note: What I would like to know is  if the growth of the U.S. aging population has an impact on the growth in life insurance searches. Searches for life insurance information grew to 16.6 million queries, an increase of 15 percent versus the previous year, as more consumers turned to the Web to... »

Hispanics social media marketing strategy – a must

Wednesday, January 20, 2010
By Target Latino
Hispanics social media marketing strategy – a must

Any company that comes in contact with online Hispanic consumers would be negligent not to include them in its social media marketing strategy. The focal point should be the identification of the technologies and social media channels that are a strategic fit. By Claudia “Havi” Goffan U.S.-based Hispanic consumers are significantly more likely to participate... »

New Research Finds Latinas with Lactose Intolerance Manage By Avoiding Dairy

Monday, December 7, 2009
By Target Latino

A recent study by the LACTAID® Brand found that 77 percent of Latinas with lactose intolerance reduce or limit the amount of dairy in their diet. This is concerning given that the calcium and vitamin D found in milk and dairy products play an important role in living a healthy lifestyle. With the holiday... »