About Hispanic Marketing Blog
Hispanic Marketing Blog is an initiative of Target Latino, a multicultural marketing consulting firm with a Latino / Hispanic twist.
Target Latino brings you the first and only Multicultural Online Brand Monitoring Solution that provides Market Intelligence to engage with your customers or use on your marketing strategy!
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Research
Cell Phone Is Single Females’ New Best Friend
Single mobile females (SMFs) – young single women who have cell phones – assign to their mobile devices an important role in relationships and dating, organizing their lives, and in fashion, according to a recent study commissioned by Samsung Telecommunications America. “The cell phone is an integral part of the SMF’s life, serving as a... »
WOM Research: Moms Buzz about Brands
New moms and pregnant women have over 109 word-of-mouth conversations per week about products, services, and brands, most of them positive and considered highly credible by other moms, according to a study conducted for BabyCenter. Per day, the group engages in one-third more word-of-mouth (WOM) conversation than the total public or women in general, the study found:... »
Hispanics Create More than Half of Food Growth
In addition to being the largest driver of college enrollment growth, Hispanics have also become the most important U.S. demographic growth driver in the food, beverage and restaurant sectors,according to data from a Hispanic market research study. The U.S. Hispanic segment made up more than 50% of real U.S. food, beverage and restaurant growth... »
Educated, Affluent and Hispanics Flock Online
A survey measured media use among specific demographic groups and revealed a trend toward increased use of online sources for news and information among the college educated, Hispanics and those making more than $100K per year, compared with the general population. Not surprisingly, the research also found that the younger the respondent, the more... »
Latina bloggers are a force to be reckoned with
They are Latinas. They are strong, modern, intelligent and love to share their opinions. They are constantly contributing to the blogosphere. They are the Latina bloggers. And, LATISM (Latinos in Social Media), a non-profit organization that groups Latinos who actively participate online, has performed an invaluable survey of over 900 Latina bloggers and has... »
What do people do with cellphones?
Mobile Content Usage 65.2 percent of U.S. mobile subscribers used text messaging on their mobile device in May, up 1.4 percentage points versus the prior three month period, while browsers were used by 31.9 percent of U.S. mobile subscribers (up 2.3 percentage points). Subscribers who used downloaded applications comprised 30.0 percent of the mobile audience,... »
Cellphone Gender Gap: Less Wealthy Women Less Likely to Own a Mobile
Cherie Blair’s group proves women’s economic disadvantage of reduced ownership — and potential profits to firms in fixing the gap A woman is one-fifth less likely than a man to own a mobile phone in a middle-income or poor country, a gender gap that reduces women’s safety and income possibilities as well as national... »
How To Use Social Media Monitoring Tools To Aid Product Development
To many, the process of developing a successful product can be a mystery. Sometimes companies will spend months of development time to create a product that doesn’t reflect the needs or the scope of its intended market. And other times, successful products are developed completely on accident. Because of this, it can often seem... »
Do you know about people from Ecuador?
A total of 591,000 Hispanics of Ecuadorian origin resided in the United States in 2008, according to the Census Bureau’s American Community Survey. Ecuadorians in this statistical profile are people who self-identified as Hispanics of Ecuadorian origin; this means either they themselves are Ecuadorian immigrants or they trace their family ancestry to Ecuador. Ecuadorians are the ninth-largest population... »
Who are the Peruvians?
A total of 519,000 Hispanics of Peruvian origin resided in the United States in 2008, according to the Census Bureau’s American Community Survey. Peruvians in this statistical profile are people who self-identified as Hispanics of Peruvian origin; this means either they themselves are Peruvian immigrants or they trace their family ancestry to Peru. Peruvians are the tenth-largest population... »