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Hispanic Marketing Blog is an initiative of Target Latino, a multicultural marketing consulting firm with a Latino / Hispanic twist.
Target Latino brings you the first and only Multicultural Online Brand Monitoring Solution that provides Market Intelligence to engage with your customers or use on your marketing strategy!
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Educated, Affluent and Hispanics Flock Online
A survey measured media use among specific demographic groups and revealed a trend toward increased use of online sources for news and information among the college educated, Hispanics and those making more than $100K per year, compared with the general population. Not surprisingly, the research also found that the younger the respondent, the more... »
Latina bloggers are a force to be reckoned with
They are Latinas. They are strong, modern, intelligent and love to share their opinions. They are constantly contributing to the blogosphere. They are the Latina bloggers. And, LATISM (Latinos in Social Media), a non-profit organization that groups Latinos who actively participate online, has performed an invaluable survey of over 900 Latina bloggers and has... »
US Hispanics to spend $257 billion in Telecom
US Hispanics Will Spend $257 Billion on Telecommunications Services over the Next Five Years, Says Insight Research Corp. BOONTON, N.J., June 28 — Over the next five years, US Hispanic communities will spend $257 billion on telecommunications services, accounting for 17 percent of all residential telecom expenditures, according to a new market research study from The Insight... »
Fox News targets Latinos with new website
Fox News plans to launch this fall a website aimed at a Latino audience as it seeks to build its coverage and links with one of the fastest-growing U.S. communities. Fox News, which is owned by Rupert Murdoch’s News Corp, said on Wednesday the new site FOX News Latino (www.FoxNewsLatino.com) will provide original news... »
Customer experience and sentiment analysis
The notion that listening to your customer’s voice is important is well entrenched. Companies have long depended on data from customer surveys, call center transcripts and focus groups, captured in structured formats and handled through business intelligence applications, to help point the way to improved customer service, product enhancements and competitor vulnerabilities. But the... »
Gen Y or Millennials: Marketing Tips
Most of us, marketers, are trying to engage the Millennials or Gen Y. Also, most marketers are still leery of Gen Y marketing techniques. Therefore, we need to keep understanding who they are, what they do, what they like and what they dislike. Here is a brief overview of the Millennials or Gen Y. Listen... »
Latinos Online, 2006-2008: Narrowing the Gap
From 2006 to 2008, internet use among Latino adults rose by 10 percentage points, from 54% to 64%. In comparison, the rates for whites rose four percentage points, and the rates for blacks rose only two percentage points during that time period. Though Latinos continue to lag behind whites, the gap in internet use... »
Fannie Mae Launches New HomePath.com in Spanish Aimed at Helping More Hispanics Buy Homes
Interactive Tools and Information Designed to Guide Potential Homeowners Through Homebuying Process and Prevent Foreclosure Fannie Mae announced the company launched a Spanish version of its HomePath.com website designed to help more potential homeowners who speak Spanish purchase Fannie Mae-owned properties. The new website in Spanish mirrors the English version of HomePath.com featuring an... »
Leading Sperm Bank Now Offers Interactive Spanish Website
California Cryobank (CCB), an international sperm banking leader, announced today the release of their upgraded Spanish website www.criobanco.com. Criobanco.com offers all the features of CCB’s English website www.cryobank.com including online ordering, donor search capability, and extensive information on using donor sperm. “California Cryobank has been servicing Latino communities all over the world for many years,” stated... »
Quepasa Launches Developer Interface and Open Social Sandbox
Quepasa Corporation (Pink Sheets: QPSA), one of the world’s fastest-growing Latino social networks, today announced the launch of its Developer Interface and Open Social Sandbox. The launch of the Developer Interface is part of Quepasa’s overall strategy to open the site to third party Open Social developers who would like to develop applications for... »